LIWENYI_2024_Portfolio by LI_WENYI

With a focus on blending experimental and interdisciplinary visual storytelling, my projects explore societal narratives like digital identity, cultural representation, and emotional engagement. Rooted in research and creative interaction, my work aims to reflect on modern communication challenges while celebrating the intersection of design and cultural exchange.

GRAPHICDESIGNER

LI WEN YI. 2024 PORTFOLIO

Illusory Reflections

INSPIRATION

Today, mass social media plays a significant role in shaping people's perceptions of different regions. Social media algorithms recommend content to users, creating a new relationship between people, media, and places. Negative news and rumors are often amplified on social media, making it challenging to distinguish between accurate and false information.

This can distort people's understanding of a region, leading to a "mediated sense of place" that alters urban spaces over time. As regions develop their own cultures, mass media's communication becomes intertwined with these cultures, influencing the significance of a place.

BACKGROUND RESEARCH

Impact of Negative Bias

Negative Bias is the tendency to pay more attention to negative information than positive or neutral information. Social media takes advantage of this by promoting negative news and rumors to attract attention, even if they're not entirely accurate. This can create a biased view of certain areas, shaping a negative urban image influenced by constant media exposure and public opinion.

False information is a common issue online due to the fast and widespread nature of information sharing. Inaccurate or misleading news can quickly spread, often because they grab attention, evoke emotions, or spark controversy. This can lead to misunderstandings and potentially harm individuals, organizations, or society.

Influences

on Place Perception: Perspectives of Relatives and Friends

Our judgment of a place is influenced by those around us. Relatives emphasize family ties and emotions, while friends highlight entertainment and social aspects. This leads to different perspectives and emphases in how the place is described and evaluated.

Mediated Society: Information

perception

society is formed by the dynamic interplay between media and society. It arises from growing audience needs for information, spurring media advancements. With the rise of social media and its vast information accessibility, global connectivity, and real-time sharing, people increasingly rely on and engage with media. This deepens their dependence on media platforms.

The

Social media tends to present an idealized image of the city, but this image is often exaggerated and distorted, like a false mirror image. This project poignantly reflects the influence of social media on urban promotion and the division between reality and virtual representations.

My friends' favorite coffee shop used to be filled with plants, but now it's all stacked coffee cups.Despite the air conditioning, the heat was unbearable, unlike what I expected.Sweat dripped down my face, longing for an iced coffee to cool down.The décor was mostly stainless steel, grey burlap, and wood.The small space had just two tables and a sofa, creating an intimate atmosphere.

The coffee shop in the medium

SUMMARY OF RESEARCH

Various types of media influence the formation of people's perception of an unfamiliar area, especially social media. Social media will only selectively present some wonderful specific scenes, through text, pictures, videos and other flat media to convey can not fully capture the reality of the details, atmosphere and environment, which also often exists between subjective and objective differences.

With the current high reliance on social media for publicity, how does the sense of place and local identity brought by social media affect the traveller's experience and how does the medium help or hinder people to establish a connection with an unfamiliar place.

Hieronymus Bosch

One of his most famous triptychs is The Garden of Earthly Delights (c. 1495–1505) whose outer panels are intended to bracket the main central panel between the Garden of Eden depicted on the left panel and the Last Judgment depicted on the right panel.

The painting is rich in symbolism, featuring various strange creatures, fantastical landscapes, and symbolic motifs. Through this masterpiece, Bosch expresses his concerns about the moral decline of humanity and reflects on religious beliefs.

Illusory Reflections

VISUAL EXPERIMENT

Features

Positive and negative image of the city

Expressing concepts through shaped objects

Scenes are rendered surrealistically

Rendering

Outcome

Illusory Reflections

Outcome 2.Zine

Makeover Madness

INSPIRATION

Facial decorations and expressions in specific situations can convey personal characteristics and role positioning. According to the interpretation of a specific image and emotion of the character under the audience's gaze, thereby achieving the purpose of role-playing.

These decorations and expressions, as an important part of role-playing, enable individuals to effectively express the necessary characteristics and emotional states in particular scenarios, facilitating effective interaction with the audience.

PERSONA

RESEARCH

Korean light and sweet makeup creates a fresh, cute, and youthful effect through pink blush, translucent foundation, natural brows, and highlighted aegyosal, reflecting the pursuit of natural beauty and a youthful appearance, characteristic of Korean makeup.

