Theonesto helpyougrow
Laura Rice & Associates | Expert Louisville real estate advisor
LauraRice& Associates
502 593 3366 lrice@lsir com
@laura rice realtor lauramovesyou com
Lenihan Sotheby's International Realty 3827 Shelbyville Rd,Louisville, KY40207 sothebysrealty com
Selling a home is both a financial and personal decision? and choosing the right representation makes all the difference As a licensed Realtor®,attorney,and broker, I bring a rare combination of real estate expertise,legal knowledge, and strategic negotiation to every transaction.
My legal background allows me to anticipate risk, navigate complex contract terms,and advocate for my clients with an added layer of diligence and protection From offer strategy and inspection negotiations to appraisal challenges and closing details,I approach every step with a sharp eye for accuracy,leverage, and your best interests. This means fewer surprises, stronger positioning,and greater confidence throughout the process
As the leader of Laura Rice & Associates at Lenihan Sotheby?s International Realty,I am committed to delivering exceptional results through data-driven pricing,elevated marketing,and white-glove client service.Every listing receives a tailored strategy designed to highlight your home?s value, attract qualified buyers,and maximize your outcome
My promise is simple: clear communication, skilled advocacy,and a results-focused approach designed to protect your investment and achieve the strongest possible sale.
Valorie is a dual licensed real estate professional in Kentucky and Indiana, serving as one of the dedicated sales associates to Laura Rice & Associates Known for her exceptional customer service skills, Valorie brings a high level of professionalism,attention to detail,and a deep understanding of the real estate process to every client interaction Her trustworthy and knowledgeable approach ensures that clients feel confident and supported every step of the way When she?s not assisting buyers and sellers, Valorie enjoys spending her free time at football games, cheering on her favorite teams She is also the lead singer in a popular local cover band,The Bourbon Thieves,showcasing her passion for music and performance
ValorieBlack
812 258 7756 | vblack@lsir com
Mattie, a proud Louisville native and University of Louisville alumna,is a licensed real estate agent and sales associate with Laura Rice & Associates at Lenihan Sotheby?s International Realty She plays a key role in guiding clients through every stage of the real estate transaction? from the first conversation to the closing table? ensuring no detail is overlooked With expertise in social media and marketing, Mattie helps maximize exposure for listings while keeping clients informed and confident throughout the process Known for her approachable and friendly nature,she makes the experience of buying or selling a home as smooth and enjoyable as possible Outside of real estate, Mattie enjoys staying active, cooking, attending sporting events, and exploring home décor
MattieTabor
502 905 0812 | mtabor@lsir com
Mark Clayton provides a refined,client-focused approach to luxury real estate, guided by discretion,strategic insight, and meticulous attention to detail He is known for delivering calm, informed guidance and a seamless experience,ensuring each decision is thoughtful, well-timed,and aligned with his clients?long-term goals With a deep understanding of local market dynamics,neighborhood nuances,and property positioning, Mark helps clients navigate opportunities with clarity and confidence His knowledge extends beyond pricing and timing to include lifestyle considerations,architectural value,and the details that influence long-term desirability His approach is measured,proactive,and relationship-driven? earning trust through preparation rather than persuasion Outside of real estate, Mark values time with family and embraces an active lifestyle He enjoys traveling,coaching his sons?teams,attending sporting events, and playing golf These pursuits reflect the balance,leadership,and commitment he brings to every client relationship
MarkClayton
502 428 7862 | mclayton@lsir com
Theonefor thebest results
Career sales
$157M
Sales in 2025
$39.4M
Years of experience
13 Advisor in Louisville
How we deliver what clients want most
TheLauraRice & AssociatesDifference
Our approach is built around the exact priorities today?s sellers care about most: maximizing value,minimizing stress,and protecting your interests at every stage of the sale
STRATEGIC PRICING & MARKET POSITIONING
We use real-time market data, buyer behavior insights,and neighborhood expertise to price your home with intention? aimed at driving demand and maximizing your final net.
