LVC Athletics Style Guide

ATHLETICS STYLE GUIDE

Lebanon Valley College offers 13 men’s and 14 women’s varsity athletic programs and varsity co-ed Esports.

Our teams compete in the Middle Atlantic Conference (MAC) at the National Collegiate Athletic Association (NCAA) Division III level and the National Asociation of Collegiate Esports (NACE).

The success of our brand identity ultimately hinges on how well we execute the details of our visual language— the logos, colors, photography, typography, and graphic elements. The LVC Flying Dutchmen Athletics Style Guide is an important resource for maintaining consistency in everyday design decisions so that all of us communicate the LVC Flying Dutchmen story in a unified, more powerful way.

COLOR PALETTE

PRIMARY COLORS

The official school colors are blue and white. These colors should be used in all internal and external communications.

LVC Blue

Pantone: 540 C

CMYK: 100 / 57 / 12 / 66

RGB: 0 / 42 / 78

WEB: #002a4e

White

Pantone: White C

CMYK: 0 / 0 / 0 / 0

RGB: 255 / 255 / 255

WEB: #ffffff

SECONDARY/ACCENT COLORS

Our accent palette is designed to complement our primary palette, but these colors should be used more sparingly—for background graphics or pops of color. Accent colors should never supersede the primary color palette.

SPECIAL USE

Our special use palette is for colors that should only be used in certain situations as described.

CMYK: 12 / 9 / 9 / 0

RGB: 221 / 221 / 222

WEB: #dedede

CMYK: 91 / 62 / 23 / 5

RGB: 32 / 96 / 144

WEB: #22608f

CMYK: 39 / 11 / 5 / 1

RGB: 149 / 193 / 220

WEB: #95c1dc

Pantone: 129 C

CMYK: 2 / 5 / 100 / 0

RGB: 255 / 228 / 0

WEB: #ffe400

Pantone: Cool Grey 9 C

CMYK: 0 / 0 / 0 / 51

RGB: 140 / 137 / 132

WEB: #8c8984

For use in print and fiber only.

Color values are assigned based on where they are used in different mediums. Tints and shades may be used at the discretion of the Director of Athletic Communications and the Office of Marketing & Communications.

PRINT

Pantone Matching System (PMS) values should be used only when a spot color is needed. This information is useful for some printers (especially merchandise).

CMYK values are almost always used in print work, from media guides to posters. If you’re working on a project in a program like Adobe Illustrator, you’re likely going to be dealing with CMYK.

DIGITAL

RGB and HEX values should be used when reproducing colors in digital environments, such as social media, web, and video.

TYPOGRAPHY

PRIMARY FONT

Raleway is an extensive and versatile font family that can flex from elegant and understated in the thinnest weights to friendly and outgoing when used in the bolder weights. It works well for both headlines and body copy.

Download from Google Fonts for free or sync from Adobe Fonts.

ACCENT FONTS

Plaak 2 is perfect for infographics, subheads, and callouts. It’s strong and energetic and packs a surprising punch when used sparingly in publications. Do not use Plaak 2 for body copy.

Plaak is available to license from 205.tf. A license for up to five users is approx. $200. Other licensing options are available.

TEKO is a free alternative available from Google Fonts.

Plaak 2

LOGOS AND MARKS

LOGOS AND MARKS

LOGO HIERARCHY

The Lebanon Valley College and LVC Flying Dutchmen wordmarks are the most important marks for LVC. They should always be present when designing materials that represent LVC Athletics, even if you’re using other approved logos.

These marks are outward-facing communication of who the Flying Dutchmen are. Proper usage of these marks is necessary in achieving brand consistency and recognition.

As you prioritize when and where our marks are used, consider the tier system with the first tier being the most important,

TIER ONE

The Lebanon Valley College Athletics and LVC Athletics Flying Dutchmen wordmarks. Refer to p. 25 for best use practices.

TIER TWO

Secondary marks like unit-specific Athletics wordmarks, interlocking LVC, and the Dutchman.

THE LEBANON VALLEY COLLEGE ATHLETICS WORDMARK MUST BE USED IN CONJUNCTION WITH THESE MARKS WITH EXCEPTIONS BASED ON SPACE CONSIDERATIONS.

