Gifts Today February 2026

Gifts Today Contents

February 2026

Gifts Today team

Advertisement Manager

Marian McNamara Marian@lemapublishing.co.uk

Editor Clare Turner Clare@lemapublishing.co.uk

Layout/Design

Rick Vickers rick@lemapublishing.co.uk

Managing Director

Mark Naish mark@lemapublishing.co.uk

Production Director Paul Naish paul@lemapublishing.co.uk

Telephone: 01442 289930 www.giftstoday.media

8 News

68 Shop Talk: Gift retailers reveal what draws them to Spring Fair, highlighting their must-see stands, memorable surprises from previous years, and the inspiration they hope to take home

74 Trade Talk: We ask a selection of Spring Fair exhibitors what led them to take part in this trade event, what will steal the spotlight on their stand, and which past show moments still stand out

Columnists

14 Sarah Halsall, owner of Hand Picked by Henrietta in the Cheshire town of Poynton

72 Gemma Sault, managing director of The Giftware Association

76 Neil Amer, director and co-founder of Retail100 Consulting

80 Charlotte Broadbent, UK general manager at Faire

Cover Story

16

Candlelight is gearing up to make a bold statement at Spring Fair, with a doublesized stand, seasonal launches and award anticipation

Fair Focus

18 Spring Fair Preview

Retailer Focus

78 Lindsey Scott-Walker, founder and owner of Feather Robins, shares the story behind her three gift shops in Northamptonshire, from personal inspiration to creating spaces that spread joy and connection

84 Michael and Susanne (Smudge) Lees, co-owners and directors of the awardwinning gift shop The Rowan Tree in the Devon town of Budleigh Salterton, reflect on their retail journey

Product Focus

12 New Products

82 Tourist Gifts & Souvenirs

Supplier Focus

77 Katie Loxton & Joma Jewellery

Page Technical

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Message from the Editor

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Welcome to our Spring Fair Preview issue! As I write this, the trade show season is already in full swing, and the industry is now preparing for one of the most important events in the exhibition calendar. Billed as the UK’s definitive showcase for home, gift, and fashion, organiser Hyve Group promises a larger footprint, refreshed sectors, new feature spaces, and a content programme designed to support buyers navigating an increasingly complex retail landscape.

The 2026 edition will host more than 1,200 exhibitors and over one million products across 16 carefully curated destinations. With 38% of products exclusive to the show and a 16% yearon-year increase in new brands, the event offers a compelling opportunity for buyers seeking genuine newness and tomorrow’s bestsellers.

That’s a lot of ranges for you to feast your eyes on! Not surprisingly, the thrill of finding new brands and new products is a common theme in our Spring Fair-themed Shop Talk section.

As James Bowden, proprietor of Clock Cards in Ware, Hertfordshire - a seasoned Spring Fair attendee - notes: “It always amazes us how much treasure we find around the next corner.” You might spot him pacing the aisles at the NEC, jotting down everything that piques his interest in an A5 notebook: he has a collection of them spanning 25 years!

Other Shop Talkers are equally enthusiastic. Rebekah Mudie, owner of Daisy Daisy Beautiful Cards & Gifts in Llanishen, Cardiff, says: “I love going to Spring Fair! I get so excited about finding wonderful new products to offer my customers. It’s a huge-scale shopping opportunity for me... and in the past, I’ve discovered some brilliant suppliers and products that I’ve reordered time and again.”

Rebekah, along with fellow Shop Talk interviewee Alexandra Becket, owner of Ivy and Rose Gifts in Birmingham’s Jewellery Quarter, are members of the judging panel for The Giftware Association’s Gift of the Year 2026 Awards. Both are keen to see all the shortlisted entries that have progressed to the live judging round, which takes place during Spring Fair.

This not only gives the panel a chance to see, touch and experience the products first-hand, but also provides a platform for the shortlisted items to gain visibility among the thousands of buyers at the show.

Retailers seeking inspiration on what to stock in the coming months should check it out, because according to The Giftware Association, this year’s judges described the process as “one of the toughest yet, with standards soaring and competition fiercer than ever. From clever design solutions to trend-setting gifts, these products represent the very best that our industry has to offer”.

Our Cover Star, Candlelight, is exhibiting at Spring Fair and will be unveiling a significantly expanded presence, with a stand double the size of previous years. Located in Hall 4 across stands E18-F19 and E25, the enlarged space reflects the brand’s continued growth, confidence, and commitment to delivering trend-led, commercially strong collections to the gift and homeware markets.

The Spring Fair showcase will feature Candlelight’s A/W26 collection, and visitors will also be able to view the brand’s S/S26 range, which will be fully in stock and ready to ship. Find out more about these seasonal launches on pages 16 and 17.

In addition to new products, there is a strong sense of anticipation surrounding Candlelight’s participation in the Gift of the Year Awards, with the team eagerly awaiting the results of the first judging round.

Of course, the show will be home to a myriad of gift options, so you really will be spoilt for choice. With so much to see, we’ve already laid out some of the groundwork for you. This issue is brimming with the hottest new releases set to make their debut, along with tips from exhibitors in our Trade Talk section, who highlight the headline attraction on their stands.

As ever, the Gifts Today team will be there too, and can’t wait to check out the fresh products gracing our pages brought to life. Do stop us and say hello!

And if you’d like to contribute to the magazine, whether that’s through a Retail Interview, Shop Talk, or Trade Talk, please get in touch with me at clare@lemapublishing.co.uk, or connect on LinkedIn. I look forward to hearing from you.

Clare Turner, Editor

clare@lemapublishing.co.uk

Giftware Association joins BRC

The Giftware Association (GA) has joined the British Retail Consortium (BRC), reinforcing its commitment to championing and supporting businesses across the UK gift and home sector.

The move marks a significant step in aligning the GA and its members with the UK’s leading retail body, recognised for shaping policy, raising standards, and supporting organisations across the rapidly evolving retail landscape.

GA managing director Gemma Sault (pictured) said: “Joining the BRC marks an exciting new chapter for us and the members we serve. The retail landscape is evolving faster than ever, and by uniting with the UK’s most influential retail body, we’re ensuring our community has the strongest possible foundation for growth, support, and representation.”

BRC membership will give the GA a stronger voice in policy and regulation, access to market intelligence and benchmarking tools, and opportunities to participate in BRC communities and networks - fostering collaboration across industries, sectors, and retail disciplines.

Gift of the Year shortlist revealed

The Giftware Association has unveiled the shortlist for the Gift of the Year 2026 Awards.

The trade body said: “After an incredible response from the home and gift industry, our panel of over 115 judges has spent weeks reviewing hundreds of entries to select the most innovative, inspiring, and commercially brilliant products across all categories.

“The judges described the process as one of the toughest yet, with standards soaring and competition fiercer than ever. From clever design solutions to trend-setting gifts, these products represent the very best that our industry has to offer.”

BGC welcomes 74th site

British Garden Centres (BGC) has acquired Ferndale Garden Centre in North Derbyshire, which will now trade as Dronfield Garden Centre, bringing the company’s total number of sites to 74.

Ferndale Garden Centre has been a valued part of the Sheffield and North Derbyshire community since its establishment in 1982. Operated by Neil and Linda Grant, alongside Helen Watson, the centre earned a strong reputation for high-quality plants, expert gardening advice, friendly service, and a popular coffee shop.

Following the owners’ retirement, BGC will continue the centre’s legacy and maintain its role at the heart of the local gardening community.

Charles Stubbs, founder and director of BGC, said: “We’re thrilled to welcome the team into the BGC family. Ferndale has long been admired for its quality and community values, which align perfectly with our own. We look forward to investing in the site, supporting the team, and continuing to offer customers a truly outstanding garden centre experience.”

Neil Grant added: “We have every confidence that Charles and his team will nurture the community spirit and take it to new heights as Dronfield Garden Centre.”

The acquisition strengthens BGC’s presence in Yorkshire and reinforces its position as the UK’s largest family-run garden centre group.

Hello, Dolly!

The shortlisted products now move forward to the live judging round, which takes place during Spring Fair. This round gives the panel the chance to see, touch and experience the products in person.

Winners will be announced at the Gift Awards 2026, a glamorous black-tie ceremony held at London’s Royal Lancaster Hotel in May. For the full shortlist, visit www.giftoftheyear.co.uk.

Enesco has introduced My First Dolly: a plush toy designed to capture hearts from the very first cuddle. Created with little hands in mind, this charming soft doll is suitable from birth, making it the ideal first companion for babies and toddlers. With a super-soft finish and timeless design, My First Dolly is set to become a must-have addition to every nursery.

Dressed in a pink pinafore dress with a matching bonnet and shoes, My First Dolly blends classic styling with modern practicality. Carefully embroidered eyes, a sweet smile, and delicate details ensure there are no small parts, offering peace of mind for parents while preserving the charm of a traditional doll. Her lightweight, huggable design makes her easy for little ones to hold and cuddle, supporting comfort and early imaginative play.

Perfectly positioned within Enesco’s family of giftware and collectables, My First Dolly is an appealing new product with year-round sales potential, from baby showers and first birthdays to thoughtful keepsakes and more.

Former GA CEO and Bira launch

The Gift & Lifestyle Consortium

A new partnership has been launched to support independent businesses across the gift, lifestyle, and home sectors, bringing together industry expertise with one of the UK’s most established retail bodies.

The Gift & Lifestyle Consortium is co-founded by Sarah Ward, former CEO of The Giftware Association (pictured), in collaboration with the British Independent Retailers Association (Bira).

In a joint statement, the partners said: “The Gift & Lifestyle Consortium has been created in direct response to the gaps and emerging opportunities that businesses tell us they need support with today. Its mission is to o er a fresh, modern, industry-wide hub that empowers companies - regardless of size or category - to navigate challenges, connect with peers, and embrace the changing landscape.

“While the Consortium does not seek to replicate existing organisations, it recognises the clear demand for a new kind of partnership model - one that is agile, inclusive, and built for the future.”

Further details of the Consortium’s programmes, initiatives, and membership pathways will be unveiled in the coming months.

New faces at Figured’Art

Figured’Art is delighted to announce the appointment of seven highly experienced sales agents to support its UK retail launch. These appointments will enhance nationwide coverage and provide tailored support to independent retailers, gift stores, garden centres, and tourist attractions.

This expansion marks a significant step for Figured’Art, bringing its innovative adult craft kits to a wider UK audience.

In Scotland, Irene Grant will represent Figured’Art. Jo Castle has been appointed to cover Somerset, Devon, Cornwall, Dorset and Wiltshire, South Wales, Gloucestershire, Oxfordshire, and Berkshire.

Tina and Charles Wagsta of Wagsta Agencies will cover Lancashire, Greater Manchester, Merseyside, Cheshire, Cumbria, Isle of Man, Gwynedd, Conwy, Denbighshire, Flintshire, Wrexham, West Yorkshire, South Yorkshire, North Yorkshire, East Yorkshire, County Durham, Tyne & Wear, Northumberland and Teesside.

James and Kirsty Mann of Phoenix Agencies will cover Leicestershire, Derbyshire, Lincolnshire, Nottinghamshire, Sta ordshire, Northamptonshire, Warwickshire, Herefordshire, Worcestershire, Shropshire, and West Midlands.

Frank Dymore will cover London, Kent, Surrey, Sussex, East Hampshire, and West Hampshire.

With this agent network in place, Figured’Art is well positioned to support retailers with its premium range of diamond painting, paint-by-number, and mindful creative kits - all designed for gifting, leisure, and tourism-led retail.

Namaste hosts Open Week

Namaste is excited to invite retailers to its Open Week, o ering an exclusive preview of the S/S26 collection. This is a great chance to visit the supplier’s Yorkshire showroom and see its latest designs, colours, and styles up close.

Over five days, guests will be able to view the collection in a relaxed setting, allowing time to explore the ranges in detail and plan ahead with confidence. In addition, a dedicated sale and clearance area will feature exceptional value across selected lines. Exclusive Open Week o ers, including pre-order opportunities and cash & carry deals, will also be available during the event. To enhance the experience, snacks and refreshments will be served throughout, creating a welcoming environment to browse, connect, and enjoy your visit.

Namaste Open Week runs from Monday February 23 to Friday February 27 at The Mill on Marton Street in the North Yorkshire town of Skipton. To attend, call 01756 700790 or email sales@namaste-uk.com.

Out of the Blue Studios spreads

festive smiles

A heartwarming charity partnership brought smiles and a touch of magic to Harrogate Christmas & Gift last month. Out of the Blue Studios has teamed up with Spread a Smile for its Christmas 2026 range, helping to raise awareness of the charity, which helps seriously ill children and young people.

Spread a Smile delivers joy and laughter through hospital visits, virtual sessions and family events, with entertainers including magicians, musicians, artists, and therapy dogs.

Amy Berry, visit manager at Spread a Smile, joined the Out of the Blue Studios stand and delighted attendees with her impressive magic tricks.

Pete Rawlingson, sales director & co-owner of Out of the Blue Studios, said: ”The launch of the Christmas 2026 Counter, Boxed & Gift Bags range at Harrogate was really successful, and buyers have welcomed our charity partnership with Spread a Smile.”

Out of the Blue Studios has committed to a minimum £10,000 donation, with all of the 2026 product range featuring the ‘Spread A Smile’ message and donation details.

New products

Dine in style

Denby

Elevate the table with Grain: a modern tableware collection featuring streamlined shapes in a Scandi-inspired palette, designed and sustainably handcrafted in Derbyshire.

The satin-matt glazes come in two base neutrals - ‘Wheat’ and ‘Barley’ - which can be layered with the contrasting black-brown of ‘Grain Chia’ or the moody tones of ‘Grain Accent’. Each combination is designed to fit e ortlessly into any modern space.

Grain’s stoneware plates and bowls have a finer, lighter profile with subtle curves, making them beautiful to use, easy to store, and ideal for modern serving and portioning. Each piece is crafted by 20 pairs of skilled artisan hands, adhering to Denby’s award-winning sustainability ethos, including ISO 14001 accreditation.

Denby’s twice-fired, locally sourced stoneware clay makes Grain incredibly durable. It’s safe to use in the dishwasher, microwave, freezer, oven, and air fryer (up to 2500C) and comes with a 10-year manufacturer’s guaranteeperfect for everyday meals and entertaining. Place setting items are available individually or gift-boxed in packs of four.

Call: 01773 740770 | Email: trade@denbypottery.com

Visit: denbypottery.com/trade

Go with the flow

Zebra Pen (UK)

Whether you’re note-taking, doodling, or relaxing with a creative journal, the fashionable Sarasa Clip gel ink rollerball from Zebra Pen is now available in a serene ‘Calming Moments’ themed set.

Combining premium Japanese quality and performance, this limited-edition collection includes five barrel wrap designs created to inspire tranquillity and a peaceful train of thought.

The Sarasa Clip gel ink pens feature a retractable 0.5mm nib, a cushioned non-slip grip, and a strong binder clip. They also deliver smooth-flowing, rapid-dry, archival-quality waterbased ink that resists smudging and ensures an e ortless writing experience.

Each pen incorporates a floral pattern inspired by Zebra’s rich oriental heritage, with ink colours matched to the barrel. These include Black, Bordeaux Purple, Blue Grey, Red Black, and Sepia Black.

Call: 020 8974 2202

Email: info@zebrapen.co.uk

Visit: zebrapen.co.uk

Impulse essentials

Joe Davies

The new Equilibrium Message in a Bottle Collection turns heartfelt messages into charming gifts. Featuring eight silver-plated necklace designs, each piece is presented on a captioned backing card with sentiments such as Friends, Mum, and Forget Me Not.

Every necklace is displayed inside a cute glass bottle and finished with a branded gift bag, ready to gift. Supplied on a stylish acrylic counter display stand, this eye-catching range maximises limited counter space and encourages impulse purchases.

Joe Davies also has Christmas gifting covered with its range of desktop mini games, launching under the popular men’s brand, Gentleman Joe. Compact and playful, these classic games - including bowling, golf, chicken shoot, thumb wrestling, and more - make ideal stocking fillers and fun desk companions. Each game comes in attractive printed packaging, while neat countertop CDUs simplify merchandising and drive impulse purchases at the till point.

Priced to encourage add-on sales, Gentleman Joe desk games are perfect for driving volume with minimal commitment. With a £100 minimum order, retailers can buy with confidence and keep stock turning quickly during peak trading weeks.

Supported by a knowledgeable and friendly customer service team, Gentleman Joe makes seasonal ordering straightforward - proving that small games can deliver big results. Visit Joe Davies at Spring Fair in Hall 4 on Stand C10-D11 to explore the full range.

Call: 0161 975 6300

Email: sales@joedavies.co.uk

Visit: www.joedavies.co.uk

Pocket power

Remaldi

Remaldi introduces a vibrant new range of RFID blocking aluminium card wallets, created in collaboration with the design-led, purpose-driven brand Brilliantly Brave.

Combining everyday practicality with bold visual appeal, the collection is made from recycled materials and finished with a durable aluminium exterior that protects cards from bending, damage, and digital pickpocketing.

The range features eight designs, presented in a counter-ready CDU of 24 wallets, with three of each design included. Remaldi also supplies a co-ordinating display box of 48 matching greeting cards, designed to sit alongside the wallets. Together, they create a thoughtful, letterbox-friendly gifting solution that is easy to display, easy to post, and easy for customers to pick up. The full wallet and card display will be showcased on the Remaldi stand at Spring Fair in Hall 4 on Stand B41.

Call: 0113 239 1400

Email: sales@opticaid.co.uk

Visit: www.opticaid.net

Bloom & blossom

Half Moon Bay

Inspired by the timeless children’s novel and its classic illustrations, The Secret Garden range brings a fresh, spring-ready feel to gifting and lifestyle retail. The collection is built around a soft cream base layered with green tones and yellow florals, creating a light, botanical look that feels both nostalgic and contemporary.

At its heart are ceramic pieces, including a newly designed mug and co-ordinating jug. Complementing these is a premium custom-shaped bookmark, finished with a decorative metal charm and tassel.

The collection is designed to work cohesively across multiple product categories and retail settings. Its delicate colour palette and floral motifs are ideal for spring promotions in bookshops, garden centres, and gift shops seeking decorative, premium-feel products that are easy to merchandise.

Visit Half Moon Bay at Spring Fair in Hall 4 on Stand H20-J21 to explore new and bestselling giftable, design-led products across stationery and homeware.

Call: 01225 473873

Email: sales@halfmoonbay.co.uk

Visit: www.halfmoonbay.co.uk

Perfect pairings

Tiger Feet

Tiger Feet is off to a strong start in 2026 with a fresh range of must-have products, on show at Spring Fair in Hall 3 on Stand J24-K25. Milestone Mugs is a new UK-designed range which comes in pink, blue, and Art Deco styles - perfect gifts to pair with its milestone age cards. A matching glassware milestone range is coming in March to complement these.

There is also a new collection of everyday male and female cards, as well as baby and occasion cards. Tiger Feet has worked with customers to deliver the traditional designs and cute bears that sell well in-store, alongside a small range of new, more contemporary square designs.

Plus, the company has introduced Tiger Feet branded gift bags, some of which are designed to complement its card ranges, and are ideal for Valentine’s Day, Mother’s Day, and Back to school.

Call: 0113 2000262

Email: help@tigerfeet.com

Visit: https://www.tigerfeet.com/

Sipping pretty

Dunoon

Dunoon’s 2026 collection features a thoughtfully curated range of fine bone china mug designs. From playful bursts of colour to refined, classic detailing, these new arrivals are created for collectors, gift-givers, and anyone who believes tea or coffee simply tastes better in a Dunoon mug. Handmade in England, each piece reflects generations of skilled craftsmanship.

For those drawn to classic elegance, ’Bloomsbury’ brings timeless sophistication to the Suffolk shape. Delicate blue florals are enhanced with refined gold detailing, creating a design that feels both traditional and charming.

‘Lots of Love’ makes a fresh return, now beautifully presented on the elegant Skye shape. Its flowing lines and softer silhouette offer a more refined take on a playful favourite, making it ideal for everyday enjoyment or a thoughtful Valentine’s Day gift.

‘Primavera’ brings an uplifting touch to the collection, inspired by the gentle beauty of springtime flowers. Delicate bluebells, cheerful daffodils, and graceful snowdrops intertwine with flowing greenery, enveloping the mug in soft blues, sunny yellows, and fresh whites.

Call: 01785817414

Email: customerservice@dunoonmugs.co.uk

Visit: www.dunoonmugs.co.uk

Diary of a gift shop

Sarah Halsall, owner of Hand Picked By Henrietta in the Cheshire town of Poynton, reflects on a busy January, and her plans as she looks forward to visiting Spring Fair, and the year ahead

As we move into 2026, I’m feeling far more confident than I was this time last year. 2025 brought plenty of nerves, mainly due to some big changes within the business.

Moving down to one shop back in September meant rethinking everything - budgets, time management, and even my longer-term goals. It was a shift that took some adjusting to, but the Christmas season truly delivered and confirmed that it was the right decision for both me and my family.

January was very much a month of deep cleaning. With a few shop repairs now scheduled, I’ve also been taking time to assess what improvements we’d

like to make during 2026, alongside our longer-term plans. I’m itching to refresh the shopfront, but timing, budgets, and planning all need to align - so for now, patience is key.

The January Sale worked its magic, clearing through some older stock and finally shifting those last few items that had been lingering on the shelves. That’s freed up valuable space just in time for Spring Fair buying, which I’m really looking forward to.

New launches always bring a buzz, and there’s nothing quite like seeing products in person. Reps and agents do a brilliant job bringing catalogues into the shop, but viewing a full range at a trade show really helps you get the whole picture - and trust your gut feeling. I can’t wait to see the new gift launch collaboration between Joe Davies and Fox Under The Moon.  January also brought some family celebrations. My husband’s birthday may be slightly overshadowed this year by our son turning 21! I still can’t quite believe he’ll be “coming of age” by the time you’re reading this. He’s not one for lots of fuss, so we’ve booked a National Trust cottage for a family weekend away.

Now I just need to work out which decorations will travel well. [Party supplies wholesaler] Go International has been sharing lots of inspiration lately, with fresh designs and new decoration themes landing in my inbox at just the right time.

Orders already placed this month include:

• Moda Express: leather purses and bags

• Five Dollar Shake: gorgeous new sparkling cards

• Rosie Made A Thing: topping up on coasters and mugs (we all need a bit of humour to get through the winter blues)

• Second Nature: everyday greeting cards

Here’s to a positive and well-planned year ahead!

Candlelight scales up

Candlelight is gearing up to make a bold statement at Spring Fair, with a double-sized stand, seasonal launches

and award anticipation

Candlelight is set to make an impactful return to Spring Fair, unveiling a significantly expanded presence with a stand double the size of previous years. Located in Hall 4 across stands E18–F19 and E25, the enlarged space reflects the brand’s continued growth, confidence, and commitment to delivering trend-led, commercially strong collections to the gift and homeware markets.

