Marriott International and the Leali family, founders of Lefay, have announced plans to enter into a joint venture to bring the luxury wellness hospitality brand Lefay into the Marriott portfolio. Lefay will be the first brand in Marriott's portfolio dedicated exclusively to luxury wellness.
Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay is known for its immersive resorts in natural settings and its proprietary Lefay Spa Method, which blends scientific research with holistic wellness traditions. The brand's philosophy centres on space, serenity, and sustainability and aims to redefine modern luxury through wellbeing and authenticity. The Lefay portfolio features two luxury resorts in Lago di Garda and Dolomiti in northern Italy.
Additionally, the brand's pipeline includes three properties under development in Tuscany, Southern Italy, and the Swiss Alps. All of Lefay's resorts will operate under long-term hotel management agreements within the new joint venture.
Luxury is increasingly defined by wellbeing, purpose and meaningful experiences
Anthony Capuano, president and CEO, Marriott International
■ Lefay's Dolomiti location features views of the Italian mountains
MARRIOTT LEFAY
spa business people
Anissa Mendil and Ben Meyer of design firm Mendil + Meyer launch Lām Concepts division
Holistic design and architecture practice, Mendil + Meyer, based in Arizona in the US, has introduced a division called Lām Concepts to integrate and align wellness goals for projects before they reach the design stage.
Ben Meyer, architect and co-founder of Mendil + Meyer, told Spa Business exclusively about the new division: “Lām comes from the word loam, meaning fertile ground – the place where conditions are right for growth before anything is planted. That metaphor felt essential.
“Lām is built on a simple but often overlooked truth: wellness is not an amenity, it’s an operating system,” continued Meyer. “Lām’s focus will be to enable clients developing wellness
Many of our clients want to avoid costly mistakes by getting the strategy right Ben Meyer
destinations to create a vision, strategy and establish feasibility early on to avoid common pitfalls.”
Clients can engage Lām independently or use it as the front end of a Mendil + Meyer project, translating the strategy into architecture and design. Meyer believes the separation between initial strategy and the design process creates better outcomes.
The division’s first projects are located in the US, with developments in Arizona and California, plus potential destinations in the Middle East.
Lām will focus on projects such as resort communities, urban wellness hubs and mixed-used developments.
MORE >>> http://lei.sr/e2S6h_B
Julie Garrow collaborates with Reena Sheth for workplace wellness manual
Intelligent Spas has collaborated with hospitality and wellness strategy consultant Reena Sheth of Gaiia to produce a manual for implementing workplace wellness programmes, based on the latest research in the field.
edited by Intelligent Spas’ managing director, Julie Garrow.
reduce the cost of staff turnover
Julie Garrow
The new publication, called Spa Workplace Wellness Report and Manual, combines a number of different resources, including an industry report that defines workplace wellness and outlines the history of this field of management, authored by Reena Sheth and
Based on their research, the authors see workplace wellness as more than a collection of health benefits or fitness programmes. Their definition encompasses the holistic support of employees in their work environment.
The publication includes a manual that guides owners on what should feature in a workplace wellness initiative and how to implement those changes.
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MENDIL + MEYER
Our main goal is emotional release and to alter body frequencies
Luuk Melisse and Gab Olszewki, Sanctum
Sanctum co-founders host Caribbean movement retreat
The co-founders of mindful fitness experience
Sanctum – Luuk Melisse (L) and Gab Olszewki (R) – will lead a four-night residency called 'Wellness Within Sanctum' at Cap Juluca, a Belmond Hotel in Anguilla on Maundays Bay, in the Caribbean.
Between 28 May and 1 June, the 113-key beachfront resort will host guests seeking to experience the Sanctum fitness sessions, which have a cult following.
Sanctum describes its signature movement sequence as a way to unlock human potential by guiding participants to their physical edge and mindful euphoria. The exercise blends disciplines such as kundalini, Zen Buddhism, qigong, somatic movement and HIIT.
The agenda includes various Sanctum sessions in different event spaces across the property, with varying levels of intensity for intentional movement and presence. Communal dining experiences, sound bowl sessions and spa rituals are also planned.
