Daily news toy fair 2016 day1

NEWS

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Disney a force for toy sales Top global licenses dominate in 2015 THE force was strong within the toy industry this Christmas, as sales of Star Wars licensed toys soared throughout the festive period - but Frozen still remained the UK’s hottest license. After 10 years without a new entry in the hit cinematic space saga, the release of Star Wars: The Force Awakens saw sales for the license more than double versus 2014, according to NPD. The global information group’s findings also revealed that

Celebs shine at Toy Fair tomorrow

TE CRELAOAD! & UP WN O YOUR IS O M E J

Don’t M iss In side:

• Interv ie Magfor ws with Spin Master mers and • Show deals a nd offe • Retail rs ers rev eal the ir top s tands

EU gets thumbs up 76 per cent of toy industry will vote to stay in Europe

Disney held a dominating position at the top of the licensed toy sales charts. A “very strong finish” in 2015 for Star Wars saw it end the year as the second largest property in the UK, beaten only by the entertainment giant’s other global hit, Frozen. Chief among the best selling Star Wars toys was LEGO’s Millennium Falcon.

THERE’S no let-up to the excitement at Toy Fair this year as a host of famous faces will be here to add glitz and glamour. Fresh from his stint in the I’m a Celebrity… Get Me Out of Here jungle, George Shelley of the boy

Sunday, January 24, 2016

band Union J will be at Toy Fair tomorrow from 12.30pm – so keep an eye out for him. Celebrity cook Annabel Karmel, the author of books on nutrition and cooking for babies, is also going to be at the show on the Casdon stand.

STAYING in the EU is a good idea according to a Toys ’n’ Playthings survey run this month. A whopping 76 per cent said they will vote yes, although there are mixed feelings on the matter. Just 24 per cent of the respondents said they would be in the exit camp for the referendum that’s been promised to the British people for next year – and that fell to 14 per cent who believe membership of the EU hinders their business. One proEU respondent outlined the differences between working with businesses around the world: “Around 20 per cent of our turnover is with customers from other EU countries. We do export to some non-EU countries but it is much more difficult and costly to do so. A second one said: “Safety legislation has made life more difficult for the crooks and incompetents. The European Free Trade Area has enabled freer movement of goods, benefiting consumers of our products.” However, a respondent from the Exit Camp said: “The EU hinders my business with inconsistent application of IP rights, and inconsistent food and toy safety standards.”

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NEWS Welcome to Toy Fair A special welcome to Toy Fair visitors and exhibitors from the Toy Fair Chairman Jon Diver. It gives me great pleasure to welcome you to Olympia for the 63rd annual Toy Fair. Firstly, I’d like to share with you my gratitude for supporting Toy Fair in this challenging year and my thanks to Majen Immink and the team at the British Toy and Hobby Association for creating the fantastic show that lies ahead. I know the whole team has put a lot of hard work into Toy Fair run as smoothly as possible and I’d like to personally say thank you to all involved. Over the next three days more than 270 exhibiting companies, ranging from large internationals to new start-up companies, will be showcasing thousands of brand new product launches, with 73 new companies joining the fair for 2016. This year also marks Toy Fair’s largest ever Greenhouse Area with 42 exhibitors. I urge you to take time out of your schedule to visit the Greenhouse Area as it plays a vital role in launching many new companies into the toy industry. The ever popular Toy Fair TV returns for its fourth year and will, once again, be hosted by Anna Williamson and Gavin Inskip. Make sure to look out for screens around Olympia broadcasting the channel or if you get the chance, head up to the Toy Fair TV studio on the gallery level to see the Demo Zone being filmed live. But of course, you are here first and foremost to see the toys, games and hobbies being launched at the fair for 2016 and beyond. Toy Fair Best New Toy Award winners are displayed outside the press office on the balcony and rest assured you will not be disappointed by the thousands of innovative, creative and inventive products that you’ll discover throughout the halls over the next three days. I would like to take this opportunity to confirm that Toy Fair moves back to its usual pattern in 2017 running from Tuesday 24th to Thursday 26th January 2017. On behalf of Toy Fair and the BTHA may I wish you all a happy, healthy and prosperous 2016. Enjoy the show!

Bananas for a decade Stand: E115 Bananagrams has been bubbling over for 10 years now so there’s a 10th Bananaversary sary celebration on its Stand E115. Inventor Rene Nathanson will be on the stand for a glass of bubbly tomorrow (Monday) to mark a decade since they first launched in the Greenhouse at London Toy Fair 2006. And, of course, there’ll be a chance to play Bananagrams!

Teletubbies say “eh oh” Stand: E119 Following a good few years’ absence from the London Toy Fair halls, Teletubbies are saying “eh oh” again as they make a welcome return to Kensington Olympia with a character appearance tomorrow, day two of the trade show. The Teletubbies toy range can be see in all its glory on the Character Options stand, where the plush toys are joined by a fabulous range of playsets and accessories. Set to delight the new fans of Tinky Winky, Dipsy, Laa-Laa and Po, the toys actually landed in store last week but the characters’ special visit to Character Options’ stand at 10am tomorrow (Monday) is expected to make a huge stir.

5 things about… Ravensburger, Stand: E140 1. There will be over 200 products on show at the event 2.

On the stand there will be 70 new children’s puzzles, over 70 new adult jigsaw puzzles and accessories, innovative new 3D Puzzle designs as well as more than 30 new BRIO products.

3. Ravensburger Jigsaw puzzles are available with piece counts from 2 to 32,000 4. Ravensburger currently holds the Guinness world record for the largest commercially available Jigsaw puzzle – 32,000 pieces 5. Ravensburger was founded over 130 years ago

Show offers ARKLU LTD – Stand B135 Order our great selection of 54 dolls and 18 accessories for £480 and receive 24 free accessory packs (worth £90), a free display stand and free shipping. ARTSTRAWS LTD– Stand Gallery 530

- Creation Station Spinner Display Stand with Stock: 10% off list price or in addition to trade terms already agreed. - All other orders: 5% off list price or in addition to trade terms already agreed. - If an order includes Play & Discover lines:

an additional 5% off the complete order. BOMTANKA TOYS – Stand GH25 For each day of the show, we would like to offer the first 100 visitors to the Bomtanka stand a free sample toy in return for a business card.

BRAINSTORM LTD– Stand D2 Free stock deals and reduced carriage paid order values plus special discounts on a range of items. BUDDYTAG.CO.UK Stand GH43 10% discount on all orders placed at the show.

DKL MARKETING LTD – Stand E66 - £300 Open Deal: Order a minimum of £300 across all DKL ranges (Hama, Scentco, Smartlab, Scratch, Breyer, Miniland, Playmais and AnaMalz) and receive a 5% discount. - £750 Open Deal:

Did you know… In 2015, over 19.5 million of Flair’s Shopkins figures have been collected in the UK alone.

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Left to right: Travis Cattermoul, Rakesh Kakaya, Thierry Bourret, Andrew Reynolds

Stand: E149 ScuttleBug and ScrambleBug have already proven themselves as incredibly popular first ride ons for children since they launched in 2012. However for 2016 ScuttleBug and ScrambleBug have acquired Disney licenses as the brands look set to grow even further. ScuttleBug will be licensed to Disney Princess and Disney Cars while ScrambleBug will be licensed to Mickey Mouse and Minnie Mouse. The new licensed ScuttleBug and ScrambleBug will be launched in spring/summer ‘16 and will be supported with TV advertising and online marketing throughout 2016.

For the love of dinosaurs Stand: G20 Exciting AR technology means Great Gizmos’ new Dino Digging Kits come alive and turn dinosaurloving youngsters into budding palaeontologists and dino geneticists. Launching at Toy Fair, you must pop by their stand to see it in action.

Order a minimum of £750 across all DKL ranges (Hama, Scentco, Smartlab, Scratch, Breyer, Miniland, Playmais and AnaMalz) and receive a 7.5% discount. - Scentco Frozen FSDU Deal: Free FSDU with every FSDU order. - Scratch Magnetic Darts

Games Deal: Free FSDU and one demonstration game with every FSDU order. - Anamalz Small Stand Deal: Free FSDU with every FSDU order. - Playmais Deal: Free FSDU with every FSDU order.

having great High Street presence and expansion internationally. Recognising the importance of investing in people, its committed sales and marketing team is also expanding. Sales Director Rakesh Kakaya is pictured welcoming new recruits Senior National Account Manager Andrew Reynolds, International Business Manager Travis Cattermoul and International Business Manager Thierry Bourret, who all bring a wealth of experience with them.

Kicking off with a banger and splash! Stand: G100 Well-known for its action games es ikes of collection, which includes the likes Doggie Doo and Gooey Louie, John ts latest Adams Leisure is showcasing its y. hilarious games on stand today. Scrub up your reaction skills with Soggy Doggy – the brushing, bathing, doggy shaking game – but be careful as you may get splashed! nge, take For a seriously meaty challenge, paced, on Silly Sausage, the fun, fast-paced, e family. outrageous action game for the omplete one Can you take the heat and complete rs have to be quick of the 10 grilling games? Players ge instructions and to keep up with the Silly Sausage challenges – if you’re too slow, you lose. This is an absolute must-see game of the show – make sure you don’t miss it as everyone’s a weiner with Silly Sausage!

THE ELF COMPANY – Stand Gallery 425 We would like to offer 5% off all orders over £500. GIBSONS – Stand E40 Gibsons Show Offer for Toy Fair is a ‘Lucky Dip’ On our stand, we will have a box filled with tokens that will be

offered to any customer who places an order at Toy Fair. You will be in with a chance of winning anything from a bottle of champagne to free stock or even 10% off their order! We encourage all customers to visit our stand E40 and say hello.

GMC Distribution – Stand G63 - Free carriage on any show orders. - 6 free Leonardo Davinci bridge puzzle kits (£48 at retail) with an order over £250. - Free display samples available.

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Natasha Crookes Director of Public affairs and Communications – tells s us what gets her through three days of Toy Fair. “A Berroca at 8am and 1pm for a vitamin injection to keep you going for the three days.”

with... Mitch Levene MD, Chicco

Stand Gallery 120 How excited are you about the 2016 Toy Fair? This is definitely the most excited I’ve been heading into any Toy Fair and that says something considering I’ve been involved in the toy market since 2004. Toy Fair provides the ideal launch pad for our exciting new ranges and brings together the very best of the industry in terms of innovation and new product design.

What are your new product launches for the show and how many do you have? We have so much to talk about this year in terms of new products and we’re literally introducing new products across all our lines. In fact, we have so much to shout about we’ll be supporting our new toy ranges from August and into the lead up to Christmas this year with an exciting TV advertising campaign, so watch this space!

What licences have got you going for 2016? Building on the success of the existing range, we will triple our Disney licensed offering with the introduction of new Disney Baby and Disney Princess lines, including a collection of soft textile princess dolls, which also signals a move into the plush sector for Chicco. In addition to our Disney Princess licensed toys, we are still experiencing phenomenal success with our Fiat 500 branded toys. In particular, the Fiat 500 R/C car regularly appears in the top 10 best-

seller lists for radio-controlled cars and has proved to be a massive hit with both children and adults alike.

Her MAJ-esty says… Each day of London Toy Fair 2015, Majen Immink, Head of Toy Fair Operations and Sales, will be taking a few moments out of her hectic schedule to tell you what to expect from the show so far

What’s your personal hero product from the range?