TIER THREE

Addiitonal marks that might not be as identifiable with LVC Athletics like the Clogs or GoDutchmen.com wordmark.

THE LEBANON VALLEY COLLEGE ATHLETICS WORDMARK MUST BE USED IN CONJUNCTION WITH THESE MARKS WITH LIMITED EXCEPTIONS BASED ON SPACE CONSIDERATIONS.

TIER FOUR

Shortened wordmarks and script logo designed for uniform use and specialty marks like the old-style quadrifoil logo that require approval of use from the Director of Athletic Communications.

For any official logo artwork, reach out to the Director of Athletic Communications.

TIER ONE: PRIMARY ATHLETICS WORDMARKS

These wordmarks are the most preferred versions of the LVC Flying Dutchmen brand. They should be used wherever possible. The unit-specific versions are considered the most preferred identifier for each team.

In instances where the full-color mark cannot be used, a one-color version is also available.

RESPECT A 25% MARGIN OF THE TOTAL HEIGHT FOR ALL ATHLETICS WORDMARK APPLICATIONS.

LOGOS AND MARKS

TIER TWO: UNIT-SPECIFIC MARKS, INTERLOCKING LVC, THE DUTCHMAN DUTCHMAN LOGO

A Tier One, primary wordmark must be used in conjunction with these marks with exceptions based on space considerations.

OLD, UNACCEPTABLE VERSIONS OF THE DUTCHMAN LOGO SHOULD NOT BE USED IN ANY CIRCUMSTANCES. PLEASE REFER TO THE “LOGO USAGE” SECTION FOR ADDITIONAL DETAILS.

COLOR LOGO

INTERLOCKING LVC LOGO

A Tier One, primary Athletics wordmark must be used in conjunction with these marks with exceptions based on space considerations.

THE INTERLOCKING LVC LOGO MUST ONLY APPEAR IN EITHER NAVY, WHITE, OR BLACK ONLY. PLEASE REFER TO THE “LOGO USAGE” SECTION FOR ADDITIONAL DETAILS.

OFFICIAL COLOR LOGO

LOGOS AND MARKS

UNIT-SPECIFIC WORDMARKS

These can be used in place of the Tier One primary wordmarks.

TIER THREE: CLOGS AND GODUTCHMEN.COM

CLOG LOGOS

A Tier One, primary wordmark must be used in conjunction with these marks with limited exceptions based on space considerations.

TWO-COLOR VERSIONS

SINGLE-COLOR VERSIONS

TWO-COLOR VERSIONS

SINGLE-COLOR VERSIONS

GODUTCHMEN.COM WORDMARK

A Tier One, primary wordmark must be used in conjunction with these marks with limited exceptions based on space considerations.

LOGOS AND MARKS

TIER FOUR: SPECIAL-USE MARKS AND LOGOS SHORTENED WORDMARKS

Reserved for use on uniforms.

OFFICIAL COLOR WORDMARK

DARK BACKGROUND USAGE

ONE COLOR VERSION

OFFICIAL COLOR WORDMARK

DARK BACKGROUND USAGE

ONE COLOR VERSION

OFFICIAL COLOR WORDMARK

DARK BACKGROUND USAGE

ONE COLOR VERSION

SCRIPT TEXT WORDMARK

Reserved for use on uniforms. Advance approval from the Director of Athletic Communications is required.

DARK BACKGROUND USAGE

SCRIPT TEXT WORDMARK

OLD-STYLE QUADRIFOIL LVC LOGO

Reserved for use on uniforms. Advance approval from the Director of Athletic Communications is required.

OLD-STYLE QUADRIFOIL LOGO

DARK BACKGROUND USAGE

LOGO USAGE

SPACING AND STAGING

The LVC Flying Dutchmen Athletics brand elements should always be given plenty of breathing room so as to not get lost amongst other design elements.

MARGINS

This term refers to the space around a wordmark or logo that must be clear of type or imagery in order to give the wordmark or logo sufficient presence.

Wordmarks: Maintain a margin of at least 25% of the total height around the entire perimeter.

