THE ULTIMATE PACKAGING ZINE
LEKAC SOURCING LTD.
Editor in Chief
Gabrielle Ho
Art Direction
Samneet Mann
Zoe Chan
Editors
Gabrielle Ho
Graphic Designers
Samneet Mann
Zoe Chan
Writers
Gabrielle Ho
Cover Photo
Samneet Mann
A MESSAGE FROM THE TEAM
Spring is in the air, and so is a fresh wave of inspiration! For our first-time readers, we are a Canadian-based company offering custom packaging, branding, and sourcing services internationally.
This season is all about growth and renewal, and we’ve celebrated the turn of the season by giving our digital zine a complete visual refresh. You can expect a bolder, more streamlined layout designed to blend modern aesthetics with the high-quality technical insights you’ve come to expect from us.
From our ongoing research into 2026 design trends to a closer look at our featured heat-sealed bags, we can’t wait to share this new issue with you. We’re also excited to debut two fresh blog posts.
Ready to breathe new life into your brand? Contact us today to schedule your free consultation and get started.
Sincerely,
The LeKAC Pack
Learn with Lenny!
Check out pages 20–21 to find Lenny teaching you about packaging terms you’ll find useful the next time you order custom packaging!
UNLOCK JOY WITH DOPAMINE BRANDING + UNFORGETTABLE UNBOXINGS
Dopamine branding is the secret weapon for businesses looking to create instant joy in 2026. This trend uses vibrant colours and playful designs to trigger positive emotions from the moment a customer sees your packaging. This means increased customer loyalty and buzz worthy social media content. Moreover, it’s a powerful way to stand out in a crowded market and connect with your audience on an emotional level.
WHAT EXACTLY IS DOPAMINE BRANDING?
At its core, dopamine branding is the intentional use of saturated colours, electric blues, hot pinks, and sunny yellows, to trigger the brain’s reward system. This isn't just about being colourful; it’s about combining high-energy palettes with quirky patterns and playful typography. It serves as an antidote to conservative aesthetics, positioning your brand as innovative and attuned to the emotional well-being of your audience.
REIMAGINING THE UNBOXING EXPERIENCE
In e-commerce, the unboxing is a critical touchpoint. With dopamine branding, you aren’t just delivering a product; you are hosting an emotional event.
Picture a grey afternoon where a customer receives a package bursting with colour. As they open the box, a "layered reveal" begins showing perhaps a hidden interior pattern or a kaleidoscope of graphics. This deliberate sequence of discovery amplifies anticipation, ensuring the customer associates those positive feelings directly with your brand.
WHY VIBRANT COLOURS WORK FOR BRANDS
In a digital-first world, consumers crave tangible, joyful interactions. Vibrant colours cut through the noise of a cluttered social media feed and resonate deeply with Gen Z, who value expressive design. Even for "serious" industries, subtle bursts of colour show that your brand understands the importance of human connection.
IMPLEMENTING DOPAMINE BRANDING FOR YOUR BUSINESS
Ready to infuse your packaging with joy?
Consider these technical shifts:
Colour Psychology: Use yellow for optimism, orange for enthusiasm, or pink for playfulness.
The Surprise Element: Use double-sided printing to hide a "party" on the inside of a minimalist box.
Consistency: Ensure this energy carries through to your website and socials.
Dopamine branding ensures that even after the box is recycled, the feeling of delight remains.
To dive deeper into the psychology of colour, check out the full blog post on LEKAC.COM/BLOGS!
MOODBOARD
Featured Product HEAT SEALED COOLER BAG
Our Heat-Sealed Insulated Cooler Bags offer a cost-effective, lightweight solution with superior protection in a durable, reusable format your customers will love.
Perfect for perishables or gift sets, these bags provide a premium experience without the bulk. Make a practical, lasting impression! Contact us today to learn more about our packaging solutions.
BRANDING INVESTMENTS : INTERIOR PRINT
In today’s competitive market, every touchpoint with your customer is a branding opportunity. Exterior packaging gets your product noticed on the shelf or in transit. The true magic often happens inside the box.
The double-sided print isn’t just a design flourish; it’s a strategic move, transforming a simple unboxing into an immersive brand experience.
At LeKAC, we’ve seen how businesses, from local artisans
to national e-commerce giants, leverage interior print on packaging deepen customer loyalty and drive repeat purchases. This oftenoverlooked detail is the ultimate branding investment you can make.
ELEVATING THE EXPERIENCE
Think about the feeling of opening a plain box versus one that reveals a hidden design, a thoughtful message, or a vibrant pattern inside. The latter creates
an immediate ‘wow’ factor. It’s an unexpected moment of delight that elevates the entire unboxing experience from transactional to experiential.