The Spring Fair showcase will feature the launch of Candlelight’s A/W26 collection, following its successful preview at the brand’s exclusive London pop-up showroom. The Autumn/Winter range builds on Candlelight’s reputation for combining timeless design with emerging trends, o ering retailers carefully curated collections that balance style, quality, and accessible pricing.

Alongside A/W26, visitors will also be able to view the brand’s S/S26 range, which will be fully in stock and ready to ship. Designed with immediacy and flexibility in mind, the Spring/Summer collection allows buyers to place orders with confidence, knowing products are available for prompt delivery - an increasingly important factor in today’s fast-moving retail landscape.

One of the key highlights of Candlelight’s Spring Fair stand will be the continuation of its much-loved Highland Cow range, which proved a standout success at Scotland’s Trade Fair Spring in January, where it quite literally stole the show. Inspired by the enduring appeal of Scotland’s iconic Highland cattle, the range received an overwhelmingly positive response from buyers, with strong interest across gift, home décor, and seasonal categories.

Building on that momentum, Candlelight has expanded the Highland Cow collection for Spring Fair, introducing new designs and formats that further enhance its charm and commercial appeal. The range perfectly encapsulates the brand’s ability to translate character-led design into high-performing retail products.

Speaking ahead of the show, Candlelight Head of Sales Kate Winch commented: “Spring Fair is always a key moment in the calendar for us, and this year feels particularly exciting. Doubling the size of our stand allows us to properly showcase the breadth of what we do - from our new A/W26 collections to S/S26 ranges that are ready to ship immediately. The reaction to the Highland Cow range at Scotland’s Trade Fair Spring was phenomenal, and we’re thrilled to be building on that success at Spring Fair.”

In addition to new product launches, there is a strong sense of anticipation surrounding Candlelight’s participation in The Giftware Association’s Gift of the Year Awards, with the team eagerly awaiting the results of the first round during the show.

Widely regarded as a benchmark of innovation and excellence within the gift industry, the awards recognise products that demonstrate standout design, creativity, and commercial viability. For Candlelight, being shortlisted reflects the strength of its in-house design capability and its close understanding of both consumer trends and retailer needs.

Tommy Bartles, Head of Brand at Candlelight, highlighted the importance of storytelling and brand identity across the collections on display: “Our focus

for Spring Fair

is always on creating ranges that feel distinctive, relevant, and emotionally engaging, while still working hard for retailers.

“The Highland Cow collection is a great example of that - it has real personality and instantly connects with customers. Across A/W26 and S/S26, we’ve put a lot of thought into how our products sit together as cohesive collections, making them easy for buyers to merchandise and sell through.”

With its expanded stand, multiple seasonal launches, a proven best-selling range, and award recognition on the horizon, Candlelight’s presence at Spring Fair promises to be a must-visit destination for buyers looking for dependable bestsellers alongside fresh, trend-driven design.

Visitors are encouraged to explore Candlelight’s full o ering in Hall 4 across stands E18–F19 and E25, and discover why the brand continues to be a trusted partner for retailers across the gift and home décor sectors.

The year ahead

The year ahead marks an exciting and ambitious chapter for Candlelight, with a strong focus on brand visibility, product innovation, and continued growth across key retail channels.

Central to this strategy is a significant increase in advertising activity, spanning national television campaigns alongside an enhanced presence in leading trade press, ensuring Candlelight remains front of mind for both consumers and retail partners.

Candlelight is maintaining a prominent presence across the UK’s most important trade events, including Harrogate Christmas & Gift, Home & Gift, Scotland’s Trade Fair Spring, and Spring Fair, reinforcing its commitment to supporting independent and national retailers alike. The calendar continues into Autumn Fair, providing further opportunities to showcase new collections and connect with buyers at every stage of the retail cycle.

Product development remains at the heart of Candlelight’s plans, with two major seasonal launches scheduled at the brand’s London showroom. The S/S27 launch will present fresh, trend-led collections designed for immediate commercial impact, followed by the A/W27 launch, o ering buyers an early preview of the next generation of Autumn and Winter ranges.

Alongside exhibitions and launches, Candlelight will also explore new concession opportunities, expanding its presence within physical retail environments, while strengthening partnerships with both existing and prospective stockists.

With a packed exhibition schedule, increased marketing investment, and a clear focus on innovation and collaboration, the year ahead positions Candlelight for continued momentum and long-term success within the fragrance, gift, and home décor markets.

Where creativity meets commercial opportunity

Spring Fair returns to NEC Birmingham from February 1 to February 4 with renewed energy, a bold creative direction, and more reasons than ever for gift buyers to attend

For more than 75 years, Spring Fair has been a cornerstone of the retail calendar, bringing together thousands of brands and buyers to shape the seasons ahead.

In 2026, the show builds on this heritage with an expanded footprint, refreshed sectors, new feature spaces and a content programme designed to support buyers navigating an increasingly complex retail landscape.

Under its new theme of ‘Retail Alchemists - Masters of the Mix’, the 2026 edition marks a significant evolution of the show, blending product discovery with inspiration, insight, and experience.

Billed as the UK’s definitive showcase for home, gift, and fashion, the exhibition will host over 1,200 exhibitors and more than one million products across 16 curated destinations. With 38% of products exclusive to the show and a 16% year-on-year increase in new brands, the event o ers an unrivalled opportunity for buyers seeking genuine newness and future bestsellers.

Gift remains at the heart of Spring Fair

The Gift sector continues to be a major draw, with Hall 4 already sold out. Buyers can expect to see new collections from leading names including Lesser & Pavey , Elgate Products , Gingko , Gift Republic , Satchville , Widdop & Co. , Sifcon International , Joe Davies , House of Disaster , Puckator , Heaven Sends , Kikkerland , Legami , Sass & Belle , and Talking Tables

Alongside established brands, Spring Fair continues to champion artisan makers and boutique suppliers. Brands such as Freckleface, known for handmade home fragrances, and Fruu sit alongside eco-led and design-conscious names including Rex B2B, Light Style London, and Powell Craft, reflecting buyers’ ongoing demand for products with purpose, personality and storytelling.

Taste, Beauty & Wellbeing continue to grow

The fast-growing Taste sector returns with an expanded line-up, including Farrah’s of Harrogate , The Gourmet Chocolate Pizza Co , Joe & Seph’s Gourmet Popcorn , Gardiners of Scotland , Cocoba Chocolate , New English Teas Fudge Kitchen Spice Kitchen Popaball , and Bon Bon’s Confectionery . The sector continues to attract buyers seeking premium, giftable food with strong margins and year-round appeal.

Beauty & Wellbeing remains a strong cross-buy category, welcoming back favourites such as The English Soap Company, Upper Canada, Heathcote & Ivory, Bomb Cosmetics, and Eco Bath London, alongside fragrance and wellness brands responding to consumer demand for self-care, sustainability, and a ordable luxury.

Regular Plush h

Keyrings

Warm Hugs

Newness takes centre stage

Spring Fair places a strong spotlight on new brands and emerging talent. Across gift, home, kids, greetings, beauty, and lifestyle, buyers will discover first-time exhibitors bringing fresh ideas to the market. A standout launch for 2026 is CQ Gardens, a new lifestyle brand from Caroline Quentin and Sam Farmer, blending gardening, illustration, and creative living through beautifully designed homeware and accessories.

The Kids, Toys & Play destination also continues to grow, with exhibitor numbers up 15% year on year. Newcomers including Tonies, Carta Mundi, Micki Swedish Toy House, Hatley UK, and Charlie Bears, join established names such as Ty, Ravensburger, Bigjigs Toys, and Orange Tree Toys, reinforcing Spring Fair’s role as a key buying moment for children’s gift products and licensed ranges.

Licensing moves into the spotlight

Licensing plays an increasingly important role across gifting and lifestyle categories, and Spring Fair reflects this with the return of the Licensing Lab. Expanded for 2026, the Lab brings together licensors, designers, agents, and retailers to explore how IP, storytelling, and collaboration drive commercial success.

Brands appearing in the Licensing Lab include Pink Pig, Emma Lawrence Designs, Crumble & Core, Peers Hardy, Difuzed, Jehane and Esté MacLeod

Art & Design. Plus, speaking on the stage are executives from Aardman (creator of Wallace & Gromit, Shaun the Sheep, Chicken Run, and Morph); Joules; Fabacus; and Products of Change, alongside heritage licensing partner and legacy production studio Threewise Entertainment, celebrating 52 years of Bagpuss.

New sectors, new experiences

Spring Fair 2026 introduces several new and refreshed destinations. Design at Spring Fair launches as a major new sector within Home, o ering buyers access to design-led furniture, lighting, textiles, and decorative finishes. Meanwhile, Glee at Spring Fair returns for the first time in six years, strengthening the show’s garden and outdoor living o er.

Five new feature spaces transform the show into a fully immersive experience: The Merchant’s Corner for independent retail strategy, The Design Studio for interiors and design insight, The Hidden Forum for leadership conversations, The Licensing Lab, and The Buyers Retreat - a space to recharge and connect.

Championing the next generation

Spring Fair continues its commitment to supporting emerging businesses through the New Business Pavilions, #SBS Village in partnership with Theo Paphitis, and the Gift of the Year Showcase. From sustainable beauty and ethical homeware to innovative gifting concepts, these areas o er buyers early access to the next wave of retail talent.

The heart of retail connection

More than a buying event, Spring Fair remains the beating heart of UK retail. With buyers representing over £2.25 billion in purchasing power, the show is where relationships are built, trends are uncovered, and the future of retail takes shape.

For buyers seeking inspiration, innovation, and commercially viable newness, Spring Fair 2026 delivers a compelling mix of product, people, and possibility. It’s a true celebration of retail alchemy.

What: Spring Fair Where: NEC Birmingham When: February 1-4

New launches for

Lesser & Pavey will unveil its largest-ever Christmas range alongside major developments across home fragrance, food gifts, bath & body products, nursery gifts, and homeware collections. Director Jonny Greves tells us more…

Lesser & Pavey is hitting a major milestone in 2026 - our 55th year in business! We’re thrilled to be heading to Spring Fair to present our latest collections to buyers. Among the highlights will be almost 1,000 new Christmas designs - our biggest festive range ever - coming o the back of a record-breaking 2025 Christmas period, where every single one of our seasonal products sold out.

All told, we’re introducing around 2,000 new lines across the board for the upcoming season, and home fragrance is leading the charge as a fast-growing category. Our Desire Aroma range is getting a fresh identity as Maison Parfum, a new name that better captures the upgraded quality, richer scents, and custom-designed packaging we create in-house.

Both new 2026 products and customer favourites from last year will carry the Maison Parfum branding, which we’ll also be exhibiting at The London Home Fragrance Show in July. We’re not overhauling our approach - just elevating it to stand out even more.

Drawing on inspiration from premium perfume houses, our fragrances are paired with candles crafted from 100% natural components. The collection spans candles, reed di users and room sprays, with larger di user vessels in vibrant coloured glass designed to be eye-catching home accents.

We dedicate significant time to perfecting bottle shapes - sizes reach up to 2 litres, though our 1-litre option remains the top seller. Many customers buy several to place throughout their homes, and since these larger bottles are built to last, we now o er refills up to 300ml that work across all our scents.

Room sprays have quickly become a fan favourite, available in 200ml, 250ml and 300ml sizes. These too feature elegant glass bottles that people want to keep, so we’re making refills available for them as well.

Gift sets will be a big focus for us in 2026 as we work to make Maison Parfum a household brand - and we’re already seeing momentum build on TikTok, where our stockists are sharing the range with their audiences.

Complementing our fragrance o ering is our growing selection of deluxe bath and body products, presented in stylish gift boxes as part of our giftware line. Currently featuring designs by William Morris and Madeleine by Hearts Design, these items are perfect as a ordable gifts or spontaneous treats for shoppers - a real win for retailers too. They’re ideal for creating curated sets, from bath and shower bundles to hand and nail care collections.

For S/S26, we’re introducing fun till-point CDU lines such as hand creams, bath fizzers, bath salts, and mini shower gels - including playful designs like sardines - all priced to be easy additions to any shopping trip.

We’re also expanding our food gifts category. What started three years ago with Christmas chocolate bombes, shortbread, and popcorn has now grown to include everyday lines such as co ee sets featuring William Morris patterns. We’re even weaving food elements into other collections, including our Greenfingers garden range and the Gardener’s Hand Care gift set.

a landmark year

Meanwhile, Lynsey Johnstone’s hand-painted glassware continues to thrive. A standout new addition is a versatile mug suitable for hot and cold drinks. Once people buy or receive a Lynsey Johnstone product as a gift, they often want to expand their collection - whether that’s a gin glass, wine glass, stemless glass, or the vase that was recently reintroduced due to popular demand. Every gift box includes a colourful leaflet showcasing other designs in the range, encouraging customers to build their collection.

New jigsaw puzzles have also been launched, featuring many of Lesser & Pavey’s top everyday and Christmas designs. Complementing these are 3D puzzles in a variety of themes, again covering both seasonal and year-round styles. These build on the success of the Mini Bricks range introduced last autumn, as crafting trends continue to surge. These new Woodcraft items retail for under £10, o ering excellent value, and are attractively packaged and ready to gift.

William Morris remains one of the company’s strongest collections. For 2026, the new Da odil tableware range joins existing designs such as Acorn, while the iconic Strawberry Thief pattern is now available in a striking teal colourway.

We’re also adding a burst of colour with a delightful range of hand-painted high-quality fine china ceramics. Crafted with care, each piece showcases bold, playful stripes in a choice of vivid palettes – from warm oranges and soft turquoises to bright reds, blues, and pretty pinks.

The collection features versatile designs to suit every need: stacking mugs that save cupboard space while creating a stylish display; standalone mugs perfect for morning co ee or afternoon tea; co-ordinating mug and coaster sets that protect surfaces in style; and elegant side plates ideal for serving biscuits, snacks, or small portions.

Each piece combines durability with a smooth, glossy finish that feels luxurious to the touch. The hand-painted detailing ensures subtle unique variations in every item, making each piece unique. Whether used daily or brought out for special occasions, this vibrant collection brings warmth and personality to any table setting - and makes a wonderful gift for lovers of bold, cheerful design.

The Dream Big range is a curated collection of wooden nursery gifts themed around gentle adventure and big aspirations. Featuring friendly animals, colourful hot air balloons

and safari scenes in soft, soothing watercolour tones, every piece is designed to inspire wonder.

The collection includes a round wall clock for playful functionality; a heart-shaped plaque emblazoned with the uplifting message “Dream Big Little One”; and cloud-shaped décor pieces encouraging curiosity and exploration.

There’s also a wooden photo frame bearing the message “The World is Yours to Explore” - perfect for showcasing precious milestones - alongside a charming wooden money box to help start savings for future adventures. Complementing the wooden pieces are fine china items, including a mug and mini tea set, ideal for pretend play or special treats.

Crafted with smooth, child-safe wood and delicate detailing, each product blends practicality with heartwarming design. Whether for a baby shower, christening, or first birthday, the Dream Big collection o ers thoughtful, lasting gifts that bring warmth and inspiration to any nursery.

Also new is the Gold Edition: a line of glasses, mugs, and gifts featuring playful, quirky sayings. Plus, watercolour artist Clemency Bunn - whose popular British birds range launched last autumn - has expanded her collection with new Robin designs, and wildlife themes for S/S26, alongside the ever-popular Highland Cow. In terms of trends, demand for Highland Cows remains high, while Lesser & Pavey’s Cheeky Monkeys range continues to grow in popularity. Stand: Hall 5, Stands D10-E11 and D20-E21 Call: 01322 279 225 Email: sales@leonardo.co.uk

More giggles,

bigger jumps, and endless fun - Ty Beanie Bouncers bring extra playful energy to every child’s day

In an industry constantly chasing the next big thing, true reinvention is rare. Yet Ty, the brand that defined a generation of plush collecting, has done it again. The newly patented Ty Beanie Bouncers are not just another toy launch; they are a statement about how play can evolve without losing its soul. By seamlessly blending the timeless charm of classic Ty Beanie styles with the kinetic thrill of a high-performance power ball, Beanie Bouncers have redefined what plush play can be.

From the moment they launched, Beanie Bouncers captured international attention - and for good reason.

Recognised with the Powerfully Playful Award at Toy Fair 2025, celebrated by Good Housekeeping’s 2025 Best Toy Awards, and named a PAL Award Winner for supporting kids’ development, these toys prove that innovation and substance can go hand in hand.

In the UK, their Gold Winner status at the Toy Shop UK Independent Toy Awards further cements their global appeal, resonating equally with parents, children, and toy experts.

What makes Ty Beanie Bouncers truly special is their ingenious marriage of contrasts. On one hand, they o er the irresistible tactile appeal Ty is famous for: ultra-soft plush, expressive faces, and that unmistakable Beanie personality. On the other hand, hidden within each adorable character is a patented bouncing core capable of launching the toy up to an astonishing 50 feet.

The result is a toy that invites cuddles one moment and explosive, laughter-filled action the next. It’s plush that doesn’t sit still, reinventing the concept of plush in a way that expands the play aspect beyond recognition.

This fusion of softness and motion taps directly into how children play today. Beanie Bouncers encourage active

movement, co-ordination, and imaginative play, all while maintaining the comforting sensory experience of plush. That duality is precisely why they’ve been recognised for supporting kids’ development - o ering physical engagement without sacrificing emotional connection. In a market saturated with screens and static toys, Beanie Bouncers feel refreshingly alive.

Adding to their momentum is a wide-ranging slate of licensed collaborations that has propelled Beanie Bouncers into pop culture territory. Ty has partnered with some of the world’s largest global franchises, transforming beloved characters into bouncing plush icons.

These collaborations expand the appeal beyond traditional plush fans, drawing in collectors, franchise loyalists, and older kids who crave toys that feel both familiar and new. Each licensed Beanie Bouncer retains Ty’s signature craftsmanship while celebrating the unique identity of its franchise, making them instantly recognisable and endlessly giftable.

Ultimately, Ty Beanie Bouncers represent more than a successful product - they symbolise a bold evolution of play. By honouring its heritage while embracing innovation, Ty has once again shown why it remains a leader in the toy world.

Beanie Bouncers don’t ask children to choose between comfort and excitement - they deliver both in a single joyful bounce. In doing so, Ty hasn’t just reinvented plush; it has reimagined how playful it can be.

A flood of newness for 2026

Museums & Galleries (M&G) aims to build on a strong 2025 with a design-led Spring Fair launch programme, showcasing some 120 products in gifts, homeware, stationery, and gift packaging

Museums & Galleries (M&G) set a terrific pace of product development in the latter half of 2025, with many launches, including The Fold card range (which proved a big hit with retailers), the brilliantly received fine bone china mugs collection, the new glasses cases collection, and extensions to existing homeware and gifts ranges.

The pace for 2026 shows no sign of slowing, with M&G launching around 120 gift, homeware, stationery, and gift packaging products for Spring Fair. A positive rainstorm of beautiful new products, you might sayand leading the shower is a range of stylish, super-light folding umbrellas.

Guaranteed to keep you looking gorgeous as well as dry, the launch range features six designs, including two from the V&A’s incomparable Art & Crafts collections: Leicester Wallpaper by William Morris, and Frog Tile by William De Morgan - both already major customer favourites.

Beloved British printmaker Angela Harding contributes a charming Puffins design; Hokusai’s The Great Wave from the British Museum appears in a specially designed repeat pattern; the wonderful designer Matthew Williamson’s glorious Peacock Ikat fights the rain with his signature saturated colour; and Emily Burningham’s quieter, more serene, and charming English Saxifrage completes the sixth umbrella.

The Fold collection of everyday cards has been significantly

increased, with a Christmas collection added. M&G has extended the brand look to a new range of six A5 soft-touch cover journals, featuring the bold, contemporary, and functionfocused aesthetic of artists such as Kristian Gallagher and Sophie Harding. The range also includes two Wellness journals, offering consumers the opportunity to track daily intentions and reflections.

Digging into the new releases, several trends emerge. M&G clearly responds to the themes of its main museum partners’ blockbuster exhibitions. The V&A’s current show, Marie Antoinette Style, is echoed in several new designs, including Rococo textile design work by Anna Maria Garthwaite: an 18th-century designer who licensed her work to Spitalfields silk weavers. These stunning designs appear across bookmarks, gift wraps, gift bags, gift tissue, and journals.

The Tate’s current Constable and Turner exhibition is reflected in a new Constable jigsaw and a Turner bookmark, as well as a pair of fine bone china mugs featuring masterpieces by the two classic English artists.

This year marks both the 50th anniversary of veteran textile designer Sarah Campbell’s career and her 80th birthday, celebrated with a retrospective exhibition at the Fashion and Textile Museum in London. Her work also features in the Women and Textiles exhibition at the William Morris Gallery.

M&G starts the celebrations with striking new branding for the designer across all her products, alongside new stationery featuring her bold, colourful artwork, including two lovely new journals.

Stand: Hall 3, Stand L30-M31 & M34  Call: 01373 462165

Email: sales@mgml.co.uk Visit: www.museumsgalleries.co.uk

Something to smile about

Get ready for a burst of colour, character, and cheeky charm as Herdy bounces into Spring Fair with a stand guaranteed to make buyers grin

Born in the heart of the Lake District and inspired by the region’s iconic Herdwick sheep, Herdy has built a muchloved brand around cheerful design, feel-good gifting, and everyday products that spread happiness far and wide.

With vibrant colours, playful patterns, and that instantly recognisable woolly character, Herdy’s homeware, accessories, and gifts are designed to brighten homes and lift the spirits every single day.

At its heart, Herdy’s mission is simple: to make people smile. From quirky, joy-filled products to the charitable Herdy Fund - which gives back to the Lake District landscape and its communities - everything the brand does is rooted in kindness, positivity, and a healthy dose of fun.

One of the big highlights at Spring Fair will be Herdy’s new free-standing display units. Designed to deliver maximum return per square foot, these smart, mobile units are a dream for retailers looking to boost sales without sacrificing space. Clean, contemporary, and endlessly flexible, the units can be merchandised in multiple ways, making it easy to tailor the o er to di erent store formats and customer needs.

Best of all, the display units are available free of charge with a starter pack, with three variations to choose from. The £12-andunder gifting option is packed with cute and colourful bestsellers, including mugs, socks, water bottles, car fragrances, clippable soft toys, impulse items - and Ewe Tubes.

These super-soft, comfy accessories are designed for everyday adventure, whether you’re walking the fells, hopping on a bike, or just braving the elements. Wear them as a neck warmer, a headband, a face covering, or a hat. Made from stretch fabric, Ewe Tubes are lightweight and practical. With a RRP of £12 each, they’re available in six colourful Herdy styles, and come with a handy countertop display.

There’s also a charming baby collection featuring clothing and soft toys, plus a broader home and lifestyle range with kitchen textiles, mugs, flasks, and rPET drinkware, ideal for larger stores and garden centres.