ELEVATED MARKETING THAT ATTRACTS QUALIFIED BUYERS
Your home is presented with a tailored marketing strategy that includes professional photography, refined listing copy,targeted digital campaigns,Sotheby?s global exposure,and direct outreach to our private network? ensuring your property stands out in a crowded market
PROVEN PERFORMANCE & PROFESSIONAL STANDARDS
We pride ourselves on delivering results through preparation, strategy,and accountability? while representing your home with the professionalism and discretion expected at the luxury level
CLEAR COMMUNICATION & TRUSTED GUIDANCE
You can expect regular updates, honest advice,and a steady, confident presence? so you feel informed,supported,and in control from listing to closing
NEGOTIATION BACKED BY LEGAL EXPERTISE
As both a licensed Realtor®and attorney,Laura Rice brings an added layer of contract fluency, risk awareness, and negotiation strength This means stronger offer terms, clearer protections, and fewer surprises from contract to closing.
A TEAM-BASED SERVICE MODEL
Our clients benefit from a dedicated team handling marketing,communication, showings,transaction coordination,and closing logistics? ensuring responsiveness,consistency, and white- glove service throughout the process
OUR COMMITMENT IS SIMPLE:
To protect your investment, elevate your home?s presentation, and achieve the strongest possible outcome with clarity, strategy, and care
Homesas uniqueasyou
1044 Alta Vista Road
Closed at $8,00,000 Laurarepresentedalocalphilanthropist inacquiringa 25-acreparceloflandthat wasultimatelydonatedtotheOlmstedParks Conservancy Theacquisitionsupportedtheexpansionandlong-term preservationofpublicgreenspacefor thecommunity Thisis thelargest expansionoftheOlmstedParksystem inover100 yearsinLouisville
GrandGeorgian EstateinRiverGlen
ExceptionalEstate inProspect
9506USHwy42
Closedat $1,350,000
Theoneswith connectionsthat matter
James and Olena
?We recently sold our home in Louisville, Kentucky Laura Rice was instrumental in the transaction and made the entire process seamless and smooth We can? t say enough about Laura?s professionalism and her determination to achieve the goals of her client Laura and Mattie are a dynamic duo in the strictest essence Always attentive and anticipating any issues that may arise We are grateful to them for their services and wouldn? t hesitate to recommend them or to use their services again Laura is so exceptional at what she does for the simple reason that she is low ego and high performance She executes quietly and doesn? t require accolades or gratitude As an example,she showed up well in advance to the closing to make sure every detail was covered without any fanfare Laura and Mattie are, without question,the resource that you need if you are selling or buying a home in Louisville We couldn? t be more pleased?
Lori K
?Laura and her team are such a class act From the first engagement with her (which ended up being 15 years before I decided to go on market) - she was a true consultant She helped me think through renting v selling,suggested local vendors to help with repairs,and advised me on which repairs were monetarily worth it Once we decided to list, I was actually already out of state Her team leaned in to go the extra mile and help locally at all stages She went above and beyond to find leads, ensure we were showing and staging well,and make small tweaks to pricing to maximize our offer Her team volunteered for small and large tasks,especially in the inspection process when I was overseas They truly exceeded my expectations in every way While other houses nearby still sit on market, my house closed within my target and within 2 months of listing I highly recommend Laura Rice and her team to anyone looking for real estate professionals!"
Mollie D
?Laura and Mattie are the best in the business! They are professional, thorough,extremely knowledgeable, and truly customer-centric From start to finish,they made the process virtually painless and stress-free,giving us confidence that every detail was carefully managed and under control They helped us secure our dream home at a fantastic price, all within budget,and went above and beyond to ensure we felt 110% comfortable with our purchase I cannot recommend this dream team highly enough? the entire transaction was next to flawless Thank you both!!?
Claudia C.
