14 AUGUST 2023 ISSUE 429
A SPA BUSINESS PUBLICATION
Misinformation rife in skincare sector CLICK TO READ
Consumers find the skincare industry saturated with misinformation, reveals a new report by high street skincare brand Simple. Results from The Simple Truth Report showed people polled aren't only frustrated with misinformation; they’re also confused by overly complex and long-winded skincare routines. Magali Giupponi, global brand lead, House of Naturals and Simple, SIMPLE
said: “The skincare industry is a beautifully diverse and innovative
■ Eighty per cent of respondents said the skincare industry is 'rife with misinformation'
place. But, it’s impossible to ignore the misinformation, the contradictions
Respondents' answers also
Eighty-seven per cent of
and the prevalence of ‘facts’ being
participants want to see positive
revealed that being bombarded
broadcast from all corners.
changes within the industry, namely, a
with too much information
shift to more straightforward claims.
can make them less receptive
“We commissioned this report because we wanted to understand
and likely to miss insights that
Meanwhile, 79 per cent feel
how people feel about the skincare
overwhelmed by the industry, while 80
could help shape beneficial
facts they're exposed to and what
per cent of them – especially women
skin habits and routines.
changes they're wishing for.”
– think it is rife with misinformation.
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