As ever, Herdy’s bright and joyful collections have mass appeal, with accessible price points that make them perfect for impulse purchases, gifting, and repeat sales. It’s the kind of range that shoppers can’t help but pick up - and often come back for more.

Alongside the high-volume display units, Herdy will also unveil plenty of newness at the show. Expect fresh colourways in its bestselling flasks and water bottles, new rPET stackable storage solutions, and car fragrances launching in four fun colours and scents to suit every mood: cool and fresh Woolly Breeze, fruity Shepherd’s Delight, herby Gone Grazing, and zingy citrus Ewe Zest.

With a RRP of £6.99 each, they are perfect for adding a little Herdy charm (and freshness) to the daily commute. A colourful countertop display unit is available, holding 96 car fresheners and ideal for eye-catching in-store merchandising.

Licensing continues to go from strength to strength too, with new partnerships including The Art File, expanded designs from Hug Rug, and a range of Herdy art available via The Art Group - all on show at Spring Fair.

With huge momentum behind the brand, exciting news on the horizon, and 2027 o cially marking the Year of the Sheep in the Chinese zodiac, Herdy is perfectly placed to delight customers of all ages. Retailers looking for personality-packed products with proven sellthrough won’t want to miss this flock favourite at Spring Fair.

Stand: Hall 4, Stand G16

Call: 01539 739202

Email: sales@herdy.co.uk

Visit: www.herdy.co.uk

2026’s

At Spring Fair, Keel Toys will o er retailers a

Alook at more than

new lines, blending creativity, eco-conscious materials, and contemporary appeal

s a retailer, your shelves tell a story. When bestsellers are out of stock, it’s more than a missed sale - you lose repeat customers, impulse buys, and the quiet confidence that your supply chain has your back.

That’s where Keel Toys comes in. The company designs soft toys that customers fall in love with, while giving retailers something even more valuable: dependable stock, competitive pricing, and a trusted and growing sustainability message through its Keeleco collection.

Keel Toys helps you fill your shelves with products that don’t just look good but feel good to sell - ranges that turn browsers into buyers. And if one item is out of stock? There’s always something else ready to take its place and fly o the shelves.

At Spring Fair, Keel Toys is giving retailers an exclusive opportunity to preview and order more than 100 brand-new lines for 2026. Highlights include the evolved Keeleco Wildlife, Farm, Sealife, and Dinosaur collections.

Since launching this range - made from plastic bottles - five years ago, the company has recycled over one billion water bottles in the manufacture of this remarkable collection. Each item has been reimagined using the finest, softest recycled fabrics, with embroidered detailing and an FSC-certified iconic logo tag.

Keeleco Seasonal

Discover new seasonal ranges that highlight cutting-edge fabric innovation. Featuring deluxe soft eco-friendly fabrics, festive huskies, gingerbread men, and plush Christmas trees are simply irresistible. Add whimsical charm with cosy Christmas-themed characters sitting on their own individual mini sofas, or bring spooky fun with Halloween-themed scented bakery items, bats, and the cutest mini ghosts.

Keeleco Enchanted World

Keel Toys is also thrilled to unveil what it believes to be its most beautiful collection to date: Keeleco Enchanted World. Crafted from what the company describes as the most luxurious eco-polyester ever seen on a soft toy, these designs have to be hugged and felt to be believed. The collection features 12 captivating animal friends - from tigers and snow leopards to foxes and Highland cows - and also includes a bag charm version.

Keeleco Greenhouse

Keeleco Greenhouse is a range of 12 botanical designs made from the softest velvet fabrics. Each piece is more vibrant than the last, from snowdrops and pansies to succulents and cherry blossoms. Even the most unsuccessful gardener can keep this collection in bloom all year round!

Keeleco Bag Charms

Keeleco Bag Charms o ers one of the most comprehensive collections of bag charms on the market. From Keeleco Sealife and Wildlife to Food and Plants, these mini masterpieces include an exclusive Keel Toys logo spinner. Paired with the specially designed display spinner stand, they’re guaranteed to steal the spotlight in any store.

Open for business: all day, every day

Keel Toys’ recently launched ecommerce platform puts everything you need at your fingertips, anytime, anywhere, 24/7. Access real-time stock availability, full order and invoicing history, downloadable product assets, and smart search tools - all designed to make sourcing simple, fast, and stress-free. Because when your ordering system runs as smoothly as your shop floor, your business moves with ease.

Visit the Keel Toys stand to see the full product range and discover what’s possible when your shelves are supported by a supplier that’s ready, responsive, and built around how your business works. The team will be ready to welcome you and help create the perfect start to 2026.

Compelling childhood experiences

At Spring Fair, Bigjigs Toys will unveil a selection of new products designed to inspire young minds and support its mission of creating perfect playrooms for children

Bigjigs Toys’ latest collection reflects the brand’s ongoing commitment to exceptional quality, educational value and imaginative play, delivering toys that appeal equally to children and the adults who choose them. From portable playsets to seasonal craft activities, the 2026 range is designed to create joyful, meaningful play experiences that support early development.

A key highlight is a new addition for families on the move: the Farm On The Go playset. Perfect for little animal lovers aged 24 months-plus, this charming, travel-friendly set features fold-up felt sides that make tidying away and transporting play simple and stress-free.

The eight-piece collection includes a bright green tractor, a friendly farmer couple, and a selection of farm animals, including a cow, pig, sheep and horse. Made from FSC-certified wood, Farm On The Go encourages imaginative storytelling wherever children are, while also supporting the development of fine motor skills through hands-on play.

Alongside this focus on portable play, Bigjigs Toys continues to expand its active outdoor range with products that encourage movement and physical development. The Animal Skipping Ropes bring a playful twist to a classic activity, featuring colourful, wildlife-inspired wooden handles that spark the imagination with every jump.

Available in themed pairs such as a zebra and crocodile, or lion and elephant, these ropes are ideal for children aged threeplus. They help build muscle strength, balance, co-ordination, and gross motor skills, while also reflecting the company’s commitment to sustainability through FSC-certified wood and zero-plastic, 100% recyclable packaging.

For retailers seeking timeless play with contemporary appeal, the Simply Scandi range introduces the Jungle Croquet set. This beautifully styled take on a classic garden game includes 10 play pieces, with four charming jungle animal wickets - lion, hippo, elephant and gira e - alongside two mallets and two balls.

Suitable for children aged three-plus, the mallets unscrew for easy, compact storage. Crafted from sustainably sourced wood,

the set blends minimalist Scandi design with eco-conscious values, making it a standout addition to any playroom or garden. Bigjigs Toys is also showcasing new seasonal lines that capture the magic of spring. The NeeDoh Golden Egg Hunt is set to be a standout for 2026, reinventing the traditional Easter egg hunt with a fun, sensory twist.

The ‘10 squishy surprises’ box invites children to open each door in search of the elusive Golden Egg, revealing a collection of teenie NeeDoh favourites and new collectable characters, each measuring 3.18 cm tall. With its combination of stretchy, dohfilled tactile play, this sensory unboxing experience is suitable for children aged three-plus and o ers strong seasonal appeal.

Creative play remains a core focus for the brand, with the 4M Mould & Paint Happy Easter kit continuing to lead its arts & crafts offering. This set allows children to mould, paint and decorate six plaster fridge magnets and badges, featuring festive designs such as bunnies, chicks, and spring flowers.

Supporting creativity, fine motor development and STEAM learning, the kit includes everything needed to get started, from plaster powder and moulds to magnets, pins, paints and a brush. The result is a finished creation that children can proudly display or gift, adding lasting value to the play experience.

Together, the Bigjigs Toys 2026 collection highlights the perfect balance between imaginative play and strong commercial opportunity. From portable farmyard adventures and active outdoor games to sensory seasonal lines and creative craft kits, this range delivers educational toys that are engaging and sustainably made, ensuring every product is a win - for children, retailers, and the wider trade alike.

Stand: Hall 5, Stand H02 Call: 01303 212691

Email: sales@bigjigstoys.com Visit: www.bigjigstoys.co.uk

A flyaway success

Entering 2026 with an award shortlisting is most definitely the way to do it. The Pretty Little Birds collection has garnered Wild Things recognition in the A ordable Gifts category of The Giftware Association’s Gift of the Year 2026 Awards. The six sweet, hand-painted glass birds include the hugely popular Robin, Blue Tit, Goldfinch, Emerald, Evening Song, and Rainbow designs.

The glass ornament range has steadily climbed the sales charts and is now a bestselling line, providing an added bit of sparkle to retailers’ gift o erings across the UK. Embellished with a crystal heart and enhanced with 24-carat gold paint, each bird comes in an illustrated box with an RRP of £9.95 - just the ticket for a last-minute gift purchase with heart and thoughtfulness behind it.

Spring Fair preparations have been in full swing at Wild Things for months, with a focus on new products such as enamel pins and nickel-free shepherd’s hook bookmarks, and fresh designs added to bestselling collections. Ready for launch at the exhibition, Wild Things will add a little extra charm to the checkout with a new nickel-free collection of metal and enamel charm bookmarks. Twelve designs showcase classic, much-loved motifs, alongside new designs including the Happy Sausage dachshund and current favourite, the Indian Elephant.

In addition, there are 18 further designs based on the established Fabulous Florals suncatcher collection, including British garden favourites such as rose, lily of the valley, da odil, and daisy - ideal for Mother’s Day. Lightweight, carded, and gift-ready, they’re perfectly sized to tuck inside a greeting card as a thoughtful

finishing touch. The range will be beautifully presented in recently launched cardboard CDUs, available in both sixand 12-pocket formats.

Enamel pins are what kicked it all o for Wild Things owner Jules Vahrman back in the 1970s, and this year sees Jules return to his roots with a new range of enamel pins in 12 designs including hedgehogs, sausage dogs, bees, and robins. These heartwarming motifs have one thing in common - and that’s global gift appeal.

Mounted on heavy card with pastel colourways and product-specific Wild Things quotations, the range comes in a branded bamboo display stand. Starter packs are available to purchase, ready to go straight onto the shelf.

Existing customers will be familiar with the importance of suncatchers to the Wild Things catalogue, and this year brings new additions to the ever-evolving Crystal Dreams and Crystal Fantasy collections.

Eight new Crystal Fantasy designs, incorporating a 38mm crystal almond rainbow maker, feature stunning new mirror-bright metal motifs, including the Highland Cow and the Pretty Horse - celebrating the Chinese Year of the Horse. New Crystal Dreams motifs, available in both original and carded versions, include the Hedgehog, Cats Under the Tree, Highland Cow, and Pretty Horse. The design innovation never stops!

Wild Things looks forward to reconnecting with customers and sparking new relationships at Spring Fair. You’ll find the team in Hall 4 on Stand B22–C23, ready to help you add some rainbow colours to your giftware selection.

Comfort that lasts

For more than three decades, Warmies has blended warmth, scent, weight, and design to deliver comfort that goes beyond plush toys - bringing emotional connection, wellbeing, and timeless charm to millions of homes worldwide

For more than 30 years, Warmies has quietly redefined what comfort means. As a global name in heatable soft toys and wellness products, the brand has built its reputation on one simple idea: comfort should be felt, not just seen. By combining soothing warmth, gentle weight, calming scent, and irresistibly soft designs, Warmies has become a trusted presence in homes across the world.

From its early beginnings as a pioneer of microwaveable heat packs in Europe, Warmies has grown into a truly international brand, now sold in more than 30 countries and found in millions of homes.

While the retail landscape has shifted dramatically over the decades, Warmies has continued to evolve - updating product ranges, aesthetics, and formats - while remaining rooted in its original purpose: delivering meaningful comfort for everyday life.

Designed for wellbeing

Warmies products are more than plush toys. Every item is carefully designed with wellbeing in mind, offering practical benefits alongside emotional reassurance. Heatable plush provides gentle warmth to alleviate stress and anxiety, encourage restful sleep, and create a sense of safety and relaxation. Cooling functionality offers relief during warmer months, while the signature lavender scent is known for its calming properties.

The reassuring weight of each product is equally intentional, helping users feel grounded and relaxed. This multi-sensory approach has made Warmies a trusted companion for children, adults, and everyone in between. From bedtime rituals and moments of self-care to thoughtful gifting, the brand has carved out a space that goes far beyond novelty.

That emotional connection is evident in customer feedback. The word “love” appears again and again in reviews, reinforcing that Warmies products are often experienced as companions rather than objects. The brand’s long-standing message, “Feel the Love”, reflects a genuine bond that customers form with their Warmies over time.

Evolving with the times

While heritage plays an important role in the Warmies story, the brand has never stood still. Recent years have seen a deliberate expansion into trend-led and collectible formats, opening Warmies up to new audiences without alienating loyal customers.

Mini plush toys, bag charms and keyrings have introduced a more playful, accessible way to experience the brand. These smaller formats tap into gifting culture and collectability while maintaining the same attention to detail, quality, and emotional value. Nostalgic favourites such as Bagpuss continue to resonate, proving that timeless design and modern trends can comfortably coexist.

By listening closely to customer feedback and observing wider cultural shifts, Warmies has found ways to remain relevant while staying true to its core identity.

A global brand with a personal touch

Despite its international reach and presence in tens of thousands of stores worldwide, Warmies has retained a distinctly personal feel. The brand places strong emphasis on community, engaging directly with customers through social platforms and brand storytelling. Behind-the-scenes content, product previews, and real-time feedback loops help keep Warmies connected to the people who matter most.

a lifetime

Retail partnerships are equally important. Bespoke CDU display ranges and in-store exclusives allow retail partners to offer something unique, while creating standout moments at point of sale. These carefully curated collections support both independent retailers and larger chains, reinforcing Warmies’ commitment to collaboration and long-term relationships.

Licensing and storytelling

Licensing has become a key pillar of Warmies’ growth, allowing the brand to merge its comforting designs with some of the most beloved characters in popular culture. From nostalgic icons such as Bagpuss, Peter Rabbit, and Miffy to playful favourites including Teletubbies and Teenage Mutant Ninja Turtles, each partnership is chosen with care.

These collaborations are not just about recognition; they are about shared values. Characters that evoke familiarity, warmth, and emotional connection naturally align with the Warmies ethos, creating products that feel both special and comforting.

Looking ahead

As Warmies looks to the future, momentum continues to build. The brand is preparing to launch a wave of new licences and an expanded portfolio of innovative products this year, marking one of its most ambitious development phases to date. These upcoming launches will span multiple categories, blending classic Warmies comfort with fresh design, new formats, and exciting brand partnerships.

Alongside this growth, Warmies remains committed to quality, safety, and sustainability. Increased UK-based production, reduced environmental impact, and rigorous standards that exceed regulatory requirements all form part of the brand’s long-term vision.

Comfort, reimagined

After more than three decades, Warmies continues to prove that comfort never goes out of style. Whether it’s a familiar plush at the end of a long day, a wellness wrap during a quiet moment of self-care, or a small collectible gifted to someone who needs it most, Warmies delivers more than warmth.

It delivers reassurance, nostalgia, and a feeling of being cared for. And as the brand moves confidently into its next chapter, one thing remains certain: comfort will always be at the heart of everything Warmies creates.

Stand: Hall 5, Stand A14-B15

Call: 01933 679 777

Email: sales@warmies.co.uk

Visit: www.warmies.co.uk

Designed for the modern home

At Spring Fair, Best Kept Secrets will unveil Natural Harmony: a refined home fragrance collection where contemporary design meets considered scent. Created for modern living and elevated gifting, the collection brings balance, style and wellbeing into the home

As consumers continue to prioritise the home as a place of comfort, wellbeing, and personal expression, Best Kept Secrets is delighted to unveil its new Natural Harmony collection, launching in Spring 2026.

Thoughtfully created to reflect modern living, the collection brings together contemporary home styling and premium fragrance, responding to the growing demand for products that feel both functional and beautifully considered.

Designed to be a décor statement as well as a sensory experience, Natural Harmony embraces the evolving role of candles and di users as essential lifestyle accessories. No longer reserved solely for fragrance, these pieces are curated to complement interiors, adding warmth, texture, and personality to everyday spaces. With its refined aesthetic and carefully balanced scents, the collection seamlessly enhances the modern home.

At the heart of the Natural Harmony collection is a commitment to quality and conscious craftsmanship. All candles are made using a coconut blend wax, widely recognised as one of the cleanest waxes available for candle-making.

This premium wax ensures a longer, cleaner burn with minimal soot, o ering a safer and more environmentally considerate option for today’s mindful consumer. The result is a superior fragrance experience that aligns with modern expectations around sustainability and performance.

The collection is available across reed di users, tin candles, and tea light trios, o ering versatility for di erent spaces, occasions, and gifting needs. Spanning nine evocative fragrances, Natural Harmony is divided into three carefully curated scent families: Floral, Aromatic, and Fresh.

Each fragrance has been developed to evoke a sense of balance, calm, and connection to nature. Standout blends

include Island Berry Grove, featuring warm, grounding notes of Black Pepper and Amber; and Beyond the Clouds, a light and uplifting fragrance combining Mandarin and Jasmine. Additional favourites such as Misty Rose and Moonlit Bay further showcase the collection’s depth and broad appeal.

Complementing the fragrance offering is elegant, design-led packaging created with retail presentation firmly in mind. With a premium yet understated aesthetic, Natural Harmony is designed to enhance in-store displays and visual merchandising. Its versatile look allows it to sit effortlessly within gifting, home décor, and seasonal retail spaces, encouraging cross-merchandising opportunities and impulse purchases.

The collection has been carefully developed to suit a wide range of retail environments, from boutique lifestyle stores and independent gift shops to department stores and garden centre formats.

For retailers seeking to expand their premium candle and di user o ering, Natural Harmony presents a compelling opportunity. Combining elevated design, sophisticated fragrance, and strong point-of-sale appeal, the collection is perfectly positioned to drive incremental gifting sales while meeting consumer demand for products that are both beautiful and purposeful.

With Natural Harmony, Best Kept Secrets continues to deliver fragrance collections that resonate with modern lifestyles, bringing style, scent, and serenity into the home.

Stand: Hall 4, Stand B36

Call: 01670 512222

Email: sales@bestkeptsecrets.co.uk

Visit: www.bestkeptsecrets.co.uk

Stand with every order

Exciting times for Signare

After two years of growth, Signare is entering 2026 with confidence, new investment and ambitious plans for product, people and market expansion, as sales & marketing director Paul Travis explains

How do you feel about 2026?

At Signare, we’re very positive about 2026, having had two strong years of growth - more than doubling the company’s turnover since 2023. To maintain this momentum, we’ve invested heavily in new product and people, promoting Mia Reeve to sales manager for our new company, Signare London, and Jason Zhu to business development director for our London Tourist business.

The companies that will grow and gain market share in 2026 will be those with strong product, positive sales, and heavy investment in marketing. 2026 is not a year to “batten down the hatches”!

Will Signare London be a separate brand?

Signare London will not only be a separate brand but a separate company, with a focused marketing strategy centred on fashion and premium product. While it will benefit from the strengths of the existing business, the sales structure will differ. Signare London will have a controlled distribution policy, benefiting retailers who support the brand. Further development is planned for 2026, with the “Moulin Rouge” licence currently in the final stages of agreement.

What about Signare Tapestry - and new launches at Spring Fair?

We constantly monitor market trends and respond quickly to reflect them in our new launches. For Spring 2026, we have “William Morris Inspired Rabbit” in a stunning, on-trend blue repeat pattern, and “William Morris Inspired Pomegranate”, with a focus on the heritage sector.

Our Overseas Tourist range will be developed with our New Transport for London licence, inspired by the historic fabrics of the London Underground and encompassing the iconic strapline “MIND THE GAP”.

Having had great success with London Tourist, we’re now focusing on Scotland with two new designs: “Echoes of Scotland” and a Saltire design. On the more whimsical side, we have a strong Puffin design by Colette Bishop, building on the popularity of Highland Cow.

What about new product development?

With eight new shaped bags in Signare London with a strong focus on the fashion markets, we have a winning collection - along with a new Bucket Bag across the whole Signare range. Are you doing anything to support retailers in 2026?

Absolutely. Signare London is supported by strong POS, including tablets that allow retailers to run stunning videos of the brand in-store, alongside a striking new website.

Stand: Hall 4, Stand F30

Call: 01276 29483

Email: info@signaretrade.co.uk

Visit: www.signaretrade.co.uk

Brimming with innovation

A visit to Joe Davies’ extensive stand promises fresh opportunities, fast-selling lines, and inspiring additions to every retailer’s collection - designed to drive sales throughout 2026

Buyers will find a great mix of celebration giftware, stylish home décor, versatile gifts, contemporary jewellery and fashionable accessories on the Joe Davies stand, carefully curated to deliver broad appeal.

The company will introduce a new ceramic range of vases and planters at the show. This home décor collection combines proven bestsellers with updated designs to suit today’s interiors. Built around shapes that already perform well at retail, the range offers a reliable option for buyers looking for products with wide customer appeal.

The collection is available in two co-ordinated colourways. Natural Garden features soft green and warm taupe tones for a clean, neutral look inspired by nature. Misty Pink Garden offers a lighter alternative, using subtle pink florals to add a decorative touch without being overly bold.

Bestselling shapes include the bottle vase, plum-shaped vase, jug, tapered vase, and both small and large planters. This mix allows retailers to merchandise the range as a full display or select key pieces to suit their store. A quality ceramic finish gives the range a solid, well-made feel.

Suitable for both home décor and gifting, this collection delivers consistent appeal and strong sell-through, making it a practical choice for gift and homeware retailers.

The Equilibrium Collection is a firm favourite of Joe Davies’ customers, who are always excited to see the new jewellery ranges on offer. Spring Fair provides the perfect opportunity for customers to discover the charm of the outdoors with the new Equilibrium Secret Garden Collection: a delightful range inspired by garden lovers and nature enthusiasts.

Featuring pretty florals, cute watering cans and even sparkling wellies, each piece brings a touch of playful elegance. Crafted with genuine silver or gold plating, and on-trend two-tone finishes, the collection includes bracelets, necklaces, earrings, keyrings and modern pin brooches. Beautifully presented in branded packaging, with keyrings and pin brooches in luxury gift boxes, these pieces make thoughtful gifts that capture the magic of the garden in every detail.

Also making its debut at the show will be the Equilibrium Daisy Chain Collection. This versatile range offers broad customer appeal with an array of daisy designs, combining sleek silver- and gold-plated styles for effortless everyday wear with bright white and colourful daisies that instantly signal the coming S/S season. The mix of classic and vibrant designs ensures there is an option for every age, style and gift occasion.

Featuring necklaces, bracelets, bangles and earrings, all finished in genuine silver or gold and presented in luxury branded packaging, this pretty collection delivers standout quality and impact and is perfect for the coming season.

Brighten up spring sales with Joe Davies’ crackle glass LED lighting collection - a consistently strong performer that remains a customer favourite year after year. LED lighting continues to drive impulse purchases, making it a reliable choice for retailers during the spring season.