Welcome to Toy Fair 2016! The past twelve months have been interesting with the show having to move dates to avoid a clash with the Nuremberg show and it has been amazing to see the support from exhibitors and visitors alike for the London Fair. I want to start this year by thanking all our exhibitors that have supported us and stuck with us in 2016 and also the fantastic support of the retailers and visitors to the show. With the support from the wider industry we have achieved another sold out Do y Oh yes show. It is unusual not to have , I go e ou always very y go to Do you the media day on the opening do a lo ear; this will be Toy Fair? at the t of bu my fift morning, but we will all have h s ying o We go how? to wait until tomorrow for that. r plann time of going. with o i n g for t u resear Instead, we expect a strong day he yea ch. The r financial dir n e r ahea variou at the core of Toy Fair objectives s deals we will tell h ctor. We sco d u . im t r ound a – buyers meeting exhibitors! what w Any lic nd do e liked ences our and he This evening will conclude with or pro to see will do d i u n c g t the Toy Industry Awards, hosted the ? s you a Yes de re real finitely by the BTHA and TRA, with awards ly look – Spinm aster, P LEGO, Char ing for for the toy industry’s best suppliers, acter O laymo w ard bil, Ep och an ptions, TY, F products and retailers. The event d Keel. lair, Le apfrog will take place onsite here at , That’s Olympia for this year. Good luck! easy! Fit n Fun Jungle I hope you all have a fantastic first Rugby as I am a massive fan of day and a successful Toy Fair. sport in general.

Lorna Pi Hemel cton, Toys U K, Hemps tead

What’s your favourite brew? Camomile tea – because I need to stay calm, cool and collected in a buzzing office environment!

Calling all wannabe Bio Busters…

What’s your favourite biscuit – and do you dunk?

You’re needed at the Vivid stand as it’s been taken over by a Fungus Amungus infestation!

To be totally honest I’m not a huge biscuit fan and would rather have a Danish pastry!

Get down to the Decontamination Zone now and test your splattering skills with Vivid’s Funguy Flinger – hurry, before the Fungus infestation spreads!

Stand B70

Show offers HALILIT – Stand E90 - Buy any 6 CDUS of Halilit products and receive the FSDU FOC - Lower carriage paid minimum order value – just £150 until the end of January! - Special launch offers on our brand new ranges Lori and Terra and all Taf Toys new items:

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Lori – spend £250 and receive a free box of outfits worth £80 at retailTerra – buy Terra bundle receive a 15% discount - 10% discount off all orders placed at the Show (excludes special deals). Terra Bundle: 1 box playsets (4pcs). 2 boxes

families (8pcs). 3 boxes tubes (8pcs). Total retail value £243.80 Offer price = £110 – SAVE 15% JUMBO GAMES – Stand E46 Offer 1: 5% OFF on all orders placed at the show (can be used in conjunction with trading

terms and other offers but excluding clearance stock). Offer 2: 15% OFF on orders over £1500 (capped at 15% cannot be used in conjunction with any other discount or offer). Jumbo Games will hold a prize draw each day of the show and 1 lucky winner will WIN £500 of

Jumbo credit on their next order (only valid for orders placed at the show. Credit valid for 6 months. Credit to be redeemed against the next order). LES & LOU – Stand B92 Discount of 10% for orders placed at Toy Fair 2016.

NEWS

Celeb mum Coleen teams up with Tomy

Science is super sweet

Stand Gallery 520

Chocolate as a learning experience is just one of the 10 brandnew toys being presented by Science4you at Olympia. Among the novelties from the international scientific and educational toys company is The Chocolate Factory, which offers more than 30 diverse experiments Delicious chocolate lollipops, chocolate chip cookies, chocolate yogurt, brownies, crunchy chocolates and instant chocolate ice cream are only a few of the delights that children might try with this kit. Youngsters from the age of eight can make their appetizing candies and learn about the science behind the confectionery all at the same time. The kit comprises an educational book that explains all the steps, methods and scientific phenomena behind chocolate – learning science has never been this sweet.

Stand G10

My Living World – Ant World was Interplay’s first product and 20 years on is still one of their best sellers.

What is your favourite Toy Fair memory? “This is my 18th Toy Fair so there are many! However the one that sticks out is the Union J doll launch on the Vivid stand where we were rammed with a barrage of press photographers – a great result! The Vivid Toy Fair parties were legendary and memories of dancing to Who Let The Dogs Out celebrating a Teksta award win back in the day will stay with me for all the wrong reasons.” Emma Arthur, Director, Norton and Company Marketing Communications

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Tomy is set to unveil the new identity of leading infant toys brand Lamaze with the fantastic latest range and packing being revealed at Toy Fair. These reflect Lamaze’s latest incarnation, featuring hero Freddie The Firefly in fresh versions and an array of new characters to keep him company. Over the course of the show, visitors will be able to learn about Lamaze’s exciting brand vision, positioning, marketing and communication strategy. Having just announced busy celeb mum Coleen Rooney as Lamaze’s new ambassador, 2016 is already looking to be a busy year for the infant toy brand.

Did you know?

Stand Gallery 199

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Show offers LITTLE CONCEPTS – Stand GH51 PlanToys – 3 best-selling starter packs available, which include a selection of best-selling PlanToys lines, a FREE instore display and POS material. BrickStix – Order a £120 of BrickStix and receive a FREE display. Avenue Manadarine – Starter packs available

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which include a selection of the best-selling Avenue Mandarine lines and a FREE instore display. Maildor – Cooky Sticker display spinner FREE with orders for a full unit. LUCKY VOICE –Stand Gallery 310 10% off all orders made at the show.

NICKO TOYS – Stand GH63 Place an order over £200 and receive a free 2 in 1 Mini Balance Bike and free delivery. ORCHARD TOYS – Stand B12 Orders over £400 net, placed at The Toy Fair receive our new Colouring Book Range FREE. Each

pack comprises 36 books (6 of each title) and an impressive CDU and has an SRP of over £140. This offer is valid from 24th January – 11th February 2016 on orders placed for immediate delivery. PREMIUM WORLD Stand B65 5% discount on the first 250 games ordered at the

fair as well as a free Super11 football given away with each order placed. RAINBOW DESIGNS stand E120 Rainbow Designs will be offering 10% off new products ordered at the show

Making a splash in 2016...

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VTech is excited to launch Toot-Toot Splash at the 2016 London Toy Fair. With developments to much loved ranges as well as brand new additions in other categories. Visit our stand to see more!

On Trend G Giant Volcano Playse set with T-Rex S Schleich

Stand: B121 S Dinosaurs Gift Set

A brand new playset added to the evergreen Dinosaur collection. ev Includes many features such as Inc stalactites, dangerous dino trap, a sta watering place and many accessories wa including T-Rex, Stegosaurus, flying inc fish and ammonites amongst others.

Revell GmbH

Stand: Gallery 100 Face your fears with these impressive new Dinosaur Gift Sets from Revell. Suitable for ages 10 and over, each Gift Set includes a model kit with moveable body parts, paints, glue and paintbrush.

Build your own Dinosaur. Cheatwell Games

Stand: F20

Rescue Crew Cyclone the Pteranodon Helicopter Learning Resources

Stand: D36 Part dino, part construction vehicle! Part dinosaur, part helicopter, the Dino Construction Company machines will provide hours of indoor and outdoor role play fun. Mega-morph themed construction vehicle promotes early imaginative play and develops speech and language skills through role play.

Looking for...

DINOSAURS

No dodgy DNA manipulation here - a clever model that simply pushes out and clips together - no glue required. Complete with a fact book and display plinth - these cretaceous cardboard critters will keep model fans entertained for hours (and they probably won’t smash up your kitchen).

The dino-trend is most definitely hot to trot right now. Check out some of the products at Toy Fair

Good Dinosaur tripack Cartamundi

Stand: H1

4M Dinosaur DNA Great Gizmos

A three-in-one pack of card games inspired by The Good Dinosaur, Disney•Pixar’s epic journey into the world of dinosaurs.

Stand: G20 4M’s popular Dino Digging Kits, available exclusively from Great Gizmos, come alive with exciting AR technology! Become a palaeontologist by digging up the glow in the dark dinosaur skeleton and see a life sized model come to life with the help of your smart phone or tablet. The realistic graphics generate awesome, interactive and hungry dinosaurs! The kits are available in T-Rex, Triceratops and Stegosaurus.

Megasaurs H. Grossman

Stand: E49 This true to life range of dinosaurs is available in great value gift packs as well as individual dinosaurs ranging in size from the smallest pocket money item to the mighty T-Rex. New assortments available.

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Ross Ainsworth MD, Interplay UK

Stand G10

Off to a flying start

How excited are you about the 2016 Toy Fair?

Stand: E149

We can’t wait to see all our hard work in 2015 come to fruition with the launch of some fantastic new lines, which are all fabulous, inspiring and innovative products.

Mookie Toys is looking forward to their biggest Toy Fair yet with 14 TV lines and six new brands being showcased this year. Mookie is looking to diversify its product portfolio throughout 2016 with new launches in the plush, arts and crafts, and youth electronics sectors. Many of the new brands are launching this spring/summer with the company looking to get off to a flying start this year. Pop by their stand to see the full range.

Roland Earl - Director General of the BTHA, gives us his top tip for Toy Fair “Prepare for the unexpected. Allow yourself a little bit of leeway time during the three days of the Fair.”

What are your new product launches for the show and how many do you have? Interplay is launching a new brand, My Fairy Garden, with five products in the range – Lilypad Gardens, Fairy Garden, Fairy Flowerpot, Secret Fairy Door and Woodland Fairy Door. All these products are playsets that offer great play value and include interchangeable and collectable pieces

and are designed to encourage children to learn more about nature. Interplay will continue to reach out to a younger audience of four-plus this year with the CraftBox brand, which has three new and very interesting lines joining to the already popular range.

What’s your personal hero product from the range? It has to be Fairy Garden. Interplay launched the first Indoor Fairy Garden product in 2014 under the CraftBox brand. The Indoor Fairy Garden has quickly become a best seller in its category thanks to the unique play concept that helps develop a love of nature and care for the environment through play.

Ravensburger’s big move

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PAW Patrol Air Patroller

There’s a move to bigger things for Ravensburger Raven as the company unveils its largest-yet London Lo Toy Fair stand. Following F a hugely-successful hugely-succes 2015 with puzzles and games, along with BRIO joining the Ravensburger portfolio, po the stand simply had to grow to accommodate the increasing range. Taking up its new ne position at E140, the stand has almost doubled in size siz to 185sqm where visitors can discover and explore the complete compl Ravensburger and BRIO range for 2016. Benn Bramwell, B Ravensburger Marketing Manager, says: “With the th addition of BRIO to the he portfolio and a huge h number of new puzzles zles and games ga to unveil, it was clear ar that w we would need more space ce to do justice to our Toy Fair exhibit. exhi “Last year proved an incr incredibly successful year for Ravensburger, with an inc increase in sales across all categories.” categ

Stand: E131

How do you relax after a day at Toy Fair?

After a phenomenal year as the UK’s Top New Toy Property, PAW Patrol is back for 2016 with series 3 coming to Nick Jr. in Spring and a host of exciting new toys in its lineup. New air themed toys include the totally PAWSOME Air Patroller and the Air Rescue Pups, from the new series.

A cup of Horlicks and an early night… (who am I kidding?!)

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Mary Wood, Marketing Manager, Vivid

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with... Caroline Hubbard Hubbard’s H bb Toy Cupboard, Hinckley, Leicestershire Which stands are you excited about going to? It will be LEGO. And I am looking for new craft items for my store.

Any licences or products you are really looking forward to seeing? I try to stay away from licences in my store, as I’m an educational toy store. I stay away from licences; I leave those to the big boys. I am looking forward to going to see Orchard Toys because they have brought out some new colouring-in books.

What is the best thing about Toy Fair? I suppose it is because all the big names like Galt and John Crane are all together unlike at some of the other fairs. Then you also have new independent ones as well so it is a place for everyone.

Matthew Jones - Head of Special and Member Events at the BTHA gives his top tip for Toy Fair “Eat when you can! No one functions properly on an empty stomach!”

5 things about… Amscan, Stand B75 1. Amscan has the largest party showroom of its kind outside of the US, the 500m2 space is in Milton Keynes. 2. The name Amscan originated from the founders’ nationalities – one was American and one was Scandinavian. 3. Amscan has a huge choice of more than 70 licensed properties as part of their portfolio, working with licensors such as Disney, Nickelodeon, Hasbro and Mattel. 4. There are more than 60 designs in Amscan’s range of innovative AirWalker balloons that appear to magically float on air, including licensed and unlicensed options. 5. In the UK Amscan has over 12,000 products within its complete range of party items, balloons and costumes.