As an experienced Virginia Realtor myself,hiring another agent was not something I took lightly I was handling the sale of my late mother?s home as the Executrix of her estate in Louisville From our very first meeting, I knew Laura was exceptional She arrived fully prepared,confident,and professional? clearly experienced and deeply knowledgeable about the Louisville market.She even brought along her licensed assistant,Mattie,who was perfectly in sync with her thoughtful,organized approach Despite hearing much lower price suggestions from other agents,Laura recommended listing $100,000 higher? supported by data,strategy, and confidence And she was absolutely right The marketing plan she laid out unfolded exactly as described We were under contract in just four days and sold for over asking Throughout the process,Laura was hands-on and proactive? meeting with contractors,attending showings,and managing every detail with precision. Maddie?s support was a bonus that helped everything run smoothly Communication was outstanding Even with their busy schedules,every call,text, or email received a prompt response. They truly made me feel supported every step of the way,which meant everything since I was managing this from out of state Laura also arranged stunning virtual staging that transformed the vacant home into a warm,inviting space online She connected me with reliable contractors for every need and negotiated repairs with clarity and confidence. Her resources were invaluable Laura is a true professional? sharp, honest,and exceptionally capable She guided me through an unfamiliar market with grace and transparency I?ve never worked with a Realtor like her,and without hesitation,she?s the only one I?d ever recommend in Louisville
Jim R
We've worked with multiple realtors but Laura and her team will be our last! She,and they,go above and beyond with their thoroughness and quick, thoughtful response to every question we've had They continue to provide wonderful service even after the transaction has closed!
Leslie C
Laura has helped us buy/sell 3 different properties and every experience showed how professional, knowledgeable,and personable they are Laura being an attorney helped us in a very difficult situation a couple of years ago when the buyer wanted to back out at the last minute Her guidance on this issue helped bring the buyers to the table and the closing went ahead as scheduled.I would not hesitate to recommend Laura for any real estate needs She?s become a good friend throughout our years of buying and selling and she is truly one of a kind.
Client
Laura and Mattie demonstrated professionalism, organization, creativity,and efficiency in assisting me with the sale of my mother's house,as the Executor of her Estate They effectively combined their personal skills with technological savvy to market the property Additionally,they established a data-driven sale price that optimized the selling price and reduced the time required to sell
Masterfulmarketing inaction
We provide strategic advice and insider market knowledge to ensure a smooth,successful real estate experience Our proven marketing plan maximizes your home?s exposure, attracts the right buyers,and secures the best outcome
1
PREPARATION & MARKETING ASSETS
We ensure all listing documents are signed, professional photography is taken, and optional enhancements like video, 3D tours, or virtual staging are completed.
PROMOTION & ENGAGEMENT
We create custom brochures, install signage, introduce your home at meetings, host broker and public open houses, and monitor online traffic.
LISTING & SYNDICATION
Your property is posted to the MLS, Sotheby?s International Realty site, and syndicated to top real estate websites, maximizing exposure
ONGOING MARKETING & ADJUSTMENTS
Regular updates on market activity, showings, and potential price adjustments are provided to keep your listing competitive.
