GERENCIA DE
EDIFICIOS MEDIAKIT 2013
www.GERENCIADEEDIFICIOS.com Specialized media for the operation, maintenance and MANAGEMENT of building and facilities in Latin America
Promote yourself in Latin America's leading building management specialized media. GERENCIA DE
EDIFICIOS GERENCIA DE EDIFICIOS has managed to estabilish itself as the most trustworthy source of information in the Latin American market for the building management industry. Your marketing plan cannot afford to miss a captive audience of over 11,033 subscribers made up of: General managers. Purchase managers. Financial managers. Sales and marketing managers. Operation managers. Building owners. Maintenance providers. Our readers are: Building managers and administrators.
Our highly segmented audience ensures an effective reach for your message.
90%
Keep the magazine as reference material.
85%
Have the authority to recommend, specify or purchase products and/ or services.
67%
Have at one time or another used the publication to contact a supplier.
Professionals and companies involved in design and technology implementation in buildings and facilities.
GERENCIA DE
EDIFICIOS
GERENCIA DE
EDIFICIOS ”Gde is a big help for me because I learn a lot about the industry AND THE VARIOUS PRODUCTS. Karina Alba I ALSO ENJOY THE ARTICLES ABOUT General Manager INFRASTRUCTURE MODELS WHICH I CAN USE Las Arenas lodge Peru AS REFERENCE”.
Total qualified circulation of 11,033 subscribers* GDE is published 4 times a year
33,8% Colombia
32,4% Mexico
15,1%
Brazil, Argentina, Bolivia y Chile
11,3%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
5,7% * Total qualified circulation through to June 2012.
Central America and the Caribbean
Print magazines, websites, podcasts, video & trade show converge in GDE´s advertising proposals, multiplying the effectiveness of your message. ”THE MAGAZINE HAS A WIDE RANGE OF TOPICS OF INTEREST. IT IS ENJOYABLE AND READER-FRIENDLY. IT ALSO FEATURES A LOT OF CONTENT FROM OTHER COUNTRIES WHICH I FIND INTERESTING AND CAN LEARN A GREAT DEAL”: Mariana Dvorkin thostería Robles Sur Argentina
Industry TARGET segments 58%
Independent hotels
10,9%
Entrepreneur / Multiple properties owners
7,3%
Entrepreneur / Multiple restaurants owners
5,8%
Hotel chain corporate offices
4,9%
Hotel supplies distributors / Services
4,6%
Hotel management Company
4,5%
Others
1,5%
independent restaurant
1,1%
Institute / Research / Trade association
0,7%
Architect / Interior Designer / Contractor
Source: IVC - institute of circulation verification (June 2011)
Recommended products ... most likely to be sourced by our average reader. 76%
Cleaning supplies
72%
General maintenance supplies
69%
Computing technology
69%
Furniture and decoration - Private areas
68%
Furniture and decoration - Public areas
68%
Food and beverages
64%
Amenities for guests
60%
Food preparation Equipment
60%
Audio / video / signaling systems
57%
Security / Fire systems
57%
Commercial refrigeration equipment
66 percent of our readers visit our advertisers´ websites looking for information about their products.
48 percent of hotels receiving the magazine are high-end properties 18%
Luxury [ 5 stars ]
30%
Superior [ 4 stars ]
35%
Standard [ 3 stars ]
11%
Budget class [ 2 stars ]
6%
Economy [ 1 star ]
Reach 31,980 total readership* As per number of readers per single copy issue of Gerencia de Edificios 3 readers 5 readers or more 2 readers 1 reader 4 reader
28% 24% 21% 14% 13%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2011 Gerencia de Edificios Annual report.
www.gerenciadeedificios.com The leading Spanish language websites on the building development and operation industry
˝GDE ADDRESSES AN IMPORTANT MARKET SEGMENT WHICH HAS BEEN OVERLOOKED. THE MAGAZINE GENERATES GOOD RESULTS THROUGH PROJECTS WITHIN THE REGION. YOU CAN BE CONFIDENT THAT IT WILL GENERATE BUSINESS OPPORTUNITIES˝.
42% of Gerencia de Edificios´ subscribers devote between 30 y 60 minutes to reading their contents. 95% of respondents qualify the content positively: Newsletters
Info-podcasts
Editorial content
23%
Excellent
21%
36%
Excellent
38%
Very good
34% Very good
46%
Very good
34%
Good
37% Good
17%
Good
4%
Poor
6%
1%
Poor
Excellent
Poor
Source for all data: 2011 Gerencia de Hoteles annual report.
Carlos Leschhorn
GERENCIA DE
EDIFICIOS
With GDE, advertisers keep a continual interaction with their customers and suppliers through our diverse display opportunities.
www.indumedia.com Building and renovation projects in Latin America Get access to building or remodeling projects on an individual basis, or through an annual subscription. Get information at an affordable price. More than 4,000 projects available per year.