Quiz Time! As Green Board Games celebrate their 25th anniversary, they have been looking back at their foundation year...

5. Who was President of the USA? a. Ronald Reagan b. George Bush c. Bill Clinton

How much do you remember about o the e ye year 1991? 99

6 6. What was Green Board Games’ first-ever game? a a. Alpha Animals b. Atlas Adventures b c c. Anatomix

2. What was the average cost of a loaf of bread? a. 53p b. 73p c. 93p 91? 3. Which of these was born in 1991? a. Ed Sheeran b. Harry Stiles c. Taylor Swift 4. Which song spent 16 weeks at Number One in the British chart? a. I will always love you (Whitney Houston) b. 2 become 1 (Spice Girls) c. Everything I do, I do it for you (Bryan Adams)

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1991

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7. Who won the Rugby World Cup? 7 p? a a. England b. Scotland b c c. Australia 8 8. Which of these died this year? a. Freddie Mercury a b. John Lennon b c c. George Harrison 9. What was the average house price rice in the UK? a. £32,000 b. £62,000 c. £92,000

Answers: 1b, 2a, 3a; 4c, 5b, 6a; 7c, 8a, 9b

1. Who was Prime Minister? a. Margaret Thatcher b. John Major c. Tony Blair

of Green Board Games

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with... Judith Dayus Co-Founder, Co Fo o n Great Gizmos

Stand G20

DKL

How excited are you about the 2016 Toy Fair?

1. Scratch S pinning Tin Top Circus 2. Finding Dory Smen cils 3. Hama Be ads Small W orld 4. Breyer D ecorate Yo ur Horse 5.Smart La b Squishy Human Bo dy

70 years of a family affair Role play has paid off for family firm Casdon which is celebrating its 70th anniversary in 2016. The landmark celebration for the pre-school and role-play specialist marks 28 April 1946, which was when founder Tom Cassidy left his day job and set out on his own. A true family firm, brothers Phil and Pete Cassidy are now at the helm along with their father Paul. The use of household names such as Dyson, Henry and Kenwood, mixed with generic toy home appliances, shop sets and toolboxes, has built a huge collection that kids love, and their parents and grandparents trust. Chairman Paul said: “Seventy years is a long time for any company and Casdon has certainly seen some changes in its time. One thing that has stayed constant however, is the family bond and the drive to produce great toys. “Together we have had the pleasure of working in a great industry and creating toys that we know young children want to play with.”

Very excited as we have lots of new ranges and products for this year, with something really cool from 4M! Be sure to stop by stand G20 to see some real life dinosaur action.

What are your new product launches for the show and how many do you have? We’re launching a number of new ranges at Toy Fair. We have great games and puzzles from Fat Brain Toys, crafty kits from Bead Bazaar, our very own Wooden Range, cute charms and bracelets from Charm It! and much more. Our existing ranges are expanding too, with exciting additions to award-winning 4M, Meadow Kids and more. There’s too much to say!

What’s your personal hero product from the range and why do you like it? Our hero product is the brand new and exciting Dino Digging kits from 4M that incorporate modern

AR technology. Dig and build your dinosaur, collect its DNA and watch it come to life using your smartphone or tablet! It’s completely new and exclusive and we’re really excited about it. We have demonstrators at the show so visiting the stand is definitely worth it.

What licences have got you going for 2016? We’re launching a brand-new range from Magic Sticky, kids can draw on the Magic Sticky Art Pad with the super washable pens, stick the picture on to any surface and use it again and again. As well as the original style, it will also be available in licences including Frozen, Micky Mouse, Cars and Disney Princess.

What’s your favourite brew? PG Tips!

What’s your favourite biscuit – and do you dunk? Anything chocolatey and of course I dunk!

From the Movies... Top-secret and for later in the year, visitors can view the new Teenage Mutant Ninja Turtles Movie figures at Flair stand E39.

W What product category/sector/license should retailers r be taking note of as the next big thing for f 2016? According to the latest NPD figures, growth was A particularly pa strong in the traditional sectors of the market such as Action Figures, Building Sets and Playset Dolls suc so these thes should soar in 2016, especially with the upcoming superhero films. Sally Carnall, Marketing Manager at EPOCH

Show offers SLUBAN UK & IRELAND – Stand B49 Free Shelve display unit and made up model for the first 50 orders. Special discount and free stock offers for orders at the stand. STEPPING STONES MARKETING – Stand GH15 -Special Starter Packs

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available for first time retailers on Scribble Down rub down transfers and Peaceable Kingdom Stickers - FREE POS . FREE PRODUCT AND 30 DAYS CREDIT. -Also discontinued Lines (limited availability) at 50% off normal trade price – product list available on stand.

TACTIC GAMES - Stand D109 - Independent retailers will receive 55% discount off of SRP Ex VAT with orders placed during the Toy Fair. - Many new products such as Crazy Café, Colourology, X-Tiles and many more.

THAMES & KOSMOS – Stand G60 5% discount on all orders placed at Toy Fair, that are over £500, and 10% on orders over £1000. TRAVIS DESIGNS LTD – Stand G50 Brands include: Dress up by Design, Disney Baby, Sophie la giraffe. Place an

order for £300 and get a 5% discount (UK carriage paid). TRUNKI – Stand C45 3 for 2 on selected BoostApak. 3 for 2 on selected PaddlePak.

e h t t air a s F u y t i o Vis don T E21 Lon Stand

just like the real thing

The Sales Partnership Distributors Ltd Ancastle House Gravel Hill Henley on Thames RG9 1TP Tel: 01491 412415 Fax: 01491 412915 Contact Name - James Triptree

SPOTLIGHT ON WINNING MOVES Winning Moves is really excited to be bringing these new Top Trumps products to the market. Top Trumps is such a well-loved and trusted brand and d these two new productss allow allo us to bring new aspects of the brand to a much h wider wide audience. 2016 is going to be an amazing year for Winning Moves! Stand: and: E115

50 500 questions to test your knowledge!

NEW W Top Trumps Quiz The Quiz with th a twist! Challenge nd friends and family with op this Top ps quiz! Trumps

TV Ad Advertised

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Be the first to Match 5 of your favourite princesses in a line! The all new Match is launching with a magical Disney Princess edition! *Subject to approval

17

Mothercare interview

Fisher-Price Bing Talking Bing

Mother knows best With freshly-designed toy shop areas rolling out in stores across the UK, Mothercare Group is upping its toy retail game. Claire Loxley, Head of Buying & Product Development for ELC and Mothercare, sat down to discuss boosting branded toys in-store, best sellers, learning through play and, of course, Toy Fair Thanks for talking to us Claire, tell us your toy industry story so far. I’ve been in the toy industry for 12 years. My first buying job was at Mothercare on the nursery area, from there I joined Hamleys as Pre-School Toy Buyer, and then went on to head up the development of the Hamleys Private Label ranges. After a great five years at Hamleys, I moved on to join the Early Learning Centre buying team here at Mothercare HQ as Senior Buyer on Girls’ Toys and really got to grips with the exciting world of design and product development. Two years ago I was promoted into my current role of heading up the buying and product design teams for both the Early Learning Centre and Mothercare brands.

What toys are currently selling in their droves for you? For our ELC own brand, the best-selling range is HappyLand, followed closely by our developmental core Baby & Toddler range. We also remain very strong with our range of Home & Shopping, and our Big City road and rail segment. For brands, our current top three performers are VTech, Fisher-Price and SmarTrike. Which categories are generally your best sellers, and what is your target age range? Baby and toddler is our absolute core age range, however we are also very strong within certain segments aimed at three to six-year-olds. We do very well when we focus on what our customers

Presents

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See you at stand; Gallery 120

Mothercare interview expect from ELC and Mothercare as a retailer: quality, play value and product specialism. We have classic products that have become iconic within our range and these continue to sell all around the world year after year. How important are toys to your overall total sales, and is this in growth? Toys contribute a significant part of Mothercare Group’s turnover, which is obviously accentuated in the Christmas season. Performance has been really positive with particular highlights in our fantastic refurbished stores and our direct channel. You had a strong Christmas in the UK. Do you think consumer confidence is back and holding firm? I think consumer confidence is back, however, the UK toy consumer is savvier then ever! We know the majority of mums shop with Mothercare, so we’ve been busy creating an in-store environment whereby the ELC Toy Shop is an integral part of a one-stop shop for parents and young children.

Online sales were a big part of that, up 11.8% Do you think 2015 is the year retailers truly embrace multichannel? Mothercare as a business has been doing very well online for some time now. We have been focusing on creating a seamless shopping experience whether you are shopping on the web, in store or with a staff member on an iPad.

“

WE HAVE NOW TAKEN A CONSCIOUS DECISION TO GIVE OUR BRANDED OFFER MORE IMPACT, TO COMPLEMENT THE ELC AND MOTHERCARE RANGES

Do certain toys sell better online than in-store, and do you take that into account when making buying decisions? Yes definitely. We have quite a few products now that will perform significantly better online, especially those that are large or heavy to carry from a store.

What draws you to a toy initially when sourcing new product? Developmental benefits are hugely important, but it also has to be commercial and appealing in terms of price point and aesthetics, otherwise the consumer simply won’t buy into it.

”

Tell us about your Time To Play And Learn buying guide/campaign online. Is education and development through play a core tenant of the products you stock? Absolutely. Learning through play is what ELC stands for, and what we strive to deliver through the products we design and the brands that we stock. It has definitely helped boost sales of the products featured in it. VTech Toot-Toot Animals

Is there anything you wouldn’t stock? We don’t stock any kind of toy gun or realisticlooking toy weapons. We will also not stock anything of low quality or with limited play value. Tell us about ELC’s own-brand ranges. Roughly what percentage do you carry as opposed to branded? It’s around 60-40 own brand to branded. We have now taken a conscious decision to give our branded offer more impact, to complement the ELC and Mothercare ranges and provide our customers with a greater width of range.

Tractor Ted

®

In partnership with

....the Tractor sensation that’s gripping the nation Tractor Ted on TV!

See us at:

Stand No: 5F28

Real Life Farm Discovery and Adventure Tel: 01373 834500 • www.tractorted.co.uk

Tractor Ted has signed a commercial partnership with Nick Jr. and is showcasing 30-sec and 60-sec promotional clips across the Nick Jr. network! This is a major new partnership for Tractor Ted with the first 3-months already demonstrating a significant referral from both the TV clips and the Nick Jr. digital platform.

“I’ve just seen Tractor Ted on Nick Jr. Wow! So great to see these mini promotional clips on TV introducing the real life farming DVDs that we love so much as a family. Thank you Tractor Ted!” Mrs Spencer, Somerset

Mothercare interview Are you on the hunt for anything in particular at Toy Fair this year? Toy Fair is a great opportunity to meet with the majority of our key branded suppliers to discuss the coming year. All of our buyers will be present at the fair and, as well as meeting with our current supply base, we are as ever on the lookout for newness and innovation to add to the ranges for next year. Why is Toy Fair an important event for you? For us, it’s the final stage of seeing all the branded ranges that we may not already have seen at previews, so we can then create a range to sign off for AW16. We make a lot of our buying decisions and finalise planning from our show findings.

Did you know… Mothercare Group has invested heavily in new-look Early Learning Centre toy shop areas, such as the Cribbs Causeway, Bristol store shown here, which opened in November 2015.