OFFER TO CLOSING & BEYOND
Once an offer is accepted, we handle paperwork, coordinate inspections, and assist with closing Afterward, we check in for feedback and ensure a smooth transition
HowCommissionWorks AftertheNARSettlement
Your Commission Is Fully Negotiable
At Sotheby?s International Realty,our priority is simple:to maximize your net proceeds while positioning your home to attract the strongest possible buyers Every element of our strategy is designed to serve your best interests with clarity,flexibility,and discretion
A Focus on Value and Strategic Negotiation
Today?s real estate landscape allows for a more tailored approach? one that puts you firmly in control Rather than a one-size-fits-all structure, commission terms are thoughtfully aligned with your goals, your property, and current market dynamics
How It Works Today
- You pay only the listing fee we mutually agree upon
- Buyer agent compensation is no longer displayed in the MLS
- Any buyer-side compensation is negotiated directly within the offer
This structure ensures transparency,flexibility,and a strategy customized to your priorities
A Smarter Strategy for Success
You may choose the approach that best supports your objectives:
- Offer no buyer agent compensation
- Provide a set buyer incentive to encourage broader interest
- Decide on a case-by-case basis as offers are presented
Each option is evaluated strategically, with the goal of strengthening demand while protecting your bottom line
A Focus on Value and Strategic Negotiation
A thoughtful approach to compensation can:
- Attract more qualified buyers and stronger offers
- Keep the focus on your optimal financial outcome
Every decision is made with intention,guided by experience,market insight, and a commitment to achieving the most favorable result
Every step is transparent and in your best interest
Anetwork likenoother
Established in 1976, Sotheby?s International Realty is the only truly global luxury real estate company Our unparalleled network works together to exceed your needs and expectations
A trusted heritage,the Sotheby?s International Realty®brand is built on the centuries-long prestige of the world?s preeminent auction house Our elevated standards and exemplary service and our unmatched reputation give our listings the best-in-class exposure and assures buyers they are working with a trusted partner
Through our vast global footprint,local expertise,and powerful referral network,we ensure that the properties we represent receive the far-reaching and exposure they deserve
Sotheby's Auction founded 1744 Global sales volume 2024 $157Billion Offices worldwide 1,100 Countries & territories 85 Sales associates 25,800
Queenstown,New Zealand
Theonewith globalreach
Most profiled real estate brand in the news
#1
sothebysrealty com visits in 2024
33M+
Engaged social media followers
1.2M
Most viewed real estate brand channel on #1
Award-winning
website
Sothebysrealty com is the world's most visited luxury real estate website with over 33+ million views in 2024 In 2021, the brand website was named Best Real Estate Website in the People?s Choice Category
In the news
As the #1most profiled luxury real estate brand in the news,Sotheby?s International Realty drives the conversation. The brand's award-winning press office and public relations efforts position the brand as a powerhouse in luxury real estate and as a result,awareness drives traffic to the brand website and ultimately, the homes that Sotheby?s International Realty represents.
Property syndication
Sotheby's International Realty partners with and distributes properties to the most relevant and significant real estate focused websites in the world.
Unmatched marketing
Sotheby's International Realty works alongside the highest-profile media powerhouses to successfully connect with global consumers in both print and digital advertising The brand shares exclusive and original content on its social media channels and in all that is presented,sophisticated design is at the foundation
FrequentlyAsked Questions
Why Sotheby?s International Realty®?
Sotheby?s International Realty®offers a distinct advantage through its global reach,luxury positioning, and unparalleled marketing platform With access to an international network of affluent buyers, elevated brand recognition, and world-class creative and digital exposure, Sotheby?s provides visibility that extends far beyond the local market This global presence? combined with refined presentation standards and trusted brand prestige? can meaningfully enhance demand,perception,and ultimately,your sales outcome
Will you reduce your commission?
Our commission reflects the level of service, expertise,and results we deliver Selling your home is a significant financial transaction,and our focus is not simply on listing your property? but on maximizing your net proceeds,protecting your interests,and ensuring a seamless, high-level experience from start to finish
Reducing commission often means reducing marketing exposure,negotiation strength,or service quality? factors that can ultimately cost more than any upfront savings Our full-service approach includes premium marketing,strategic pricing,professional staging guidance, strong negotiation,and hands-on transaction management designed to deliver the strongest possible outcome
Rather than competing on price, we compete on value,performance,and results Our goal is to ensure that our representation more than pays for itself through stronger offers,better terms,and a smoother,more profitable sale
Should I choose the broker who suggests the highest listing price for my home?
It?s natural to be drawn to the highest suggested price? but the best pricing strategy is the one grounded in market data,buyer behavior, and proven results,not wishful thinking
Overpricing a home can lead to fewer showings,longer time on market,price reductions, and ultimately a lower final sale price Homes generate the strongest interest? and often the best offers? when they are positioned correctly from day one Strategic pricing creates urgency,attracts more qualified buyers, and can drive competitive bidding that maximizes your net proceeds
The right broker will provide a transparent,data-supported pricing recommendation,explain how it aligns with current market conditions, and commit to a clear plan for positioning your home to sell at the highest price the market will support? not just the highest number on paper
Why is it important to work with an international company?
