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10 MARCH 2025 ISSUE 496
A SPA BUSINESS PUBLICATION
Proper expands wellness line-up
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Proper says the enhancements to its wellness offering mark the company's continued investment in span awareness, movement, recovery and ancient healing practices.
PROPER HOTELS
an ecosystem of experiences that
PROPER HOTELS/ HUNDRED HEALTH
Proper Hospitality has introduced an extensive range of wellness programmes and retreats at two of its properties, including a hot spring-style bathing experience called the Morozko Mineral Bath with Hydrogen.
■ A new OxyLight Facial therapy is on offer at the Austin Proper Hotel
Brian De Lowe, president and co-founder of Proper
health optimisation, we’re
Hospitality, told Spa Business:
building something that feels
“At Proper, wellness isn’t a single
both holistic and elevated."
offering, it’s an ecosystem.
At Santa Monica Proper Hotel, a
From our Ayurvedic Surya Spa to
bathing experience has been added
next-generation recovery modalities
to the wellness suite, called the
such as the Ammortal Chamber
Morozko Mineral Bath with Hydrogen.
and now into performance-driven
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ARMATHWAITE HALL
NOBU HOSPITALITY
DEVELOPMENT
We’re building something that feels both holistic and elevated
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