CONCEPT 2
This collaboration would be more based on the expected beauty standards of black people and how it has changed over the years. Also looking at the full circle moments of being black and the elements you have like curly hair, dark skin, big lips, big hips were once considered not desirable and ugly but now today this is desired, and people go as far as paying to achieve this look. The message behind this campaign is to embrace and treasure the beauty of black people and acknowledge the importance of being diverse. For this concept I was thinking more of taking a digital approach and improving the socials of Chanel. Doing this would be improving their online presence, I would do this by injecting some of Virgilâs Street aesthetic into how they present the brand on their socials which would help target the younger demographic and include the black community. Promoting the collaboration through the Instagram would allow us to reach a wider audience in a shorter time frame while also helping to reach and gain more potential customers. Doing this would help Chanel become a stronger brand and ideally maximise sales by widening their demographic also future proofing the brand in terms of making the improvements that are needed to make them a better brand e.g. being diverse and transparent within that, expanding, entering a new digital space and more.
These are some pieces he is known for producing on exploring the everyday to offer but as a normal stantly connected to this beautiful to visualise because time where there were black people were not able decisions and instead used up with unliveable unsafe sleeping, dancing and swimming paintings give a sense the future for the black ings have elements I want thinking about taking things major project, initially for the location element for picturing my models doing dancing, shopping, eating, tially bringing the paintings story and injected elements my message.
pieces created by Noah Davis, producing paintings that focus everyday activities that life has black person, I felt inthis as I think itâs something because there was once a restrictions in place and able to make their own used as slaves and put unsafe conditions. Things like swimming captured in the of change and hope for community. These paintwant to consider when things forward for my final for this I was taking away for my work thinking about doing basic things like eating, sleeping and essenpaintings to life but with my elements from my brands and
Sarah Baartman born in Africa in 1789 was known for being used for âfreak showsâ around for world. I came across Sarah through doing some research on TikTok. She had a medical disease called âsteatopygiaâ which is a consistent swelling of the buttocks, at this time it was very in fashion and desirable to have a big bum. She was shown around London and Paris to those who had been invited to the âfreak showsâ to look at her bum there was even opportunities to touch it in the VIP rooms. After she died in 1815 her brain, skeleton and sexual organs remained on display in a Paris Museum until 1974, she was not buried and returned home until 2002. I have decided to include this information as its evidence of the full circle moments the black beauty standards have gone through. From this I have taken some ideas for how I would incorporate this into my story visually and considered the more silhouette approach, as people are fascinated with the hips and curves of the black body and this is some-
This was a spread from a magazine produced by Andre Leon Talley, this story focused on switching the narrative of the rich white families having the cleaners and nannyâs as black people and making the story of the black being the rich and successful and the white being the maids and cleaners. I feel it is very important to include this element of research as itâs always been the black known to be the slaves and less fortunate, which I have taken inspiration from on how to switch the narrative to fit something else.
BLACK
Those who draw attention to the many ways in which Black people are treated unfairly in society and in the ways in which institutions, laws and policies help perpetuate that unfairness.
ACTIVISTS
To be a black activist there is a lot to consider e.g. things like being fully educated on the historical issues that have affected the black community and be able to raise awareness on those subjects, working with the community to identify the local issues and build support systems, also being a part of events like protests and speaking out against injustices and even just being a support network for the black community in which they have someone to confide in.
MARTIN LUTHER
Martin Luther King Junior was born in 1929 in Atlanta. He is the son of the original Martin Luther King Sr, and it was obvious that King Jr took great inspiration from his dad who was a church pastor. King Jr left school at the age of 15 to attend Atlantaâs Morehouse College which was an all-male black university. Martin returned home after finishing university and became the pastor of the Dexter Avenue Baptist Church in Montgomery. It was also around this time Rosa Parks made history by refusing to give up his seat for a white passenger. in 1955/56 Montgomeryâs black community all come together and staged a successful bus boycott which lasted over a year. King was arrested and got jail time for being the known leader of the movement. This didnât stop him from organising more protests, he organised a march for jobs and freedom which attracted 250,000 people to rally for the civil and economics rights of black Americans. He also participated in the Selma-to-Montgomery march in 1965 in where there was a brutal attack on the activists by the police, it was at this time he gave his memorable âHow long, not longâ speech. In which he was predicting that equal rights for African Americans would be imminently granted. Less than six months later President Lyndon Johnson signed the voting rights act banning disenfranchisement of black Americans.
LUTHER KING JR
ROSA PARKS
Rosa Parks full name Rosa Louise McCauley was born 4th February 1913 in Alabama. She was put onto the spotlight when she refused to give up her seat on the bus, this later lead to the Montgomery bus boycott which for over a year and had a huge effect on the bus company. She was not the first person to refuse to give up their seat, she was arrested and fined for this. It was around this time the Ku Klux Klan was a constant threat to all black people, and she had witnessed them burn down âNegro churches, school and killing black families. It was this time she remembered her grandad would stay up all night with a gun in hand protecting the house and everyone inside. She was made to leave school at the age of 16 due to an illness in the family, she then began to clean the houses of white people. She has received a number of awards including the presidential medal of freedom in 1996 and the congressional gold medal in 1999.
Sometime in 1619 a Portuguese slave ship carrying captive Africans from Angola, Ndongo and Kongo. The ship was on its way to Mexico when it was stopped by the English to find out half the passengers were dead. It is known that forced labour was not uncommon in those times and that Africans and Europeans has been trading goods and people across the Mediterranean for centuries. It was the early 15th century that the Roman Catholic Church divided the world in half allowing Portugal to trade in West African, after that it was clear for the Netherlands, Britian, French and Spain to do so as well seeking a similar economic and geopolitical power of training goods and people. With this became a new form of slavey which was forced by the European nation states which was based on race, and it resulted in the largest forced migration in the world. Around 12.5 million men, women and children were forced into the trans-Atlantic slave trade. The African slave trade in the Caribbean including the northern south America as well as Spanish, Portuguese, French and British who all contact each other to talk about slave shipments, goods, services, even purchasing slaves from each other. The slaves were used to help set up sugar plantations. Depending on what job they were given and the climate they were given practical clothes men in loose fitting trousers with simple shirts and women in long skirts or dresses made from fabrics like cotton or wool. In some cases, they were given uniform for jobs like plantation working to signify their role.
Meaningthe onership of one person by another.
SLAVERY
THE TIGNON LAW
In 1786 black women were able to turn a serious oppression into fashion. This law was aimed to control the growing influence of black people in New Orleans, so they made it a Law to cover their hair with a tignon or headwraps/scarfs. This began as an attempt to suppress black womenâs natural beauty and culture and self-expression which backfired. There hairstyles and attire influenced by their rich culture and heritage which were perceived as a challenge to the norms of European society. Eventually they scrapped the tignon laws but the legacy lives on. The tradition of head wrapping continued within the black community whether it be through a religion approach or for more of a protective style for the hair or even just for fashion purposes.
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