Humansa comes to Europe
Asian healthspan company
Humansa will offer longevity services in Europe for the first time at The Chedi Andermatt
US spa industry statistics
Colin McIlheney revealed the latest Big Five benchmark statistics for the US spa industry at the 2026 ISPA Conference
SPA BUSINESS INSIGHTS
Supporting spa therapists
Nick Kennedy says therapists should receive training to deal with the needs of emotionally complex guests
Getting wilder
Basecamp Resorts plans three more Everwild Nordic spa hotels
Waterfront wellness
Continuum Company reveals plans for a waterside development in Miami's Biscayne Bay, US
Supplier news
The latest in products and innovation from Cleome, Yon-Ka Paris, Matrix Fitness, Seed to Skin and WellnessSpace Brands
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spa business news
LONGEVITY
Chedi Andermatt partners with Asian health platform Humansa
Alpine resort The Chedi Andermatt, in Switzerland’s Usern Valley, has partnered with longevity platform Humansa to offer guests a way to integrate health insights into their experience at the destination.
Humansa Suisse will be the first European venture by the wider Humansa group, which is a precision health provider operating a network of health centres in Hong Kong and the Greater Bay Area of China. It has more than 100,000 clients across Asia and integrates advanced diagnostics and targeted therapies with lifestyle guidance to optimise healthspan.
NATURE
The new Humansa Suisse offering, which will be delivered at the resort’s Chedi Spa and Health Club, aims to provide resort guests with early insights to improve their healthspan, but in a more “gentle” delivery model, without the need for invasive longevity technologies.
Humansa Suisse sees this new partnership as the natural evolution of its business model, moving beyond dedicated health outlets into hospitality and destination settings. It hopes to make longevity more accessible rather than limiting its services to clinical environments.
MORE >>> http://lei.sr/7R2k6_B
Armathwaite Hall offers animal wellness therapy
Animals have a unique ability to calm the nervous system
Lorela Movileanu, spa manager, Armathwaite Hall
Armathwaite Hall Hotel and Spa in the UK’s Lake District has introduced an adults-only spa package that allows guests to make the most of the wildlife park that exists on its grounds.
The 400-acre estate is known for its wellness retreats, which involve forest bathing for mindfulness, sound healing and nature walks. It was also an early adopter of scream therapy.
Guests booking the Herdy Half Spa Day will receive refreshments on arrival at the Lake District Wildlife Park and take part in a 30-minute
■ The spa has Asian influences
The collaboration with Humansa Suisse adds a longevity-focused layer to our spa and health club
Aline Gärner, spa manager, The Chedi Andermatt
■ Guests will meet alpacas and other animals
meet-and-greet with Herdwick and Hebridean sheep, dwarf zebu (a kind of cattle) and alpacas.
The rest of the experience includes a two-course lunch. They can then visit the spa's multiple pools and indoor thermal suite for two hours.
MORE >>> http://lei.sr/P3k8b_B
PROGRAMMING
Banyan Tree expands global programme
Banyan Tree is adding Connection Retreats – immersive wellbeing journeys for small groups – to its signature Connections programme that was originally launched last year for two guests at a time.
Banyan Tree Connections programming for two integrates movement, mindfulness and shared rituals to nurture inner balance and relational harmony between partners, friends or family members.
The new Connection Retreats will strengthen the existing programme’s ethos, with experiences designed
RESEARCH
US spa revenues hit US$23.5bn in 2025, says ISPA
The US spa industry is making steady, meaningful progress, with revenue reaching US$23.5 billion (€21.6 billion, £18.3 billion) in 2025, a 4.2 per cent increase on 2024’s figures.
The new data comes from the latest annual study revealed at the International Spa Association (ISPA) Conference 2026 to an audience of more than 2,000 spa professionals in Las Vegas, US.
The 2026 US Spa Industry Study, commissioned by ISPA and conducted by PwC, was unveiled by longtime analysis collaborator Colin McIlheney.
These programmes unfold across our sanctuaries for the senses worldwide
Paul Hawco, executive director of integrated wellbeing for Banyan Group
to deepen personal reflection and shared experiences. The multi-day retreats will encourage guests to slow down through guided practices in mindfulness, movement, meditation and rituals local to each destination.