Custom packaging with interior print transforms the moment of opening story. This sensory surprise builds anticipation and excitement, making the product feel even more special.
In an age where unboxing videos dominate social media, an interior
print still provides viral content potential, turning your customers into brand advocates.
THE POWER OF SUBTLETY + STORYTELLING
An internal print allows for a more intimate conversation with your customer. While the outside might feature your logo and essential product information, the inside is where your brand’s personality truly shines.
You can use this space for:
Your Brand Story – share a snippet of your mission, values, or the inspiration behind your product
A Personal Message – a thank you or warm welcome makes the customer feel appreciated
Artistic Flair – a custom pattern or illustration reinforces your brand aesthetic and leaves a lasting impression
COST-EFFECTIVE BRANDING INVESTMENT
Some business owners might view interior printing as an added cost, but it’s crucial to see it as an investment with a significant return. Compared to expensive traditional advertising campaigns, a custom printed interior offers
High Engagement – it captures attention at a critical moment when the customer is most engaged with your brand.
If you’re ready to transform your packaging into a powerful branding tool, then the LeKAC Pack is here for you! We specialise in helping Canadian businesses design and produce custom packaging that delights customers and reinforces brand value. Invest in your brand’s future by making the inside of your box as compelling as the outside.
Contact us today to explore the possibilities for your next custom packaging project!
WHY CHOOSE LEKAC?
Avoiding going custom because you think it’s too expensive or just too much effort in general?
At LeKAC, we strive for excellence across all boards. Our consultants work tirelessly to ensure the journey with us is as smooth as possible. We also work to get you the most competitive price on the market.
Customers are more likely to return to your business if they have a reminder of it - and what better way to do that than creating a memorable packaging experience? By using custom packaging, you’re also benefitting from extended publicity and brand awareness!
Best of all? You’re getting packaging that’s exactly what you want!
HOW IT WORKS
PACKAGING DICTIONARY LEARN WITH LENNY !
ECO-BRUTALIST
A design aesthetic pairing raw, industrial structures with natural, sustainable materials. It emphasizes unrefined textures and organic beauty to create a visual style that feels both modern and grounded.
MICRO-STORYTELLING
The strategy of using small, often overlooked areas of packaging to share a brand’s journey. It utilizes every inch to foster deeper connections and communicate values during the unboxing experience.
INCLUSIVE DESIGN
Creating packaging solutions that are accessible and easy for everyone to open and read. This approach ensures a positive experience for all consumers, including those with diverse physical needs.
CAD MODELING
The process of creating a digital, 3D blueprint of a product. For custom ornaments, these files are essential to ensure the structural integrity and aesthetic details are perfect before production begins.
POLYMER PLATE
A flexible, light-sensitive relief plate used in flexographic printing. It transfers ink onto various substrates and is a staple in high-volume production for retail and food packaging.
PACKAGING FAQs
YOU ASKED, WE ANSWERED.
WHY ARE SHIPPING RATES INCREASING SO MUCH?
There are actually a few reasons rates have been increasing lately. Due to the various political issues, global supply chains have been disrupted! That, coupled with limited staff available to work and increasing fuel prices, lead to delayed shipments. While we’re optimistic that things will go back to normal in the near future, our team is dedicated to keeping costs down for clients. Unfortunately, there isn’t much we can do since this is a global issue, but if you’re in need of packaging soon, you may want to opt for premium or expedited shipping!
WHEN SHOULD I ORDER MY PACKAGING?
Ideally, ASAP !!! The order process normally takes approximately 4 months, but we recommend ordering your packaging as far in advance as possible.
ARE THERE ANY HIDDEN FEES I NEED TO KNOW ABOUT?
No! Our pricing includes shipping/handling, customs/duties and plate charges. The only fee that can vary is the local delivery fee which your consultant will let you know about ahead of time. If anything changes, rest assured your consultant will let you know as soon as possible
I NEED HELP DESIGNING MY PACKAGING. DOES IT COST EXTRA?
We’ve got you covered! Our in-house graphic designer can help you bring your custom packaging vision to life. This includes the design layout and even 3D mockups! The best part? This service is included in our price!
I DON’T NEED PACKAGING, BUT I LOVE YOUR WORK! IS THERE ANOTHER WAY I CAN WORK WITH LEKAC?
Definitely! If you like our design work, but aren’t necessarily looking for packaging, try our custom Branding and Graphic Design services instead. Work with our Marketing team to bring your vision to life! CLICK HERE TO SEE WHAT WE OFFER.
HAVE MORE QUESTIONS?
LEARN MORE ON OUR WEBSITE: WWW.LEKAC.COM