Japanese Shibuya gal makeup showcases a rebellious, wild, and vintage beauty through dark foundation, exaggerated eye makeup, dark lashes, and light lipstick. It emphasizes individuality and a rejection of traditional beauty standards.

Asian smokey makeup achieves a high-end yet lively look by retaining natural skin texture, concealing facial imperfections, highlighting facial contours, and using deep eye shadows and natural nude lipsticks. This reflects modern women’s pursuit of selfexpression and natural beauty.

The new Chinese style makeup blends traditional and modern elements, emphasizing a dignified and elegant goddess image through matte foundation, natural brows, full eyeliner, and bright matte red lipstick. It reflects a respect for traditional culture and the pursuit of graceful elegance.

"Makeover Madness" is an interactive project exploring the cultural and personal significance of makeup in expressing identity and navigating social scenarios. Through a virtual environment, users can experiment with different makeup styles, fostering confidence and encouraging self-expression in a judgment-free setting.

FLOW CHART

WIRE FRAME

Web Design Video Link: https://youtu.be/g078Ve6nmeI

https://youtu.be/g078Ve6nmeI

USER FEEDBACK

I got a lot of likes after trying my hand at picking my own shapes and colors to form my own cards and posting them in the community. This gave me more confidence to try new makeup looks in real life.

But I felt there were so few scenes to pick from that it wasn't a great reference for me, and the dialog was limited and didn't do a good job of recreating all of my experiences.

Makeover Madness

RESEARCH

INSPIRATION 2.Research

Humans are among the very few species to experience a period. The menstrual cycle starts in the brain, which sends signals to the pituitary gland to produce hormones that stimulate the ovaries. The ovaries house egg-containing follicles that release an egg during ovulation. The ovaries also secrete hormones to help prepare the uterus to host an embryo, which results if the egg is fertilized by a sperm. If no embryo implants, the uterus disposes of its lining, and the cycle begins again.

1.Firsthand research on PMS

Questionnaire on pms

Number of investigators: 20 14/7/2024-17/7/2024

It has been found that women will relieve their discomfort by taking specific medicines before or during their periods.

For her “Pill Series,” Kim carves semiprecious stones into the form of pills. The series grew out of her realization that many of the pills she kept in a drawer were not only medication but also symbols of someone’s love—a wish for her good health and wellness, a tangible representation of caring. She views her jewelry, in turn, as a wearable manifestation of her own deep affection.

Tagi

Timely access of gripping imagination.

A lifestyle brand that combines fun creative ideas with a sense of styling freedom.

In China, awareness and promotion of limited, with some women lacking sufficient about it. Through research on the items carry in their bags, it was observed that prefer items that offer both practicality appearance.

This insight highlights a gap in health education PMS and a preference for functional, aesthetically products among women.

Yoojung Kim

The frequency notebooks,

We are committed to providing care and support to women, especially during the special time before the monthly physiological period. CozyEve provides PMS supplements to help alleviate the discomfort, as well as conducts online and offline activities to disseminate scientific knowledge about PMS and its care. We believe that a healthy body and a peaceful mind are an important part of a new woman's lifestyle, and CozyEve strives to make it easy for every woman to face PMS and embrace a better life every day.

2.Research on what's in a women's bag

Most of them carry a notebook with them to help them keep track of their daily schedule

All the medicines are still in their original packaging

They also have a certain demand for water cups

Brand name

frequency of jewelry is very low, most people put in the bag is the use of high frequency of items, practical things in life are more likely to appear in women's bags, such as notebooks, chargers, headphones and so on. PMS are relatively sufficient knowledge items women commonly that they tend

“Cozyeve” combines the meanings of ‘Cozy’ (warm, cozy) and ‘Eve’ (night, feminine). It represents the brand's desire to provide warmth and support to women, especially at special times of the month. The brand name not only echoes the physical comfort that our products bring, but also the psychological care and warmth that we hope to bring to women, just as the night brings tranquility.