Working with an international real estate brand expands your home?s exposure far beyond the local market? opening the door to a broader, more qualified pool of buyers and increasing the potential for stronger offers
An international company like Sotheby?s International Realty®provides access to a global network of agents, high-net-worth clients, and relocation buyers who may not be actively searching in your immediate area? but are looking for exceptional properties like yours Your home benefits from worldwide marketing distribution,premium digital exposure,and brand recognition that attracts buyers who value quality,lifestyle,and prestige
Global reach also strengthens perception and positioning A property marketed through an internationally respected brand often carries greater credibility,elevated presentation, and enhanced demand? factors that can positively impact both interest and final sale price
In short,an international brokerage doesn? t just list your home locally? it markets it on a world stage,ensuring your property receives the visibility,attention,and strategic reach needed to achieve the strongest possible result
Do you hold open houses?
Yes? when they align with a strategic marketing plan that benefits your specific property Open houses can be a valuable tool for increasing exposure,generating buyer interest, and creating momentum? particularly when paired with strong digital marketing,targeted outreach, and compelling presentation However,they are most effective when used intentionally, based on your home?s location,price point, condition,and current market demand
Rather than taking a one-size-fits-all approach,we evaluate whether an open house will meaningfully support your sales goals Our priority is always maximizing qualified buyer activity,protecting your privacy and security,and creating the strongest opportunity for competitive offers
When we do host open houses,they are professionally marketed, thoughtfully scheduled,and executed to reflect the elevated standards of your home and the Sotheby?s International Realty®brand
What type of photography do you utilize for marketing my home?
We use high-end,professional real estate photography designed to showcase your home at its absolute best? because first impressions drive buyer interest,showings,and ultimately,offers
Depending on your property, our visual marketing may include:
- Professional interior and exterior photography with expert lighting,composition, and color accuracy
- Twilight photography to highlight architectural features and create emotional appeal
- Aerial drone imagery to showcase lot size,setting,and surrounding amenities
- Cinematic video and property films to tell your home?s story in a compelling,lifestyle- driven way
- 3D virtual tours and interactive floor plans to engage out-of-town and relocation buyers
- Detail and editorial-style shots to highlight craftsmanship,design, and luxury finishes
Every photography plan is custom-curated based on your home?s price point,architecture,and target buyer profile Our goal is not just to document your home? but to elevate its presentation,enhance perceived value, and position it competitively in the marketplace
Through Sotheby?s International Realty®?s global marketing platform and our own elevated brand standards,your home is presented with the same level of care, artistry,and sophistication as premier properties around the world
How will you price my home?
We determine your home?s price using a strategic,data-driven approach designed to maximize buyer interest and achieve the strongest possible final sale price
Our pricing recommendation is based on multiple factors, including:
- Recent comparable sales and active listings in your neighborhood
- Current market conditions,buyer demand, and inventory levels
- Your home?s unique features,condition, upgrades,and overall presentation
- Buyer psychology and search behavior,including price thresholds and competitive positioning
- Timing and market momentum,ensuring your home launches with impact
We don? t simply suggest a number? we provide a clear,transparent pricing strategy supported by market data and professional insight Our goal is to price your home accurately from day one to generate strong interest, increase showing activity,and create the best opportunity for competitive offers
Overpricing can lead to extended time on market and eventual price reductions, while strategic pricing creates urgency,attracts more qualified buyers,and often results in a higher net outcome Our focus is always on what the market will truly support? and how to position your home to perform at its highest level
On the Market
Theoneforyou
The market is constantly evolving
You can stay on top of relevant market insights and what's currently available by visiting my website and following us on social
Uniquely yours
