The purpose of these guidelines is to explain the use of CorrPak’s brand style and to reinforce consistent application of the visual elements in all CorrPak communications. This includes publications, advertising, presentations and all other marketing materials both online and offline.
All CorrPak logos are available in JPG, TIF and PNG formats. These files are the only acceptable versions of the logos. Do not attempt to recreate any of the CorrPak logos from scratch.
All official electronic logo art files reflect the proper proportions of each element of the logo: the logo mark, and the font. These proportions must not be changed.
The CorrPak logo is comprised of the logo icon, and the logo font. The CorrPak logo has two variations: the “line” version and the “icon” version.
When using the logo in printed and electronic media, it is important to maintain sufficient clear space around the logo to maintain its integrity. The clear space must be kept free of any other graphic elements or other logos.
In instances where there is more vertical space available than horizontal space for ideal placement of the CorrPak logo, this stacked option of the logo may be used.
The reverse version of the CorrPak logo should be used when the logo is placed on a black or other dark-colored background.
Primary CorrPak logo. This is the preferred use when special circumstances such as background and space are not a factor.
HELVETICA NEUE thin light regular medium bold
A B C D E F G H I J K L
a b c d e f g h i j k l m n
Helvetica Neue LT STD font family should be used for all CorrPak-branded marketing and communications materials.
A B C D E F G H I J K L
a b c d e f g h i j k l m n
A B C D E F G H I J K L
a b c d e f g h i j k l m n
A B C D E F G H I J K L
a b c d e f g h i j k l m n
A B C D E F G H I J K L
a b c d e f g h i j k l m n
ROBOTO thin light regular medium bold
A B C D E F G H I J K L
a b c d e f g h i j k l m n
The Roboto font family may also be substituted for email applications or in instances where Helvetica Neue is not readily available (i.e., Outlook, web or Powerpoint).
A B C D E F G H I J K L
a b c d e f g h i j k l m n
A B C D E F G H I J K L
a b c d e f g h i j k l m n
A B C D E F G H I J K L
a b c d e f g h i j k l m n
A B C D E F G H I J K L
a b c d e f g h i j k l m n