ALL NEW AR TECHNOLOGY come by stand g20 to see the products being demonstrated and the dinsoaurs coming to life! dinosaurs

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The BIG interview

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Master of spinning toys This past year has been a busy one for Hedley Barnes. He was promoted to Spin Master’s Regional General Manager for UK, Germany, Benelux and is ready to face into Toy Fair with a fresh set of eyes Hedley, thanks for taking the time to speak with us. The past year has been an exciting one for you, you were promoted to your new position within Spin Master. How has that been for you? I am very excited to be working closely with the UK team. I have been managing Germany, Italy and Benelux for a few years, but to work daily with the UK guys, our second biggest region after the US, is a great challenge, and something I relish. Tell us a little bit about yourself and your career with Spin Master? I have been at Spin Master five years, and opened their Benelux office. I then managed their offices in Germany and Italy, while living in the Netherlands, before moving back to the UK

18 months ago. Spin Master, some would say is an addictive place, and one where there are plenty of opportunities. With the company going through exciting times, and I look forward to the new chapter in my career here. What were Spin Master’s top three selling products in 2015? We are more brand orientated, so Paw Patrol, Zoomer (from our Pets to Life range), and our flying RC range - Air Hogs. What direction do you hope to steer Spin Master in over the course of 2016? The UK has been managed by Kevin Jones so successfully over the past 10 years. Last year we

The BIG interview Did you know… In 2015, Paw Patrol became the biggest new toy property reported in NPD with retail sales close to £19m. 2016 is expected to be its breakout year. just hit the Top 10 NPD companies, and in 2016 we are firmly in the position to climb up further. Talk to us about your range at Toy Fair – what can retailers and buyers expect to see on the stand? Spin Master is known for its highly innovative toys, like our Meccanoid last year. This year our stand will surpass even last year, with amazing new concepts in our Robotics range, our Meccano line, strong licensed ranges (The Secret Life of Pets, Angry Birds, Thunderbirds, Batman V Superman, Noddy etc) and of course an awesome line up of new items for Paw Patrol.

There was one brand name in particular on consumers’ lips over Q4 2015 – Paw Patrol. What are sales figures like for you on that line? We are very lucky that this brand is extremely strong for us right now. In 2015, it became the biggest new toy property reported in NPD with retail sales close to £19m. 2016 is expected to be its breakout year.

“

SPIN MASTER IS KNOWN FOR ITS HIGHLY INNOVATIVE TOYS, LIKE OUR MECCANOID LAST YEAR. THIS YEAR OUR STAND WILL SURPASS EVEN LAST YEAR

It was so popular there were a few grumblings about retailers not being able to get their hands on stock. Is this something Spin Master has rectified now? As with all toy brands that become hot trends – forecasting them accurately four or five months beforehand is an almost impossible feat! It’s safe to say that we have planned significant growth for 2016. What will be new from that range in 2016? We have new themes on TV; the Air theme is the main one in Season 3 of the show. We have a very

cool item called the Air Patroller which is the perfect pre-school Air vehicle! Also watch out for our robotic Zoomer Marshall, it is truly innovative!

Kinetic Sand has proved hugely popular too – what are sales figures like here and how are Spin Master upping the ante on the range? What more can you do with sand?! Kinetic Sand again took us a little by storm last year. The line was kept tight, yet we sold out of our key TV line very early. So the true potential wasn’t realised. This year we are extending the range with more themed playsets, licensed ranges from Disney, and a range called Kinetic Sand Build, where the sand is still Kinetic, but it holds it form when moulded. Great stuff! Lets talk about some of Spin Master’s licensed ranges – what else can visitors expect to see on your stand? As mentioned, we have the master toys for The Secret Life of Pets from the makers

of Minions, Angry Birds The Movie, Noddy which is based on the new series from DreamWorks, and Popples a Netflix production, based on a hit trend in the ‘80s!. In addition we have recently bought Cardinal Games which includes Disney, Turtles & Paw Patrol licenses and a super range of generic Games and Puzzles. Meccano is another perennial favourite with kids, how do you plan to elevate the build experience in 2016? We have made massive improvements to this brand in the last 18 months. The build designs are now very cool, aspirational and modern. In addition we have improved the instructions, the build experience and the materials used. Lastly

Did you know… The Spin Master team unwind after Toy Fair with couple of team beers but given it’s an important time of year, they make sure they head to bed early too!

2015 launched our Meccano Tech line and this is extended in 2016 with programmable Dinosaurs, Micro Robots, and the evolution of the Meccanoid. Meccano is really being fully upgraded and modernised for years to come so in reality we are at the start of the journey. Talk to us about Spin Master’s relationship independent retailers – how do you support them? Actually our business with the independent trade has grown faster than our mass market in 2015. This has been led by our sales team (thanks to Sarah Hunt!) who has championed them and invested a huge amount of time with the relevant buying groups. We thank them enormously for their support and are committed to continue this program in 2016. We really value this business and will continue to listen to what is needed to help differentiate, support and grow this channel.

We asked… Why is London Toy Fair so important to Spin Master? It is a key time for us to be able to focus 100 per cent on the UK trade and the UK priorities. All our other fairs are multinational, but this one can be set up and made to be 100 per cent purpose built for the UK trade. It is the only fair where all our UK team attends, and where we can see all the independent toy trade in the same venue.

Maisto etc. Mostly sports cars such as Porsche, Lamborghini, Maserati and Aston Martin. I used to play for hours racing them around the floor… wearing thin the knees on all my trousers! I loved being the driver and to owning these dream cars. I am still waiting to own a real one and I will indeed look to own a model similar to one that I played with as a toy in my younger years!

What is your own personal favourite product from Spin Master’s range and why? In 2015, I loved the Meccanoid. As a guy who grew up with Meccano it appeals to the geek in me! However, the wide age range that Kinetic Sand appeals to and the therapeutic nature of it when you play with it, means that it probably was my most used product!! And finally, what was your favourite toy when you were a child and why did it leave such a lasting memory with you? I was, and still am, a car guy! I collected the 1:32 and the 1:64 range of licensed cars. Matchbox,

r u o h t i w c i g a M s t e e M e ! l e Scienc e h W r u o l o C s ’ n o t w e N Y Y Y Y Y Y

Educational Fun Value for money Pocket money High margin Great service.

We have been suppliers to the schools and school wholesale market since 2008 and are now ready to offer retailers the same great service with a brand, new, fun educational line in attractive retail packaging. Newton’s Colour Wheel by Education Harbour Ltd is the first of a range of science meets magic products that we will be introducing.

Visit us at GH40 The Toy Fair call free on 0800 756 9788 or visit www.educationharbour.com

On Trend

Casey Caterpillar Eduk8

Worry Eaters Coiledspring Games

Stand: GH42 Casey is an adorable one metre long giant caterpillar, which is sure to capture children’s attention. Casey will encourage children to learn the full alphabet in both upper and lower case, and don’t forget to use her legs for counting!

Stand: E35 A quirky and cuddly companion that doubles up as your own personal worry eater – literally. Simply write down or draw your troubles on some paper and feed them to your Worry Eater, worries be gone! The highest quality plush from renowned premium toymakers, Schmidt.

Jumping g Po Character Options

Cush N Cas Case Fiesta Crafts L Ltd

Stand: F66 A cosy animal cushion that th comes with a cute little c cuddly toy that also is a travel ca case. Also use as a booster seat, sea sleeping on it or for adve adventures inside and outside the ho home. Fabulous for travel, with zippered storage for thos those little bits and bobs that childre children simply ‘must’ take with th them.

Looking for...

FEATURE PLUSH

Stand: E119 Have lots of fun with Jumping Po from the new Teletubbies toys range, she is very lively! Just press Po’s tummy screen and she will jump up and down, while she giggles and sings her special song!

An all time favourite with kids and adults - here is a taster of the feature ure plush at Toy Fair

Bright Light Pillow Princess Crown Re:creation Ltd

Stand: E125 New for 2016 the Princess Crown is the latest addition to the he popular Bright Light Pillow range. This super soft plush has LED lights inside for a soothing multi-coloured light show and is perfect erfect for kids bedrooms.

Talk To Me Paddington Rainbow Designs

Stand: E120 Talk to Me Paddington Talking Toy not only talks to you but he also records you talking and plays it back to you! Press Paddington’s left paw to see his mouth move as he says each of his five phrases. Squeeze Paddington’s right paw to activate the recording chip, record a message and hear Paddington say it back to you!

Peek-a-Boo Ty UK Ltd

Stand: Gallery allery 119 The next generation of the world’s favourite plush toy brings gs smartphones and tablets ts to life by holding them upright for you during game play. Let Uni and Peek-a-Boo friendss make eyes at you over the top of your device.

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CBeebies™ CBeebies logo © BBC 2016.

PATENT PENDING A13866GB

Messy goes to Okido © Doodle Productions Ltd

BBC logo © BBC 1996. Licensed by BBC Worldwide Limited. MR TUMBLE SOMETHING SPECIAL logo mark™© BBC 2016.

6

2016 © Hallmark Cards PLC Forever Friends is a trademark

of Hallmark Cards PLC

™ TM

© 2016 Tattiemoon Ltd. All Rights Reserved. “Woolly” character design and images are a registered trademark ™

© Volkswagen 2016

@ 2016 DHX Worldwide Limited. In the Night Garden and all titles and logos are tradem arks of DHX Worldwide Limited related characters, . All Rights Reserved.

© 2016 Ragdoll Productions Limited/DHX Worldwide

BBC Worldwide Limited. BBC logo © BBC 1996. Licensed by logo mark™© BBC 2016. MR TUMBLE SOMETHING SPECIAL

ia Ltd

© 2016 Tivoli Med

are trade the MINI wordmark The MINI logo and se. are used under Licen

marks of BMW AG

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e l i m S n e r d l i h C g Makin since 1979

Licensee Spotlight Stand: D89

Talking posh With some of the hottest licenses in town, Posh Paws are a busy bunch. Group Brand Manager Lauren Shipman made time for the Daily News to fill us in on what has been happening at the company Lauren, thanks for talking to us. Sum up the past year for Posh Paws?

What is Posh Paws approach to Toy Fair this year? We love the Toy Fair, it is an exciting start to the year and great opportunity to launch and showcase all of our fantastic new licensed ranges. We have so much this year, I just hope I can fit it all on the stand!

Busy! 2015 was even better than expected, we anticipated growth off the back of some key product launches such as Star Wars, Tsum Tsum and The Good Dinosaur. But at year end we reported a 50% increase in sales against 2014 which was a phenomenal result. Whilst these brands certainly helped sales to rise, it was not solely down to the newly launched product but the continued success of brands such as Minions, Frozen and Care Bears.

Who can visitors expect to meet on your stand? We will have our lovely National Account Managers – Mandy Warburton, David Roberts and Mark Standen, as well as Posh Paws regional agents showing their local customers around.

What key licenses can retailers expect to see from Posh Paws at London Toy Fair?

Which license performed well for you in 2015?

We, of course, have a fantastic array of new Disney plush to launch at the show, with soft toys for upcoming movies and TV shows such as Zootropolis, Finding Dory, Lion Guard and The Jungle Book. We also have a gorgeous new Nursery Dumbo range that we will be launching at the show, as well as some fantastic bag designs across our backpack brands – Secret Life of Pets, Thunderbirds and Minions to name a few.

Both Star Wars and Frozen were level pegging for us in 2015.

While Posh Paws is renowned for plush – that’s not all you are about is it? Tell us about some of the company’s other ranges. We have quickly made a name me for ourselves in the backpack category, ategory, we’re currently manufacturing ng product for most of the UK major license holders from ITV and d Disney, to Cbeebies and Universal. Brands in our range now include: Minions, inions, Thunderbirds, Furchester Hotel, otel, Care Bears, Minnie, Mickey, Star Wars, Cinderella, Winnie the Pooh and brand new property The Secret Life fe of Pets.

How would you sum up your approach to working with with licensors – what makes them choose you over others? In general I believe we have good product in both the plush and backpack categories, we have shown what we can do and have had success in retail with a number of high profile brands.

You do a lot of work with Disney in particular, talk to us about your relationship with them? We have been working with Disney for six years now and over this time we have built up a really strong relationship. We work very cohesively with the product development team which means we are able to deliver great product out to retail.

Talk to us about your relationship with retailers, how do you help them to sell more? We work closely with retailers to design promotions and POS to suit their particular needs. We do not have a one size fit all approach but work with buyers on strategies thatt ar a are e specific to their stores.

Posh Paws Top Three Sellers… • • •

Small Cute Anna and Elsa Dolls Star Wars Classic Small Plush Assortment Tsum Tsum Snow White and Bambi Plush

NEW BrainBox jumps for joy!

... the makers of

Visit us at stand E15!

