MEDIAKIT 2012
www.gerenciadehoteles.com Specialized media for hotel & restaurant management, development and design in Latin America
Promote yourself in Latin America's leading hospitality management, development and design media.
GERENCIA DE HOTELES Y RESTAURANTES has managed to estabilish itself as the most trustworthy source of information in the Latin American market for the hospitality design, development and operation management. Your marketing plan cannot afford to miss a captive audience of over 11,033 subscribers made up of: General managers. Purchase managers. Financial managers. Sales and marketing managers. Operation managers. Hotel owners. Maintenance providers. Our readers are:
Our highly segmented audience ensures an effective reach for your message.
90%
Keep the magazine as reference material.
85%
Have the authority to recommend, specify or purchase products and/ or services.
67%
Have at one time or another used the publication to contact a supplier.
Hotel and restaurant managers and administrators. Professionals and companies involved in design and technology implementation in hotels, motels and resorts. Catering companies. Architects and interior designers. Hospitality providers, companies and hotel consortia.
GERENCIA DE HOTELES IS THE OFFICIAL PUBLICATION TO THE MOST ACCREDITED ASSOCIATION IN THE INDUSTRY:
”GHR is a big help for me because I learn a lot about the industry AND THE VARIOUS PRODUCTS. Karina Alba I ALSO ENJOY THE ARTICLES ABOUT General Manager INFRASTRUCTURE MODELS WHICH I CAN USE Las Arenas lodge Peru AS REFERENCE”.
Total qualified circulation of 11,033 subscribers* GHR is published 6 times a year
33,8% Colombia
32,4% Mexico
15,1%
Brazil, Argentina, Bolivia y Chile
11,3%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
5,7% * Total qualified circulation through to June 2011.
Central America and the Caribbean
Print magazines, websites, podcasts, video & trade show converge in GHR´s advertising proposals, multiplying the effectiveness of your message. ”THE MAGAZINE HAS A WIDE RANGE OF TOPICS OF INTEREST. IT IS ENJOYABLE AND READER-FRIENDLY. IT ALSO FEATURES A LOT OF CONTENT FROM OTHER COUNTRIES WHICH I FIND INTERESTING AND CAN LEARN A GREAT DEAL”: Mariana Dvorkin, General Manager Hostería Robles del Sur Argentina
Industry TARGET segments 58%
Independent hotels
10,9%
Entrepreneur / Multiple properties owners
7,3%
Entrepreneur / Multiple restaurants owners
5,8%
Hotel chain corporate offices
4,9%
Hotel supplies distributors / Services
4,6%
Hotel management Company
4,5%
Others
1,5%
independent restaurant
1,1%
Institute / Research / Trade association
0,7%
Architect / Interior Designer / Contractor
Source: IVC - institute of circulation verification (June 2011)
Recommended products ... most likely to be sourced by our average reader. 76%
Cleaning supplies
72%
General maintenance supplies
69%
Computing technology
69%
Furniture and decoration - Private areas
68%
Furniture and decoration - Public areas
68%
Food and beverages
64%
Amenities for guests
60%
Food preparation Equipment
60%
Audio / video / signaling systems
57%
Security / Fire systems
57%
Commercial refrigeration equipment
66 percent of our readers visit our advertisers´ websites looking for information about their products.
48 percent of hotels receiving the magazine are high-end properties 18%
Luxury [ 5 stars ]
30%
Superior [ 4 stars ]
35%
Standard [ 3 stars ]
11%
Budget class [ 2 stars ]
6%
Economy [ 1 star ]
Reach 31,980 total readership* As per number of readers per single copy issue of Gerencia de Viajes 3 readers 5 readers or more 2 readers 1 reader 4 reader
28% 24% 21% 14% 13%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2011 Gerencia de Hoteles Annual report.
www.gerenciadehoteles.com The leading Spanish language website on hospitality design, development and operation
˝GHR ADDRESSES AN IMPORTANT MARKET SEGMENT WHICH HAS BEEN OVERLOOKED. THE MAGAZINE GENERATES GOOD RESULTS THROUGH PROJECTS WITHIN THE REGION. YOU CAN BE CONFIDENT THAT IT WILL GENERATE BUSINESS OPPORTUNITIES˝.
42% of Gerencia de Hoteles´ subscribers devote between 30 y 60 minutes to reading their contents. 95% of respondents qualify the content positively: Newsletters
Info-podcasts
Editorial content
23%
Excellent
21%
36%
Excellent
38%
Very good
34% Very good
46%
Very good
34%
Good
37% Good
17%
Good
4%
Poor
6%
1%
Poor
Excellent
Poor
Source for all data: 2011 Gerencia de Hoteles annual report.
Carlos Leschhorn XTS
With GHR, advertisers stay in touch with clients and their suppliers through our diverse media opportunities.
www.indumedia.com Building and renovation projects in Latin America Get access to building or remodeling projects on an individual basis, or through an annual subscription. Get information at an affordable price. More than 4,000 projects available per year.
“Indumedia has been useful to us because the hotel universe in Mexico is so large. Indumedia has made us aware of hotel projects that we may have not otherwise known“ General Manager Minibar Systems México SA de CV
www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.
How does it work?
Visitor
Qualified buyer
The buyer shares needs and demographic data
Induleads checks buyer's data
lead generated
THE LEAD IS CROSS REFERENCED AND EMAILED TO INVOLVED PARTIES.
Gerencia de Hoteles events Expand your brand´s scope and reach by sponsoring specialized industry events. www.tecnoedificios.com Conference and trade show for an advanced building/facility operation. November 8 - 9 / 2012 Plaza Mayor Medellín - Colombia
TecnoEdificios addresses profesionals in fields engaged in the operation and management of commercial and industrial facilities.