The Big Five is designed as a clear,
Colin McIlheney
McIlheney outlined the latest Big Five statistics for the industry, "The Big Five gives spa leaders a reliable way to spot trends and make smarter business decisions over time.”
■ The Venetian hotel hosted the 2026 conference
spa business opinion
When CPD openly acknowledges emotional complexity it removes much of the uncertainty therapists carry
Nick Kennedy, founder, Warm Oasis
Emotional complexities
How to deal with guests' feelings should be part of ongoing training and CPD
Spas are increasingly spaces where emotional care sits alongside physical wellbeing. Along with relaxation and restoration, therapists and spa teams are frequently encountering more clients who arrive carrying anxiety, vulnerability, burnout, or complex personal experiences. Yet in many cases, continuing professional development (CPD) has not quite caught up with this shift. Much of CPD quite rightly focuses on technical competence, compliance and treatment delivery.
■ Therapists would benefit from training in how to respond to disclosures
These are essential foundations. However, far less attention given to how therapists are actually supported when emotional complexity enters the treatment room.
Gaps in training
From what I see regularly in spa and wellness environments, the real gaps are often not about skill, but about confidence – in holding boundaries, responding appropriately to disclosures and understanding where a therapist’s role begins and ends. Without clear guidance, teams are often left to navigate this territory alone. Some worry about saying the wrong thing. Others feel unsure about safeguarding, liability or how much emotional responsibility they should be carrying. Over time, this can lead either to avoidance – shutting conversations down too quickly – or to therapists finding themselves edging into roles that feel uncomfortably close to counselling or healthcare. Neither of these extremes serves the spa environment well. At the same time, it's no longer
■ Without guidance, spa therapists are navigating this territory alone
realistic to pretend that emotional complexity does not arise within spa settings. The challenge, therefore, is not whether spas should respond to this reality, but how they do so in a way that protects both clients and practitioners, while preserving the essence of the spa experience.
Education for safety
This is where well-designed CPD and standards can make a meaningful difference – not by medicalising practice, but by offering clear, confidence-building frameworks. Clinically informed education does not mean turning therapists into healthcare professionals. Instead, it can provide practical guidance around emotional safety, consent, boundaries and appropriate signposting, helping teams feel secure in what is expected of them –and equally clear about what is not.
When CPD openly acknowledges emotional complexity, it removes much of the uncertainty therapists carry. Rather than relying solely on instinct or personal resilience, teams are
It
is no longer realistic to pretend that emotional complexity does not arise within spa settings
supported by shared language and agreed professional standards. In turn, this helps reduce burnout, strengthens confidence and creates more consistent and safer experiences for clients.
Raising standards
Ultimately, good CPD should quietly raise the standard of practice. It should support therapists, protect the integrity of the spa environment and reassure clients that their wellbeing is being held within clear, ethical boundaries. By embracing education that reflects the realities of modern spa practice – without over-medicalising it – the sector has an opportunity to strengthen professionalism. while staying true to what spas are meant to off er: care, restoration and genuine wellbeing. ●
spa business insights
Getting wilder
Basecamp Resorts increases its investment pipeline after the first Everwild wellness hotel and thermal spa outperforms expectations
Canadian operator, Basecamp Resorts, has revealed details for three new Nordic wellness hospitality properties under its Everwild brand and is increasing its investment in each to CA$50 million (US$37.5 million, €34.5 million, £29 million) from CA$20 million (US$15 million, €13.8 million, £11.6 million) per site.
At the end of last year, Basecamp Resorts unveiled the first Everwild concept property called Everwild Canmore. The site has a renovated 99-key hotel and a new 40,000sq ft thermal wellness facility that is expected to welcome 78,000
visitors annually. The spa’s installation cost CA$27 million (US$19.6 million, €16.8 million, £13.8 million).
Concept validation
Sky Mitchell, founder and CEO of Basecamp Resorts and Everwild, told Spa Business exclusively how strong performance in Canmore is validating the concept: “Canmore has surpassed every benchmark we set.
“Since opening in November, we’re tracking well above our spa guest targets, gross profit has significantly increased, and our hotel ADR (average daily rate) has exceeded budget – with occupancy also up year-over-year.