This season sees the introduction of a fresh pastel butterfly design, featuring a soft, spring-ready colour palette. Delicate butterfly motifs and subtle pink floral details are set against a crackle glass finish, creating eye-catching pieces that work equally well on shelves, windowsills, and outdoor tables, helping to add interest across multiple areas of the store.

New for the season, the range also expands with the addition of a contemporary vase shape. This new format adds height and variation to merchandising displays, encouraging collectors and repeat purchases while refreshing the overall look of the collection.

With its proven appeal, seasonal update, and strong display impact, this LED lighting range offers an easy way for retailers to attract attention and boost spring sales.

Stand: Hall 4, Stand C10-D11

Call: 0161 975 6300

Email: sales@joedavies.co.uk Visit: www.joedavies.co.uk

Jump

on board with Enesco

As contemporary gift supplier Enesco launches its risk-free promotion for forward ordering, including discounts, the team is optimistic about the outlook for 2026

Enesco recognises that new product introductions are the lifeblood of retail. Fresh inventory is critical, as it drives essential foot tra c and gives shoppers a compelling reason to visit stores, both physically and online.

Following a recent distribution agreement between Enesco and Dalian Talent Group - a global leader in the design, manufacture, and distribution of branded and private-label candles - 2026 sees the launch of an exciting 70-plus-strong range of Peter Rabbit and Disney Home Fragrances, with giftable candles inspired by beloved franchises such as Peter Rabbit, Disney Princesses, Mickey and Friends, Stitch, Disney Villains, and Winnie the Pooh. This crafted range of home fragrance brings to life the stories, lives, and worlds in which some of Disney’s most iconic characters and Peter Rabbit live.

Using the highest-quality, high-content natural scents to ignite senses and elevate spaces across the world, the range is intended to transform any room into a haven of comfort and style, set the mood, tell a story, and spark a memory - one candle at a time.

With many items currently in stock, the range consists of tin and wax candles, and LEDs, many of which are beautifully gift-boxed, ranging from SRPs of £9.95 to £24.95 - a must for any retailer wishing to o er their customers something new and a ordable for 2026.

The complete collection can be viewed at Spring Fair on the Dalian Talent Group stand (Hall 4, Stand A16) where a representative from Enesco will be delighted to welcome customers.

Additional introductions include an enchanting new collaboration between Designs by Lolita and Disney. This exquisite 10-piece line of beautifully gift-boxed drinking glasses represents a masterful blend of Lolita’s signature vibrant, hand-painted artistry and the enduring magic of the Disney Princess franchise, including five beloved princesses: Snow White, Belle, Ariel, Jasmine, and Cinderella. Capturing their individual strength and grace, this collection makes an irresistible product o ering for retailers aiming to elevate their gift and glassware categories.

Finally, there’s something truly special about a gift made by hand - a sense of care, nostalgia, and connection that can’t be replicated. Enesco’s new collection, Woolie, captures that feeling in every stitch.

Each adorable creation is lovingly hand-crocheted by talented women artisans in central Vietnam, bringing a touch of character to every piece. Crafted from 100% cotton yarn and tested safe for children aged three-plus, these highquality keepsakes are made to last and designed to delight.

Customers can choose from crocheted flowers, soft toys including dinosaurs and hippos, and 12 delightful keychain assortments (including a metal hanging ornament in-store displayer), perfect for small gifting or collecting.

With their charming ‘handmade-at-home’ look, Woolie o ers retailers a unique opportunity to bring authenticity, warmth, and meaning to their stores - with gifts that feel good to give, receive, and stock.

There really is no better time to jump on board with Enesco and hear more about the Enesco story!

Stand: Hall 4, Stand A16 (Dalian Talent Group)

Call: 01228 404022

Email: uksales@enesco.co.uk

Visit: www.enesco.co.uk

Lighting the way forward

CEO

Doug Wren reflects

on the heritage of Parks Candles, and how a renewed focus on manufacturing, innovation, and selective retail partnerships is shaping the brand’s future

What is the history of Parks Candles?

Parks Candles is a British, family-run home fragrance brand that began life as a side-street gift shop in 1989. From those modest beginnings, the business has grown into a globally recognised and much-loved name, known for its focus on quality. Our success is rooted in our dedication to crafting and delivering top-quality, eco-friendly home fragrance.

In January 2024, we welcomed new ownership and partnered with Home Fragrance Fillers UK Ltd, a prominent UK producer and manufacturer. This marked the beginning of an exciting new chapter for us.

With new directors at the helm, Parks Candles is undergoing a transformation to revitalise our beloved English brand. We’re reshaping our product line-up to cater to a diverse range of stockists, including garden centres, independent shops, and other premium retailers.

Tell us a bit about Home Fragrance Fillers UK.

Home Fragrance Fillers UK Ltd is a well-established home fragrance and candle manufacturer based in a purpose-built, state-of-the-art factory in Hartlebury, where we have a fully equipped development and research department.

All our fragrances are developed in-house, with all products manufactured in the Hartlebury factory. We currently produce own-label brands for a number of premium retailers and companies throughout Europe.

What is Parks Candles’ USP?

• Best-in-class product engineering: 100% natural wax proprietary blend, refined over decades to achieve a natural wax blend that outperforms para n, without using fragrance-free cores.

• Coreless Clean Burn technology: Ultimately, it’s all about the fragrance and achieving a clean, even burn with a consistent, pure fragrance dispersion that customers love - and keep coming back for. All our candles use Coreless Clean Burn technology, a trusted technology developed by Parks.

• Alcohol-free di users and room sprays: longer lasting than alcohol-based equivalents, and no export restrictions.

• Made in England: manufacturing is supported by rigorous quality control and accreditation, including ISO 9001:2015, ISO 14001:2015, and Sedex compliance. With ingredients sourced from around the world, manufacturing in the heart of England guarantees tightly controlled local quality control throughout the entire process.

What will the Spring launch look like?

We will launch with four distinctive collections: “Vintage”, “Classic”, “Country Garden”, and “Winter’s Tale”. Each has a comprehensive product range of candles, from our Mini Votive through to our luxury 650gm 3 Wick Candle - all presented in quality glass vessels and complemented by our award-winning Discovery Set. This launch will be supported by a range of UKmanufactured Reed Di users.

How will you service UK trade customers?

We will launch at Spring Fair with a purpose-built stand that reflects the quality the brand deserves, supported by a new trade website and a full suite of retail solutions to support our stockists.

The Parks Candles’ brand will be underpinned by a focused market strategy designed to enhance its presence within the premium retail sector. We will not be everywhere, choosing quality over quantity.

Georgina Silver has joined us from Yankee Candle as sales manager. She brings a wealth of experience and will be supported by a team of established, high-quality agents. We still have some areas vacant for those interested.

The senior team will also be supported by a very established sales & marketing director with more than 45 years’ experience in the market, to guide me and my fellow directors over the coming years.

Stand: Hall 4, Stand B13

Call: 0207 3433726

Email: sales@parkscandleslondon.com

Visit: www.parkscandleslondon.com

Playful new product launches

From quirky novelties and clever stationery to charming gifts and licensed favourites, Puckator’s 2026 collection brings together fun, functionality, and eye-catching designs

Puckator is bursting into 2026 with a fresh and exciting collection of new products, all set to be showcased at Spring Fair. Designed to be fun, giftable and full of personality, the new range brings together playful novelties, practical everyday items, and eye-catching designs that are sure to stand out on the shelf and spark impulse buys.

Crack open the fun with the Foodiemals Fortune Cookie Fortune Squeezy. This squishy little stressbuster contains a fortunetelling die with playful answers, helping to make everyday indecisions more entertaining. This interactive novelty perfectly captures the light-hearted charm of the Foodiemals range and makes an ideal desk toy or small gift.

The ever-popular Foodiemals range is complemented by the addition of Soft Touch Night Lights, which bring these adorable foodie-inspired characters into bedtime routines. The lamps glow with a soft-touch finish, double as a handy phone stand, and include a 30-minute timer, offering a cute and clever way to light up bedrooms and desks. Meanwhile, add a touch of fun and personality to writing with the exclusive Pop Pet Pens. These adorable animal-themed pens are guaranteed to brighten everyday writing tasks. Simply twist the barrel to make the cute pets pop up. With smooth ink flow and playful designs, they’re the perfect mix of practicality and charm - making them ideal for school, work, or gifting.

And why not make studying and journalling even more enjoyable with the 2 in 1 Highlighter Pen and Stamp Wheel? This clever stationery item combines a bold, smooth highlighter pen with a playful stamp wheel that leaves behind adorable little paw prints, adding creativity and colour to notes, planners, and journals.

In addition, build the adventure piece by piece with the Minecraft Shaped Wooden Jigsaw. Each puzzle piece is cut into iconic game symbols such as swords, pickaxes, and Creepers, making every fit feel like playing the game in real life. This is a musthave for fans of the worldfamous game and a standout licensed gift.

Finally, sip happy with the Charm Cup range. Each cup features a domed lid encasing a playful character charm, while colourful pom-poms bounce inside, turning every drink into a fun and stylish accessory you’ll love to carry. Together, this vibrant collection perfectly rounds off Puckator’s exciting 2026 lineup, all available to discover at the company’s Spring Fair stand.

Come

Milford’s next chapter

Strategic acquisitions, innovation, and family succession continue to drive

The Milford Collection forward. Gifts Today explores the ongoing evolution of the company, which has been supplying quality gifts at a ordable prices since 1985

Growth through acquisition and family succession has been central to The Milford Collection’s success as it moves confidently into its fifth decade. Managing director David Blower is now looking forward to taking things a little easier, as his son John steps into a more frontline role while the company continues its expansion plans.

Originally set up as a single-product business, Milford grew to become one of the UK’s main potpourri manufacturers during the late 1980s and 1990s. Despite this, David says Milford was not always perceived to be a major player in the field, as much of its main business was in sub-contract manufacturing for other companies - “always the bridesmaid, never the bride,” as he puts it. While contract manufacturing kept the business busy for many years, David recognised that it was ultimately a high-volume, low-margin model.

Gifts for the garden

It became clear that Milford needed to expand its product o ering. The “lightbulb moment” came during a visit to David’s local garden centre, where he noticed that even in challenging times, customers were buying significant numbers of plants and accessories.

Back at the o ce, he searched online for ‘Garden Gifts USA’ to see if there was anything that would work here in the UK. He discovered a mail order catalogue in the States called Plough & Hearth, which was o ering a mouth-blown glass watering ball imported from Poland.

David tracked down the manufacturer and travelled to Poland to visit what was then a small, family-run glass-blowing business. Milford signed an exclusive deal to sell the factory’s products in the UK. The ball was rebranded as The Hydro Globe and the following year it was voted among the top three products in The Gift of the Year Awards.

Animo Glass

The mouth-blown glass range quickly expanded to include Candle Globes, Birthstone Hearts, Nightlights, and an assortment of hanging shapesfrom Friendship Globes to Tree of Life Orbs. The success of this wider o ering led Milford to become the UK distributor for Benaya Ceramics and Light Glass.

David’s son John was keen for Milford to gain more control over its product o ering, prompting the company’s first acquisition: the Animo brand from Michael Virden Glass. This was followed by the establishment of Milford’s own glass-decorating production workshop in Wales.

Coppercraft

Milford then diversified into jewellery by acquiring Coppercraft: another long-established and well-respected family business. This venture proved so successful that Milford sought another acquisition to broaden the range, and in January 2025 it bought Lila Jewellery from Frank Ross - yet another long-standing family business.

Lila’s ‘hero’ product has long been its Poppy Jewellery range, and John has already expanded this collection with more than 40 new designs ready for the coming season. Milford is also proud to continue Frank’s legacy of donating 10% of all Poppy sales to veterans’ charity Combat Stress, with over £310,000 donated since the range’s inception.

Looking ahead

For 2026, Milford has come full circle, becoming UK distributors for a range of decorative metal Garden Tree Stakes made of solid steel and featuring various designs, including the new Woodland Creatures line.

Alongside this, John has developed Milford’s own ranges of ceramic trivets and coasters, Bug Bands (insect-repellent bracelets for the outdoor use), and an exclusive scented Candle Advent Calendar - reinforcing the company’s commitment to simple, well-designed, and a ordable gifts.

Stand: Hall 4, Stand C71

Call: 01686 629919

Email: john@milfordcollection.com

Visit: www.milfordcollection.com

Splosh marks milestone year

Xystos Flame & Fragrance head of sales Paul Travis reflects on the company’s sales performance in 2025 and outlines new product launches and growth strategies for 2026

What were the key features of sales in 2025?

We had a strong year in 2025, achieving substantial growth. Sales were a little sluggish in the fourth quarter, so we’re planning an aggressive start to 2026. The investment we’ve made in strengthening the trade sales team has paid off. We now have the strongest team in the company’s recent history. This, combined with improved digital marketing, drove growth in sales and distribution.

Strong, appropriate product development is always key, and we had several strong launches in 2025, thanks to the sourcing skills of managing director David Lewis, who once again gave us the tools to succeed.

What plans do you have to boost sales in 2026?

We will build on the success of 2025, particularly the Splosh giftware brand. We’ve worked with Splosh as its exclusive European distributor for 10 years, and it provides the core of our gift offering.

Splosh is a unique, Australian-based gifting company focused on occasions gifts, which fits well with our broad retail opportunity and sells well across all four of our retail distribution sectors.

Splosh has the advantage of being owned by two ladies who are very much in touch with occasions. This brings a great design strength to Splosh.

What’s the most established product in the Splosh range?

The travel sector is a huge part of our business and has delivered our biggest growth over the last two years. The bold statement Travel Maps sell in every outlet we’ve placed them in. We offer a wide range, covering the UK, Europe, and the world, in numerous sizes and colours to suit every home. Just stick a pin where you’ve been - and another where you dream to go! New gold- and silver-framed maps will be launched for 2026.

The Splosh range is supported by Gleneagles Globes and Scratch Maps, with all products supplied with retail solutions for our customers.

What’s new from Splosh for 2026?

The Cottage Grove Collection is a warm and whimsical homeware range inspired by the beauty of slow living. Rooted in cottagecore style, it features charming hen motifs, delicate florals, and nostalgic countryside elements such as mushrooms and lavender.

Olive & Co. is a range of quirky, colourful, and genuinely hilarious coasters, packed with personality from edge to edge. Each design combines hand-drawn illustrations with cheeky one-liners that guarantee a laugh, a smile, or at least an appreciative eye-roll. These coasters don’t just protect your surfaces - they start conversations.

Heart & Soul is a collection of earrings and necklaces that we tested in the run-up to Christmas - and sold out. Finally, Positive Pots are a must-have for every garden centre and home. Do you have any other launches planned for Spring Fair?

Yes. Earth Lamps from Gleneagles were previewed in autumn and have been top sellers, so we’ll be introducing strong additions to the collection. This will be complemented by an expansion of our Stained-Glass Cello range, featuring the Highland Cow design.

Newness, alongside proven sellers, is the lifeblood of the company.

Stand: Hall 4, Stand A12 Call: 0191 499 1570

Designed to delight and inspire

Since 1981, the illustrators and buyers of Rex B2B (formerly Rex London Trade) have delighted in designing, creating, and searching for the perfect items for your shop, from timeless toys and nostalgic novelties to home décor and garden gifts.

The company o ers a bright and eclectic range of gifts and homeware, making it easy for your customers to find that perfect present, whatever the occasion. Each year, Rex B2B brings a large and diverse selection to market - to help keep shoppers coming back for those special milestones and events - from Christmas and birthdays to first homes, new babies, and anniversaries.

Now celebrating 44 years of successful trading, Rex B2B remains completely customerfocused with all products conceived, designed, and sourced from its London headquarters.

This strategy has helped it grow from strength to strength across the decades, recently closing out a successful 2025 with the UK wholesale business, in particular, enjoying another exceptional year.

who are notoriously impossible to buy for!). From ontrend homeware and garden gifts to classic toys and unusual gifts, each item features distinctive designs and colour palettes curated by the creative team behind Rex B2B.

To see what’s in store, explore Rex B2B’s bestsellers and new collections at Spring Fair. Whether online or in person, the Rex B2B team is really looking forward to connecting with customers in 2026.  Bring joy to your store with traditional toys, nostalgic novelties, quirky gifts, stylish home décor, and everyday essentials from Rex B2B

Customers - old and new - are responding positively to the e orts of the in-house design and buying teams, which consistently work hard to expand the o eringwith plenty more still to come in 2026 and beyond.

This customer-centric approach is just one of the factors that sets Rex B2B apart from many other gift suppliers. For example, the company is pleased to have reintroduced its highly-requested collection of plasters in a tin collection, featuring eight bright and bold designs.

Rex B2B o ers a broad range, with gifts for quite literally every occasion and every person (even those

Committed to making all its products as accessible as possible, especially for smaller, independent stockists, Rex B2B has no minimum order value, with carriage paid at £250. All items shown on its trade website are in stock and ready to dispatch. Rather than releasing large collections or working seasonally, new products and designs are introduced almost every week.This flexible approach allows stockists to refresh their stores regularly with something brand new, or top up bestselling design stories with additional lines.

With a wealth of experience and instinct - many senior team members have been with the organisation since its early days - Rex B2B continues to honour its established, distinct style while reflecting current consumer trends.

Strong start to 2026

The Wheat Bag Company managing director Sally Moore reflects on early highlights of 2026, including a successful Top Drawer S/S, new product launches, and award recognition

2026 has got o to a busy and very successful start for The Wheat Bag Company. We began the year by exhibiting at Top Drawer S/S at Olympia in London, where we spent three fantastic days showcasing our new products.

The show was extremely successful for us, with a high volume of orders placed. Many new customers were introduced to the brand, and we generated a wealth of promising new leads. We were truly overwhelmed by the positive response and enthusiasm for our products.

Alongside the show, we’ve been busy with product development, creating exciting new designs for the coming season. These have already been very well received by our customers.

We’re particularly proud to introduce our new range of luxury faux fur microwaveable wheat bags, available in a selection of beautiful designs and colours. Exceptionally soft and indulgent, they’re perfect for soothing aches and pains, keeping warm, and adding a touch of style and comfort to everyday life.

Our microwavable plush Beddy Buddies continue to be incredibly popular, with an overwhelming response from both existing and new stockists. We’re also delighted to have been shortlisted in the Health & Wellbeing and Accessible Gifts category of the Gift of the Year 2026 Awards with our Highland Cow Beddy Buddy, which has been a standout favourite.

The range currently includes eight designs, and we’re already working on expanding the collection, with more characters set to come. And we’re thrilled that our Microwavable Neck and Shoulder Wrap has been shortlisted in the same category.

We’re now focusing on our next major trade show: Spring Fair at the NEC in Birmingham from February 1 to February 4. This is the busiest and most important trade show of the year for

us, where we will be showcasing even more new products and designs, while welcoming many new stockists to the brand. We’re looking forward to a busy and exciting year ahead, and will be launching more new products throughout 2026.

Stand: Hall 4, Stand G80

Call: 01747 840499

Email: sales@thewheatbagcompany.co.uk Visit: www.thewheatbagcompany.co.uk

Seasons of sparkle

Following a brilliant show at Harrogate Christmas & Gift, the Straits Trading team is bringing its new Christmas, Halloween, Endless Summer and core collections to Spring Fair

Situated in Hall 5, the Straits stand is always a bustling destination at Spring Fair, largely thanks to its extensive Christmas collection. For 2026, the range is set to be bigger and better than ever before.

Top-selling products include the glitter water spinners that the company is renowned for. The bestselling spinner for 2025 sold more than 30,000 units - and that’s just one design. Straits is continuing some of its classic designs, while also introducing a host of exciting new models. These fresh designs come in a variety of shapes, some with animated parts, and feature more intricate internal scenes than ever before.

Another fast-growing department is animated pieces. Straits o ers large moving Santas that play a variety of festive songs, alongside a range of singing plush animals whose lips move in perfect time to the music. Another festive favourite, The Magical Winter Village, includes everything from a Ferris Wheel and spinning teacups to a gently rotating nativity scene.

New ranges include a gorgeous collection of plush standing bears. Each bear is dressed in cosy winter clothing and features beautifully soft fur. Lady Bridget, Bertie, and Barnabus are expected to become much-loved Christmas traditions in many homes.

Meanwhile, the glassware collection has enjoyed a real ‘glow-up’. LED trees and candle holders are now fitted with rotating motors to create a pretty light show as they turn. A stunning range of silver, star-adorned lanterns features an internal shooting star e ect, while extra-large standing baubles containing twinkling fairy lights make a bold statement with a beautifully simple design.

The Straits team is proud of its long-standing customer relationships, with many retailers ordering year after year. Stephen Robinson, owner of Robinson’s Aromas, says: “Our customers love the Christmas range. Every year it’s di erent and unique. The products all feel high-end and luxurious. What we love about Straits is that the quality speaks for itself.”

Another valued customer, John Drury from Light My Senses, comments: “The 2025 collection was absolutely stunning. Carriage and TV spinners flew out - I wish we’d ordered more! The mini plug-in spinners were also a huge hit with customers; they sold as quickly as we could get them on the shelves. We can’t wait to see the range for Christmas 2026.”

Beyond Christmas, Endless Summer is an extensive collection of bright, cheerful products for the home and garden. The range includes bistro sets, garden ornaments, faux flowers, planters, vases, glitter spinners, and much more, with many items available for immediate delivery.

Straits’ delivery schedule is another point of pride. Christmas stock will arrive in the warehouse from June, giving customers plenty of time to plan their merchandising. Many retailers report that they benefit from early festive sales, which then allows time for replenishment orders in the autumn.

If you can’t make it to the show, you can visit the Lancashire showroom, order online, or arrange for an agent to visit your premises.

Stand: Hall 5, Stand B10-C11

Call: 01254 300260

Email: sales@straitstrading.com

Visit: www.straitstrading.com

Racing into 2026…

As Floss & Rock marks its 10th anniversary, co-founders Tim Hislop and Gill Stratton reveal details of the brand’s biggest-ever product launch, along with a new display solution ideal for highlighting its childrens’ toys and gifts

We’re so excited about S/S26. Not only are we celebrating our 10th birthday, but we’re also preparing to showcase our biggest-ever product launch.

Here’s a brief introduction to what’s new and what we really want to shout about. This coming season, we’ve placed a huge emphasis on value. We recognise the need for an accessible ‘entry’ price point, and that’s been a key focus for us.

This hasn’t been without its challenges. Most importantly, while designing products at this new price bracket, we had to ensure we maintained our high quality and unmistakable Floss & Rock DNA.

We’ve proud to say we’ve achieved both, with products ranging from just £3 upwards. These lines are designed to encourage faster in-store turnover and, hopefully, some good sales volumes.

