Customer Odyssey Process Page 1 The Protean customer Odyssey is predicated on identifying these sets, which we call “brand impact points” and ensuring they are noticed and our difference isbrandimpactpointsandensuringtheyarenoticedand our difference is appreciated by driving it home through the use of “brand spikes” This is done strategically at different points in the decision process, which we call the Customer Odyssey Page 2
