Booklet #1 - Biggest Challenge TO Income - Nora's Version
It’s Simple . . . Really It Is!
Ideally, ask a business owner the following question.
“So …
with all
that you have going, what would you say is the biggest challenge you might be facing?”
You can practice this on anyone, actually. When you ask someone this question, put your right hand to your chin and say, “Hmmm … that’s interesting, tell me more.” Then listen carefully.
Once you get their BC, we’ll train you on how to schedule a 30 MSS (30-Minute Strategy Session next.
NOTE: We are not really selling anything; we are seeking insights to help the business owner experience something they have never experienced before.
We’re creating a new simplified version for training Legacy Partners on how to obtain BCs, which leads to 30 MSS, which leads to selling anything, really, and/or developing friendships. The Business/Life X-Ray is often the next step and will also help sell anything. For Legacy Partners, it will often lead to ActionVISION sales and/or all other types of sales.
NOTE: If they aren’t interested in the Business/Life X-Ray and/or ActionVISION, that’s alright. There are many free resources through Life Masteries Institute (LMI) available to everyone.
Simple… Really, It Is!
Big Picture, it’s very simple...
1. Learn to do it yourself.
2. Learn to do it with technology.
3. Learn to get others to do it.
4. Clone yourself.
YES! Learning how to take someone’s biggest challenge can turn any hobby, any passion, into helping you earn money. If you feel a little overwhelmed while reading this… trust us, it’s a good kind of overwhelm. If it feels complex… that’s okay. Just keep some perspective. This isn’t a video game where you can jump online and download a few cheat codes.
Turning someone’s biggest challenge into income requires something deeper It requires learning to think differently It requires applying Quantum Thinking.
You may believe you take personal ownership. You may believe you work hard. You may believe you truly care.
And you probably do.
But there’s another level—a new dimension of the game.
At that level, the thinking gets sharper. The responsibility gets greater. The challenges get bigger.
And yes… it gets harder.
To earn the most money, help business owners. And the bigger their challenge, the more help they can benefit from us, and the more money you earn, along with others who are working with you to bring solutions to business owners and leaders.
The bigger the challenge, the more exciting the opportunities are for everyone.
0. It’s simple … but it’s not.
Do you think you are a trusting person? Will you trust the system's integrity? Often, people think they are trusting … but they aren’t so much. Always remember … “Trust isn’t needed until there is a difference of perspective.” What does this mean? If you are directed to do something, understand why you are doing it, and agree with the reasoning behind it … then trust isn’t needed. It’s not until we disagree with someone or a system that our trust will be tested. > https://www.youtube.com/watch?v=3PycZtfns U
Assignment 1: Ask 5 people the following question.
“With all the things you’ve got going on in all areas of your business and life … what would you say your biggest challenge is?” Then listen carefully and intentionally.
This will:
● Show people we care Show people we are interested in them
● Learn something about people that others often don’t know.
● Give individuals the opportunity to talk and share about themselves at whatever level they desire.
● Quickly learn areas of pain in someone’s life.
● Quickly help individuals become open-minded about receiving help
● Very fast and easy to learn and DO! It can be FUN for everyone.
You’ll probably find that people are more open and honest than you expect, moving them in a way that will surprise you and bring great benefit to both them and you.
Where do I get phone numbers for Businesses? ● Look online
Magazines
Facebook
The Goal:
LinkedIn
Social Media
Billboards
The goal isn’t to sell immediately - it’s to start a meaningful conversation and understand the person behind the business.
The quality of the conversation often depends more on how well you listen than on what you say next. Avoid interrupting or preparing your next statement while they’re talking. Your objective is to understand their situation, priorities, and concerns truly.
If you’re calling people, it will work best when it feels less like a sales call and more like a professional conversation rooted in curiosity and respect. People are far more open to solutions after they feel heard and understood.
Additional Questions You Could Ask:
● Who would be your ideal sales prospect and why?