For the full range visit: www.greenboardgames.com

01494 538999 sales@greenboardgames.com

1.75” mini figures includes three of the top gaimg starsLittleLizardGaming, CaptainSparklez and TheAtlanticCraft

Includes danTDM, arch nemesis - Dr. Trayaurus, the minecart and weapons.

MINI GAMING PACK

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each sold separately

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ACTION FIGURES with Accessories

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SMALL PLUSH each sold separately

Visit Jazwares at The London Toy Fair: Stand D-99 Contact: Dan Sugrue, Jazwares Sales Director ® dsugrue@jazwares.com +44.0.7710.988.318 Jazwares UK Office 16A Crane Grove, Islington, London, 7N 8LE +44.0.203.598.0270 www.jazwares.com

AVAILABLE AT TOY STORES NOW! Tube Heroes™ and its logo are trademarks of Jazwares, LLC © 2016 Jazwares, LLC. All Rights Reserved

NEWS Excited over exclusive products JnH Europe Stand: B98 Unique and exclusive Disney furniture products are the speciality of JnH Europe and the company is very excited to show off its wares at Toy Fair. Designed to provide hours of imaginative fun and playtimes for children, the full range will be on show at their stand. JnH Europe is committed to creating unique, high quality and vibrant designs in all its toys and furniture with new products including Practical Shelving Units And Drawers, Pull-Along Toy Boxes, Coat And Bag Stands, Work Desks and Storage Boxes. All these feature new and current licences including Masha And The Bear, Mickey Mouse, Minnie Mouse, Princess, Star Wars, Avengers and Cars.

Majen Immink - Head of Toy Fair Operations and Sales, give us her top tip for Toy Fair. “Drink lots of water as dehydration is a common problem due to lots of talking, lots of walking and lots of late nights! The toy industry works hard and plays hard!”

Showing off the brand Stand B121

We asked... John McDonnell, Managing Director, Galt Toys, Stand: E9 What can we all do as an industry to ensure this winning streak continues in 2016? The toy industry needs innovation at its core to succeed. Investment in product development from all toy companies will keep the market competitive and give consumers a variety of choice when it comes to toys and games, so it’s a win-win. Listening to feedback from parents is also key. This year Galt Toys launches the new Two-In-One Playnest for that very reason. Parents wanted a Playnest with a comfortable rest and play area for their child from birth, giving the product longevity and added value, so we developed our original award-winning Playnest to do just that.

Did you know…. Thames and Kosmos have a fab new range of board games and 3D puzzles now, as well as science kits on stand G60.

Retailers have their first chance to view Schleich’s new in-store branding created for its 2016 collections on the company’s Toy Fair stand. To increase brand awareness among UK consumers, 2016 will see development of the new key visuals running across POS and packaging as well as the trade and consumer brochures. The objective is to provide shopper guidance and navigation in store as well as to increase an emotional connection to the brand. All Schleich customers are eligible to receive the versatile and eye-catching POS material, together with support and advice from the team about how to make the best use of their space. Laura Bull, Schleich’s UK Marketing Manager, nager, comments: “The new point of sale materials are the perfect way to attract existing xisting Schleich fans, while actively encouraging new collectors and we’re really looking forward orward to seeing the new branding in stores in the second half of this year. “With much more imagery and new colouring, louring, this new POS ensures the brand is seen at its best.”

Tell us your favourite joke… ke… but keep it relatively clean! How do you get pikachu on the bus? Poke ‘im on! Rebecca Rees, Head of Marketing g and Licensing, The Entertainer

New To Toy Fair Gallery 540

In form Magformers have made quite an impact on the UK toy trade since they entered the market in 2015. The Daily News caught up with the company’s new MD David Kelly to find out which direction he will be steering the company as they gets to grips with the retail scene Dave, this is Magformers first year at Toy Fair – what made you decide to exhibit? There is always a real buzz of excitement around the Toy Fair. So for Magformers UK this is really the first opportunity from which to tell our full story and introduce the vast range of products behind the brand. Although we started selling into the UK last year, I would say that was a low-key launch and the Toy Fair really is the official launch of Magformers in the UK.

How has Magformers been received in the UK market so far? There has been some great early success stories. Feedback from our best retailers is that sell-through is fantastic when the product is presented properly in-store. There’s also been a lot of warmth from retailers because they want to see a resurgence in the magnetic construction toy category and they believe Magformers will achieve that because of its innovation and impeccable safety record. What makes the Magformers brand different? Magformers are very easy to use, even from

Did you

an early, pre-school age. The builds that children can make are amazing, but very easy to follow by using the Magformers pieces, which are uniquely designed. The geometric shapes always connect however two pieces are brought together, they never repel. This gives children the chance to connect shapes in any direction and the pieces will always connect and fit together, unlike any other system. What’s your approach to communicating with retailers? It’s still very early days for Magformers so initially there’s been a lot of direct sales and marketing contact to inform retailers that Magformers sits in so many different categories within the toy industry. We’re magnetic, we’re a construction toy, we have a strong educational aspect, we have a scientific and mathematic angle, we have building sets that range from those suitable for pre-schoolers right up to preteens. We’ve put an advertising and PR plan in place, will be broadcasting a regular email newsletter to the trade and we’re looking at TV advertising later in the year. How have you and the Magformers team tackled coming into the UK toy market? The magnetic construction toy category has been successful for retailers in the past and our high build quality, coupled with the fact we appeal to every age from toddlers upwards, means Magformers offers a very strong retail proposition. That’s been a driving factor so

far. While we are a great new brand, with a unique story to tell and fantastic new products, we’re not attempting to create a brand new market - but we can certainly re-invigorate an existing one. To be honest, the real challenges have been more operational and logistical - starting a business from scratch takes time and presents numerous hurdles. For example, just before Christmas containers of our own product were held at customs while trading standards officers searched for unsafe hoverboards. That was frustrating for us and our to drop by customers.

know…

every o rder pla ced at T will qua oy Fair lify for a set, plus free Ma gforme an extra rs discoun t off inv oice.

Three reasons… the Magformers stand at Toy Fair 2016

Will you have all of your range on display at Toy Fair? Yes, we will be showing all the UK available stock, including 15 products new to the UK and 14 brand new global lines which have never been seen before. There are some really exciting new products from our ‘My First Line’ which introduce all the fun of Magformers to toddlers and feature bright pieces and instantly recognisable simple 3D models to build - like butterflies, cars, birds, planes and so on.

1. To see the exciting Magformers live demo shows. They are running three building demonstrations a day at 11am, 1pm and 3pm with a team specially flown in from Korea. 2. To see the full 2016 range of course, especially the new Walking Robots and Walking Dinosaurs sets. 3. To find out more about the biggest selling magnetic construction toy in Korea, Russia and soon, the UK.

Maki splas ng a the la h wit test g h ame se

nsati on!

New

Buildable figures & play-sets from The Bridge Direct.

Great

new packaging Discovery Kids - © 2015 DCL. Shopkins © 2016 MOOSE Enterprise. WET HEAD™ is a trademark of Zing © 2016 Zing. Trademarks and patents pending. All Rights Reserved. Peppa Pig © Astley Baker Davies Ltd/Entertainment One UK Ltd 2003.

for 2016 inspired by ‘Discovery Channel’

All new Peppa Pig learning toys coming

summer 2016!

www.trendsuk.co.uk Tel: +44 (0)1295 768078

E-mail: info@trendsuk.co.uk

On Trend

Teletubbies Toy Range Character Options

Stand: E119 Character Options has revealed its highly anticipated world of Teletubbies Toys. The stunning collection features interactive soft toys, figurines, playsets and novelty items which are all available from mid-January. A whole new generation of tots has joined Tinky Winky, Dipsy, Laa-Laa and Po in Tellytubby land and now they can enjoy them in the playroom too.

Stand: B98 JnH’s Table & Chair set is perfect for playtime in a playroom or bedroom with matching furniture available. These vibrant designed furniture pieces, as well as the rest of JnH’s range, provides hours of imaginative fun and play times for children and helps keep rooms tidy and organised.

Jumbo Games

Stand: E46

Frozen Table & Chair Set JNH Europe Ltd

Peppa Pig Puzzles

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LICENSED PRE-SCHOOL Here is just a tiny taster of the licensed pre-school products available at Toy Fair this year

Jumbo’s range of Peppa Pig puzzles and games continues to go from strength to strength with its unique and entertaining portfolio. The Peppa Pig Puzzle & Colour and Tumble & Spin have been hugely popular items and the launch of the 3D Foam Puzzle Model and Puzzle & Build jigsaws this autumn/ winter, are sure to be a hit!

Peppa Pig Orbz Amscan International

Stand: B75 Dyson Cordless Vacuum Casdon

Stand: E30 With the Dyson Cordless Vacuum children will now be able to imitate mum and dad and keep their play house clean and tidy. It may be a toy but the Dyson Cordless Vacuum has simulated cyclone action with moving colourful balls.

Amscan has extended their popular collection of balloons featuring pre-school favourite Peppa Pig! New additions feature an adorable party design and include a spherical Orbz balloon and a balloon bouquet.

Peppa Pig for Baby Tummy Time Activity Playmat Rainbow Designs

Stand: E120 The Peppa Pig for Baby Activity Playmat includes a detachable baby safe mirror, removable shaped teethers, a cute peek-a-boo flap, a crinkly dinosaur and a squeaky duck! The 100cm x 143cm Activity Playmat, that is suitable from birth, has been designed specifically to encourage babies’ early developmental skills and includes multiple textures and sounds.

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Nikki Austen, Head of Insight and Strategy, Webb deVlam talks to the Daily News about the challenge and opportunity for brands and marketers Online retail is predicted to amount to 18% of all grocery transactions by 2019, so the challenge for marketers is to start designing products that stand out in the four inches of space available on a mobile device, instead of 20,000 square feet available in the supermarket shop floor. Attracting attention quickly is always top of the priority list for brands, but online retail brings its own challenges in terms of how to make products stand out and catch the eye of potential customers. Not granted the luxury of the few seconds it takes consumers to walk past a product on a shelf, brands must now create products that pop on screen, a fact which clearly affects a number of design decisions including shape and form, iconography, colours, messaging and information hierarchy. Online retail offer consumers speed and convenience, but it’s also vital to remember that the wider online landscape means they are only a click away from competitors, reviews and comparison sites. As such, they can be influenced to switch retailers or abandon purchase in a second, so it’s crucial to make an immediate impact. Simplicity is key when designing for the online space. It’s vital to focus on delivering the most compelling benefits, using design codes and semiotics to create a connection and make a rapid and lasting impression. Marketers need to ensure that they have a branding strategy in place that caters for all environments. It’s no longer enough to design a product that stands out on the shelf, and yet it would be short-sighted to cater only for the online space. What brands need to do now is bring together brand identity, design and marketing to deliver powerful, recognisable messages that resonate with their target audiences across all customer touchpoints and channels.

Tracey Butcher – Office Manager at the BTHA gives us her top tip for Toy Fair – and it’s an invaluable one!

“Make sure you wear comfy shoes.” What is your favourite Toy Fair memory or funniest Toy Fair moment? A former member of our sales team, Ian Rice, doing impersonations at the Toy Awards had me in stitches last year. Barry Hughes, Commercial Director, Golden Bear

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A hero product line from the range for spring will be the T-Rex and Donnie playset that includes an exclusive Donnie figure and T-Rex that sweeps up enemies with his moveable jaw.

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with... Stewart Middleton MD, Jumbo Games

Stand: E46 How excited are you about the 2016 Toy Fair?

What’s your personal hero product from the range?

Very excited! I really look forward to Toy Fair each year and, with this being my first one with Jumbo, I can’t wait to show everyone our range.

That’s a hard one to narrow down, so I’ve gone for two. The launch of our Peppa Pig and George Pig 3D Foam Puzzles launching in June and our collectable DINO 3D Puzzles that have just launched – let’s be honest, who doesn’t like dinosaurs?

