5/13/26, 8:51 AM
Lickety Split AC, Plumbing & Electric — Brand Deep Research Report
Lickety Split AC, Plumbing & Electric Brand Deep Research Report — Jacksonville, Florida
Executive Summary Lickety Split AC, Plumbing & Electric is a Jacksonville, Florida-based residential home services company specializing in HVAC, plumbing, and electrical services across Northeast Florida. Founded by Thomas and Lindsay Noland, the company has grown rapidly from a startup to a 51–200 employee organization serving a 15+ community service footprint. The brand holds a 4.9-star Google rating based on 3,576+ Google reviews, and over 7,222 total verified reviews on their website, positioning them as one of the most-reviewed home services providers in the Jacksonville market. Their brand promise — speed, transparency, and quality — is consistently reflected across customer testimonials, video reviews, and their online presence.
Company Overview & Origin Story Lickety Split was founded by Thomas Noland and Lindsay Noland, who collectively bring over 27 years of experience in the HVAC, plumbing, and electrical trades. Prior to launching Lickety Split, Thomas Noland owned and operated a successful HVAC, plumbing, and electrical company in Virginia for 22 years. When the Nolands relocated to Florida, they experienced firsthand the frustration of dealing with unreliable local home service providers — a pain point that directly inspired the creation of Lickety Split. The company was formally established in December 2022 per BBB records, with primary operations launched in 2023. Their stated mission is to bring a “higher standard of service” to Jacksonville, St. Augustine, and beyond — treating every customer like royalty and every home like their own. The company name is itself a brand promise: “Lickety Split” means fast, and speed is central to their service proposition — 24/7 availability, same-day scheduling, and emergency response are file:///C:/Users/bubsa/Downloads/lickety_split_report.html
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