ISSUE #21
WELCOME TO THE AGRIBUSINESS
AUGUST 2025 NEWSLETTER WE ARE SO GLAD YOU ARE HERE! BACK TO BUSINESS
WHAT OUR FACULTY HAVE BEEN UP TO Dr. Jackie Eastman, along with colleagues Rajesh Iyer, Alexandre Magnier, and Fritz Roka, recently published an article in the Journal of Strategic M a r k e t i n g , G r e e n C o n s u m e r Va l u e s I m p a c t o n Willingness to Buy Regional Agricul tural Products. The research collected survey data f rom households across the country asking them their buying preferences toward locally grown food products that are being marketed as “green.” The paper was par t of an overall session on ethical consumerism at the 2025 Academy of Marketing Science Annual Conference in Montreal, Canada (May 21-23, 2025). Sometime this fall we will be organizing a seminar for Dr. Eastman to present the f indings of her research to our Florida Ag ri b u s i n e s s co m m u n i ty. S t ay t u n e d fo r t h e d e t a i l s o n her seminar.
C E N T E R S TA F F E N G AG E S AT C I T R U S & S P E C I A LT Y C R O P E X P O FGCU Agribusiness Consultant Ron Hamel represented the Agribusiness Center at the Annual Citrus & Special ty Crop EXPO at the Florida State Fairgrounds in Tampa August 20th -21st . The two-day event featured an industry “tradeshow” and a series of timely updates related to the “citrus” and “specialty crops” grown in Central and Southwest Florida. Hamel had the opportunity to engage with two recent FGCU graduates who earned the “Agribusin ess Min or ”. Day ton Buxton w o r k s f o r t h e S o u t h w e s t F l o r i d a Wa t e r Management District as an environmental scientist in its FARMS Program; and Morgan New ser ves as marketing & membership manager for the Florida Fertilizer & Agrichemical Association. The two recent graduates were actively Involved in the Expo event.
Chase Dixon (L) who serves in precision AG solutions and support for Everglades Equipment Group, welcomes FGCU’s Ron Hamel (R) to the company’s display area at the Citrus & Specialty Crop EXPO in Tampa. The Everglades Group has been providing support for several of the Center’s AG programs.
Agribusiness Monthly Newsletter | Issue #21 - August 2025
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