What are your new product launches for the show and how many do you have? We’ve got more than 95 new products launching at the show across our adult and children’s ranges, which is fantastic for us and our customers! This year we’re releasing over 40 new Falcon De Luxe jigsaw puzzles to celebrate its 40th anniversary, so we’re very excited to be releasing so many puzzles across varying piece counts from 200 to 1,500 pieces. We’re also officially launching our brand new DINO range of 3D puzzles & models and new Disney puzzles such as The Lion Guard, The Jungle Book and Zootropolis.

What licences have got you going for 2016? Trying not to be too biased, but we have big expectations for Peppa Pig this year. Bob The Builder also looks to be back with a bang and I’m keen to see the developments throughout the year.

L I A T E R RNER O C with... ith B Bob bB Brinklow i kl Poppy & Zach, Leighton Buzzard, Bedfordshire

Do you always go to Toy Fair? We are only just two years old so it will be only our second visit. Do you do a lot of buying or planning for the year ahead at the show? We are a start-up so a lot of our stuff is on the fly. We have existing brands that we have already brought on-board but we are on the look out for new markets, new opportunities, new categories, new margin opportunities – all the type of things you would expect from a show. Which stands are you excited about going to? Melissa & Doug in the hope that they have new lines. I will go to LEGO too.

What’s your favourite biscuit – and do you dunk?

1. 2. 3. 4. 5.

Schleich, Stand: B121 Schleich is 80 years old. A Schleich toy is sold every second. Schleich is sold in over 60 countries worldwide. There are almost 600 lines available. Schleich has a 55 per cent share of the global figurine market.

Anything with chocolate on it and, no way

Did you know? If one day’s production of Hama beads were laid down one after the other, the line would stretch around the world’s equator! DKL, Stand: E66

What is the best thing about Toy Fair? The scale is certainly one aspect of the appeal – the number of exhibitors under one roof. It takes at least two days to get round there properly. It will be interesting to see what is going on.

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What’s your favourite brew? It’s nothing to do with where I live, but it’s got to be Yorkshire Tea.

Any licences or products you are really looking forward to seeing? I should think Star Wars. There is a new Frozen film coming out from Disney soon so products associated with that. Minions. We do classic and wooden toys so Le Toy Van is another I will be looking forward to going to see. There is also Sophie la Girafe.

NEWS Kerri Atherton – Communications and Public Affairs Officer with the BTHA gives us her top tip for Toy Fair B

“B “Book in early for a massage at the Relaxation Garden!”

Returning for more success Back at London Toy Fair after seeing success over the previous two shows, Eduk8 Worldwide is looking forward to be launching a great range of new products for 2016. The company has had a lot of interest in many of its products, especially its Belly Bump Balls that were featured on BBC Breakfast. Among the new products is the Premium Trike range – four types of high-quality trikes in trendy white, that are stylish, well built and great value for money. And Eduk8 has some fabulous outdoor toys including its very popular Resistance Parachute – a very large 90cm parachute that’s ideal to encourage children to run and is great outdoors as well as helping children learn about the effects of air resistance.

Making a big noise Make it snappy for your chance to win a Dancing Alligator on LittleConcepts’ stand in the Greenhouse – and you can make a big noise into the bargain. For the UK and Eire distributor is showing the fantastic new 2016 PlanToys products at Toy Fair, along with the Limited Edition Dancing Alligator competition. As PlanToys continues to push innovation culture and sustainable strategy in its new product design process, more than 70 new and redesigned products for 2016 have been announced. After the Table & Chair from the PlanHome collection won the Reddot Award 2015 and The Best Home Decorative Items For Children title from NY NOW, PlanToys is proud to present the Coat Rack and the Wagon in order to expand its flagship collection that marks the exciting journey toward the children’s furniture category. Alongside expanding the PlanHome range, PlanToys has, of course, focussed on its core preschool ranges as well. President of Plan Creations Co Vitool Viraponsavan states: “The biggest release for this year is our Music collection. Additions to this collection include items such as the Rhythm Box, Double Drum, Tambourine and Rain Maker. These all can be combined together to create a band!

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with... Kirsty Barr Director, miPR Global

The toy trade has had a strong few years by all accounts. What can we all do as an industry to ensure this winning streak continues in 2016? Continue to keep a keen eye on consumer trends, stay ahead in retail by adapting to consumer demands i.e. e-commerce and digital. Be flexible and react quickly to market changes, rather than be complacent. What can retailers do this year to stimulate sales outside of established peak sales periods? Utilise PR spend with strong editorial product placement, invest in strategic and smart digital marketing activity. Additionally, complement any e-marketing by directly engaging with consumers through incentivised footfall activities which WILL give a strong ROI. What product category/sector/license should retailers be taking note of as the next big thing for 2016? Without doubt, the studios once again have a strong lineup of movies across 2016. But we believe all eyes will be on Universal’s Secret Life of Pets, continued appetite for Star Wars and it will be interesting to see how the Roald Dahl centenary celebrations fares across all categories given the investment in the brand. In terms of product category to watch, I’m keeping a keen eye on plush as it sits so well with the many preschool and studio properties that have recently launched or will come to market in 2016.

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Giving colour to education You will find Alan Sheridan, Founder of Education Harbour Ltd, in Toy Fair’s Greenhouse section this year. Alan founded the company after being made redundant in 2008, this led to his establishing his own company using his previous experience in the science industry. Know what Rainbow Diffraction Glasses are? Well, pop by his stand to find out!

I started the company after being made, unexpectedly, redundant from a science communication company in late 2008. With a new job not on the horizon I started to think about products needed during my previous role that were a compromise – the Rainbow Diffraction Glasses that I produce now are a result of those thoughts and we have sold them in moderate quantities to the primary school community and to individuals to watch fireworks, go to raves, or place in party bags. This product has been supplemented by other diffraction products for older customers and, in 2015, we had great success with my eclipse glasses that were used by the BBC and sold like

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Greenhouse Interview

hotcakes – albeit just for one month! The revenue from the Eclipse Glasses has allowed me to produce the opposite product, from a science perspective, to the diffraction glasses – one that takes colours back to white rather than takes white light to colours. The product is called Newton’s Colour Wheel By Education Harbour Ltd and comes in a school pack and a retail pack – it’s the latter I’m exhibiting at Toy Fair and offering to the trade as a great fun toy in addition to being a cool science resource. Retailers will be offered an attractive margin and happy customers with a pocket moneypriced product.

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THE ORIGINAL RAINBOW GLASSES REMAIN THE BESTSELLING PRODUCT BUT LAST YEAR LOST THEIR NUMBER ONE SLOT TO MY ECLIPSE GLASSES.

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The sub-brand for the product is under my new Science Meets Magic brand and it’s my intention to grow this with more products that meet this criteria. Since 2008, I’ve not had sufficient turnover to employ anyone and hope that this product will help me to change this – my first employee will be the person who’s helping me man the stand at Toy Fair! I have attended Toy Fair as a visitor while searching for items to bolster the aforementioned science communication service and, to this end, I’ve also attended the Toy Fair in New York. The original Rainbow Glasses remain the bestselling product but last year lost their number one slot to my Eclipse Glasses.

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Jeremy Morton, Partner, at Harbottle & Lewis LLP speaks to highlights the pressing issues for intellectual property owners in 2016. January is a time for reflection and plans, while Toy Fair serves to focus the mind on the threat from competitor copycats. Why not make a new year intellectual property resolution? 2016 will see big changes to EU trade marks, beginning in March. First, it will be possible to seize goods transiting the EU, unless they would not infringe in the destination country. So review your protection, including EU Customs registrations. And if you are thinking of filing new trade marks, you could save fees by acting now: currently the ¤900 fee covers three classes of goods, whereas the new regime has a separate fee for each. If you register your mark, say, for games, printed matter and electric toothbrushes, you will soon have to pay ¤1,050. Note also changes for existing registrations filed by reference only to the class heading (for example, Class 28, “Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees”). Such registrations will only cover goods within the literal meaning of that heading, not the wider range of related goods. That means reviewing your existing registrations, as there is an opportunity to broaden them until 24 September. The government is consulting on fee reductions for registering UK designs, to as little as £50. This would be a real incentive. We will also have the Supreme Court decision in the Trunki designs dispute, on whether surface decoration can serve to differentiate the accused product from a registered shape design. Artwork exploited for mass-produced merchandise (for example, toys based on cartoons) will enjoy extended copyright protection, instead of the current 25 years. Be aware that the government controversially proposes to introduce this from 28 April. Finally, the Shorter and Flexible Trials pilot scheme continues in 2016. Alongside the specialist IP Enterprise Court, this offers real options for cost-effective action against infringers. Jeremy Morton is a solicitor who advises in the specialist area of intellectual property law, which includes copyright, brands and patents. www.harbottle.com/jeremy-morton

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Peppa Pig Deluxe Peppa’s House Construction Set Character Options Stand: E119 This provides a lovely home and garden for Peppa. Children can create a single or multistory house complete with windows, furniture and with two articulated figures and a sticker sheet, there’s loads of play value.

My hero… Freddie The Firefly Deluxe Gym Tomy Stand: Gallery 520 Freddie the Firefly is the iconic hero character of Lamaze brand which will delight more babies and encourage more sensory discoveries with its deluxe gym. There are many patterns, faces and colourful scenes to gaze at and stimulate focus, and, textures and crinkly fabrics to encourage baby to explore. The mat includes an apple and a pear teether, a Freddie the Firefly toy which flaps his wings and a musical mirror which plays melodies and sounds with a tap. All the toys detach and can be swapped around or taken on the go.

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5. Tobar Owl Grasshead

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NEWS Meet Rebecca… Rebecca Deeming has recently joined the BTHA’s join C Communications Team and is looking forward to her first Toy Fair.

Did you know… LEGO is not only the star of the toy box, it’s lighting up dark corners too. Re:creation Ltd sold the equivalent of one LEGO Keylight EVERY MINUTE last year.

Jerry Burnie –

gleys, Norwich

Fair? I am going yes. I alw ays go. Things will be different for us this because we have jus year t been taken over so we are looking forward the year ahead with to our new owner.

Do you do a lot of bu ying or planning fo r the year ahead at the show?

I usually do plannin g and looking around . I don’t do a huge am buying at this one. ount of It is mainly planning wh at I’m going to be do Which stands are yo ing. u excited about goin Personally, I like loo g to ? king around the Gree nhouse area, finding new opportu nities and openings and finding new quirky stock. g

Any licences or prod ucts you are really looking forward to se eing? I always look forward to LEGO .

Show offers UL VS LTD - Stand B71 Giving away a free safety seminar place each day. Clients leave a business card on stand B71 to be in the daily draw. WILD CARD GAMES – Stand H20 10% off all orders placed at Toy Fair for SKI RUN, the action packed race across

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BTHA Technical Consultant, gives us his top tip for Toy Fair

Chris Goulding, Lan Are you attending To y

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the mountain where you try to be the first player back to the resort for the Après Ski. To find out more about our new games and the success of our existing lines that are proven year round sellers, book a meeting or come and see us on Stand H20.

“Leave a little time between appointments to allow yourself to get to the next one – otherwise you will find yourself running late all day!”

See sense in Miffy launch An interactive Miffy designed to help children learn about the body is making its UK debut at Toy Fair. Rainbow Designs’ Sensory Miffy is a preschool toy based on the character featured in the successful Tiny Pop series Miffy’s Adventures Big And Small. Pre-schoolers simply touch Sensory Miffy’s hand, foot, tummy, ear, mouth, eye or head and Miffy will name the body part that’s been pressed. Sensory Miffy also plays the theme tune from the CGI-animated Miffy series when the button on her dress is pressed. The 14 interactive sensors help to stimulate pre-schoolers’ touch and hearing senses, and encourage them to learn about the body as they play. Anthony Temple, Rainbow Designs’ Managing Director, said, “Sensory Miffy is a fantastic pre-school product which plays to two strengths – Miffy’s enduring appeal as a pre-school character and the popularity of Tiny Pop’s Miffy series. “We’re delighted to be launching Sensory Miffy at this year’s Toy Fair and we’re confident that retailers, parents and children alike will love this innovative and educational toy.” Retailers and Miffy fans can look forward to more Miffy toys from Rainbow based on the Tiny Pop series launching later this year. Stand E120.

