MEDIAKIT 2012
www.ventasdeseguridad.com Specialized media for the Latin American electronic security industry
Promote yourself in Latin America's leading electronic security specialized media.
VENTAS DE SEGURIDAD has estabilished itself as the most trustworthy source of information in the Latin American market for electronic security. Your marketing plan cannot afford to miss a captive audience of over 10,900 subscribers made up of: Administrative managers. Sales and marketing executives. Security systems installation technicians. Engineers, electricians, electronics and computational engineers. Security systems consultants and experts.
Our highly segmented audience ensures an effective reach for your message.
95%
Keep the magazine as reference material.
88%
Have the authority to recommend, specify or purchase products and/ or services.
82%
Have at one time or another used the publication to contact a supplier.
Our readers are: Contractors and professionals involved in the design, construction, installation, sales and services to electronic security systems. End-Users of security systems for residential, industrial and commercial applications. Manufacturers, distributors and dealers of electronic security equipment.
VENTAS DE SEGURIDAD IS THE OFFICIAL MAGAZINE OF THESE ORGANIZATIONS:
”VENTAS DE SEGURIDAD IS AN EFFECTIVE MAGAZINE, SINCE IT ENCOMPASSES ALL THE SEGMENTS OF LATIN AMERICAN ELECTRONIC SECURITY INDUSTRY DELIVERING AN ACTUAL, CURRENT AND OBJECTIVE APPROACH”. Felipe Argüello MACE
Total qualified circulation of 10,900 subscribers* VDS is produced 6 times a year
35,5% Mexico
29,4% Colombia
15,2%
Brazil, Argentina, Bolivia y Chile
12,5%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
4,5%
Central America and the Caribbean * Total qualified circulation through June 2011.
Print magazines, websites, podcasts, video & trade shows converge in VDS´s advertising proposals, multiplying the effectiveness of your message. ” I REALLY ENJOY READING ABOUT OTHER COMPANY'S EXPERIENCES OR ABOUT HUMAN ENGINEER MANAGEMENT ACCOMPLISH A PROJECT. I LEARN A LOT FROM THE STORIES AND THAT IS A VALUABLE RESOURCE FOR ME”: David Treto Project and support Area Collins´ Seguridad Privada Integral
Industry TARGET segments 41,7%
Contractor - Security systems installation
12,7%
Contractor - Systems integration
9,1%
Security products manufacturer
7,8%
Distributor / Security systems wholesaler
7,7%
Engineering firm / Consultancy / Design
6,9%
End- users
5,4%
Other
4%
Service / Central station monitoring
2%
IT Security
1,9%
Security systems consultants
Source: IVC - institute of circulation verification (June 2011)
Recommended products ... most likely to be sourced by our average reader. 87%
video
58%
Entry/exit control systems
80%
Alarms
55%
System integrators
78%
Access control
53%
ID systems
76%
Sensors
49%
Security services
73%
Wiring and cables
48%
Vehicle control systems
71%
Perimeter protection
44%
Urban security
71%
Fire detection / Others
44%
Domotics - residential or commercial
67%
Wireless Technology
40%
Special protection
58%
Installation - Tools, accesories and suppliers
38%
Sound and communication equipment
58%
Installation and distribution services
69 percent of our readers visit our advertisers´ websites looking for information about their products.
The media most often consumed Ventas de Seguridad´s readers surf the internet, but more often read specialized magazines to keep up to date Specialized magazines
Specialized websites
43% Always
40% Always
38% Often
39% Often
16%
Occasionally
15%
Occasionally
2%
Seldom
4%
Seldom
0%
Never
2%
Never
Reach 32,614 total readership* As per number of readers per single copy issue of Ventas de Seguridad 5 readers or more
27%
2 readers
25%
3 readers
24% 13% 12%
4 readers 1 reader
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2011 Ventas de Seguridad Annual report.
www.ventasdeseguridad.com
The leading Spanish language website for the electronic security industry.
˝THE MAGAZINE IS A VALUABLE RESOURCE. IT CONTAINS ISSUES THAT PERTAINS TO OUR BUSINESS AND GIVES US HELPFUL IDEAS. WE PARTICULARLY ENJOY THE PRODUCT SECTION; WE FIND A LOT OF USEFUL INFORMATION THERE˝. Patricio Fustillos Sales manager Siaproci Cía Ltda
49% of Ventas de Seguridad´s subscribers devote between 30 y 60 minutes to reading their contents. 96% of respondents qualify the content positively: Newsletters
Info-podcasts
Editorial content
22% Excellent
18%
34% Excellent
47% Very good
43% Very good
48% Very good
27% Good
32% Good
18%
Good
4%
6%
1%
Poor
Poor
Excellent
Poor
Source for all data: 2011 Ventas de Seguridad annual report.
With VDS, advertisers stay in touch with clients and their suppliers through our diverse media opportunities.
www.indumedia.com Building and renovation projects in Latin America Get access to building or remodelling projects on an individual basis, or through an annual subscription. Get information at an affordable price. More than 4,000 projects available per year.
“Indumedia has been useful to us because the hotel universe in Mexico is so large. Indumedia has made us aware of hotel projects that we may have not otherwise known" General Manager Minibar Systems MĂŠxico SA de CV
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THE LEAD IS CROSS REFERENCED AND EMAILED TO INVOLVED PARTIES.
Expand your brand´s scope and reach by sponsoring specialized industry events.
www.tecnoedificios.com Conference and trade show for an advanced building/facility operation. November 8 - 9 / 2012 Plaza Mayor Convencciones y Exposiciones Medellín - Colombia
TecnoEdificios addresses profesionals in fields engaged in the operation and management of commercial and industrial facilities.