Great examples include a colouring book with a sheet of stickers that’s also scented when scratched - all for £3. There are matching packs of coloured pencils and co-ordinating rulers, which make perfect party gifts when put into a set, all for under £10. There are plenty of other fun ‘play’ lines too, such as wooden yo-yos, tilt puzzles, bouncy balls and multiclick pens, to name just a few.

We’re equally excited about our brand-new range, ‘Fashion Friends’. This collection of nine products is aimed at slightly older children, aged seven to 10. Again, value has been key while developing these lines, and we’re hoping to expand this range into A/W26.

And we can’t forget our jigsaw puzzles. For years, we’ve only ever sold shaped puzzles in shaped boxes. But this season we’re launching what we believe is the

most impactful, practical and fun collection of puzzles out there. They also have a brilliant price tag!

Our ‘Magic Colour’ category continues to grow - and remains firmly in our top three sellers every single week. Meanwhile, our ‘Magnetic Play’ category has evolved, with redesigned Magnetic Play Scenes that offer even more play value at a lower price.

“This season, we’ve placed a huge emphasis on value. We recognise the need for an accessible ‘entry’ price point, and that’s been a key focus for us”

Finally, after many years of requests, we’ve designed a Floss & Rock branded floor-standing display unit. It features space for 28 hooks and two shelves, making it ideal for highlighting a mix of our super-fun products. Coupled with the lovely white metal table and shelf stands we launched last year, we now offer a complete display solution - we have it covered!

Come and see us at Spring Fair, where we’ll be delighted to hand you our brand-new cataloguepresented in a lovely little tote bag.

Stand: Hall 5, Stand E20-F21

Call: 01253 831500

Email: enquiries@flossandrock.co.uk

Visit: www.flossandrock.co.uk

Ravensburger Jigsaw joy and more

Ravensburger brings together a “piece-full” pastime with home décor in a new range of 3D Puzzle Vases, set to be showcased at Spring Fair. The launch series features two contemporary designs in Sage and Beige colourways, each created by assembling 162 shaped pieces.

No glue is required to hold the finished design together, and the vases come complete with a waterproof inner lining, making them suitable for fresh or artificial flowers. The ontrend neutral palettes complement a variety of interiors, making these vases an ideal gift for puzzle enthusiasts.

Also with gifting in mind, Ravensburger will unveil a new Disney Giftables puzzle series for younger fans. Each one is presented in a beautifully designed and shaped box, making it a perfect keepsake. A series of three Disney Princess designs will be showcased, including Ariel, Jasmine, and Rapunzel editions.

Ravensburger’s bestselling My Haven 1000-piece puzzle collection continues to grow in 2026 with the addition of No. 13, The Flower Arranger’s Shed. Followers of the series will also be delighted to know that a special My Haven Christmas edition is planned to launch later in the year. Both new puzzles, like all in the collection, are designed by Essex-based artist Steve Read.

The recently launched Ray’s Comic Series of humorous jigsaws has quickly proven popular. The first series, Holiday Resort, will be completed this spring with the launch of a further two puzzles. Once completed, all four jigsaws in the series can be pushed together to create one large image, full of comic antics.

Also launching this spring, the first two puzzles in series two, Time Travel, will join the lineup. This time, the madcap fun visits the Classical Era and the Middle Ages, with more additions planned later in the year.

Ravensburger will also present a wide range of toys and games for all ages, including bestselling and new items from BRIO. Highlights include the soon-to-launch Peppa Pig collection, comprising a Peppa Pig Train Set and Peppa Pig Train, both of which are perfect for playful adventures at home.

Fun and games

House of Marbles

Based in South West England, House of Marbles has been supplying toys, games, gifts, books and marbles for more than 50 years. Known for its quality and unique designs, the company continues to support independent retailers with gifts that appeal to customers of all ages.

For 2026, the new range has been inspired by what retailers and their customers want right now. Popular collections have been expanded with complementary new additions, from mess-free water-painting books featuring beautifully illustrated woodland and medieval scenes, to pull-back Fast Food racing cars shaped like hot dogs and burgers, designed to encourage impulse purchases.

Several new ranges have also been introduced to bring fresh excitement to the year ahead - most notably the Magic Tricks collection. This engaging selection of classic tricks and illusions includes everything from the Exploding Dice to the Double Headed Coin - which ensures a win every time.

Sustainability remains a key focus, with an increasing number of FSC-approved products, less single-use plastic, and fully recyclable packaging. The team is proud to make steady progress each year.

Alongside its product offering, House of Marbles provides extensive retailer support, including highquality imagery for websites and social media, bespoke product development, grotto gifts, and ready-made starter packs featuring proven favourites.

Retailers can view the full 2026 range at Hall 5 on Stand E18-F19, where the team will be on hand to showcase launches and help retailers select the perfect additions for the year ahead.

Stand: Hall 5, Stand E18-F19

Call: 01626 835358

Email: uk@houseofmarbles.com

Visit: https://tradeuk.houseofmarbles.com/

On-trend, trade-ready gifts

Kenro

Retailers heading into the new season are looking for products that feel fresh, sell with confidence, and deliver healthy margins - and Kenro’s latest launches are designed precisely for that.

Leading the way is the Kington Series photo albums, which have quickly become one of Kenro’s most popular new ranges. Featuring smooth PU covers with a fine leather-grain finish, Kington combines classic appeal with bold colours.

Forest green, navy blue, sunset orange, and cherry red sit beautifully together on the shelf, encouraging mix-and-match purchases. Available with 100 or 200 black slip-in pages for 6x4” photos, these albums offer strong perceived value at a price point ideal for both gifting and self-purchase.

Instant Photo Gifts continue to perform exceptionally well, fuelled by customers’ desire for personalised products with immediate emotional appeal. Kenro’s crystal-clear acrylic photo blocks, featuring an 18mm-thick magnetic design and brushed silver backs, are particularly strong sellers, offering a modern, premium look that is easy to update.

Alongside these, acrylic photo cubes, magnetic fridge frames,

shake glitter frames, photo coasters, and keyrings offer accessible price points, encouraging add-on sales and impulse buys.

In premium gifting, Toulon Style braided leather photo frames and Whisper Slimline enamel inlay frames with silver-plated edges have proven popular with customers seeking something special. For retailers wanting strong margins without compromising on style, the new Designa Trend and Designa Style silver-plated frames deliver timeless looks at accessible prices. Together, these ranges help retailers attract new customers, refresh displays, and build profitable gift categories. Visit Kenro in Hall 4 on Stand G12 to see what’s new and discuss opportunities with the team.

Stand: Hall 4, Stand G12

Call: 01793 615836

Email: sales@kenro.co.uk

Visit: www.kenro.co.uk

Cuddly characters

Rainbow Designs

Pembe the Pink Cat, Care Bears Baby, and Disney Dumbo are among the delightful new faces joining the Rainbow Designs family for 2026. Exhibiting across Halls 3 and 4, the company will be sharing its full portfolio of iconic and much-loved brands, from Paddington and Peter Rabbit to Disney Winnie the Pooh, Mr. Men Little Miss, Bing, and Harry Potter Wizarding World.

Making its Spring Fair debut is the international viral sensation, Pembe the Pink Cat. Embodying life’s emotions with curiosity and energy, Pembe promotes joy, kindness, and self-expression. Capturing this spirit, Rainbow’s new Pembe the Pink Cat plush collectibles range includes six 15cm toys, each paired with a positive affirmation such as Be You, Hug, or Thank You. The collection also features six plush keychains and two super-soft 23cm characters. Designed to appeal to tweens and adults alike, Pembe offers a thoughtful, giftable range that adds a little joy to everyday life. 2026 marks 100 years of Winnie the Pooh, and to celebrate this landmark anniversary, Rainbow is launching a special collection featuring a commemorative Winnie the Pooh plush with a bespoke 100th anniversary tag. In addition, there is a gift set that includes a Pooh toy, illustrated comforter, and ring rattle, creating timeless keepsakes for new arrivals and special occasions.

Another adorable arrival is the new Care Bears Baby collection, set to delight nostalgic fans and today’s young families. Featuring baby-soft versions of Cheer Bear, Funshine Bear, and Bedtime Bear, the range includes ring rattles, comforters, and My First Care Bear Soft Toys.

Disney Dumbo also joins the Rainbow family with a super cute infant range, including a ring rattle, baby-soft comforter, and My First Dumbo Soft Toy, complete with oversized floppy ears and a star-shaped teether.

Alongside these launches, Rainbow will showcase its bestselling Classic Paddington collection, the vibrant Mr. Men Little Miss range, beloved Peter Rabbit collections, and the magical Harry Potter Wizarding World range.

From coast to craft

Sea Gems

Afamily-run jewellery company with over 40 years of design heritage and experience, Sea Gems has been busy creating new collections of silver jewellery, fine enamels, and gifts for S/S26.

Designed in Cornwall, the silver jewellery and gift collections capture the essence of the county’s iconic landscape, nature, wildlife, and Celtic heritage. These ethical, high-quality, and original products are ideal for boutiques, gift shops and jewellers seeking an authentic brand with truly captivating designs.

The “Silver Origins” jewellery brand (pictured) features contemporary sterling silver with an unmistakable handcrafted charm. Inspired by Sea Gems’ roots, you will discover striking organic designs, intricate beachcomber shells, botanical and

wildlife designs - as well as fun, whimsical motifs that celebrate moments of love and life. These wearable creations are designed to empower and endure.

Meanwhile, the “Celtic Lands” silver collection evokes and celebrates Cornwall’s rich heritage with timeless motifs and elaborate knotwork.

Finally, the art of fine enamelling creates truly unique jewellery and gifts in the brand’s Mackintosh, Celtic and nature ranges, with every piece individually handcrafted and kiln fired. Inspired gift options include pens, bookmarks, compact mirrors, and pillboxes.

Specs appeal

Remaldi

Remaldi will return to Spring Fair with an expanded and carefully curated collection that continues to blend fashion-led design with everyday wearability. Showcasing new reading glasses, sunglasses, RFID blocking wallets designed in collaboration with Brilliantly Brave, Eyefold glasses cases, and on-trend glasses chains, the range reflects both evolving optical trends and practical retail appeal.

The latest Remaldi eyewear edit interprets key seasonal influences, from small 1990s-inspired silhouettes to bolder statement frames. Alongside bestselling browns, blacks, and animal prints, the collection introduces fresh mint, amber, electric fuchsia, updated neutrals, and a playful multi-speckle finish.

Remaldi reading glasses, many now made from recycled plastics, retail at £15 and £17 and are supplied with recycled RPET slip-in cases. Free display stands are available subject to a minimum initial order.

The sunglasses offering continues to grow, with a curated selection of polarised styles spanning sporty and fashion-led designs, alongside bestselling UV400 options. Shapes include modern metal aviators, plastic aviators, compact and mid-sized frames such as Holly

and Gill, as well as larger statement styles. RRPs start from £16, with colours including neutrals, khakis, blues, taupes, browns, and blacks.

New for 2026 is Eyefold: a super-thin, lightweight glasses case designed to solve the problem of bulky eyewear storage. Pocket-friendly and cleverly engineered, Eyefold secures glasses neatly within a wrap design, finished with a press-stud closure. Five of the eight colourways include an optional bag clip, so you can conveniently attach it to your handbag, tote or beach bag. RRPs start from £8.

Remaldi looks forward to welcoming existing stockists and introducing the growing collection to new retailers as the brand continues to evolve. The friendly, customer-focused team will be on hand to offer support, guidance, and help you find the right products for your store.

Stand: Hall 4, Stand B41 Call: 0113 239 1400

Bold & bright

Miss Milly

Spring/Summer26 marks Miss Milly’s largest jewellery collection yet, with bold and bright styles taking centre stage. The key theme is oceanic with mints, aquas, greens, and turquoise, and designs inspired by iridescence, swirls, sea glass, and waves.

Florals are another focus, with the use of daisies and ice flowers in handpainted necklaces, alongside co-ordinating earrings and elasticated bracelets. And new standalone chunky flower earrings in pink, white, blue, and turquoise, promise a bold statement!

Miss Milly continues to offer a capsule collection of necklaces with a longer 46cm/18” chain and magnetic fastening, which has expanded to include new resin styles. The magnetic brooch collection is refreshed with 23 new pieces in one or two colourways, including hibiscus, hummingbird, fish, and new dog and cat motifs, alongside abstract and geometric designs.

New for S/S26, Miss Milly is introducing a selection of super-soft scarves made with an 80% cotton and 20% viscose blend, replacing previous 100% viscose or 80/20 viscose/ cotton options. The new composition feels luxurious against the skin. Further enhancing the softness, the scarves are manufactured using a water-based printing system rather than chemicals. The dyes soak fully into the fabric, leaving no roughness on the surface, while delivering exceptional print quality.

Echoing the oceanic theme, scarves include a palette of turquoises, aquas, and greens. One design features colour-coordinated tassels, while leaves and flowers appear prominently throughout the range.

Pawsome!

Blade & Rose

The multi-award-winning British children’s clothing and gifting brand Blade & Rose will unveil its new licensed character range: the Paddington Loves to Travel collection. Loved by generations for his warmth, curiosity, and adventures from Peru to London, the nation’s favourite bear has been reimagined through Blade & Rose’s signature playful style, bringing families a collection filled with charm, comfort, and gift-ready appeal. The range features the brand’s iconic knitted character leggings, instantly recognisable for featuring fun and quirky designs on the bottom. This new launch showcases Paddington on the bottom and down the legs, complete with his famous red hat and blue duffle coat.

The collection also includes a super-soft matching top, featuring beautifully embroidered Paddington detailing on the front; a crisp white romper with an all-over Paddington London-themed print; a matching bib, perfect for everyday use or gifting; and a beautifully packaged set of muslin squares, ideal for new arrivals and baby showers. Designed with comfort and durability in mind, all pieces are made from high-quality Oeko-Tex certified fabrics, ensuring they are gentle on delicate skin while standing up to the adventures of busy little explorers.

Stand: Hall 5, Stand F28

Call: 01539 730880

Email: wholesale@bladeandrose.co.uk

Visit: www.bladeandrose.co.uk

Sea-inspired shine

Inis - Fragrances of Ireland

Inis - Fragrances of Ireland will showcase its newly launched hair care collection at Spring Fair. Like a wave of ocean freshness for the hair, Inis Sea Mineral hair care products are full of nourishing ingredients that boost shine and vitality, leaving hair refreshed and energised with the sparkling scent of Inis the Energy of the Sea. This exciting new range comprises shampoo, conditioner, and salt spray - and Inis will be offering free full-sized testers and sample sachets.

The Sea Mineral Shampoo is a luxurious concentrated blend that cleanses, smooths, and hydrates with shea butter, jojoba and argan oils, plus sea minerals and seaweed extracts.

The Sea Mineral Conditioner deeply moisturises and nourishes with shea butter, sea minerals, and seaweed extracts, while hyaluronic acid and vitamin E help lock in moisture and enhance shine, leaving hair feeling silky smooth.

The Sea Salt Spray creates effortless, beachy waves with an invigorating blend of sea salt, hyaluronic acid, vitamin B5, sea minerals and seaweed extracts - giving hair a sparkling scented tousled texture without a dry, crunchy feel.

Sulphate- and silicone-free, all Inis hair care products are suitable for all hair types, including colour-treated hair.

Stand: Hall 7, Stand A58

Call: +353 1 286 7125

Email: hello@inis.com

Visit: www.inis.com

Bloom in style

Alexander Thurlow

Alexander Thurlow is delighted to return to Spring Fair, this year in the Jewellery Hall on Stand M12. Following last year’s launch of its refreshed branding, logo, and product card design, visitors will now see its evolved look with new scarf header cards and popular gift boxes.

Renowned for silver-plated enamel jewellery inspired by nature, Alexander Thurlow’s floral designs feature a wide range of British wildflowers, gardeners’ favourites, and exotic plants, as well as depictions of birds, bees, and other insects.

In 2026, the company embraces the gold trend, with 24 new 14k gold-plated flower pieces including lilies, poppies, daffodils, and bluebells - all available exclusively from Alexander Thurlow. It will also launch six new silver-plated designs and showcase another eight products for the first time.

While best known for floral designs, the brand is also sought after for bespoke and special project commissions. In 2025, it helped customers reimagine stained glass windows, Chinese wallpapers, military badges, Victorian botanical artwork, and primates into affordable, giftable jewellery pieces. The stand will include a showcase of some recently commissioned work, Alexander Thurlow says: “There’s plenty of newness to see at the stand. It’s a fantastic opportunity for new and existing customers to meet our friendly team, browse our new range of exquisite enamel jewellery, and find out more about our services and what’s ahead in 2026.”

Fresh scents ahead Ashleigh & Burwood

Ashleigh & Burwood says: “We’re back at Spring Fair, with new product designed to excite and delight! We’ll reveal our new look and feel for The Scented Home collection, a longstanding favourite among loyal customers. It’s been redesigned to hero our innovative fragrance stories, using contemporary pops of bright colour, glossy finishes, and illustrative imagery. And let’s not forget our Christmas collection, bringing a little festive cheer to grey February.

“Alongside this, we’re unveiling the future of our Signature collection, where our interior-design-ready fragrance lamps sit alongside more than 40 luxury fragrance blends. Expect heritage-inspired design cues that embrace our 30-year history, combined with bold brights and simplified colour coding across sub-categories.

“And finally, we’ll be showing D’air: one of the first niche home fragrance collections developed specifically for Gen Z consumers who value their individuality, seek everyday sparks of joy, and push fragrance boundaries through scentmaxxing and blending to create something truly unique.”

Freshly drawn fun

Draw UK

As a seasoned regular to Spring Fair since 2003, Draw is keen to maintain its different and refreshing approach to product creativity, with a host of new designs that are always hand drawn.

Visitors to Draw’s stand can expect to see its premium gift items, including textiles such as cushions, tea towels, oven gloves, and aprons, and homeware including bone china mugs, table mats and coasters, alongside a comprehensive stationery collection comprising greeting cards, notebooks, magnet pads and hardbacked notepads.

Small pick-up items like bookmarks, notepads, fridge magnets and keyrings complement the range and also carry the iconic Draw designs, providing customers with plenty of choice when it comes to assembling a head-turning display.

Each uplifting design is carefully hand drawn and coloured using pencils, pen and ink, or watercolour paints, before being applied to products, mostly in the UK. Orders are hand-packed using recycled packaging, and distributed to customers within five days of ordering.

Draw founder Will Digby explains: “The difference with Draw is that all the creativity within our ranges is originated in-house, by our team of talented artists. We work daily to sketch, devise and deliver new characters. The outlook for 2026 includes large trays, thermal mugs, nail files and storage tins, while socks and cuddly toys are in development for the second half of the year.”

As a successful, creative and personality-driven design company that has been producing fun, fresh ideas for the gift retail sector for more than 20 years, the team understands the demands of retailers and their customers. Ultimately, Draw constantly seeks to innovate, creating products and designs that deliver fresh ‘newness’ to retailers in a crowded marketplace.

But the Draw difference doesn’t stop there. Customers are provided with bespoke POS materials underpinned by a wealth of merchandising expertise, ensuring product displays remain full, eye-catching and relevant. With ease of ordering and a personal approach to sales support, customers are assured of premium-quality products and expert advice, from ordering to shop display.

Gifts Today SHOP TALK

Gift retailers reveal what draws them to Spring Fair, highlighting their must-see stands, memorable surprises from previous years, and the inspiration they hope to take home

Rebekah Mudie

Owner

Daisy Daisy Beautiful

Cards & Gifts

Llanishen

Cardiff

What excites you most about Spring Fair?

I love going to Spring Fair! I get so excited about finding wonderful new products to offer my customers. It’s a huge-scale shopping opportunity for me and a great one or two days away from my usual work at the shop.

I’m also excited about being a judge for the Gift of The Year Awards. It will be fantastic to see the entries on display, many of which I already stock at Daisy Daisy - and I may even connect with some new ones I love the look of.

Which products are you keen to see?

I’m keen to see as much as possible, so I may go for two days to ensure I don’t feel rushed or miss anything. I expect I’ll bring my husband, who co-owns the shop (but is usually busy with his own full-time job). He’s my voice of reason in case I get carried away!

I particularly like to look at all kinds of affordable gifts. Daisy Daisy is a small shop, so our products typically retail at £15-£25 for impulse buys. We sell a lot of home fragrance and beauty items, such as candles, diffusers, bathing products, hand creams, and more. Fashion accessories such as scarves, bags, socks, and jewellery are a must-see. Homeware items like mugs, coasters, jugs, and trinkets will also be good to view, as well as anything sentimental. Our customers often pick up hanging hearts and tokens with special messages for their friends and loved ones.

Which stands are on your must-visit list?

I’m not looking to visit any stands that I currently stock; I’m focusing on newness. As Christmas is fairly fresh in my mind, I will probably look at festive stock as well as everyday ranges. When ordering seasonal items, it’s always better to actually see them on display rather than ordering online, because of their shelf life and the risk of carrying stock over a couple of years.

Have you discovered any unexpected finds in the past?

I’ve discovered some brilliant suppliers and products that I’ve reordered time and again. Peace of Mind (PoM) has such lovely, on-trend, and affordable scarves, socks, jewellery, and lots more. Alice Wheeler London handbags and cosmetic cases have been a hit. Wild Things - particularly the Fantasy Glass Pretty Little Birds collection - and Giftware Trading’s seasonal gifts are really fun and quirky. I also discovered Rex B2B at the NEC.

What else are you looking forward to exploring this time around?

I’m always on the lookout for more Welsh and Welshlanguage gifts for our customers here in Cardiff.

Samantha Gibbs Director  Nest

Stoneygate & Thurlaston  Leicestershire

What excites you most about Spring Fair?

The opportunity to find new and exciting products for the year ahead. There’s such a wealth of inspiration to discover themes and ranges that allow us to offer our customers a whole new world of possibilities, and I love the chance to weave them all together in an amazing story that finds its way into my shops.

Which products are you keen to see?

All of it! Very importantly, though, I’m always keen to be surprised, and really value seeing something that I haven’t planned or expected to see - I like being thrown a curveball that distracts me! Practically, though, I’m looking forward to finding women’s accessories such as scarves, bags, and jewellery. I also really love theming books around the seasons. For example, for spring I will buy Valentine-themed books (in both colour and sentiment), and do the same for Mother’s Day with floral-styled books, crosswords, Sudoku, etc.

Plus, I will be making notes about themes for autumn and Christmas. I’m also now looking for replacement stock for ranges we’ve had for the last few years, so I’m always on the hunt for newness.

Which stands are on your must-visit list?

I don’t have any favourites, although last year Forever England and Zelly really were standouts for me. I aim to find stands that have something different about them, though. I like to be challenged to spot the new - and I’m drawn to the stands that have gone the extra mile to change things around and mix it up.

Have you discovered any unexpected finds in the past?

Always - every single year. Nothing stays the same, and nor should it.

What else are you looking forward to exploring this time around?