250+TVRS

Peppa Pig Š Astley Baker Davies Ltd /Entertainment One UK Ltd 2003.

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Making retail an experience

Further information: 20.20 Limited 20-23 Mandela Street London NW1 0DU 020 7383 7071

What can independent toy stores learn from big retailers? Independent toy retailers may not have the same budgets as larger chains but, with a little creativity and love, there are endless ideas that will allow them to build a strong relationship with their customers, says Mariann Wenckheim, director at strategic design consultancy 20.20. The best children’s retailers know that the key to success is being able to engage young customers, as well as their parents, from the moment they step into the store. Interactive features, the chance to play with toys before buying them and a friendly, knowledgeable store team will all appeal to youngsters – and independent toy shops can do this without a big budget behind them. Modern toy stores are all about creative exploration and sparking the imagination with vibrant design and engaging activities. Shopping at a toy store should be an experience both the child and the parent will always remember. Often the simplest ideas are the most engaging. Motion sensors that bring sounds and colours to life. or light up when children run across the shop floor or even personalising products - these are all ideas that make kids and parents want to get involved. At the Early Learning Centre, within the Mothercare store at Manchester’s Fort shopping park, we designed an interactive zone with a hot air balloon

and built a tree where children can pick a book from one of the branches. Meanwhile, at a children’s store in Poland we made a space for kids to design their own jewellery and t-shirts. Children love to experiment with their physical environment but retailers don’t need expensive structures. And nothing stops a retailer from merchandising pocket money toys at a child’s level – another simple way of engaging customers. Excellent customer service is, of course, paramount in the toy and children’s clothing sector. Unlike large, warehouse-style toy shops, independent shops can offer a personal touch, with team members interacting closely with families and letting them try out the toys and games before buying them. Independent retailers may see themselves as being at a disadvantage compared to the big players as they may be limited by

The best children’s retailers know that the key to success is being able to engage young customers

smaller floor space. At the same time, there is no reason why they can’t offer a unique experience, moving away from pure transactions to creating memorable experiences. Just like sportswear shop LuluLemon runs yoga classes in its shops, toy retailers could offer a treasure hunt through a park which leads people back to the store or a pop-up stand at a zoo. With a little imagination, a lot of love, and at minimal cost, anything is possible.

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Recreating fun Jonathan Kirkley, Marketing Director at Re:creation Ltd talks to the Daily News about their fantastic year and great product line-up Jonathan, thanks for speaking to us – how was the company’s performance in 2015? It was a positive year for us. We were up seven per cent* on 2014. Special mention must be given to Razor, LEGO Lights and our Snuggables brands which delivered stand-out performances. Razor goes from strength to strength and electric ride on items continue to be extremely successful. The E100 electric scooter achieved a top 20 spot among all toys by value in December**. No mean feat for a big ticket item and this contributed to growth for Razor over the past 12 months. Love for LEGO is unstoppable and we’re delighted to see key themes doing incredibly well – our DC Super Heroes Key Lights assortment which saw confident double digit growth for the year. I cannot forget Stretchkins plush. It was up 146% year on year^. (* NPD Jan – Dec 2015 £ Manufacturers) (** NPD Dec 2015) (^NPD Jan – Dec 2015 £ Traditional Plush)

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IT WAS AN EXTREMELY POSITIVE YEAR FOR US. WE WERE UP SEVEN PER CENT ON 2014

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How are things ooking

How many new products will you be launching here at Toy Fair? This year will mark the biggest roll out of new products by Re:creation – not only additions to our evergreen brands but we’re also introducing two new pillars to our business with the launch of Re:creatables arts and crafts and Re:creation Games. A year of innovation by Razor will deliver at least eight major new products, while our LEGO Lights portfolio will welcome at least 15

new products including hotly collectable Star Wars Episode VII key lights. Joining Stretchkins and Bright Light Pillow in our Snuggables plush portfolio, Pop Out Pets bring something incredibly innovative to the Plush aisle. Finally we’re really thrilled to be announcing an exciting new partnership with Hinkler Publishing from Australia. The first Hinkler products that will be launched by Re:creation will be the new ‘Inkredibles’ range featuring both Thomas the Tank Engine and Paw Patrol. You’ve got a new stand position too – can visitors expect to see anything special on your stand? Our new location places us in the heart of the action. As always we’ll be delighted to let visitors try out our new Razor rides, such as the challenging RipStik Electric, so we’d advise comfy shoes if you’re coming with a view to a thrill!

Images supplied by Re:creation

Distributor Focus

We’ll also be hosting regular Re:creatables demos with the opportunity to see Make-a-Bar, plus our new arts and crafts items – Rainbow Art and Spray Art - in action.

and LEGO Lights are our key evergreen lines that deliver consistently strong performances. Stretchkins takes a place in the top three too.

appeal for families to play together. Both will be TV advertised and set to launch in the summer.

Razor made quite an impact when you launched it in the UK a number of years ago, what plans do you have for this in 2016? 2016 sees Razor bring to life the ultimate demonstration of the brand’s commitment to innovation and to delivering a portfolio of rides that are fun but accessible for all too. Building on the success of the E90 and E100 electric scooters, the team has spent some three years developing new hub motor technology, which has been applied to a line of Powercore E scooters for longer run tims and lots more.

The games were developed by Yulu Toys but will be co-branded under the Re:creation Games umbrella – explain that process to us? We have a great history with the team at Yulu Toys. Our Chief Executive, Michael Lehrter, has been mentoring them to develop their business for some time and our two new games are the first products to hit shelves. They will pay testament to the creativity of this young and creative duo who hail from the Netherlands.

Re:creation have some news at Toy Fair 2016 – you are re-entering the games arena with two new launches – what can you tell us about them? Dynamite Dare and Electronic Spy Code are both brand new TV advertised kids skill and action games. These will be our first games launches since Re:creation launched Cranium back in the 2000’s. Dynamite Dare sees players attempt to defuse a bomb in a bid to protect a gold mine in the Wild West, while Electronic Spy Code challenges players to work out the code to unlock a safe using fun spy equipment and their powers of deduction. They’re fantastic fun and offer excellent

In terms of the brands Re:creation distribute – which are your top three performers? Razor

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Come and see us at BTHA OLYMPIA E10

info@letoyvan.com

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0208 979 2036

NEWS Mark Brabazon – Head of Digital Interaction at the BTHA give us his top tip for Toy Fair “If you need to charge your phone in a hurry turn it on to flight mode as it recharges much faster. faster.”

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Do you always go to Toy Fair? Always. The first time I went was about 35 years ago.

Did you know... There is a bat appreciation day on Sunday 17 April 2016 6 – Vivid’s Nocto certainly ly does! Come and see whatt mood Nocto is in on stand d B70.

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Do you do a lot of buying or plan planning for the year ahead at the s show? Yes I do do. I have a look beforehand and decide de what I want. I also do some so buying at the show depending on what stand I am depe dealing with. I’m part of Toymaster dea too so I am able to do the buying to later on. la

Which stands are you excited about going to?

with... Steven Le Van Le Toy Van

How excited are you about the 2016 Toy Fair? Very excited about the show – 2015 was a great year for Le Toy Van and we’ve started 2016 on the same great dynamic. With the New Year we welcome a fresh new booth design, new additions to the Le Toy Van team and the release of 36 amazing new wooden toys into the core collections. Our customers have given us very positive feedback based on the new catalogue and we have already started to accept forward orders, we welcome visitors to come and play with the new toys on our stand, E10!

What are your new product launches for the show and how many do you have? We’re launching 36 never-beforeseen toys along with a number of new look best sellers in fresh

I don’t get excited about any of it anymore after thirty-odd years but it’s the big stands that most interest me. I like to look at the small stands as well but you can’t do business with everyone. It’s nice to see everything and make decisions on what you fancy.

Not specifically no. That’s just me but I am sure lots of people are. I’m looking to retire. This will probably be my last Toy Fair.

Are there any licences or products you are really

Everything is under one roof so you can go and compare – that’s the best thing for me.

looking forward to seeing?

What is the best thing about Toy Fair?

Stand E10

packaging, all to be showcased at the London fair. Le Toy Van is expanding its 12 month-plus Petilou toddler collection as well as promoting and innovating within the core ranges, this is to complete our portfolio of high-quality painted wooden toys, at affordable prices.

What’s your personal hero product from the range and why do you like it? The Petilou Sensory Shapes from our new toddler collection. The beautiful aesthetics and educational values of the product grabbed the attention of the public at the Hong Kong Toy Fair earlier in the month. Safety tested for 12 months and up, this wooden toy offers a lot of play value to help toddlers develop their skills and senses. Colour-matching, shapesorting, sense-stimulating, the set includes wooden tray to tidy away.

We asked... Mookie’s Guy Orr What product category/sector/license should retailers be taking note of as the next big thing for 2016? We believe that plush will continue to go from strength to strength. The category had an amazing year in 2015 growing 14 per cent with feature plush performing particularly well. We are looking to capitalise on this with four new brands launching within the plush category for 2016. In spring/summer we will be launching; Fluffimals the creative craft plush which allows children to create their own plush toy, Buddy Balls the super soft cuddly bear which magically transforms into a colourful ball and Peeka Puffs the furry cuddly toy which can’t stop popping. In autumn/winter we will be launching Story Stars the story telling superhero who reads stories, sings melodies, records personalised messages and projects a starry night sky onto the ceiling. In addition to this, we believe that arts & crafts will continue to grow as a category. In recent years there has been a big trend with children wanting to create their own personalised toys which they have designed. We don’t see this trend slowing down in 2016 and we are set to grow our art & crafts brands further with this trend.

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6227 Pop! Star Wars: Kylo Ren

2224 POP! Marvel: Captain America

6218 Pop! Star Wars: BB-8

6220 Pop! Star Wars: Rey

3780 Pop! Marvel : Spider-Man

5858 Pop! Harry Potter: Harry Potter

55860 Pop! Harry Potter: Hermione Granger Herm

5859 Pop! Harry Potter: Ron Weasley

2274 Pop! Marvel: Iron Man

COME VISIT US! BOOTH E130 Underground Toys all rights reserved. The information contained within this advert is the property of Underground Toys and is not permitted to be shared or distributed without permission.

NEWS Christine Baxter – Exhibition and Special Events Manager, BTHA, gives her top tips for Toy Fair

“My tip would be to stock up on lip balm as the air is dry in an exhibition center, coupled with the fact that there will be a lot of talking!”

Bradley’s back at Bigjigs Stand H39 Bradley Dodds is back in the toy trade – after a six-month sabbatical he’ll be representing Bigjigs at London Toy Fair. Malcolm Naish, MD of Toys ’n’ Playthings, said: “I’m delighted to inform our readers that Bradly is back in the toy trade – he just couldn’t keep away. I’ve already sent him all the toy trade golf dates for 2016!”

Safety is on the app Stand B72 S G Global safety science organisation UL has developed o a mobile application to assist brands, retailers, manufacturers and suppliers in achieving compliance with new global standards and changing regulations for consumer products. Visitors to UL’s Toy Fair stand can download the app, which is available on iTunes and Google Play, and also take part in the daily prize draw run by the independent company that has been in business for more than 120 years. Dr Natale Consonni, Vice President and General Manager for UL Consumer Products, says: “Navigating the regulatory landscape of global markets can be complex and challenging. “UL is deeply aware that regulatory compliance is one of the most important stages in a products’ route to market and as such we are developing the tools needed for smarter supply chain management.”

Mandy Platt, B izzybods, Nantwich, Che shire Are you attend in

g Toy Fair? I am although I haven’t been fo r a while. We are quite a quirk y little boutique in the centre of Nantwich in Che shire. I have alw ays sold woode traditional toys n toys, and unusual bi ts and bobs. Th expanded into is year I have a few more mai nstream produc Playmobil and ts, brands like V Sylvanian Famili Tech, es so I thought come and have it was a good tim a look at those e to suppliers along ones I deal with with some of th . e other Which stands a

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you excited ab Well, I am com out going to? ing to have a go od look round. I am keen to se There are supp e like Wow Toys liers there , Orchard Toys main three and and Bigjigs. I w then see what ill see my time I have left and have a brow se.

