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29 JULY 2026 ISSUE 506
A SPA BUSINESS PUBLICATION
Thailand sets ambitious goals
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The Thai Spa Association has outlined plans to boost its wellness economy ranking within the Asia Pacific region from ninth place to within the top five by 2030. According to the Global Wellness Institute (GWI), Thailand’s wellness economy reached US$42.7 billion Wellness tourism spending
S OC
■ The Global Wellness Summit will take place at Angsana Laguna Phuket in 2026
IATIO N
– representing 36.4 per cent
AS
billion (€12 billion, £10.9 billion)
A
PA
within the nation reached US$14
TH
IS
SHUTTERSTOCK/ CHERE
(€36.5 billion, £33.3 billion) in 2024.
annual growth from 2023-2024. Sunai Wachirawarakarn,
people who provide that care are
president, Thai Spa Association,
also valued, and where communities
said: “Thailand’s ambition is not
share in the opportunities created.”
only to grow the size of its wellness
The Thai Spa Association
economy. It is to create a country
will collaborate with a variety of
where wellness becomes more
institutions around the country to
meaningful – where visitors feel
boost its wellness reputation.
The ambition is to create a country where wellness becomes more meaningful
genuinely cared for, where the
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