I think there’s a growing expectation for the boundaries of trade shows to be pushed. Competition is huge, financial challenges are real, and yet there’s still an appetite for the new and fresh. With online competition throwing all the old rules out of the window, trade shows are facing the same pressures and spending more time than ever managing the needs of those who both attend and exhibit.

I love the theatre and the scale, but there’s still huge room for improvement, and I think it will be interesting to see what this year’s theme is, and how it sets the tone for retail in 2026.

Alexandra Becket

Owner

Ivy and Rose Gifts

Jewellery Quarter

Birmingham

What excites you most about Spring Fair?

I love visiting Spring Fair because there’s so much opportunity. As you enter the halls, you have no idea what you might find. There’s the anticipation of meeting suppliers and familiar faces, as well as the chance to discover something new.

Which products are you keen to see?

I’ll be looking for diffusers and home fragrances. Greeting cards that are different are extremely popular with my customers, so I’ll be keeping an eye out for those as well.

Which stands are on your mustvisit list?

The Tipsy Candle Co. is my first stop. [Founders and husband-andwife team] Lucy and Matt have the most gorgeous brand, and have been a supplier from the very early days of Ivy and Rose. It’s always good to have a catch-up. Knowing my suppliers well and supporting their endeavours is so important to me. It’s always better when people work together.

Have you discovered any unexpected finds in the past?

As a gemmologist, I always love looking around the jewellery stands. It’s not something that I’m looking to stock in the shop, but I love seeing new designers with different designs and ideas.

What else are you looking forward to exploring this time around?

As a Gift of the Year judge, I’ll be spending some time judging the 2026 shortlist. There are so many incredible makers and businesses that there’s always something exciting to find, so I’m looking forward to that.

Charlotte Muir

Buyer/Manager

Arnside House Gift Shop

Arnside Cumbria

What excites you most about Spring Fair?

Discovering new stock and fresh ideas for the shop. But just as important is catching up with our suppliers. As a small independent, those relationships really matter - and Spring Fair is a great opportunity to see what’s new and plan ahead together.

Which products are you keen to see?

New gift ideas for men; it’s an area I’m consistently trying to improve. I’m also looking to refresh our greeting card selection, and bath & body products are always top of my list, as they continue to be popular with locals and visitors.

Which stands are on your must-visit list?

I always start with Joe Davies and Langs. We source so many of our products from these two companies, and their ranges are always vast and continuously expanding. They’re a great starting point and often help shape the rest of my buying decisions.

Have you discovered any unexpected finds in the past?

I do a lot of prep before I arrive at Spring Fair, but I often come across smaller suppliers that I hadn’t planned to look for, and these end up fitting our range really well.

What else are you looking forward to exploring this time around?

I’m looking forward to gaining fresh inspiration, discovering new ideas, and seeing how suppliers are responding to current trends and customer demand.

Linda McBride

Owner

Gibbles Gifts, Cards & Home

Anstruther Fife

What excites you most about Spring Fair?

The main thing that excites me about Spring Fair is the anticipation of finding great new products for the S/S season. Having so much on offer under one roof makes the task that much easier!

Which products are you keen to see?

I love seeing what’s new from our long-standing suppliers, particularly companies such as East of India, that we’ve dealt with since we opened in 1998.

Which stands are on your must-visit list?

We always try to devote at least a day and a half to the gift halls 4 and 5, and focus on seeking out small, independent suppliers who help give our shop a more exclusive feel - products that might not be found everywhere!

Have you discovered any unexpected finds in the past?

We found some fantastic, funky dry bags from Shore 2 Sea a couple of years ago. With the surge in cold water swimming in recent years, they’ve proved a big hit with our customers.

What else are you looking forward to exploring this time around?

I’m looking forward to exploring the greeting card hall, as I’m hoping to add a few new ranges this year. Despite the rising cost of posting, our sales continue to grow in this sector, and we have many customers who shop with us specifically for our great selection of cards.

Elaine Taylor

Owner

Glamorous Gifts

Rothwell, Leeds, West Yorkshire

Which products are you keen to see?

I’ll be looking for new products to introduce, possibly to replace lines I’ve stocked for several years, and to broaden and enhance the choice of products we currently sell.

Which stands are on your must-visit list?

My priority stands will be pottery suppliers, particularly mugs. I’m looking for new designs, especially those with regional appeal, such as Yorkshire themes and regional sayings.

Lynn Dickinson

Buyer/Director

Collectables & Cello

Eight stores in the North East

What excites you most about Spring Fair?

The general buzz - seeing what’s new and what’s set to become the trend for 2026. Which products are you keen to see?

Sifcon International had lots of interesting lines at good prices in 2025, so I’m looking forward to seeing what they have in store for 2026.

Which stands are on your must-visit list?

Joe Davies offers good product with low carriage costs, making it easy to replenish stock. Robotime was a hot line for 2025, so there’s no reason why it shouldn’t be the same for 2026, especially with new additions.

Cello’s Splosh Travel Maps were great sellers in 2025, and its Earth Lamps from Gleneagles are great home décor pieces. Plus, Splosh Cheeky Mugs are fab gifts that always put a smile on customers’ faces!

Have you discovered any unexpected finds in the past?

Creative Crochet Kits from Joe Davies and Highland Cows from Lesser & Pavey - all of which are still going from strength to strength.

What else are you looking forward to exploring this time around?

Jewellery and handbags, because this area is strong for us and we’d like to build on it.

Dawn Cotton Fuge

Owner Precious Sparkle

Perth Scotland

What excites you most about Spring Fair?

After a hectic Christmas season, we’re always thrilled to reset and plan for the new season, with new colours, textures, and themes across the full spectrum of items we sell in the shop. We look forward to seeing exhibitors from across the UK, as well as those from the EU and beyond.

In our lifestyle shop, we sell a really wide range of products from fashion and accessories, to jewellery, homeware, candles, glassware, and more. So Spring Fair allows us to see products across all sectors.

Which products are you keen to see?

Jewellery is where we started, and to this day it’s a huge part of what we sell, so we’re always keen to see new manufacturers - both large and small. We also love looking at homeware and scented products. You can only buy the latter in person, so it’s very important to spend a lot of the day sniffing candles!

Which stands are on your must-visit list?

We love to visit old friends like Vurchoo Jewellery, Barner, Lua, Biggie Best, Jarapa, and St Eval, as their products are always of beautifully made quality and sell well. We’re also looking forward to visiting a brand called Lila Rasa that creates beautiful Milagro and ex-voto ornaments, and Maison Berber, with fabulous Moroccan-style homeware.

What else are you looking forward to exploring this time around?

I’ve had a shop for nearly 16 years, so I spend a lot of time simply exploring and seeking out the unusual. I’m always looking for quality, uniqueness, and innovation. There’s a lot of walking involved, so I simply put on good shoes, grab a coffee, and go! I also always take a bag of nuts in my handbag, as I’ve been known to forget to eat, and a bottle of water, as all the talking is thirsty work!

Olivia Reilly

Co-owner

Little Boat Gifts

Brightlingsea

Essex

What excites you most about Spring Fair?

My husband Peter and I have been attending Spring Fair for many years and still genuinely look forward to it every time. The show always has a buzzy, energetic atmosphere, and offers the excitement of discovering new products to shape the year ahead.

That sense of possibility is what makes Spring Fair so enjoyable - the unique opportunity to order Christmas pieces and beach huts all at the same time perfectly captures the fun of buying at the event.

Which products are you keen to see?

Our seafront is lined with beach huts, which makes them very popular as pick up gifts. As a result, anything related to boats or beach huts is an easy buy for us.

But anything Christmas is always a priority. In retail, we have to plan well ahead, and Christmas is high on my list when attending Spring Fair. With the season still fresh in our minds, we have a clear idea of what we need, making it easy to start by placing orders for essentials like Christmas crackers and advent calendars. There’s an amazing selection of all things Christmas at the show, and I’m slightly addicted to decorations, which makes exploring it even more enjoyable.

Which stands are on your must-visit list?

This list has grown over the years as we continue to discover new companies, and seeing products in person is important to us, especially when it comes to fragrance. We always make a point of visiting The English Soap Company and The Country Candle Company to explore their latest launches and reorder customer favourites. Both brands have been firm favourites with our customers for many years and remain an essential part of our buying journey.

Have you discovered any unexpected finds in the past? Last year we came across British Fossils, a brand we hadn’t stocked before, but we were immediately drawn to their beautiful marble pieces. Their marble hearts in particular proved hugely popular with our younger customers, making them a standout discovery from the show.

What else are you looking forward to exploring this time around?

Over the last couple of years, we’ve significantly extended our greeting card and gift wrap section, so we’re really looking forward to spending time exploring this area of the show. It’s an important category for us, as it allows us to offer thoughtful finishing touches that complement our wider gift range.

Spring Fair is always a great opportunity to discover new designers, fresh styles, and seasonal trends, and we’re excited to find pieces that will continue to enhance and evolve this part of our offering.

James

Bowden

Proprietor

Clock Cards

Ware

Hertfordshire

What excites you most about Spring Fair?

We absolutely love trade fairs and get very excited about sourcing new product - buying is the best part of the job. With over 200 suppliers, it’s not unusual for us to just take one line from a company if it fits our offering or story, then build on reorders. Our strapline is “It’s Different”, and that’s why we’re still going: we source products you can’t find elsewhere. Having several exclusives in our shop also really helps.

Which products are you keen to see?

We always look at jewellery, accessories, bags, and scarves first before we buy. It’s important to see and touch the product to assess quality and true colour. We also like to meet the owners or designers, and get a real feel for the company. If new suppliers perform well, we’re then happy to reorder online or through reps or agents.

Which stands are on your must-visit list?

We always make a beeline for jewellery brand Isles & Stars, and Nova Leathers, which will be showcasing their David Jones S/S26 collection. They do a lot of research at fashion shows before launching each season and are a good sounding board for new colours and styles, as well as those carrying over into the new year. This is good information to file away when buying for other categories - even gift wrap and greeting cards.

Zelly really knows what’s hot at the moment and always has a beautifully curated stand arranged in colourways. They do two collections a year, which always sell really well.

We’ve also stocked Rex B2B’s design-led gift ranges for years. This Christmas we sold an awful lot of their retro-inspired small open tins. They have some quirky gifts too: a hot festive seller was the Box of Poo. Perhaps not design-led, but apparently big on TikTok.

Have you discovered any unexpected finds in the past?

Several years ago we came across Peppermint Grove, which was our first serious foray into the world of toiletries. Their candles, reed diffusers, hand cream, and bath salts are beautifully boxed and come in really stylish vessels. Its an excellent gifting range at a reasonable price, and a perennial bestseller.

Discoveries like this are what keeps bringing us back to trade fairs (we attend five a year). We only ever go for one day; we’re super focused and concentrate all the way round. It always amazes us how much treasure we find around the next corner.

What else are you looking forward to exploring this time around?

We’ve seen a shift in buying habits. Customers want to support smaller companies and are genuinely interested in the background and stories behind our suppliers. They also expect product to be made ethically and responsibly.

Since leaving the EU, it’s become rather tricky to obtain product, and we’ve seen a shift towards UK-made gifts. At the same time, they have to be reasonably priced and a bit different.

These are the things we have to keep in mind as we walk the aisles at the NEC. Everything is written down in an A5 notebook (we have 25 years’ worth). We have to buy very carefully, and remember that we have a budget and our shop doesn’t have elastic walls. That’s why we love trade fairs - and wouldn’t have it any other way.

Ready, set, show!

Trade show success begins long before the doors open. Gemma Sault, managing director of The Giftware Association (GA), shares her essential exhibitors’ guide to preparing like a pro

The trade show season is the heartbeat of the giftware industry: a fast-paced whirlwind of creativity, connections and commerce. For suppliers, it represents a golden opportunity to showcase products, meet buyers, and make deals that can shape the year ahead.

But here’s the truth: trade show success doesn’t happen by chance. It’s all about preparation. At The Giftware Association (GA), we’ve helped countless suppliers navigate the trade show landscape with confidence. What follows is my step-by-step guide to successful exhibiting, packed with insider tips, practical advice, and a sprinkle of fun to keep the stress at bay.

1Define your goals

Before you even book your stand, it’s vital to define your goals. Ask: why are we exhibiting, and what does success look like for our business? You might be aiming to generate high-quality leads for future sales, launch products and create a buzz around new collections, increase brand awareness, or build relationships with retailers, distributors, and industry peers.

Brainstorming these goals and writing them down will guide every decision that follows, from stand design to marketing spend.

2Book early, stress less

Booking your space early isn’t just about securing a spot - it’s about securing the RIGHT spot. High-traffic areas near entrances or main aisles can dramatically increase visibility, while proximity to complementary brands can attract the right buyers to your stand.

Plus, booking early often comes with financial benefits, such as early-bird discounts, more accommodation options, and better shipping logistics.

As members of The Giftware Association, suppliers can also access great discounts for the top shows, alongside advice and support throughout the planning process.

3Design a stand that literally stops people in their tracks

Your stand is your stage, so make it unforgettable. Bold, consistent branding is essential, with colours, fonts, and logos working together to create a recognisable identity. Hero products - whether bestsellers or new launchesshould be showcased prominently, and interactive elements can make a huge difference, such as live demos, touch-and-feel displays, or even a selfie wall or simple giveaways.

One of the most memorable examples I’ve seen was a stand where exhibitors made and handed out free friendship bracelets - perfect if any buyers are Swifties!

Lighting also matters: good lighting can transform a stand, making products pop and creating a warm, welcoming vibe. Think of your stand as a mini retail experience that is clean, inviting, and unmistakably on-brand.

4Marketing:

before, during, and after

Trade shows aren’t just about showing up - they’re about showing off! Marketing should be considered before, during, and after the show.

Create a pre-show buzz by announcing your attendance across social media, email newsletters, and your website, and tease any new products you will be showcasing by sharing sneak peeks.

During the show, post live updates, behind-the-scenes videos, and use official event hashtags to boost visibility. If you’ve won or been shortlisted for a prestigious award, such as Gift of the Year, make sure your trophy or certificate is clearly displayed on your stand. Everyone loves an award winner, so celebrate your success!

And don’t forget the value of printed materials. Brochures, catalogues, and business cards still matter, but add QR codes for buyers to access digital content instantly.

Once the show is over, keep the momentum going with thank-you emails, special offers, and social posts.

5Train your team to shine

member Emily Attlee, co-founder of Seedball (a finalist in the Gift of the Year Awards 2025) at Autumn Fair

Your staff are your brand ambassadors and the people who will bring your incredible hard work and creativity to life. Make sure they know your products inside out, understand your goals (such as lead generation versus sales), and feel confident engaging visitors in a friendly, approachable, and professional way.

Taking time to role-play common questions and objections can make a huge difference. A well-prepared team ultimately creates a successful show. If you need guidance, reach out to us at The Giftware Association, and we will support you every step of the way!

6Embrace technology

Technology can also play a powerful role in making your trade show experience smoother and smarter. Lead capture apps reduce the risk of lost business cards, while digital catalogues are eco-friendly and easy to share.

Social media tools enable you to schedule posts and track engagement,

and interactive screens can showcase your full range without needing extra physical space. Bonus tip: it’s always wise to bring a backup power bank, as technical hiccups do happen!

7Logistics: the unsung hero

Behind every glamorous stand is a checklist of essentials. Buyers want confidence that you can bring the magic to their stores and platforms on time and in full. So knowing your stu , and what you can o er, is crucial.

This means understanding shipping deadlines, allowing for customs clearance at international shows, and being clear about delivery capabilities. Insurance (to protect your products and stand), power and WiFi requirements, and health and safety compliance should all be confirmed well in advance to avoid fines and delays. And make sure you pack your hivisibility clothing!

Creating a timeline and ticking off tasks as you go will save a lot of stress in the future and might even leave time to treat yourself to a muchneeded Starbucks!

8Network like a rock star

Trade shows are also a networking goldmine, so make the most of every opportunity. Attend seminars and workshops to gain insights and make connections, and join social events (yes, even the awkward ones) as they often lead to great outcomes.

Take time to visit other stands, because collaboration starts with conversation, and be sure to stop by The Giftware Association stand to catch up with us and learn what we can do to support you and your business. If you’re attending Spring Fair, you will also see our Gift of the Year showcase and live judging, which always creates a real buzz!

9Follow up fast

The show might end, but the real magic happens after. Speed matters, so don’t let those hot leads go cold. Send personalised thank-you emails within a week, and consider including photos or selfies taken during the show to jog buyers’ memories.

Share catalogues, pricing, and o ers, and don’t forget to include lead times, MOQs, and payment terms, which are all great negotiating tools. And connect on LinkedIn to keep the conversation going. Some exhibitors are also seeing great results from reaching out on Instagram.

10Review, refine, repeat

After the show, gather your team and ask: did we hit our goals? What wowed visitors? And what could we improve next time? Don’t be hard on yourself if it doesn’t all go to plan - learn from what you have experienced and make your business even stronger next time! Tracking metrics such as leads generated, sales closed, and social engagement will help you measure return on investment and improve results season after season.

Trade shows are not just about selling; they’re about storytelling. Turn up prepared, confident, and proud of your brand, and show the industry why you’re the one to watch. We can’t wait to see your stand!

Quick-reference checklist

• Define your goals

• Book your stand early

• Design an eye-catching stand

• Prepare marketing materials: print amd digital

• Train your team

The Giftware Association is the UK’s dedicated trade body for the home and gift industry. Established in 1947, its core mission is to support, connect, and educate businesses of all sizes across the sector - promoting growth, innovation, and sustainability.

Key services include business support, networking, education, government lobbying, international trade, and the annual Gift of the Year Awards.

• Set up tech tools

• Confirm logistics: shipping, power, insurance

• Plan networking opportunities

• Schedule post-show follow-up

• Review and improve

L-R: Head of membership Victoria Louise, head of operations and events Chris Workman, managing director Gemma Sault, PR and marketing manager Greta Baker

Benefits of membership include mentoring, discounts on trade shows and hotel bookings, professional consultations, rebates on exhibition space at major events like Spring Fair and Autumn Fair, plus access to exclusive content and expert advice.

The Giftware Association is active at trade shows both in the UK and internationally, recognised for fostering a vibrant and collaborative community within the gift and homeware sector.

Call: 0121 236 2657

Email: gemma.sault@ga-uk.org

Visit: www.giftwareassociation.org | www.giftoftheyear.co.uk

Trade talk

We ask a selection of Spring Fair exhibitors what led them to take part in this trade event, what will steal the spotlight on their stand, and which past show moments still stand out

Paul Kench Managing Director Kenro

Hall 4, Stand G12

What inspired you to exhibit?

Kenro was established in 1973 and has exhibited at Spring Fair many times over the years. It’s well known in the gift trade that Spring Fair is the mustattend event of the year, attracting representatives from the small businesses and larger companies that form the backbone of the UK’s high street.

We took a few years’ break before and during the Covid pandemic, but we made the happy decision to return in 2025 as a way to reconnect with our existing customers and inspire new ones. The show was exceptionally successful for us, and since then we’ve reinvigorated our product offerings with some very well-received new lines, particularly in our photo album and gift photo frame ranges.

On the back of our 2025 success, it made sense to rebook. Our existing customers have already been enjoying the popularity of Kenro’s newest products, and we’re excited to share them with visitors at Spring Fair 2026.

What’s the headline attraction on your stand at the show?

As always, Kenro will be focusing on the “everybody wins” on-trend products that help retailers to attract new customers, satisfy their existing ones, and still make a good margin.

Kenro’s gift photo frame range has been reinvigorated for 2026 and comprises a mix of retailer favourites, such as Avenue and Whisper Slimline, alongside stylish new additions - from the budget-friendly silver Designa Series to the high-end braided leather Toulon Style Series, available in timeless ivory and modern powder blue.

The instant photo gift offering has also been strengthened, with existing acrylic photo coasters and photo cubes now joined by fridge magnets (in two colours), photo keyrings sized for standard UK passports, water-filled snowglobe photo frames in three sizes with sparkling silver sequins, and 18mm-thick acrylic photo blocks for modern photo display with depth and clarity, also in three sizes.

The Kenro photo album range is stronger than ever, with the new Kington Series leading the charge. Available in two sizes - for 100 or 200 photos (6x4in/10x15cm)this contemporary range features soft-touch covers in a striking range of four complementary colours: cherry red, sunset orange, forest green, and navy blue.

Do you have any favourite memories from past Spring Fair shows?

Honestly, we’ve been exhibiting for so many years that it’s difficult to choose just one standout moment… at least, not one that’s suitable for print!

Sophie Aldred Customer Care and Marketing Manager Straits Trading and Aromatize Hall 5, Stand B10-C11 & Hall 5, B14-C15

What inspired you to exhibit?

Spring Fair is a great show for us. It’s the only show we take Aromatize to, and this year we’re exhibiting three new brands. It’s the first chance our customers will have to see the ranges from Hello Kitty, Mr. Men, and Care Bears. A lot of Aromatize customers also pop by just to see the team, so it’s lovely working on that stand.

Straits has a larger stand, blasting out music in Hall 5. The majority of our staff and agents work on the Straits stand, and it’s busy all day.

What’s the headline attraction on your stand at the show?

The biggest draw is the Christmas range. We’ve increased the number of products for 2026 by 40%. We have product videos on our website and YouTube, but seeing the full, all-singing, all-dancing display in person is something else. One of my favourite items is the musical Santa in an armchair; I love everything about him, right down to his quilted, plush slippers!

Do you have any favourite memories from past Spring Fair shows? We’ve been attending for well over 20 years, and while it’s great for business, it’s also a brilliant opportunity for the team to have fun together. We’ve learned a lot over the years. For instance: always choose comfortable shoes. One staff member wore brand-new shoes on the first day of the show… and then worked the remainder of it in a borrowed pair of flip-flops, which looked very fetching with his suit. He’ll never live it down. Without a doubt, the all-time favourite memory is of a colleague meeting his (now) wife at the fair. She was working at the NEC, and bought him a coffee. The Straits love story!

Sarah Watmore Owner

Miss Milly Hall 3, Stand F11

What inspired you to exhibit?

2026 will be our 21st year of exhibiting, so our inspiration comes from the success of previous editions. We continue to meet a strong number of new and new-tous retailers, which makes it worthwhile. Being based not too far away in Worcestershire also helps with the decision.

What’s the headline attraction on your stand at the show?

Undoubtedly, our biggest ever jewellery collection launch. With so much colour and variety in style and design, we’re really excited about sharing it. We also have a new material composition for our scarves. The fabric is beautifully soft against the skin and has a great weight.

Do you have any favourite memories from past Spring Fair shows? The best memories always come from the great relationships we’ve struck up with fellow exhibitors. We might be competitors but there’s plenty of room for friendship and helping each other out too.

Trade show bingo among several fashion accessories brands became a last-day game for a couple of years - and a bit of fun seeing who could tick off their card first. And there’s usually a bizarrely dressed promotional character wandering around the halls at some point!