COLOR

PRODUCT TRIAL

BRAND CHARACTERS DESIGN

Day 1 Sleep Issues

Day 2

Easily fatigued

Day 3 Skin Issues

Day 4

Day 5

Body aches

Day 6 Low Mood

Character expressions are based on the symptoms that will occur during the seven days of PMS

Breast tenderness Day 7

Emotional fluctuations

Calendar 2025 on the research findings that users are willing to keep a record of their daily affairs on a daily basis, a yearly calendar for the year 2025 has been designed and is able to work with the physiological recording function in the app to help remind users of the time to take health supplements to alleviate PMS.

APP DESIGN

Product packaging box

Add the brand logo as well as the brand name and slogan

In the app users can keep track of their periods to deduce when they need to start taking pills, find out what pms goes through, and the different problems each of the ingredients in the pills can solve. There is also the ability to purchase products and peripherals both online and offline by registering as a member who can participate in offline events.

Cozy Eve

The block-like packaging makes it easy to notice, and with the calendar and applet, it helps to remind people whether or not to take their medication today

Packaging designed in a pull-out format for easy storage and opening Take

step 1.

step 2. step

Take it with a CozyEve glass!

Feedback

Overall, Cozyeve products are elegantly and practically designed. The pill and capsule shapes are not only easy to carry but also convey the brand’s warmth and thoughtfulness.

The packaging colors and design provide a comforting feel, helping to ease discomfort while bringing a sense of care. However, there’s room for improvement in certain design aspects, such as making the packaging easier to open and reseal, and perhaps making the small-sized items easier to locate in a bag. With refinements to these details, the user experience would be even better.

What Are You Doing?

INSPIRATION

In digital socialising, people communicate via text, leading to overly cautious responses becoming the norm. As a result of the promotion of emotional intelligence, many people rely on ‘high emotional intelligence skills’ to handle social interaction rather than expressing themselves authentically. This phenomenon increases self-censorship, and interpersonal communication becomes superficial and lacking in sincerity. The project aims to shed light on the hidden concerns of this cautious socialising phenomenon, and to critique the impact of this over-cautiousness on authentic communication, prompting people to reflect on authenticity and emotion in social interaction.

RESEARCH

Background research

The Rise of Digital Communication and the Limitations of Text-Based Interactions

With the widespread use of social media and instant messaging, text has become the primary mode of communication. However, without the nuances of vocal tone and body language, text-based communication is more prone to misinterpretation. This limitation has led people to communicate with increasing caution to avoid misunderstandings.

The Dual Influence of Emotional Intelligence and Social Pressure

Emotional intelligence (EI) is highly valued, and there’s growing emphasis on “saying the right thing” in social interactions. Yet, the overemphasis on EI has also introduced social pressures, especially regarding self-expression. Many people carefully scrutinize their words before responding, worried about unintended offense. This caution has made everyday conversations tense and complex.

Psychological Drivers Behind Overinterpretation

Overinterpretation is often rooted in social anxiety and a heightened dependence on relationships. In communication, people tend to search for “hidden meanings” or subtle implications, attempting to extract deeper insights from surface-level text. This behavior adds to the complexity of messages, making conversations indirect and unclear.

Firsthand research

SUMMARY

Careful wording and high emotional intelligence responses are prevalent in modern socialising. People adjust the wording and word count of their replies in different social situations to respond to the expectations or social roles of the other party.

VISUAL EXPERIMENT

Book design

My fellow classmate spent ten minutes editing her text message before sending it to one of her teachers, and asked four friends to see if the tone was appropriate.

This project examines the over-cautiousness in modern social interactions, revealing the social anxiety and emotional manipulation it reflects. By showcasing chat scenarios and analyzing their impact, it critiques how such behaviors inhibit genuine communication and encourages authenticity over rigid social norms.

Step 1

Arrange the letters and words on the stamp that you want to print on the paper.

Step 3

Stick the printed scratch-off paper on the appropriate page in the book

Step 2

Printed on paper with a coding machine.

Step 4

Scrape off the grey part of the paper with a small plastic spatula to reveal the pages of the book

Book Cover Making Process

Video Link：https://youtu.be/VRvAHBcRdqw

Thank you for exploring my portfolio. This collection represents my journey as a visual communication designer, showcasing how I navigate the intersection of design, culture, and social dialogue. Through each project, I strive to address contemporary issues with a creative and critical lens. I hope this body of work inspires meaningful reflections and sparks a deeper understanding of the potential of design in shaping our shared future.