“What’s been exciting is seeing the halo effect in real time: the spa is driving direct hotel bookings higher and January alone came in well over budget, primarily from increased throughput. This kind of validation gives us enormous confidence as we open more locations in Fernie, Banff and Harmony.
"We know the model works – a spa-first destination that drives year-round demand, smooths out shoulder seasons and creates a compelling reason to visit the mountains in every season.
“Now it’s about scaling that thoughtfully across Western Canada and beyond,” added Mitchell.
■ Everwild Harmony will have sauna docks on the shores of Harmony Lake
■ Basecamp Resorts has a pipeline of three more Everwild developments across Canada
The investment
Mitchell is the general partner at the Wildwood Investment Fund, which was created to support the development of new Everwild properties. It operates as a separate entity to Basecamp Resorts and is structured as a limited partnership.
The fund, which stands at CA$20 million, is targeting a total equity raise of approximately CA$50 million for the three new sites under development across the country.
We know the model works – a spa-first destination that drives year-round demand
Sky Mitchell, CEO, Basecamp Resorts and Everwild
The Everwild pipeline
Basecamp has plans for three more Everwild sites:
■ Everwild Fernie Nordic Spa and Hotel, opening in Q3 2027 in Fernie, British Columbia
■ Everwild Banff Nordic Spa and Hotel, opening in Q4 2027 in Banff, Alberta
■ Everwild Harmony Nordic Spa and Hotel, opening in Q1 2028 west of Calgary, Alberta ●
spa business insights
Waterfront wellness
Continuum Company has outlined plans for an immersive mixed-use waterfront development in Miami, US
New York City-based real estate developer, Continuum Company, has announced it will build a mixed-use development in Miami, US, with a 150,000sq ft waterfront wellness space for fitness, sport, wellness, leisure and social experiences. Continuum Company specialises in the ground-up development of large-scale mixed-use residential, commercial, hospitality and retail projects in New York, South Florida and Las Vegas.
The concept
The new Miami project in Biscayne Bay will be called Continuum 12000 Sport and Wellness Residences, based on its address – 12000 North Bayshore Drive. The developers will build on 1.5 acres of submerged land, 150,000sq ft of which will become an immersive waterfront experience.
Allie Eichner, president of Continuum Florida, said: “The reality is, that in Miami you’re surrounded by water, but you can’t get on it.
“At 12000, you won't just get a great view, you'll get a first-of-its-kind immersive waterfront experience.
“Continuum 12000 is my vision for Waterfront Wellness,
■ Construction is expected to begin in 2027
At Continuum 12000, you won't just get a great view, you'll get a first-of-its-kind immersive waterfront experience
blending the legacy of Continuum with the Mermaid Club’s waterfocused approach to wellbeing to create residences that elevate how you feel, operate, and experience life,” added Eichner.
The design
Construction on the project is due to begin in 2027, based on plans by Continuum’s existing design partners: architect Kobi Karb, interior designers Paul Duesing Partners and wellness-inspired landscaping specialist, Urban Root. The property will have a 20-storey glass tower housing 262 private residences with terraces and views of the ocean and the Miami skyline.
Amenities and facilities
Amenities will include a sports screening room, alfresco bar, dining
areas and a demonstration kitchen. Residents will also get yacht club and beach club memberships.
The Mermaid Club will have a spa and longevity centre, with contrast therapies such as cold plunges and infrared saunas. There will also be a 4,200sq ft fitness centre with Booty Builder equipment.
The facility will have an aquatic playground, a beach deck for yoga and relaxation, floating pools like those used by anchored superyachts, paddleboards, water toys and a 20-slip private marina.
Sports will be on offer at the Mermaid Club, with facilities for indoor pickleball, multi-sport courts, golf, multi-sport simulators and putting greens. ●
■ The developers have 1.5 acres of submerged land in Miami's Biscayne Bay
Scale with yoga
Elevate your offering with a high-impact wellness solution.
Right now, yoga is one of the most in-demand offerings in the wellness space. Yet for many gyms, delivering it at scale remains a challenge. Complex education pathways, inconsistent delivery, and limited Instructor availability can make it hard to meet member demand.
LES MILLS YOGA™ changes that. Created by world-leading experts and grounded in traditional practice, it’s designed to make yoga classes faster to launch, more accessible for members, and easier to teach. It’s welcoming and inclusive - this is yoga for everybody.