Gill Marchbank Managing Director

Remaldi

Hall 4, Stand B41

What inspired you to exhibit?

Spring Fair is consistently our most successful trade exhibition of the year. It delivers strong order values, introduces us to new stockists, and gives us the perfect opportunity to reconnect with our existing customers - all while showcasing what’s new for the year ahead.

This year feels especially exciting as it marks the first Spring Fair where we’re exhibiting fully under our Remaldi brand, rather than the company name Opticaid. We’re unveiling new branding; an expanded range of reading glasses, sunglasses and accessories; and we’re investing more than ever in how we present the collection. From lifestyle-led displays to using models for the first time in our 2026 catalogue, the stand really reflects where the brand is heading.

It’s also a great way to start the trading year. With a new reading glasses collection and an extensive sunglasses range ready to go, the timing couldn’t be better. Our full team attends Spring Fair, and it truly is all hands on deck before, during, and after the show - from processing orders and following up leads to supporting new stockists.

What’s the headline attraction on your stand at the show?

There’s a lot to see this year. Visitors can expect an array of new readers, sunglasses, our latest RFID wallet collections (particularly our new collaboration with Brilliantly Brave), and Eyefold: our wrap glasses cases designed to solve the problem of bulky eyewear cases.

However, the real headline attraction will hopefully be our new branded optical stand prototypes. These are high-quality wooden displays finished in a warm neutral grey, with white back panels and metal optical prongs. They’re currently en route by courier, so fingers crossed they’ll arrive in time. They’re prototypes, but we’re confident they’re close to production-ready!

Do you have any favourite memories from past Spring Fair shows?

More than anything, it’s seeing how far we’ve come. Looking back at old photos of our displays and product range is a reminder of just how much the business has evolved - in scale, design, and confidence.

What stands out most is the team effort. Everyone has played a part in developing the ranges, building the stand, and selling at the show. It’s something we’re incredibly proud of. We hope to see you there!

Paul Hooker Managing Director Joe Davies

Hall 4, Stand C10-D11

What inspired you to exhibit?

We’ve always valued Spring Fair as the key industry event for connecting with independent retailers and have exhibited for many years. It’s the perfect opportunity to showcase new ranges, meet customers face-to-face, and see what’s shaping the market for the year ahead.

What’s the headline attraction on your stand at the show?

We’ll be launching over 2,000 lines so there’s plenty to discover for all types of retailers. New additions to the Village Pottery Collection will make a great splash, while Equilibrium Jewellery has a fantastic spread of new on-trend designs, including the new ‘Captured with Love’ collection.

Our new licensed range, ‘Fox Under The Moon’, will also make its debut, with creator and author Stacey McNeill joining us on the stand for the duration of the show.

Do you have any favourite memories from past Spring Fair shows?

One that sticks in my mind was thinking it would be a good idea to “nip out” during a snowstorm to buy a vacuum cleaner during set-up. My last words as I left the stand were: “It doesn’t look too bad.” It turned out to be very bad. I ended up having to be rescued after abandoning my car in the middle of a roundabout at the bottom of a very big hill.

More generally, though, our favourite memories are always made by meeting customers - both old and new.

Zara Grindrod

Sales and Brand Manager

Rainbow Designs

Hall 4, Stand J25 & Hall 3, Stand M10-N11

What inspired you to exhibit?

Rainbow has been exhibiting at Spring Fair since the 1970s, and it continues to be one of the most important events in our calendar. This year presents a double opportunity to visit us, as we will be exhibiting across two locations: in Hall 3, supporting the Cardgains stand, and in Hall 4.

Spring Fair is one of our first opportunities of the year to showcase our full 2026 range to independent retailers, and it’s very much an order-writing show for us. It offers the time, space, and environment to reconnect with our existing retail partners, while also meeting new and prospective customers.

What’s the headline attraction on your stand at the show?

Where do I start! We’re fortunate to work with some of the most loved and recognisable character brands in the world, supplying across multiple sectors including nursery, toy, gift, visitor attractions, greetings and garden centres - each with their own requirements, which we’re proud to cater for.

Our portfolio of heritage brand collections headlined by Paddington, Peter Rabbit, Bing, Disney’s Winnie the Pooh (which is celebrating a milestone 100th anniversary this year), Mr. Men Little Miss, and the Harry Potter Wizarding World, is always a major draw.

But this year, we’re also expanding the brand line-up with exciting new additions including Care Bears Baby, Disney Dumbo, and the viral sensation Pembe the Pink Cat, launching with a range of plush collectibles designed to appeal to both tweens and adults.

Do you have any favourite memories from past Spring Fair shows?

So many! But it has to be the great networking opportunities - catching up with old and new colleagues and customers. These days, that’s at the organised drinks and on our stand, but in the early days it was on the dance floor at Flares (showing my age!).

The quiet powerhouse

For both retailers and suppliers, the Spring/Summer season can feel like a sprint made up of many short, sharp bursts: Valentine’s Day, Easter, Father’s Day, and the unpredictable British summer. Yet one moment consistently outperforms the rest, both in emotional pull and commercial opportunity - Mother’s Day.

It may not have the glamour of Christmas or the hype of Black Friday, but make no mistake: Mother’s Day is the quiet powerhouse of the S/S calendar. And for smaller businesses, it’s one of the most accessible, dependable, and creatively rich events of the year.

Unlike other seasonal peaks, Mother’s Day has a uniquely broad reach. It resonates across generations, budgets, and product categories. Customers arrive with intent; they’re not browsing, they’re buying. And they’re looking for something that feels thoughtful, personal, and just a little bit special.

For retailers, this is a gift in itself. You don’t need vast ranges or deep stock to win - you need clarity, curation, and a compelling story. For smaller suppliers, it’s a chance to shine in a way that bigger brands often struggle to do. Independent makers, craft-led businesses, and niche creators can o er the authenticity and emotional resonance that customers crave at this time of year.

Mother’s Day is a moment where a well-edited table can outperform a largeformat aisle. Customers want to feel guided. They want to see combinations they wouldn’t have thought of, and they want reassurance that they’re choosing something meaningful.

A few principles go a long way. Keep it tight, because too much choice overwhelms. A focused assortment builds confidence. Group products by theme, such as pampering, nostalgia, humour, sustainability, or pet-parent gifting. Think cross-category: a card,

a candle, a chocolate treat, a small beauty item - the perfect bundle often spans suppliers. And make it easy. Prewrapped gifts, ready-made bundles, and clear price points drive conversion.

Small retailers have an agility that larger chains envy. You can pivot fast, respond to what’s selling, and refresh displays daily. Mother’s Day rewards this kind of responsiveness.

For smaller suppliers, it’s also a chance to demonstrate real value to retailers who rely on standout product to di erentiate themselves. They win when they o er something distinctive - a point of di erence that can’t be found in every high street chain.

It’s tempting to think that critical paths are only for big retailers with complex supply chains. But for independents, planning is just as important - arguably more so. Mother’s Day has a tight trading window. Miss the moment, and you can’t trade it back.

A simple, clear plan makes all the di erence. Lock artwork and packaging early, ensure stock arrives with enough time for merchandising, prepare social content in advance, and maintain clear communication around lead times, minimums, and replenishment options. When small

Mother’s Day is a subtly mighty opportunity. Retail100 Consulting director and co-founder Neil Amer shows how smart planning can turn this brief trading window into a major impact

retailers and small suppliers plan together, they create a competitive advantage that big-box retailers can’t replicate.

Mother’s Day is also a tactile event. Customers want to pick things up, smell them, and feel the quality - and this is where independents shine. High-impact tactics include a single, well-positioned focal display, ideally near the entrance or till; warm and human storytelling through handwritten signs, sta picks, and “made locally” callouts; and o ering impulse-friendly add-ons such as small treats, cards, wrap, and ribbons.

A sense of discovery - whether through newness, limited editions, or exclusive supplier collaborations - adds to the appeal.

Small retailers can create intimacy and warmth in a way that national chains simply cannot, and Mother’s Day is the perfect moment to lean into that.

Once the last bouquet has been sold and the final card scanned, the S/S season shifts gears. Easter arrives quickly, Father’s Day follows, and then the long stretch into summer begins. For small retailers and suppliers, momentum is everything.

Mother’s Day isn’t just a peak - it’s a launchpad. In a retail landscape that

Neil Amer is a director and co-founder of Retail100 Consulting: a consultancy firm with 100 years of retail experience that helps retailers and brands grow.

With more than 17 years of head o ce retail experience, Neil is skilled in negotiation, planning, and supply chain management. He has hands-on experience leading store operations, stock management, and retail development for brands such as FatFace and The White Company.

Neil brings expert knowledge in stock flow, inventory control, and operational e ciency. His practical, solutions-driven approach helps shops streamline stock processes, improve sell-through, and run smoother, more profitable stores..

Email: hello@retail100consulting.co.uk

often feels dominated by scale, it serves as a reminder that small can be mighty. Customers aren’t looking for the biggest range - they’re looking for the right one. They want heart, meaning, and something that feels personal. And that’s where small retailers and small suppliers excel.

Trend watch

A few trends are particularly strong for Spring/Summer 26:

• Sentiment with a modern twist: Customers still want heartfelt messages, but they’re leaning towards cleaner, more contemporary designs

• Wellbeing and pampering: Bathing, skincare, fragrance, and relaxation-led gifts continue to grow

• Sustainability: Recycled materials, refillables, and ecoconscious packaging resonate strongly with younger shoppers

• Pet-parent gifting: It’s no longer niche - customers are increasingly buying gifts “from the dog” or “from the cat”

• Collectables and pop culture: Trend-led items and blind-box collectables are crossing into gifting

Visit: www.retail100consulting.co.uk; | www.linkedin.com/company/retail100-consulting

Make your mother’s day

Mums are marvellous, and this Mother’s Day, Katie Loxton and Joma Jewellery celebrate mums, mother figures, and maternal bonds with the brands’ 2026 Mother’s Day collections

Katie Loxton

For Katie Loxton, the 2026 Mother’s Day collection brings together style, comfort and little luxuries that feel both indulgent and heartfelt. Luxurious pyjama sets join the womenswear range, featuring embroidered cu detailing and lightweight, breathable fabrics - perfect for inspiring moments of rest and relaxation.

On-trend bag profiles also feature across the collection, from the ultimate gift of a Weekend Bag designed for every getaway, to everyday styles she’ll reach for again and again.

The home fragrance range has been extended to truly pamper mum, turning everyday rituals into a sensory escape with fresh scents such as Elderberry, Cotton, and Wild Freesia.

Much-loved customer favourites also remain, including the brand’s bestselling Wash Bags and the 100% waterproof Jewellery Collection. Whether it’s the gift of five minutes’ peace with a softly scented candle, or breakfast in bed with a beautiful new mug, each piece is designed to celebrate her.

Joma Jewellery

At Joma Jewellery, sentiment sits at the heart of the Mother’s Day collection, and nothing says ‘I love you, Mum’ quite like the gift of jewellery.

This season, the brand’s most-loved quotes are presented on delicate cut-out floral cards for an elevated look and feel, each holding either a silver- or gold-plated A Little Bracelet - designed to celebrate the most important women in customers’ lives.

Following the success of the Laboratory Grown Diamonds launch, new Mother’s Day-inspired versions have been introduced, featuring one-of-a-kind charms and meaningful messages, because everyone deserves beautiful diamonds - especially mums!

Celebration Stacks add an extra layer of thoughtfulness, featuring three co-ordinating pieces of jewellery presented in a reusable, stackable jewellery box. Finished with a soft velvet ribbon and complete with a hair bow clip, each set feels like a cherished keepsake.

A fresh, feminine colour palette of blush pinks and pastel greens brings the whole collection together, capturing the spirit of the spring months.

Don’t miss your chance to explore the Mother’s Day Collection in person by visiting one of Joma Jewellery’s stunning showrooms or browsing the latest o erings across the brand’s wholesale website.

Katie Loxton

Call: 01295 250879

Email: enquiries@katieloxton.com

Visit: wholesale.katieloxton.com

Joma Jewellery

Call: 01295 263430

Email: enquiries@jomajewellery.com

Visit: wholesale.jomajewellery.com

“This little dream

Lindsey

Scott-Walker, founder and owner of Feather Robins, shares the story behind her three gift shops, from personal inspiration to creating spaces that spread joy and connection

What’s your professional background?

Before opening Feather Robins, I spent years working in customer engagement and sales. I’ve always loved creating spaces that make people smile. I’ve also got a bit of a creative streak, so the world of gifts felt like the perfect place to bring together all my favourite things: people, presentation, and a touch of magic.

Why did you decide to move into gift retail?

I’ve always been that person who gets way too excited about finding the perfect present - the one that makes someone say, “Oh, that’s so me!”

I wanted to create a shop full of those moments: a place where customers could find something meaningful, not mass-produced - a feel-good shop.

Tell us about Feather Robins.

Feather Robins was born in 2022, at a time when the world felt a little upside down. I wanted to create a space full of joy, comfort, and connection. The name is deeply personal, serving as a tribute to my parents.

After my dad passed away, white feathers seemed to appear wherever I went, while a robin visited my sister’s garden. When my mum died, two robins appeared in the same garden. These small but comforting signs became symbols of hope, love, and remembrance, perfectly capturing the spirit of the shop. Today, Feather Robins is a place for meaningful gifts, heartfelt moments, and a little sprinkle of everyday magic.

The original store opened in St Crispin Retail Village in the Duston area of Northampton in September 2022, but it closed on Mother’s Day 2025 due to declining sales and rising operating costs.

We now have three locations. Our branch in Northampton’s Weston Favell Shopping Centre opened in May 2024. This was followed by a concession inside Vintage Retreat in Northampton town centre, which made its debut in September 2025.

A month later, these were joined by a third shop, on Sheaf Street in the West Northamptonshire town of Daventry. This store (pictured) felt like a natural next step. The community is incredibly warm and supportive, and there was a real gap for a boutique-style gift shop on Sheaf Street.

Weston Favell has a lovely buzz with lots of footfall, while Daventry o ers a more relaxed feel, where customers have a bit more time for a natter and a proper browse. Daventry itself is a quaint market town.

The concession inside Vintage Retreat is a brilliant opportunity to spread the word about the brand and connect with people who might not be able to visit our Weston Favell or Daventry stores.

The space o ers a fantastic atmosphere and a beautifully presented unit within a thriving community of more than 100 businesses. It’s a genuinely vibrant location, perfectly suited to showcasing the quirky charm and thoughtful curation that Feather Robins is known for.

While the focus isn’t on large numbers, this move is all about keeping the brand visible and alive in the heart of the community - a small but meaningful way to bring Feather Robins closer to local shoppers.

What sets your business apart from other gift retailers?

Every item at Feather Robins is chosen with heart. I focus on sentiment, quality, and storytelling: pieces that mean something, whether it’s a comforting token, a quirky find, or a forever keepsake. The shops are designed to feel like stepping into a little pocket of calm and joy, rather than just another retail space.

How would you describe your range?

Beautifully curated, sentimental, and just a bit quirky! I love mixing meaningful keepsakes with fun and thoughtful finds: everything from home décor and jewellery to baby gifts, stationery, and treats that make people smile.

How many brands do you carry?

Around 40, including East of India, Gisela Graham, The Art File, Heaven Sends, Shoeless Joe, Sass & Belle, Fable England, Powder, Warmies, Paddywax, Belly Button Designs, Powell Craft, Langs, Life Charms, Wild Spirit, Attic Creations,

has grown wings”

Boxer Gifts, Boltze, Chic Antique, Raspberry Blossom, Hearts Design, Compton & Clarke, Talking Tables, Maileg, Widdop & Co., Lisa Angel, Palm Pals, and Ginger Betty

How do you source new products?

Through a mix of trade shows, recommendations from fellow retailers, and good old-fashioned nosiness!

I love the Spring Fair. I also love Harrogate Christmas & Gift because it’s friendly and everyone is still feeling festive.

What are your product selection criteria?

If it makes me smile, laugh, or tear up, it’s probably going in the shop. I look for good quality, beautiful packaging, and that ‘giftable’ factorsomething that tells a story or has a heart behind it.

How has business been over the past 12 months?

It’s been a rollercoaster ride and very unpredictable: busy, exciting, and full of change. The opening of the second store was incredibly manic due to time constraints but it came together with 10 minutes to spare! The support from customers - old and new - has been wonderful.

Do you offer any services? Yes! Every purchase is wrapped in tissue, ready for customers to gift. We also o er gift vouchers.

What’s next for your gifts?

I’m exploring a few new home fragrance ranges and looking into more locally made items. Customers love knowing the story behind what they buy.

What’s next for your business?

This year, we’ll continue building our reputation and growing our customer reach, focusing on developing the website shop further. What’s a typical day like for you?

Coffee, chaos, and more coffee (many years of being a coffee rep came in handy!) and chatting. Mornings are usually admin and unpacking deliveries (which always feels like my birthday). Then it’s on to customers, displays, and content for social media.

When do you and your team have the most fun?

Usually when unpacking new stock. We get a bit overexcited - it’s like Christmas morning every time.

What’s the strangest or most surprising customer request you’ve had?

Someone once asked if I sold “stands for decorative fans” and could I source some. I’m not sure the demand for these items is high, but I could be wrong!

What advice would you give someone starting in gift retail?

Be yourself, know your customer, and buy with your heart - not just your calculator. Focus on the long game rather than getting bogged down in day-today sales figures.

It really is a rollercoaster: the highs are fantastic, but the lows can sometimes make you want to give up. But as Holly Tucker MBE [founder of online marketplace notonthehighstreet.com] advises, remember to celebrate the wins and don’t forget to look back and see how far you’ve come.

And finally... is there anything that you would like to add?

Just a big thank you to everyone who’s supported Feather Robins from day one. This little dream has grown wings, thanks to the amazing customers who shop small, share love, and make every day a joy.

Which categories are performing well?

Home fragrance and sentimental pieces are always strong - people love a “thinking of you” gift. Our Maileg collection is growing too, along with our customer base.

How do you get the word out?

Social media is my main stage: Facebook, Instagram, and TikTok. I post daily, mixing humour with heartfelt moments and behind-the-scenes snippets. It’s all about building a community, not just selling.

What’s the most rewarding and challenging part of your job?

The most rewarding part is when someone says, “That’s exactly what I was looking for.” The most challenging? Juggling everything - stock, social media, displays, rotas, accounts - while trying to look like I have it all together!

What do you enjoy doing most, and the least?

Most: styling the displays and talking to customers. Least: counting stock (I swear some things multiply overnight).

Five trends not

From livestream shopping to nostalgia and little treats, Charlotte Broadbent , UK general manager at Faire , shares her predictions of five trends set to influence independent gift retailing in 2026

One of the things I love most about working with independent retailers is their resilience and adaptability. Over the past few years, they’ve weathered shifting consumer behaviour, economic pressures, rising costs, and the arrival of new technologies. Yet they’ve continued to innovate, experiment, and keep their communities at the heart of what they do.

None of this will disappear. But how shopkeepers respond to these changes will shape this year more than anything else. Here are the trends I believe will have a meaningful impact in 2026, and how the best independents will use them to their advantage.

Livestream shopping

The rise of livestream shopping is impossible to ignore. In December, TikTok Shop reported recordbreaking UK sales on Black Friday, with 27 items sold every second and a 50% uplift on its Cyber Week performance.

What I love about this trend is that it plays directly to the strengths of independent gift retailers. They are already brilliant at storytelling, curating original products, and building real relationships with their customers.

Many are also far more comfortable stepping in front of a camera than they used to be, having seen how social media reels bring their shops - and personalities - to life.

Laura Collier, owner of gift shop Fond in the Cheshire village of Lymm; Michael Apter, managing director of four-strong greeting cards, stationery, wrap and gifts chain Paper Tiger in Edinburgh;

and the team at the 20-strong lifestyle, home, fashion, and gift chain Lark London are just a few examples of indies who do this really well.

Livestream shopping is simply the next evolution of this. It gives retailers control over when and how they sell, offers a low-cost alternative to paid ads, and transforms quieter shop-floor moments into opportunities for new connections and sales.

I don’t expect every indie to embrace livestreaming overnight. But I do think many more will start experimenting with it in 2026 as a way to top up sales and increase engagement. Those who do it best will treat it as an extension of their shop window.

More shopping seasons

Key retail moments such as Easter, Halloween, and Valentine’s Day are all shifting from single days to extended seasons, filled with decorating, gifting and hosting - and indies have been busy responding.

Last year, we saw cosy autumnal and Halloween homeware appearing on shelves from August, alongside a 150% rise in small shops ordering Halloween advent calendars from Faire - the first year this product has really landed in the UK.

Libby Ewart, owner of online partyware and gift retailer The Box Party, told us she kept increasing her order of these calendars each time they sold out, to meet the demand from shoppers keen to build up to October 31.

I expect this trend to accelerate in 2026, particularly with the FIFA World Cup on the horizon. Shoppers will not only be celebrating England and

to miss in 2026

Scotland’s progress, but also the cultures of the host nations: Canada, Mexico and the UK.

The best retailers will continue to lean into this seasonality with smaller, lower-cost items that match the mood of their customers - and can be quickly reordered if demand spikes.

Retailers big and small will have been studying the calendar to understand how they make the most of key dates, but national chains need to plan many months ahead. Indies can be far more agile, testing quirky seasonal products in real time and riding the wave of new trends as they break.

“Indies can be far more agile, testing quirky seasonal products in real time and riding the wave of new trends as they break”

Engaging the senses

Beautiful displays will always matter, but I’m starting to see something deeper, as shops intentionally appeal to all five senses. After all, retail is emotional, and sight is only one part of the story.

Shoppers want to feel something when they walk into a store, and that sense of welcome, warmth, or excitement is shaped by elements they may not consciously notice - a particular scent, playlist, textures, and even the temperature of the shop.

It often starts with one simple question: how do I want customers to feel when they walk in - and when they leave? Indies are perfectly placed to embrace this. They can rotate scents seasonally, curate playlists that anchor their brand personality,

and design displays that encourage customers to slow down and explore.

The barrier to entry is low, but the opportunity is high. Research suggests that a third of our memory of a brand experience comes from smell alone, making fragrance potentially more powerful at influencing behaviour than loyalty cards, adverts or even discounts.

Nostalgia and little treats

Nostalgia remains one of the most powerful forces in retail. It’s something Christa Pitts, founder and CEO of The Lumistella Company - home to The Elf on the Shelf brand - has spoken about when discussing 2025’s Christmas marketing trends. We saw it in the surge of Oasis-inspired products following the band’s reunion tour last year, and we’re likely to see it again with the Spice Girls’ 30th anniversary this year.

Alongside this, kidults now account for up to a third of toy sales, according to some experts. Adults are buying playful, comforting products for themselves because they are tiny reminders of simpler, more comforting times.