Facilities:
Working areas:
• Airports / Shopping malls • Convention centers • Office buildings / Hotels and Tourism complexes • Harbors • Industrial premises
- Engineering chiefs and General services supervisors - Maintenance and industrial Security Managers - Security and acess control managers - Managers in general - Big buildings owners
Booth Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship
• Sponsorship – Lunch
• Silver Sponsorship
• Sponsorship - Cocktail
• Bronze Sponsorship
• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker
• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue
The sponsorships below are available to any company -a staff registration to the Academic Program is not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER
VDS EDITORIAL CALENDAR 2012 issue
[Vol.16 Nº 1]
[Vol.16 Nº 2]
[Vol.16 Nº 3]
[Vol.16 Nº 4]
[Vol.16 Nº 5]
[Vol.16 Nº 6]
Close
January 13, 2012
February 24, 2012
April 6, 2012
June 1, 2012
July 27, 2012
September 21, 2012
Approaches
CCTV
Intrusion alarm
Access Control
Data Transmission
Fire Detection
Integration
Market and Technology focus
Compression algorithms CCTV. (Comparative report)
Alarm transmission market
Access Control for schools, universities.
IP data transmission over UTP cable
Integration of fire detectors
Integration projects in Latin America
Industrial and end user focus
Monitoring Centers urban surveillance
Intrusion detection systems in factories and companies. (Comparative report)
Access Control systems. (Reference table)
Recording systems. (Comparative report)
Implementation and regulations for hotels
Integration with perimeter security
IT Security
Cloud computing security
Virus, malware y spyware
Security for mobile transactions
Networks Security
Intrusion Detection Systems
Information Retrieval
Security Pro of the month
Merconorte
Mexico
Brazil
Argentina
Colombia
Central America and The Caribbean
Regular features
Government Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Case Study, new products and industry news
Marketing features
Litfocus
Supplier Spotlight
Induguia
Events
ISC West Las Vegas, NV
ASIS: Philadelphia, PA
ISC East: NY, NY
ExpoSeguridad México
Intersec: Buenos Aires, Argentina
Secutech: Taipei, Taiwan
Cumbre ALAS, Santo Domingo, Republica dominicana
ISC Brazil: Sao Paulo, Brazil ExpoSeg: Sao Paulo, Brazil
Tecnoedificios Medellín, Col
Plan 1 advertising options 12 MONTHS
US$ 24,054
6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]
6 MONTHS
US$ 12,660
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 4,442
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
Plan 2 advertising options 12 MONTHS US$ 14,436 6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS
US$ 7,596
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 moths [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
2 MONTHS
US$ 2,665
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.
Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Indumedia Subscription US$ 750 / 6 moths [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 3 advertising options 12 MONTHS US$ 10,824 6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS US$ 5,697 3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 1,999
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 1,300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 4 advertising options 12 MONTHS US$ 9,624 6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS US$ 5,064 3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS US$ 1,777 1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Extra services
ing advertis insert
VALUE +30%
VALUE +20%
VALUE +10%
Advertising inserts
Make your company and products stand out. Ask your account manager about the different options.
ventasdeseguridad.com - advertising options ONLY ON THE WEB
Web Portal Layout:
Web Portal Advertising [Run of Site] Monthly prices
1 month /each
6 months /each
12 months /each
Leaderboard [728 x 90 px]
US$ 555
US$ 527
US$ 501
Body [300 x 250 px]
US$ 333
US$ 316
US$ 301
Banner [468 x 60 px]
US$ 250
US$ 237
US$ 226
Footer [728 x 90 px]
US$ 222
US$ 211
US$ 200
Web sponsor [120 x 90 px]
US$ 100
US$ 95
US$ 90
Web Search Sponsor
US$ 450
US$ 428
US$ 406
Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]
US$ 550
US$ 523
US$ 496
Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.
Price
Display Newsletter Layout: Mailed every weeks
US$ 2.500
Newsletter Advertising 4x / month Unit Prices
1 month / 1x
6 months / 24x
12 months / 48x
Banner - 1st Position[468 x 60 px]
US$ 276
US$ 262
US$ 249 US$ 212
Banner - 2 Position [468 x 60 px]
US$ 235
US$ 223
Bánner - 3-5th Position[468 x 60 px]
US$ 141
US$ 134
US$ 127
E-Sponsor [120 x 90 px]
US$ 117
US$ 111
US$ 106
nd
Extra services WEBINARS
Price
Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
US$ 4,000
Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign
US$ 1,500
advertising Podcast [Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.
Price
US$ 600
INTERNET
FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code
MARKETING OPPORTUNITIES
SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in issue number 5.
Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A US$ 150 production charge will be assesed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect´s inmediate attention.
ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended). Do not use any compression as LZW, GIF, or JPG on your graphics. Color: only CMYK mode.
SPECIALITY ADVERTISING OPPORTUNITIES
Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images
GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.
LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
All black text must be 100% Black, no color combination.
ABOUT PDF Send only High Resolution PDFs. Use the adobe Distiller application to generate th PDF from the native file. The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3).
REPRINT SERVICES
No compression in any object.
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.
Embed all fonts (Be sure to include 100% of each font used).
Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.
GENERAL RATE POLICY
No downsample on any image.
Terms of Payment 30 day maximum, US$ dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
LATIN PRESS, INC USA +1 [305] 285 3133 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 9215 ARGENTINA: +54 [11] 5917 5403
USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710