Logos: Maintain a margin of at least 25% of the total width around the entire perimeter.

MINIMUM SIZE

Wordmarks should not be reproduced smaller than 2 inches in width to maintain legibility.

IMPROPER USAGE

Only use the current version of the brand in its approved applications and lockups. Any questions regarding the modification of the brand or using expired marks for special events should be directed to and must be approved by the Director of Athletic Communications.

Altering the logos in any way is harmful to the brand.

DO NOT ALTER OR INVERT COLORS.

DO NOT USE ON AN INTERFERING BACKGROUND.

DO NOT DISTORT THE SIZE OR SHAPE.

DO NOT ADD ELEMENTS OR SPECIAL EFFECTS.

VERSIONS OF THE DUTCHMAN INCLUDE: THE FULL-BODY LOGO THAT INCLUDES THE FEET; THAT HAS ONLY “LV” ON HIS CHEST INSTEAD OF “LVC”; ANY DUTCHMAN LOGO WHERE COLORED IN AND HE HAS NO SKIN TONE COLOR; ANY DUTCHMAN LOGO IN ALTERNATE COLORS OR THAT HAS BEEN MODIFIED IN ANY WAY.

OLD, UNACCEPTABLE VERSIONS OF THE DUTCHMAN INCLUDE: THE FULL-BODY LOGO THAT INCLUDES THE FEET; ANY DUTCHMAN LOGO THAT HAS ONLY “LV” ON HIS CHEST INSTEAD OF “LVC”; ANY DUTCHMAN LOGO WHERE ONLY HIS HAIR IS COLORED IN AND HE HAS NO SKIN TONE COLOR; ANY DUTCHMAN LOGO IN ALTERNATE COLORS OR THAT HAS BEEN MODIFIED IN ANY WAY. THE LEBANON VALLEY COLLEGE FLYING DUTCHMEN OFFICIAL LOGO ART

OLD, UNACCEPTABLE VERSIONS OF THE DUTCHMAN INCLUDE: ANY DUTCHMAN LOGO THAT HAS ONLY “LV” ON HIS CHEST ONLY HIS HAIR IS COLORED IN AND HE HAS NO SKIN TONE COLORS OR THAT HAS BEEN

OLD, UNACCEPTABLE VERSIONS OF THE DUTCHMAN INCLUDE: THE FULL-BODY LOGO THAT INCLUDES THE FEET; ANY DUTCHMAN LOGO THAT HAS ONLY “LV” ON HIS CHEST INSTEAD OF “LVC”; ANY DUTCHMAN LOGO WHERE ONLY HIS HAIR IS COLORED IN AND HE HAS NO SKIN TONE COLOR; ANY DUTCHMAN LOGO IN ALTERNATE COLORS OR THAT HAS BEEN MODIFIED IN ANY WAY.

DO NOT USE OLD, UNACCEPTABLE VERSIONS OF THE DUTCHMAN, INCLUDING: THE FULL-BODY LOGO THAT INCLUDES THE FEET; ANY DUTCHMAN LOGO THAT HAS ONLY “LV” ON HIS CHEST INSTEAD OF “LVC”; ANY DUTCHMAN LOGO WHERE ONLY HIS HAIR IS COLORED IN AND HE HAS NO SKIN TONE COLOR; ANY DUTCHMAN LOGO IN ALTERNATE COLORS OR THAT HAS BEEN MODIFIED IN ANY WAY.

UNIFORMS

All home, away, and travel uniform designs must be pre-approved by the Director of Athletic Communications.

SOCIAL MEDIA TEAM PROFILE IMAGES

Beyond our website and the large flagship social media channels, department, team, and club social channels are the first impression to online interactions with the LVC Athletics brand. As such, many audiences’ first experience is seeing the profile image next to a piece of content or a post. For this fact, we have created the complete set of social profiles for athletics teams. LVC Flying Dutchmen Athletics social media profiles should use the appropriate graphics to maintain brand consistency across all channels.

The purpose of these style requirements is to allow future students and new supporters to easily identify the sports that LVC is responsible for.

POSTS

Athletics and Team social media accounts must build posts in Canva or Gipper using the brand colors and fonts outlined in this style guide.