What is the be st

thing about To The opportunity y Fair? to meet supplie rs and see the development an latest product d hopefully build new contacts as well.

Tell us your favourite joke… A gorilla walks into a bar and orders a scotch on the rocks and hands the bartender a £10 note. The bartender thinks: “This gorilla doesn’t know the cost of a drink,” and hands the gorilla 15p change. The bartender says: “You know, we don’t get too many gorillas in here.” The gorilla replies: “Well at £9.85 a drink, I ain’t coming back, either.” David Postlethwaite, Major Accounts Group, Melissa & Doug

From the movies… Rainbow Designs’ Whizzpopping BFG will be available in time for World Book Day and of course the summer blockbuster release of The BFG movie a DreamWorks and Disney collaboration directed by Steven Spielberg. Pop by stand E120 to find out more.

The Toy Trust

In toys we trust The Toy Trust is one of the industry’s best supported charity initiatives. After a stellar 2015, there is plenty more planned for 2016 – the Daily News finds out more The toy industry showed its unending support for the Toy Trust in 2015 by raising an amazing £360,000. All of which has been given to charities as the administration is absorbed by the British Foye Pascoe Toy & Hobby Association. Speaking about the figure raised, Foye Pascoe, Toy Trust Chair said: “The Toy Trust has had another fantastic year of fundraising which saw new record levels of participation as well. I’m pleased to say that since the charity began in the early nineties, over £4.5million has been raised – which is a phenomenal achievement. It is always so inspiring to see the industry getting involved collectively to do something good for children who need help the most both here in the UK and abroad.” The main event last year, the Big Thames

Challenge, saw 280 people run, cycle and swim their way to raising £205,000. New for 2015 were events for the non-athletic! Big cake bakes were added to the fundraising activities which included, football, netball, golf, the Industry Christmas card and the Media Auction. In total in 2015, 65 charities were given disbursements to help disabled, deprived or disadvantaged children. Throughout 2016, the industry will have some great opportunities to get involved in the fundraising activity of the Toy Trust. This will start with a week long Big Cake Bake at Easter (followed by another cake bake at Christmas time) with dates to be announced shortly. These events aim to discover the industry’s star bakers where the toy industry Cupcake Awards are presented for outstanding cake creations. For those who like a physical challenge, industry people will be able to take part in the Golf Day at Sonning Golf Club on 30 June,

“

GETTING INVOLVED IN TOY TRUST EVENTS IS NOT ONLY A GREAT WAY FOR PEOPLE TO CONQUER CHALLENGES BUT ALSO TO RAISE MONEY FOR GREAT CAUSES AND SHARE IN THE EXPERIENCE OF TAKING PART WITH INDUSTRY COLLEAGUES. COMPANY RIVALRY CAN BE PUT TO ONE SIDE FOR A DAY!

FOYE PASCOE, TOY TRUST CHAIR

NO 1 IC ELECTRER SCOOT D* BRAN : Source 5 £ - Value ec 201

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DOUBLE THE DISTANCE... * DOUBLE THE RIDE TIME ! THE ALL NEW

*compared with the classic E90 scooter

STAND: E125

East African Playgrounds The Toy Trust granted £5,000 to East African Playgrounds for the construction of a brand new playground for upwards of 2000 children that would otherwise not have access to play facilities, at Buwenge Primary school in Uganda. The build was completed and opened in August 2015 with a huge celebration from all the children, parents, local politicians, the village elder and the Mayor of Buwenge attending. The school’s Headmaster, Mr Magidu, said: “On behalf of all of the parents, teachers and children of Bewenge Primary school I would like to thank the East African Playgrounds team for this wonderful play area for our children. I would like to give special thanks to those that funded the building of this playground from the UK Toy Trust. You have made a lasting impact on our children and they will be happy in school from now on.”

the Hasbro football and netball tournaments (date TBC), or the Big Cambridge Challenge on Saturday 2 July. The Challenge involves an 80 mile bike ride from Wyboston to Cambridge and back or, based at Grafham Water, entrants can run a half marathon, cycle a 10 mile family bike ride or take part in a 10 mile family walk. There will also be a limited space tandem skydive on offer for the adventurous at nearby Sibson Airfield, Peterborough. As well as the physical challenges there are other ways to show your support through the Media Auction during Toy Fair, the preChristmas Big Toy Sale for companies to host their own staff sales and lastly the Industry Christmas Card in December – a collective Christmas message via the trade magazines to all your customers. “Getting involved in Toy Trust events is not only a great way for people to conquer challenges but also to raise money for great causes

and share in the experience of taking part with industry colleagues. Company rivalry can be put to one side for a day! There are great ways to get involved this year, and by doing so you will be supporting our 2016 theme – Giving the Gift of Play, which will see the Toy Trust support a number of initiatives and charities around the UK and overseas that all bring new and important positive play experiences to children and young people that otherwise wouldn’t have any access,” said Foye. Companies and individuals are also encouraged to host their own events or initiatives throughout the year if they wish to, and can visit the Toy Trust website to download an event manual with lots of ideas, or they can join any of the organised events and activities throughout the year. Make sure you visit the Toy Trust Coffee Lounge here at Toy Fair – stand Gallery 160 – where you can watch the 2016 promo video, which outlines our plans in full for 2016.

Friendship Works Friendship Works received a grant of £2,300 which funded outings for children in London, all of which have troubled backgrounds or difficult family situations. Children meet with their volunteer mentors for 3-4 hours during weekends. The outings provide one-to-one time for the children to experience and develop a trusting and supportive relationship and be given access to opportunities they may not otherwise have had. The aim being to engage the young people in activities that develop their skills, resilience and confidence such as Sophie, 13, (pictured) who had no friends at school and was being bullied and refused to leave her house or at times, even her bedroom, until she received help and support from her mentor who has helped to rebuild her confidence.

We asked… Why is London Toy Fair so important to Spin Master? It is a key time for us to be able to focus 100 per cent on the UK trade and the UK priorities. All our other fairs are multinational, but this one can be set up and made to be 100 per cent purpose built for the UK trade. It is the only fair where all our UK team attends, and where we can see all the independent toy trade in the same venue.

On Trend

Scentco Tsum Tsum Squeezables DKL Marketing

Stand: E66 A new range of six scented Disney Tsum Tsum characters! Each Squeezable has a delicious scent which bursts out when the toy is squeezed. Squeezables also have convenient tags for children to attach to pencils cases, backpacks and more.

BRIO Impulse Packs BRIO

Stand: E140 0 With six different sets to collect, these fun play packs are easy to buy and great fun to collect. ect. There is one play figure with a wooden accessory in each pack. The he ideal way to quickly and easily add to your BRIO World.

Shopkins Series 4

Looking for...

Plants vs. Zombies K’NEX

Flair

COLLECTABLES

Stand: Gallery 510 Collect your favourite characters from the popular game! Series 3 of this popular collection includes, Big Wave Beach Zombie, Ice Age Zombie, Lost City Zombie, Conehead Peasant Zombie, Fire Peashooter, Snapdragon, Laser Bean, and fanfavourite Sunflower. Each bag contains one mystery figure. Who will you get? Collect them all! Available autumn 2016.

Collectables are always a firm favourite with kids. Here is just a flavour of what is available at Toy Fair

Stand: E39 Shopkins are super cute, fun, small characters that live in a big shopping world! Over 100 different Shopkins are brought to life per series as the cutest collectable characters that can be found inside adorable shopping bags! Look out for the special finish Ultra Rare characters!

Fungus Amungus Vivid

Stand: B70 Fungus Amungus, the new feature driven collectables brand for 2016! The product range includes over 100 gross, squidgy and sticky figures to collect across the 2 figure Petri-Dish pack and 5 figure Vac Pack. Store, squish and fling your Funguys with the Toxic Chamber and The ExGERMinator playsets. Fungus will be supported by a heavyweight marketing campaign.

Star Wars 3D Mug Zeon Ltd

Stand: F60 Star Wars Ceramic Stormtrooper sculpted mug with lid. Not suitable for microwave and dishwasher.

Tube Heroes™ TDM Diamond Dimension Pack Jazwares

Stand: D99 There’s a new key line for the hottest Tube Hero™ of the moment – DanTDM – which lets kids re-enact scenes from the Diamond Dimension: the DanTDM Diamond Dimension Pack. It includes 2.75” DanTDM and exclusive Dr. Trayaurus figures, a minecart with rolling action, plus a bow and quiver.

Introducing

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new

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products

e p o c s e g a r i M l w O n e d o Wo

distribution partners

Thunderbirdsâ&#x201E;˘ and Š ITC Entertainment Group Limited 1964, 1999 and 2016. Licensed by ITV Ventures Limited. All rights reserved.

Come and find us at GALLERY 305 01603 397105

sales@tobar.co.uk

www.tobar.co.uk

We’re back! TV Come to Stand E1 to find out more!

Toys ‘n’ Playthings Helping everyone sell more Do you have some breaking news or hot stories? Then visit Toys ‘n’ Playthings on Stand E1

June t s 1 2 2016

GOLF £95 FOR THE DAY

TEAM TnP Group Editor Mirella Anstey mirella@lemapublishing.co.uk

Group Advertisement Manager Ryan Horwood ryan@lemapublishing.co.uk

CLASSIC 2008 - 2016

£95

8 YEARS Goring & Streatley

Editor Mairead Wilmot mairead@lemapublishing.co.uk

Writer Rhys Thomas rhys@lemapublishing.co.uk

Media Solutions Manager Bradley Mason bradley@lemapublishing.co.uk

Additional Reporting Tracey Bearton

Additional Reporting Kate Birch

THE PACKAGE INCLUDES • Coffee and bacon rolls on arrival • 9 hole morning Texas Scramble from 9.30 • Lunch (ham, egg and chips) • 18 hole individual Stableford and team four ball, longest drive and nearest the pin • 3 Course Presentation Dinner Email: malcolm@lemapublishing.co.uk

FOR THE DAY

Come and see us at stand G60 www.thamesandkosmos.co.uk

01580 212000

sales@thamesandkosmos.co.uk

Must See

Don’t miss at Toy Fair We bring to the fore a selection of the hottest and newest products that will help you sell more! Buyers and retailers, get in touch with your sales contacts!

Product: Tiny Tiger costume Company: Amscan International Stand: B75 Tel: 01908 288500 Web: www.amscan.co.uk

Product: Tonka Climb-Overs Company: Funrise Stand: G90 Tel: 01908 555 640 Web: www.funrise.com

Product: Razor Jetts Heel Wheels Company: Re:creation Ltd Stand: E125 Tel: 0118 973 6222 Web: recreationltd.co.uk

Product: Scentco Backpack Buddies Company: DKL Marketing Stand: E66 Tel: 01604 678 780 Web: www.dkltoys.co.uk

Product: Micador Company: Asobi Stand: Gallery 124 Tel: 01628 200 077 Web: www.asobi.co.uk

Product: Run-along Twirlywoos Company: Golden Bear Stand: E69 Telephone: 01952 608308 Website: www.goldenbeartoys.com/

Product: Greedy Granny Company: TOMY Stand Number: Gallery 520 Web: www.tomy.co.uk Tel: 01392 281 928

Product: The Lion Guard Pride Land Playset Company: Just Play Stand: B22 Tel: 020 8643 0320 Web: www.flairplc.co.uk

Product: Peek-a-Boo Company: Ty UK Ltd Stand: Gallery 119 Tel: 01329 829 828 Web: www.ty.com

Products: Micronoids from Meccano

Product: Nocto Company: Vivid Stand: B70 Tel: 01483 449 944 Web: www.vividtoysandgames.co.uk

Product: Kidimusic Company: VTech Stand: Gallery 500 Tel: 01235 555 545 Web: www.vtech.co.uk

Company: Spin Master Stand: E131 Tel: 01628 535 000 Web: www.spinmastertoys.co.uk

© EPOCH