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31 JANUARY 2025 ISSUE 467
A SPA BUSINESS PUBLICATION
GWS unveils top trends for 2025
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The Global Wellness Summit (GWS) has unveiled its 2025 Future of Wellness Trends report, outlining 10 trends that will shape the US$6.3 trillion global wellness industry in the coming year. Launched this week at a media event MAGNUS HEINMETS/OOD HOUSE
in New York City, the publication delves into a diverse range of predictions, from the revival of analogue wellness practices and a global sauna renaissance to the industry's innovative approaches
■ The report's 'sauna reimagined'
trend highlights a renaissance in heat experiences worldwide
to tackling water scarcity and the Middle East's rapid emergence
commented: “In last year’s report,
a sharpening desire for much simpler,
as a global wellness hub.
we noted that the wellness
low-tech, less relentlessly self-
market was fast becoming a place
optimising and affordable wellness,
life through contributions
of contradictory mindsets. A
where social and emotional wellbeing
from journalists, analysts
dramatically more high-tech, medical,
matter most (‘softcare’). We said
and wellness specialists.
hyper-optimising and expensive
these polarities would only widen,
market was emerging (known as
and you see it in our 2025 report.”
'hardcare’). At the same time, we saw
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Each trend is brought to
Beth McGroarty, GWS VP of research and forecasting,
Bathing complex dates back nearly 2,000 years
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Tierra Mar Spa debuts in Golden Corridor
New facial and collection launched to celebrate
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THALION
Ancient Roman spa discovered in Pompeii
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