Facilities:
Working areas:
• Airports / Shopping malls • Convention centers • Office buildings / Hotels and Tourism complexes • Harbors • Industrial premises
- Engineering chiefs and General services supervisors - Maintenance and industrial Security Managers - Security and acess control managers - Managers in general - Big buildings owners
Booth Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship
• Sponsorship – Lunch
• Silver Sponsorship
• Sponsorship - Cocktail
• Bronze Sponsorship
• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker
• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue
The sponsorships below are available to any company - staff registration fees to the Academic Program are not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER
GHR EDITORIAL CALENDAR 2012 issue
[Vol.8 Nº 1]
[Vol.8 Nº 2]
[Vol.8 Nº 3]
[Vol.8 Nº 4]
[Vol.8 Nº 5]
[Vol.8 Nº 6]
Close
January 6, 2012
March 2, 2012
April 27, 2012
June 22, 2012
August 17, 2012
October 12, 2012
Hospitality Technology
AV systems for hotels
In room entertainment systems
Room Automation Systems
Reservation Technology
Refrigeration systems
Green systems
Decoration trends
Outdoor decoration
Lighting for pools
Indoor decoration
Textiles for hotels
Furniture
Corporate Image
Foodservice and restaurant
Restaurant management
Wine
Gourmet trends
Food preparation
Management of raw materials
Renovation of kitchen equipment
Security for Hotels
CCTV
Access Control
IT Security
The rol of the Security Manager
Fire detection
Integration
Pro of the month
Central America and The Caribbean
Merconorte
Mercosur
Mexico
Colombia
Brazil
Special features
Guest Safety
Spas & Gyms
Recreation equipment
Outsoucing
Certifications
Hotel appraisals
Regular features
"Case Studies & New Products, Industry News"
"Case Studies & New Products, Industry News"
"Case Studies & New Products, Industry News"
"Case Studies & New Products, Industry News"
"Case Studies & New Products, Industry News"
"Case Studies & New Products, Industry News"
Litfocus
Induguia
Nafem: Orlando, FL
Marketing features
Events
Supplier Spotlight
Horeca: Medellin, Colombia
HD Las Vegas: Las Vegas, NV
Hitec: Baltimore, MD
Abastur: Mexico DF, Mexico
ISSA clean, Chicago, USA
Hotel World Expo: Las Vegas, NV
HD Boutique: Miami Beach, FL
Expocotelco/ Alimentec Bogotal, Colombia
Hotelga: Buenos Aires, Argentina
International Hotel Show: NY, NY.
EXPHOTEL: Cancun, Mexico
Plan 1 advertising options 12 MONTHS
US$ 24,054
6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]
6 MONTHS
US$ 12,660
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 4,442
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 12 months [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / 12 months [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
Plan 2 advertising options 12 MONTHS US$ 14,436 6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS
US$ 7,596
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 2,665
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.
Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Indumedia Subscription US$ 1,300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 3 advertising options 12 MONTHS US$ 10,824 6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS
US$ 5,697
3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS
US$ 1,999
1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 1,300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Plan 4 advertising options 12 MONTHS US$ 9,624 6 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
6 MONTHS US$ 5,064 3 ISSUES
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
2 MONTHS US$ 1,777 1 ISSUE
ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]
Extra services ing advertis insert
VALUE +30%
VALUE +20%
Advertising insert
VALUE +10%
Make your company and products stand out ask your account manager about the different options.
gerenciadehoteles.com - advertising options ONLY ON THE WEB
Web Portal Layout:
Web Portal Advertising [Run of Site] Monthly prices
1 month /each
6 months /each
12 months /each
Leaderboard [728 x 90 px]
US$ 555
US$ 527
US$ 501
Body [300 x 250 px]
US$ 333
US$ 316
US$ 301
Banner [468 x 60 px]
US$ 250
US$ 237
US$ 226
Footer [728 x 90 px]
US$ 222
US$ 211
US$ 200
Web sponsor [120 x 90 px]
US$ 100
US$ 95
US$ 90
Web Search Sponsor
US$ 450
US$ 428
US$ 406
Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]
US$ 550
US$ 523
US$ 496
Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.
Price
Display Newsletter Layout: Mailed every weeks
US$ 2.500
Newsletter Advertising 4x / month Unit Prices
1 month / 1x
6 months / 24x
12 months / 48x
Banner - 1st Position[468 x 60 px]
US$ 276
US$ 262
US$ 249 US$ 212
Banner - 2 Position [468 x 60 px]
US$ 235
US$ 223
Bánner - 3-5th Position[468 x 60 px]
US$ 141
US$ 134
US$ 127
E-Sponsor [120 x 90 px]
US$ 117
US$ 111
US$ 106
nd
Extra services WEBINARS
Price
Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
US$ 4,000
Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign
US$ 1,500
ADVERTISING Podcast [Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.
Price
US$ 600
INTERNET
FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code
MARKETING OPPORTUNITIES
SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in issue number 2.
Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A US$150 production charge will be assesed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect´s inmediate attention.
SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.
ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended). Do not use any compression as LZW, GIF, or JPG on your graphics. Color: only CMYK mode. Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images All black text must be 100% Black, no color combination.
LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
ABOUT PDF Send only High Resolution PDFs.
REPRINT SERVICES
Use the adobe Distiller application to generate th PDF from the native file. The Distiller must have this minimun settings:
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs. Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.
Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object. No downsample on any image. Embed all fonts (Be sure to include 100% of each font used).
GENERAL RATE POLICY Terms of Payment 30 day maximum, US$ dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
LATIN PRESS, INC USA +1 [305] 285 3133 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 9215 ARGENTINA: +54 [11] 5917 5403
USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710