This connects closely with the rise of ‘little treats’. Our research in 2024 showed people spent an average of £20 a week on spontaneous treats for themselves and loved ones. These products are small in cost but big in emotional value, and o er joy for those having to delay larger purchases.  Indies already excel here. They know how to curate smaller, a ordable items that customers can’t resist - such as a nostalgic mug, a novelty candle, a playful pair of socks, or a tiny gift that feels personal - and I expect to see much more of this in 2026.

AI and the human touch

Artificial intelligence (AI) is quietly reshaping how customers discover products. Instead of looking for specific items themselves online, many now turn to

AI-powered search tools like ChatGPT for help on what - and where - to buy.

This shift means retailers will need to think less about traditional SEO (Search Engine Optimisation) and more about AEO (Answer Engine Optimisation), and how their shop and products are being interpreted and discovered by AI. Indies don’t need to be technical experts, but they do need to be clear in how they describe their businesses, what they sell, and what makes them distinctive.

At the same time, the rise of AI is making the human side of retail - that robots cannot replicatemore important than ever. Customers can instantly sense when something feels automated and are increasingly turned o by ‘AI slop’ [defined by the Cambridge Dictionary as “content on the internet that is of very low quality, especially when it is created by artificial intelligence”].

I believe more people will seek out warmth, personality and emotional connection - and these are qualities that indies already o er in abundance.

The independent retailers who thrive will be those who let AI handle the background tasks that save time, while keeping their creativity, voice, and identity front and centre.

Faire is an online wholesale platform used by independent retailers to discover, source, and sell unique products from around the corner and around the world. For brands, the platform provides sales, marketing, and analytics tools, so sellers can simplify their wholesale business and focus on making great products.

Small gifts, big

From thoughtful tourist gifts to traditional souvenirs, visitors are seeking items that feel meaningful, practical, and good value - turning simple purchases into lasting reminders of a trip. Gifts Today talks to retailers and suppliers to find out more about this shifting landscape

Tourist shopping habits are evolving, and for retailers stocking tourist gifts and souvenirs, understanding what today’s visitors want is key to driving sales. While impulse purchases remain important, customers are becoming more selective, favouring products that feel meaningful, practical, and good value. Across seaside towns, heritage destinations, and visitor attractions, retailers are adapting their ranges to meet these changing expectations.

At Arnside House Gift Shop in Cumbria, buyer and manager Charlotte Muir sees consistent demand for bespoke mugs and tea towels from DTP Southfield. She says these work well because “they’re practical items used daily, so visitors are reminded of their time in Arnside”. Smaller impulse buys, such as magnets from Farrah’s of Harrogate and traditional seaside favourites like sticks of rock, also perform well.

Charlotte prioritises local suppliers, stocking everything from fudge and homeware to bath products, some made within the village itself - including jewellery by Arnside artist Val Smith. She adds that buying locally helps reduce transport distances, and supports e orts to minimise carbon footprints.

Price sensitivity is also shaping buying decisions. Charlotte notes that customers are more valueconscious, seeking well-priced products that still feel special, useful, and good quality. She says “o ering a range of price points works really well, especially for tourists who want a meaningful souvenir without overthinking the spend”. The £5–£10 bracket performs particularly well.

A similar pattern is evident at Little Boat Gifts in Brightlingsea, Essex. Co-owners Olivia and Peter Reilly welcome a large number of visitors during the summer months, many of whom enjoy picking up small token gifts to take home. The couple stock a carefully curated selection of seaside-themed decorations and homeware that reflects the character of the area. Alongside souvenirs by local makers, they also create a small number of products in-house to keep the range personal and distinctive. They say they’ve noticed a clear shift in visitor buying habits: “While

customers once favoured local photographs and prints, they now tend to choose smaller, more playful items such as magnets and mugs, usually sticking to an under £10 price point.’’ Shoeless Joe’s fun coastalthemed characters resonate strongly - a particular favourite is a small chip-stealing seagull!

At Anstruther, Fife, Linda McBride, owner of Gibbles Gifts, Cards & Home, says fridge magnets, tea towels, placemats, coasters, and mugs remain core souvenir lines, particularly in peak summer. Postcards and magnets from Lomond Books, along with products from Emma Ball, fly out thanks to their accessible price points. And, she adds, “postcards still sell incredibly well, which surprises us considering the cost of postage”.

However, Linda notes that customers’ tastes have matured: “They’re looking for more sophisticated souvenirs rather than just products with the town’s name on - and this is where beautifully designed items with a local slant have come into their own.”

This shift is echoed by suppliers and industry experts. Yasmin Snowdon, marketing and content creator at Half Moon Bay, observes that tourist shoppers are increasingly looking for souvenirs that feel more considered and authentic, moving away from purely novelty-led products. “There’s growing interest in gifts that o er a sense of authenticity and personal connection to a destination, allowing customers to take home something that reflects their experience in a more thoughtful way,” she says.

“We’re also seeing stronger demand for products that combine practicality with gift appeal, as shoppers favour items they can enjoy long after their trip has ended. Alongside this, quality and sustainability are becoming more important, with shoppers showing a preference for items that feel well made and purposeful rather than disposable.”

Paul Kench, managing director of Kenro, agrees: “For today’s tourists, souvenirs are no longer about filling shelves with generic trinkets,” he says. “Increasingly, customers want something personal that captures a memory of a place and the experience of being there.”

Stephen Spencer, founder of retail consultancy Stephen Spencer + Associates, describes this trend as “conscious consumption”, characterised by rising demand for sustainable, locally-made, high-quality products.

He says that while some retailers may have been wary of pursuing a sustainable approach in the past (not least because it can appear complicated, confusing, and expensive), there is growing evidence that customers want to buy sustainable products and will potentially pay a premium for them.

This approach includes consideration of the materials used - aiming to work with natural materials such as cotton, wool, and FSC-certified wood - as well responsible manufacturing processes and minimised, sustainable, or reusable packaging.

“The locally-made trend taps into growing desires to reduce the carbon footprint of products, and support local communities and traditional skills,” he says. “Authentic, quality products are desirable and will last - being enjoyed or passed on, rather than quickly thrown away.”

Above all, he concludes, “tourist destinations and attractions o er a source of originality, creativity, authenticity, and beauty, representing the values sought by consumers and a splash of excitement and inspiration to generate valuable sales for gift retailers and visitor attractions alike”.

For retailers stocking tourist gifts and souvenirs, the message is clear: today’s shoppers want products that feel authentic, practical, and well-priced, with a strong sense of place. Retailers who balance impulsefriendly price points with quality, local relevance, and sustainability are best positioned to turn a fleeting visit into a lasting memory.

Royally cute

Blade & Rose

Blade & Rose has launched the London Guard Collection, a must-have British souvenir for little ones. Inspired by one of Britain’s most iconic symbols, the set features knitted leggings, a long-sleeve top, and matching socks - all featuring a London Guard character complete with a flu y black bearskin hat. The playful character appears on the bottom of the leggings, as well as on the top, and socks, creating a co-ordinated, gift-ready outfit.

The range also includes matching London Guard socks for babies and adults, perfect for family twinning and memorable keepsakes for tourists. Designed with visitors and gift-givers in mind, it o ers a premium souvenir that blends tradition, charm, and practicality - ideal for London attractions, museum shops, gift stores, and travel retail.

Fun, wearable, and authentically British, the London Guard Collection captures the spirit of the capital in a timeless gift for babies and toddlers. See the range at Spring Fair in Hall 5 on Stand F28.

Call: 01539 730880

Email: wholesale@bladeandrose.co.uk

Visit: www.bladeandrose.co.uk

memories es Picture perfect

Brush up on London

Figured’Art

Celebrate one of the world’s most iconic cities with Figured’Art’s London Paint by Numbers Kit - a creative souvenir designed for today’s experience-led tourist market.

Featuring instantly recognisable London landmarks, this beautifully illustrated kit o ers a meaningful, screen-free activity that can be enjoyed long after the trip ends. Ideal as a take-home memory, gift, or rainy-day activity, it blends creativity, relaxation, and storytelling in one premium product.

Each kit includes a high-quality printed canvas, numbered paints, premium brushes, and accessories, all presented in giftready packaging that is easy to display and perfect for impulse purchases. Suitable for beginners and experienced crafters alike, it appeals to a wide age range and international audience.

Suitable for museum shops, visitor attractions, galleries, airport retail, and independent tourist stores, Figured’Art kits turn a destination into a lasting creative experience.

Call: 0330 6845331 | Email: helen.cottrill@figuredart.com

Visit: www.b2b.uk.figuredart.com

Kenro

Kenro’s instant photo gifts turn moments into meaningful and lasting keepsakes. Acrylic photo blocks are one of the company’s strongest sellers. Made from 18mm crystal-clear acrylic, they hold prints neatly against a silver back using four strong magnets, allowing images to be easily swapped while maintaining a premium finish. Available in 6x4”, 7x5” and 8x6” sizes, they turn holiday snapshots into polished display pieces.

Bear appeal

Half Moon Bay

Mini models

Pikkii

Pikkii says its paper kits are ideal for tourist locations. Small, lightweight and a ordably priced, they make easy gifts to take home after a day exploring a museum, gallery, or other visitor attraction.

The Fold Your Own Dino Kit and Paper Rocket Kits are popular with both adults and children, while the charming little Highland Cow Kit has proved a hit in rural locations and farm shops.

This spring, Pikkii is expanding the collection with Fold Your Own Paper London: a delightful set of fold-your-own miniature icons. Inside, you’ll find everything needed to create tiny double-decker buses, iconic black cabs, classic red telephone boxes, and much-loved post boxes.

No cutting, glue or crafting expertise is required - just simple folds and a few minutes of creative fun. Whether you live in London, miss it from afar, or simply adore its character, these mini models bring the city’s spirit to life in a playful, creative way. Check out the range and more at Spring Fair in Hall 4 on Stand H77.

Call: 020 3580 9874

Email: Trade@pikkii.com

Visit: https://pikkii.com

New additions to Half Moon Bay’s Paddington range have been designed with tourists and destination retail in mind, o ering cheerful, instantly recognisable souvenirs inspired by one of Britain’s most loved characters. The collection pairs Paddington with iconic London landmarks, creating products that feel both classic and contemporary.

Developed to work across high footfall retail environments, the range includes giftable and practical items appealing to domestic and international visitors alike. The playful yet refined designs make the collection easy to merchandise and well suited to museums, attractions, and city centre gift shops.

Paddington’s strong connection to London makes the range appealing as keepsakes from a visit to the capital, while the co-ordinated designs ensure consistency across multiple product categories. The collection complements other British-themed souvenirs while adding character appeal and storytelling.

Part of the wider Paddington collection, these products give retailers flexibility to curate a strong, cohesive o ering. Discover the range at Spring Fair in Hall 4 on Stand H20-J21.

Call: 01225 473873

Email: sales@halfmoonbay.co.uk

Visit: www.halfmoonbay.co.uk

Other popular instant photo gifts include acrylic magnetic photo frames for 4x4” prints. Available in black or white, they make ideal fridge displays and impulse purchases. And acrylic shake snowglobe frames, filled with water and silver swirling sequins, bring a sense of fun and nostalgia that suits holiday memories perfectly, while still o ering genuine photo display rather than novelty alone.

Finally, options like the acrylic photo cube (displaying six images), and the set of four black acrylic photo coasters supplied in a holder, o er ready-made gift solutions that feel thoughtful and lasting. See the range in full at Spring Fair in Hall 4 on Stand G12.

Call: 01793 615836

Email: sales@kenro.co.uk

Visit: www.kenro.co.uk

“An

extraordinary

Michael and Susanne (Smudge) Lees, co-owners and directors of the award-winning gift shop The Rowan Tree in the Devon town of Budleigh Salterton, reflect on their retail journey

Why did you decide to move into gift retail?

Michael: My background is perhaps a surprising one for a gift shop owner. I spent over two decades working as a senior nurse in operating theatres. After leaving the UK at the age of 35, I initially moved to New Zealand, where I met my wife, Susanne (Smudge).

We eventually settled in Australia, where we both worked in nursing. We enjoyed what many would consider a privileged lifestyle - a beautiful house near the beach, a pool, and a good income - but after years of that routine, a sense of complacency started to creep in. We were comfortable, but we wanted a fresh and demanding challenge.

The decision to move back to the UK was driven by a desire to be closer to my family in Bath and to establish a base for future European travel. When we landed, we literally had no concrete plan. We had the loose, slightly absurd idea of running a pub, reasoning that it would combine accommodation and a job.

We quickly realised a pub wasn’t the right direction. We looked at a gift shop in Frome that we loved, but just before making an o er, we decided to do one last internet check. That’s when we stumbled across The Rowan Tree in Budleigh Salterton. We’d never heard of the town, but after one visit we immediately fell in love with the character of the shop and the undeniable charm of the seaside location.

We put in an o er pretty much straight away, and after several months of legal proceedings, we finally got the keys on September 1 2025. The transition from the high-pressure environment of an operating theatre to becoming a shopkeeper has been a massive shift - but an incredibly rewarding one.

Smudge: After 40 years in nursing, I knew it was time for a change. Life was lovely but it all started to feel a bit “same-old”. We’d travelled plenty, but the pull for new adventures kept growing stronger.

After a few “why not?” conversations, we sold everything, packed up the dogs, secured a family visa, and hopped on a plane to the UK. We left without a home or jobs lined up - terrifying, but exciting too! We spent our first five months in Airbnbs while searching for both a house and a new direction.

“Our plan is to establish a strong, professional ecommerce presence and bring the treasure trove experience of our physical store to a national audience”

When we came across The Rowan Tree, we instantly fell in love. It’s lively, full of character, and bursting with potential. I never really imagined myself working in retail, but the more I thought about it, the more it made sense. It’s not that di erent from nursing - you meet people, listen to what they need, and help them find the right solution. Only now, no one’s ill or stressed!

An unexpected bonus has been the amazing team who stayed on with the shop. They know the locals, the stock, and the business inside out - and they’ve made our transition into this new adventure both easier and a lot more fun. One has

learning curve”

been here nearly 20 years, with the others ranging from six to 10 years - so there’s an incredible amount of experience and local knowledge behind the counter.

Tell us about The Rowan Tree.

Michael: The shop is in the heart of the town at 7 Fore Street. Before we took over, the business had been running successfully for more than 20 years, establishing itself as a beloved fixture in the community. It’s a relatively small space, but we maximise every inch to o er an enormous range.

Smudge: We’re tucked at the end of the High Street, right beside the town’s main car park, so our windows are often the first and last thing visitors see. The shop is just a block back from the sea and opposite two local convenience stores.

Inside, The Rowan Tree is made up of four areas, each filled with treasures. People often describe it as an Aladdin’s Cave - the kind of place where you spot something new and delightful every time you visit.

What sets your business apart from other gift shops?

Michael: It’s the quality and breadth of our stock, coupled with a genuine community-first ethos. While many shops choose a more minimalist or curated feel, we embrace the idea of the gift shop as a treasure trove.

The store is quite literally bursting with choice, meticulously merchandised so that every available spot is covered with products, encouraging discovery and a sense of wonder. This vibrant aesthetic is underpinned by our commitment to our people.

We inherited a fantastic team of four longstanding sta members who have been invaluable in helping us transition from senior nurses to shopkeepers. They are truly the heart of The Rowan Tree.

Smudge: Definitely the variety and quality. We’ve kept many of the much-loved brands and products while introducing new ones that reflect our own taste and the store’s character.

We genuinely listen to our customers - what they love, what they’re looking for, and what they’d like us to stock next. We aim to o er something for everyone, with price points to suit every occasion, from small thoughtful gifts to something special for the home. Whether you’re shopping for a baby, a friend, a partner, or your nan, we want The Rowan Tree to be your go-to spot.

We also make a point of not duplicating what other gift shops in Budleigh stock. It’s a small town, and we believe there’s room for everyone’s individual flair and style. Supporting fellow independents helps keep our High Street vibrant and our community thriving - and that’s something we’re proud of.

“We’re looking to expand further into British-made, sustainable homeware and accessories”

How would you describe your range?

Smudge: Eclectic, high-quality, and with a strong focus on sustainability.

Michael: We aim for design-led products that still feel practical, with a specific focus on items that are a little bit di erent - products you wouldn’t necessarily find in a larger chain store.

How many suppliers do you work with?

Smudge: Quite a few! The list includes Emma Bridgewater, Les Touristes, Caroline Gardner, Inis - Fragrances of Ireland, Heathcote & Ivory, Roka, Gisela Graham, Hannah Turner, Eco Chic, St Eval, Elizabeth Scarlett, Hot Tomato, My Doris, Ronin, Doris & Dude, Gemjar, Powder, Sophie Allport, Moulin Roty, Jellycat, The English Soap Company, Tilnar Arts, Wrendale Designs, Lisa Angel, Jumini, Butterfly Fashion, and around 10 card companies.

Michael: Due to the business’ 20-year history, we carry a huge selection of brands in a relatively small space. We work with dozens of suppliers to maintain our varied selection, always focusing on items that bring a spark of di erence.

Our key names - which act as anchors for specific categories - include Emma Bridgewater (a British classic that resonates strongly) and Gisela Graham for homeware and ceramics; St Eval and Inis - Fragrances of Ireland for bath & body; Elizabeth Scarlett, Powder, Hot Tomato, and Sophie Allport for accessories & lifestyle; Jellycat (a reliable, multi-generational favourite) and Moulin Roty for toys & children’s gifts; Roka (its recycled bags are incredibly popular) and Weaver Green for sustainable textiles; and Caroline Gardner for cards & stationery.

Where do you find products?

Smudge: We were lucky to have a thorough handover from the previous owner, complete with a list of trusted suppliers we’ve continued to work with. Just a week after taking over, we drove straight to Autumn Fair - our first-ever trade show! It was a bit of a baptism by fire, but also exciting and full of inspiration.

Michael: It was an eye-opening and, frankly, overwhelming experience, but allowed us to establish crucial relationships with many suppliers quickly.

Smudge: We plan to attend Spring Fair (which we hear is even bigger!). We also use Faire to discover fresh brands and restock some of our existing favourites.

What’s your selection criteria?

Michael: We look for a range of price points so that every customer can find a lovely, quality gift within their budget. Critically, we’re passionate about avoiding duplication; if another store in Budleigh Salterton stocks a product, we generally won’t carry it ourselves. We actively want other local gift shops to succeed - there’s room for all of us, and variety

benefits the whole high street.

Smudge: Sustainability, high quality, and

uniqueness are key. We love supporting local makers when possible, but above all, we want items that feel special and align with the shop’s character.

What categories are performing well?

Michael: Our strength lies in categories that cater to year-round giving and self-gifting, particularly those that tie into our coastal location and our passion for comfort.

Fragrance and bath & body (especially Inis) appeal to the desire for coastal freshness and self-care, and are an excellent year-round repeat purchase category. Soft toys are a reliable go-to for new babies, birthdays, and impulse buys.

High-quality ceramics (such as Emma Bridgewater) tap into the enduring appeal of traditional, nostalgic British homeware as comforting investment pieces. Bags & accessories sell well due to their quality and practicality, and jewellery is a consistently strong accessory category for Mother’s Day, birthdays, and thank-you gifts.

Smudge: Bath & body products - especially the Inis range - have been really popular. Plush toys like Jellycat, Moulin Roty, and Wrendale Designs sell brilliantly, as does homeware from Emma Bridgewater, Gisela Graham, and Caroline Gardner. Bags from Roka, Soruka, and Caroline Gardner do well too - along with socks from Roka, Doris & Dude, and Gemjar.

Any surprise hits?

Michael: An unexpected success story has been our small, eclectic range of local artisan crafts. These products, often stocked in small quantities, sell incredibly fast.

While it’s not a huge turnover category, it proves that our customers value choice and appreciate discovering something truly unique and locally made that they can’t find elsewhere. It gives the store a real sense of cultural resonance.

How do you get the word out there?

Michael: Our focus has been on the complete transformation of our website, ensuring it’s robust and easy to navigate for online customers.

Smudge: We also post regularly on Facebook and Instagram - sharing new arrivals, gift ideas, and reminders of what’s in store.

Do you offer any services?

Michael: We’ve launched gift cards, with physical cards available in-store, and digital versions that can be bought online and sent instantly via email or SMS.

Our most unique ‘services’, though, are simply a reflection of our community focus. While not an o cial policy, we often hand-deliver products to customers who are elderly, unwell, or simply unable to visit the shop.

“We’re focusing on developing our online shop, discovering new products, and finding our rhythm as small business owners”

We have even let customers take products home with them to see if they are right for their space before paying. We trust that the vast majority of people are honest, and we believe taking that small risk is worth the immense goodwill and sense of community it generates.

Smudge: We’re also happy to gift wrap purchases, and o er Click & Collect and postal delivery.

What’s next for your gifts?

Michael: While our current stock is vast, we’re looking to expand further into British-made, sustainable homeware and accessories. We want to reinforce the quality and ethical credentials of our core o ering and ensure every item tells a great story.

What’s next for your business?

Michael: Our plan is to establish a strong, professional ecommerce presence and bring the

treasure trove experience of our physical store to a national audience. Beyond that, we love the friendly community of Budleigh Salterton, and our priority is to continue promoting and enhancing that community feel within the shop. Our customers are the secret to our success, and we intend to repay their loyalty.

Smudge: We’re still new to all this, so our main goal right now is to grow our online presence and keep learning as we go. We want to build on what works, stay open to new ideas, and continue evolving with our customers.

So, we’re focusing on developing our online shop, discovering new products, and finding our rhythm as small business owners. It’s all still fresh and exciting, and we’re enjoying every step of the journey.

And finally... Is there anything that you would like to add/highlight?

Michael: We’re so happy to be back in the UK and to have found a wonderful town and shop. Moving from a highly-paid, specialised career in Australia to owning a gift shop has been an extraordinary learning curve, but we wouldn’t change it. We’re excited to continue putting our own stamp on The Rowan Tree and serving the fantastic community of Budleigh Salterton for many years to come!

The

With 5 trophies up for winning, plus nearest the pin in one and two plus the longest drive. Our golf day is a fun golf day for all golfers good or very average (that’s me). Ladies are also most welcome. The morning nine hole Texas Scramble begins the day, followed by lunch, The afternoon round includes the team four-ball Babystyle trophy – a handsome trophy held for a year by the winning team and won last year by Red Kite. JMDA supply the trophy for our Yellow Ball competition won by Red Kite. For the less gifted golfers we also have a cup for the 24-28 handicap golfers. For full details contact Malcolm Naish on 0788 9991513 or email malcolm@lemapublishing.co.uk to book your team’s place.

A barbeque for the presentation of trophies concludes the day and to keep the occasion as relaxed as possible the dress code is casual allowing those wanting to leave for home after the presentation a reasonably early evening journey, leaving those of us staying over able to discuss the day at the bar till closing time. Whilst most teams come as team four-balls, individual golfers are very welcome. Any team/ player NOT staying for the presentation will not receive any prizes they might have won had they stayed.

Cost £110