It’s a four-part series designed to elevate the mind and body. Each 45-minute class explores a distinct state of being, Yin (Restoration), Hatha (Alignment), Vinyasa (Strength), and Breath (Clarity) - all through guided movement and mindful breathing. The program offers an accessible experience for both beginners and seasoned participants, helping them reconnect, find clarity, and leave feeling calm, centered, and renewed.
Clubs benefit from a consistent, highquality yoga offering that’s easy to integrate into existing timetables — without lengthy upskilling processes. For Instructors, the simplified teaching model ensures success from day one – reflected in member feedback: 94% of participants said they were satisfied with the quality of Instructor.
With the wellness economy booming, this is a powerful opportunity to expand your mind body offerings and welcome more members looking for balance and recovery.
Ready to bring yoga to your members, simply and seamlessly?
Get in touch today to explore how easily you can bring this new mind-body program to your members, and make it a seamless part of your offering.
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A hosted buyer event connecting leaders across the global spa, beauty, and wellness industry through pre-scheduled meetings, interactive education, and intentional networking. Contact Our Team Today! info@weworkwellevents.com www.weworkwellevents.com
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SUPPLIER NEWS
Suppliers tell Spa Business insider about their latest product, design and technology launches
■ The products have been created to be used in sequence to restore the skin barrier's integrity and reduce inflammation
Seed to Skin Tuscany introduces The Restorative Collection for sensitive skin
Seed to Skin Tuscany has unveiled two new products as part of The Restorative Collection, designed for sensitive and compromised skin.
The Rescue Cleanse and The Recovery Cream have been developed to address redness, burning, dryness, flare-ups and rosacea-like sensitivity. The collection was created in response to a growing number of skin conditions linked to environmental stress and compromised skin barriers.
The formulations have been created to be used in sequence
to restore barrier integrity, calm inflammatory pathways and re-establish equilibrium in the skin.
The Rescue Cleanse is a silky product that emulsifies on the skin when water is added. It is said to lift away impurities while calming reactivity. Ingredients include the brand’s proprietary hypericum and calendula macerated oil, avocado oil, olive leaf extract, and Sicilian prickly pear. This 100ml product has a retail price of £96 (US$122, €112).
The Recovery Cream is rich and hydrating and designed to leave the complexion smooth
■ Dr Anna Buonocore, co-founder, Seed to Skin Tuscany
and comforted. This product’s ingredients include the reishi mushroom ferment, liquorice root, Chinese prickly ash and Acacia tree extracts. This 50ml product has a retail price of £218 (US$277, €255).
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LORENZO MENNONNA
SUPPLIER NEWS
WellnessSpace Brands debuts full body 'dry' ice plunge
Florida-based WellnessSpace Brands has unveiled the PolarWave Dry Plunge – new tech that delivers the benefits of a full-body ice plunge in a dry environment. The model is designed for convenience and simplicity, requiring no plumbing, maintenance
or clean-up, no downtime between users and no sanitation concerns, making ‘cold therapy’ a solution that fits easily into gyms, spas and recovery studios.
Each session is self-guided and ranges between 3-7 minutes, simulating the combined effects of full-body cold immersion and a float-like sensation, while the user stays clothed and dry.
The temperature varies between 25-35 °F or -3.9 to 1.7 °C and the device offers optional compression.
■ Each session is self-guided and ranges between 3-7 minutes
“The invigorating sensation you feel in a cold plunge is undeniable and it’s the reason why so many people love it,” says Paul Lunter, founder and CEO of WellnessSpace Brands.
Yon-Ka Paris reveals SPF50+ Mineral Fluid
Yon-Ka Paris has developed a broad-spectrum suncream called SPF 50+ Mineral Fluid.
The formula, which is exclusively launching in the US for now, is designed for daily protection against 98 per cent of UVA and UVB rays.
It uses a solution containing 12 per cent nonnano zinc oxide, which provides a light-protective filter – reflecting UV rays to scatter their intensity.
Additional brightening, soothing and hydrating ingredients found within the formula include three per cent niacinamide, allantoin and bisabolol.