● How long have you had your business?
● On average, how many hours do you work a week?
● What do you enjoy most about what you do?
● What has been your biggest win recently?
● If someone, anyone, could help you in any area of your life, what would you love to have help with?
Then you can end the conversation with:
After you have asked them their biggest challenge … and “That’s interesting, tell me more.” and any other questions, then you close up the conversation with:
“Thank you , you are the most interesting person. I know another person through a mastermind group who could give you valuable input. Nora Fry * is a mom, pilot, owns her own business, and is an overall fun and really smart person. I’ll pass along what you shared with me and ask her if she would give you a call. What would be the best number for her to talk with you?”
* Nora or someone from her team could then step in and do a 30-minute strategy session. That’s it! It’s that easy. You will receive a “commission/referral fee” based on the size of the sale and the additional work required to close the sale.
If all you want to do is get people’s biggest challenges (BC) and hand them over to someone else, that is all you have to do. If you would like to invest more time/energy in learning how to do the 30 mss, you are
always welcome to sit in on any 30 mss you set up to learn that part as well.
Totally up to you. You get to do as much or as little as you wish.
1.
Learn to do it yourself.
Learning to do this yourself has two parts: the easy part… and the hard part.
Asking someone, “What’s your biggest challenge?” That sounds easy, right?
In one sense, it is. Mechanically, it’s simple. It’s just a question.
But in another sense, it’s hard. For most people, walking up to a stranger and asking that question takes courage.
The solution?
Three seconds of courage. Just do it.
Dimension #1 is learning to do it personally - over the phone and/or face to face, and overcoming your hesitation and pushing through the discomfort and turning fear into action. Once you’ve done that, something shifts. It becomes less emotional and more natural. Eventually, it becomes a reflex.
Dimension #2 is doing it with technology.
And here’s the key: technology is much easier to use effectively after you’ve done it personally. When you understand the human side first, the digital side becomes far simpler.
Then comes the next level - helping others do the same.
When you’ve:
● Done it yourself
● Faced your fear
● Built the reflex to “just ask.”
The faster you act.
The faster you overcome fear.
The faster you build the reflex.
The faster everything else gets easier.
Very Important To Remember
NEVER make things more complex than they need to be . . . AND . . . never make them simpler than required to achieve the goal. Often, people make the following model far more complex than it is, and then do not realize the decades invested in creating the complexity required to achieve what we desire.
“Trust
The Integrity Of The System.” ~ Tom Kunz
Most business owners feel like they own a job rather than owning a company. When you become a Legacy Partner, we have built a model to help you replicate your success and generate passive income.
Dimensional Understanding
This is NOT multi-level marketing; it is learning to LEVERAGE our time and gifts to bring value to others. When we bring value, especially to business owners and leaders, we help them earn more money, and as they do, we do as well. We create a WIN-WIN situation for everyone.
This is NOT a get-rich-quick process. It takes discipline, learning, and a great deal of hard work . . . just like any real business What you are doing, which will make it far easier, is the ability to LEVERAGE others who have invested millions and decades of work to help make this possible for you and those around you.
What Are Others Experiencing?
“FUN, simple and easy. Took me 25 minutes to learn, and in my first month, I connected with 106 NEW business owners!
Robin Benjaman ~ My personal goal ~ 5 BC’s A Day!
“Asking this simple question has changed the way I do business.” ~ Steve Casey
“I’m asking now even in chamber/city events, and it’s opening up whole new discussions and creating business opportunities.” ~ Mark Schreiber
“It’s so FUN and EASY to do. I am now doing it both in personal and professional situations! ~ Dawn Herbik
“It’s opening business doors, helping people to see how much I care, and building trust with people so quickly! It’s changed my life and the way I do business! I wish this had been introduced to me years ago.” ~ Noel Turner
“It costs nothing, takes zero training to do, and connects with people in the most amazing way. Anyone who doesn’t do this with everyone they meet is missing out on so many opportunities, it’s wild! ~ Ed Noel
Q&A
Q1: What are we selling?
