Marketing Updates 2016
What’s New? 1. Arconas Rebrand 2. Newsletter and Internal Blog 3. Eblasts 4. Social Media
1. Arconas Rebrand Positioning
Arconas creates more than furniture solutions‌. We create furniture solutions for people. Our team, Our customers Their customers arconas.com
Brand Positioning Arconas specializes in the development of seating, power, and waste solutions for high traffic public spaces. Our team of experts provide holistic and ongoing support to ensure our products perform at their highest potential and raise the value of your public spaces. We are committed to creating positive experiences for people, motivating us to push our industry forward with design innovations that are human-focused and environmentally conscious.
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Major Differentiators Leading Innovation We are leaders in our industry, creating products that even our competitors can use. Holistic Expertise We understand public furniture from every angle so our services and products are connected and comprehensive. Customized Support We are a trusted partner for the lifespan of our products, ensuring convenient installation, maintenance, and coordination for customers. Purposeful Design Our products follow the highest standard of design, allowing them to be beautiful, functional, and durable.
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Value Proposition Furniture for public spaces that: Provides a comfortable waiting experience Lasts over time and is easily maintained Visually enhances the space it lives in Responds to unique needs with tailored options Sets new standards for the industry
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1. Arconas Rebrand Visual Language
Logo
- spacing between letters and weight of ‘A’s enhanced - Darkened green to contrast better on white arconas.com
Colour Palettes Primary Colour Palette
Arconas Green CMYK: 38, 0, 100, 15 RGB: 148, 181, 47
Black 80% RGB 88, 89, 91
Secondary Colour Palette 1
Secondary Colour Palette 2
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Typography
Primary Typeface
Secondary Typeface
Helvetica Neue LT Std
Bodoni LTStd
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
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Tagline Raising the value of public spaces
Key Messages Holistic expertise Customized support Enhancing passenger experiences Purposeful design Leading innovation Positive experiences for people arconas.com
Graphic Elements: The Letterform A
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1. Arconas Rebrand Tradeshow Banner
Tradeshow Banner
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1. Arconas Rebrand Print Communications
Product Brochure
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Product Cut Sheets
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Advertisement
“Comfortable passengers are satisfied customers�
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New Resource: Case Studies
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New Resource: Outdoor Brochure
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1. Arconas Rebrand Web and Digital Communications
Website
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Presentations
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E-invitation
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2. Internal Newsletter and Blog
E-Newsletter
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Arconas Insider – Internal Blog – arconas.com/arconas_insider/
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Arconas Insider – Password Protection
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Arconas Insider – Searching Categories
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3. E-blasts
Targeted Campaigns
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4. Social Media
New – Instagram - 300 million monthly active users - Per follower engagement rate for top brands is 58 times higher than Facebook and 120 times higher than Twitter - Focus on photos is perfect fit for product and design industry - 26% engagement rate since starting arconas.com
Thank You
Questions?