The fluid is described as weightless, fragrancefree, non-comedogenic and does not produce a white cast. It is also water-resistant for up to 80 minutes.
“However, after speaking with many operators about traditional cold plunges, we saw the need for a more convenient solution, and that was the genesis of this new technology.”
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■ The formula has designed to be ocean-friendly
The product has been created to meet the demand for a multi-tasking SPF treatment that can prevent damage, minimise pigmentation, calm sensitivity and work as a base under make-up.
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■ Paul Lunter
ANGELIQUE HERNANDEZ
■ Angelique Hernandez, US sales and marketing director
Matrix unveils five-machine range of luxury CV products
Matrix Fitness has launched the Onyx Collection, a five-machine range of luxury CV products designed to complement a club’s décor and elevate the space with luxury accents.
Crafted by Matrix’s global product development team, the collection consists of a treadmill, Ascent Trainer, ClimbMill, upright cycle and recumbent cycle.
The design combines aesthetic angles, seamless surfaces, rippling textures and ambient lighting to make a style statement. In addition, a touchscreen console with app-based display and interactive controls create a multi-sensory exercise experience.
“Feedback from industry partners was central to the development process. Every touchpoint and element of the collection was designed to be exceptional and immersive,” said Matthew Pengelly, MD of Matrix Fitness UK. “It was designed to exceed the needs of high-end health clubs and
luxury hotels – a growing global market expected to reach over US$300 billion in value by 2030.”
The first UK installation of the Onyx Colleciton was completed at the Four Seasons Ten Trinity Square hotel in London.
■ There are five cardio pieces in the new collection http://lei.sr/9r6E6
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Generative music platform Cleome launches for spa environments
An award-winning classical music composer, Aidan Vass, has developed a generative ambient music platform called Cleome for spas, hotels, yoga studios and wellness spaces.
The platform produces continuous, non-repeating music in real-time,
■ Aidan Vass
requiring no playlists, loops or manual correction from staff.
Vass, who is based in the US, told Spa Business that Cleome reduces persistent pain problems for wellness operators everywhere, including the cost and complexity of music licensing and listener fatigue: “For many businesses, the cost and complexity of music rights can be significant and ongoing.
“Separately, pre-made playlists inevitably loop, and it can subtly interrupt the relaxation state,” added Vass.
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produces continuous non-repeating music
■ The Cleome platform
■ Matthew Pengelly
ELEVATE SPA
Galgorm Resort Northern Ireland
Where
Meaningful Spa Partnerships Begin
Set against the breathtaking Irish countryside, Galgorm provides an immersive backdrop of world-class spa facilities, natural thermal experiences, and serene, understated luxury.
Designed for deep connection and forward-thinking collaboration, Elevate Spa is intentionally curated to foster meaningful business growth. This exclusive format features pre-arranged, face-to-face meetings with leading spa vendors, allowing buyers to experience products firsthand while cultivating strategic partnerships built to last.
An intimate gathering of spa leaders, buyers, and decision-makers, Elevate Spa creates space for purposeful dialogue, strategic alignment, and long-term industry advancement.
Attendance is limited to preserve the integrity and exclusivity of the experience. Applications Now Open Scan QR Code to Learn More Information
WEB ADDRESS BOOK
Connect with spa organisations from around the world. We welcome your entries – write to spateam@leisuremedia.com
Asia-Pacific Spa & Wellness
Coalition (APSWC)
■ www.apswc.org
Association of Malaysian Spas (AMSPA)
■ www.amspa.org.my
Australian Hot and Mineral Springs Alliance
■ www.bathing.org
Bali Spa and Wellness Association
■ www.balispaandwellnessassociation.id
Bulgarian Union for Balneology and Spa Tourism (BUBSPA)
■ www.bubspa.org
Association of Spas of the Czech Republic
■ www.jedemedolazni.cz
Day Spa Association
■ https://dayspaassociation.com
Estonian Spa Association
■ www.estonianspas.eu
European Historic Thermal Towns Association
■ www.historicthermaltowns.eu
European Spas Association
■ www.europeanspas.eu
Federation of Holistic Therapists (FHT)
■ www.fht.org.uk
Federterme
■ www.federterme.it
FEMTEC (the World Federation of Hydrotherapy and Climatotherapy)
