La Voz Weekly THE DE ANZA COLLEGE STUDENT NEWSPAPER De Anza College • 21250 Stevens Creek Blvd. • Cupertino, CA 95014-5793 Web: www.LaVozDeAnza.com Phone/Voice Mail: (408) 864-5626 • FAX: (408) 864-5533 Business Manager: Michael Mannina, contact by email at lavozadvertising@gmail.com E-mail for news: LaVoz@fhda.edu E-mail for advertising: LaVozAdvertising@gmail.com
Publication Dates 2012-2013 - Volume 46 Fall quarter, 2012 No. 1 2 3 4 5 6 7 8 9 10
Pub. Day Mon. Mon. Mon. Mon. Mon. Mon. Tues. Mon. Mon. Mon.
(Begins 9/24-Ends 12/14 Winter Break is 12/17-1/4. Holidays are 11/12, 11/22-23) Pub. Date 9/24 10/8 10/15 10/22 10/29 11/5 11/13 11/19 11/26 12/3
Ad Deadline Fri 9/14 Fri 9/28 Fri 10/5 Fri 10/12 Fri 10/19 Fri 10/26 Fri 11/2 Fri 11/9 Fri 11/16 Fri 11/23
Copy Deadline Theme Mon 9/17 Fall Orientation Mon 10/1 Hispanic Heritage Month (9/15-10/15) Mon 10/8 Mon 10/15 Mon 10/22 Halloween Issue Mon 10/29 Mon 11/5 Mon 11/12 Thanksgiving Mon 11/19 Mon 11/26 Winter Break
Winter quarter, 2013 (Begins 1/9-Ends 3/29. Spring break is 4/1-4/5. Holidays are 1/21, 2/15-2/18) No. 11 12 13 14 15 16 17 18 19 20
Pub. Day Mon. Tues. Mon. Mon. Mon. Tues. Mon. Mon. Mon. Mon.
Pub. Date 1/7 1/22 1/28 2/4 2/11 2/19 2/25 3/4 3/11 3/18
Ad Deadline Fri 12/28 Fri 1/11 Fri 1/18 Fri 1/25 Fri 2/1 Fri 2/8 Fri 2/15 Fri 2/22 Fri 3/1 Fri 3/8
Copy Deadline Mon 12/31 Mon 1/14 Mon 1/21 Mon 1/28 Mon 2/4 Mon 2/11 Mon 2/18 Mon 2/25 Mon 3/4 Mon 3/11
Theme Winter Orientation
February: Black History Month Valentine's Day (2/14)
March: Women's History Month Spring Break
Spring quarter, 2013 (Begins 4/8-Ends 6/29. Last day of instruction is 6/29. Holiday is 5/25-5/27) No. 21 22 23 24 25 26 27 28 29
Pub. Day Mon. Mon. Mon. Mon. Mon. Tues. Mon. Mon. Mon.
Pub. Date 4/22 4/29 5/6 5/13 5/20 5/28 6/3 6/10 6/17
Ad Deadline Fri 4/12 Fri 4/19 Fri 4/26 Fri 5/3 Fri 5/10 Fri 5/17 Fri 5/24 Fri 6/31 Fri 6/7
Copy Deadline Mon 4/15 Mon 4/22 Mon 4/29 Mon 5/6 Mon 5/13 Mon 5/20 Mon 5/27 Mon 6/3 Mon 6/10
Theme Cinco de Mayo (5/5) May: Asian/Pacific Amer. Month
June: LGBT Pride Month Summer Break revised 5/11/12
ADVERTISING INFORMATION Effective July 2012 for the 2012-2013 academic year
TO PLACE A CLASSIFIED AD Classified advertising is available on our website, www.lavozdeanza.com. Select the link to “Classifieds” for more information and instructions on how to create an account with the CampusAve program.
Contact Business Manager Michael Mannina by email only for classified advertising requests or questions. Business Manager, Michael Mannina: LaVozAdvertising@gmail.com Classified advertising is free of charge to students, administration or faculty with email addresses ending in .edu (Ex: “SmithBob@deanza.edu” or “SmithBob@fhda.edu”)
TO PLACE A DISPLAY AD 1.
Complete and sign the Work Order Request Form (only available in-office at L-41 at De Anza College). (Or contact Business Manager Michael Mannina, by email preferably, to have this form mailed or faxed to you.) 2. Return the completed form by mail or fax to La Voz, or to the La Voz Business Manager by noon on the ad deadline date. 3. Send your camera-ready ad to La Voz by noon on the ad deadline date. (Camera-ready ads are clean, original ads or printer copies. No faxes or photocopies accepted.) Ads in electronic file format should be saved as a .tiff or jpeg and e-mailed to LaVozAdvertising@gmail.com by the appropriate due date. Terms: Payment is accepted in the form of checks and cash. Established clients will be invoiced; new clients must pay in advance. Payment is due within 30 days of the invoice date. Design and production for non-camera ready ads may be billed at an additional hourly rate. Approved De Anza and Foothill College programs receive 50 percent discount of the regular rates.
DISPLAY AD RATES Display ad rates are $6.00 per column inch; Newspaper page size is 11.5 wide x 17.5 tall 1” tall 1 column 1-7/8” wide 2 columns 4” wide 3 columns 6-1/16” wide 4 columns 8-1/8” wide 5 columns 10-1/4” wide
2”
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$6
$12
$18
$24
$30
$36
$42
$48
$54
$60
$66
$72
$78
$84
$90
$96
$12
$24
$36
$48
$60
$72
$84
$96
$108
$120
$132
$144
$156
$168
$180
$192
$18
$36
$54
$72
$90
$108
$126
$144
$162
$180
$198
$216
$234
$252
$270
$288
$24
$48
$72
$96
$120
$144
$168
$192
$216
$240
$264
$288
$312
$336
$360
$384
$30
$60
$90
$120
$150
$180
$210
$240
$270
$300
$330
$360
$390
$420
$450
$480
ADDITIONAL COST FOR COLOR: 1 color = $125, 2 colors = $250, 3 colors = $375 Conditions: Cancellation requests must be in writing, signed and dated. Ads cancelled after the advertiser has reserved ad space will be billed at 50 percent of the cost; ads cancelled after the ad deadline will be billed at 100 percent of the cost. La Voz will only advertise that which is legal to sell, and will not advertise the following: tobacco, alcohol, term paper or research assistance, drug paraphernalia or sexually suggestive ads. La Voz reserves the right to edit, alter or omit any advertisement submitted for publication. Printing the ad does not imply endorsement or acceptance of the person, service, event, product, or idea advertised. All advertisements are accepted and published upon representation that the agency and/or advertiser is authorized to publish the entire contents and the subject matter of its advertisement. La Voz is not liable for delays in delivery in the event of unforeseeable actions by any governmental entity, fire, flood, riot, earthquake, labor or material shortage, transportation, interruption of any kind, or any condition beyond the control of the publisher affecting production or delivery of any manner. La Voz reserves the right to revise its advertising rates at any time, or to change its publishing schedule. Announcement of an increase shall be made 30 days in advance to contract advertisers. No verbal agreement altering the rates and/or terms of these rate sheets shall be recognized. Consideration will be made to meet reasonable position requests. Failure to meet position requests will not constitute cause for adjustment, refund, or rerun. In the event of an error, La Voz liability is limited to credit for one insertion on multiple insertions.