Answer: Excellent question. The answer is … “In a way, we’re not really selling anything. Or we are selling solutions, insights that can change someone’s entire life. Through Life Masteries Institute (LMI), we can give people solutions that won’t cost them a dime. Any product / any service that helps someone with their biggest challenge is what we are “selling.” We are selling solutions. Synergy Solutions, the company Mark Boersma owns, is selling … Helping business owners learn how to earn more money while working fewer hours, with less stress and improved life balance, and/or helping business owners and high-level salespeople solve their problems.
● 1. ~ 3-minute survey (free) leads to a 30-Minute Strategy Session (30 mss), which is also free. > https://synergytools.net/md3/SurveyLink.aspx
● 2. ~ 30-minute FREE Strategy Session (30 MSS) helps people to better their personality and how that connects back into their challenges/problems they share in the 30 MSS.
● 3. ~ Business X-Ray, which is $285, uncovers so many challenges/problems a business owner is facing, that the Business X-Ray can sell most anything after that. https://clarity.dnaforsuccess.com/clarity-7-business-options
● 4. ~ X-Ray may lead to the sale of ActionVISION, which is a customized plan and coaching.
The 30 MSS can lead to selling anything through insight selling. The Business X-Ray can sell anything to B2B (Business-to-Business) because it can quickly and inexpensively reveal the many weaknesses, the costs of those weaknesses/issues, and/or leaks in the pipe, so business owners and high-level salespeople are more willing to invest back into themselves/their businesses.
Q2: What if I’m still not getting it or it’s not working?
Answer: Great question. When we read something, we often think “we get it,” but we really don’t. We get some part of it, but don’t get it at a deep level. Surface learning comes from reading, attending a workshop, seminar, and even one-on-one coaching . . . while deep learning comes from DOING . . . from TAKING ACTION . . . and it still is not working.
One-on-one coaching seems to be the most effective way to fine-tune what we are doing until we get it just right. Talk with your mentor about “Iterations To Success” and what you are doing precisely, and they can assist you, based on your personality, in tweaking what you are doing until you see success.
Q3: What are some free resources?
Answer: Here are just a few of the free, life-changing resources that are available once someone shares their biggest challenges with us. Every free resource is designed to help someone become who they were created to be. Helping others helps ourselves.
Booklet Library ~ Check out this ever-expanding library of resources to help people improve all areas of their lives.
Podcast Library ~ several topics and thousands of free podcasts will help people learn to think differently, which will help to solve challenges/problems.
Podcast Library ~ Check out the hundreds of white papers that help us tap into decades of life experiences and the wisdom of others.
Cool Video Library ~ Imagine being stuck in life and not even knowing it. This library has the most interesting short videos that help us think about life differently.
Book/Movie Library ~ What books/movies have changed your life forever? This is a most interesting library from people who have given “Thinking Differently” a lot of thought.
To Name A Few. This is a good start, and there’s a lot more where this came from. One of the coolest feelings in the world is helping someone who really needs it but can’t afford to pay, and knowing it takes very little of your time.
Q4: Should I just give free resources to everyone?
Answer: It’s up to you, obviously, but often that will leave someone overwhelmed and like deer in headlights, leading them not to take action to solve their biggest challenge.
Often it’s best to share two simple/easy-to-use booklets. Start with 1-1: Business Operating System and 1-2: ActionVISION - CASE STUDIES. Obviously, it’s best to study/understand the booklets yourself so you can be excited about what you are sharing.
As we assist business owners in learning to think differently about their business and in designing and implementing systems that empower them to earn more, work less, reduce stress, and improve their life balance, this will help everyone we connect with see greater success. As we help others see greater success, they will help us achieve greater success, and together we will accomplish far more than we ever could on our own.