“Indumedia has been useful to us because the hotel universe in Mexico is so large. Indumedia has made us aware of hotel projects that we may have not otherwise known“ General Manager Minibar Systems México SA de CV
www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.
How does it work?
Visitor
Qualified buyer
The buyer shares needs and demographic data
Induleads checks buyer's data
lead generated
the lead be crossed with customer and it be send to buyer
GERENCIA DE
GDE EDITORIAL CALENDAR 2013
EDIFICIOS
Issue
SPRING [Vol.9 Nº 1]
SUMMER [Vol.9 Nº 2]
FALL [Vol.9 Nº 3]
WINTER [Vol.9 Nº 4]
Close
March 15, 2013
May 17, 2013
August 9, 2013
November 1, 2012
Building Technology
HVAC Systems
Information Technology
Management Systems
Communications Systems
Design trends
Interior Design
Corporate Image
Paints, Floors & Windows
Office Furniture
Building Security
Security & Access Control
Control Rooms
Fire Detection
Systems Integration
Building facility Pro of the month
Merconorte
Mercosur
Mexico
Colombia
Special features
LEED certification in Latin America
Life Safety
Management Outsourcing
Certifications
Regular features
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Case Studies & New Products, Industry News
Marketing features
Supplier Spotlight
Events
Expo Seguridad: Mexico
Litfocus / Induguia Expo TecnoMultimedia: Mexico Frio-Tecnología: Venezuela Expocotelco: Colombia ISSA Clean: México Expo Acaire: Colombia
Febrava: Brasil Latam Paint Show: Mexico Expo TecnoEdificios: Colombia Expo TecnoMultimedia: Colombia
International Hotel Show: NYC
Plan 1 advertising options 12 MONTHS
US$ 15.876
GERENCIA DE
EDIFICIOS ADDED SERVICES
4 ISSUES GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1.300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ included value ]
6 MONTHS
US$ 8.356
ADDED SERVICES
2 ISSUES GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
3 MONTHS
US$ 4.442
ADDED SERVICES
1 ISSUE GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 12 months [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / 12 months [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]
Plan 2 advertising options 12 MONTHS US$
9.528
GERENCIA DE
EDIFICIOS ADDED SERVICES
4 ISSUES GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1.300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
6 MONTHS
US$ 5.014
ADDED SERVICES
2 ISSUES GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.
Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
3 MONTHS
US$ 2.665
ADDED SERVICES
1 ISSUE GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.
Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Indumedia Subscription US$ 1.300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
Plan 3 advertising options 12 MONTHS US$ 7.144
GERENCIA DE
EDIFICIOS ADDED SERVICES
4 ISSUES GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
6 MONTHS
US$ 3.760
ADDED SERVICES
2 ISSUES GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
3 MONTHS
US$ 1.999
ADDED SERVICES
1 ISSUE GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
Plan 4 advertising options 12 MONTHS US$ 6.352
GERENCIA DE
EDIFICIOS ADDED SERVICES
4 ISSUES GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
6 MONTHS US$ 3.343
ADDED SERVICES
2 ISSUES GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
3 MONTHS US$ 1.777
ADDED SERVICES
1 ISSUE GERENCIA DE
EDIFICIOS
Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.
Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]
Extra services ing advertis insert
VALUE +30%
VALUE +20%
Advertising insert
VALUE +10%
Make your company and products stand out ask your account manager about the different options.
gerenciadeEDIFICIOS.com - advertising options ONLY ON THE WEB Web Portal Advertising [Run of Site] Monthly prices
Web Portal Layout: 1 month /each
6 months /each
12 months /each
Leaderboard [728 x 90 px]
$555
$527
$501
Body [300 x 250 px]
$333
$316
$301
Banner [468 x 60 px]
$250
$237
$226
Footer [728 x 90 px]
$222
$211
$200
Web sponsor [120 x 90 px]
$100
$95
$90
Web Search Sponsor
$450
$428
$406
Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]
$550
$523
$496
Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.
Price
GERENCIA DE
EDIFICIOS
Display Newsletter Layout: Mailed every weeks
$2.500
Gerencia de Edificios
Newsletter Advertising 4x / month Unit Prices
1 month / 1x
6 months / 24x
12 months / 48x
Banner - 1st Position[468 x 60 px]
$276
$262
$249
Banner - 2 Position [468 x 60 px]
$235
$223
$212
Bánner - 3-5th Position[468 x 60 px]
$141
$134
$127
E-Sponsor [120 x 90 px]
$117
$111
$106
nd
Extra services WEBINARS
Price
Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
$4,000
Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign
$1,500
ADVERTISING Podcast
Price
[Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.
$600
INTERNET
FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code
MARKETING OPPORTUNITIES
SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.
Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assesed for material other than described above.
LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect´s inmediate attention.
SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.
ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended). Do not use any compression as LZW, GIF, or JPG on your graphics. Color: only CMYK mode. Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images All black text must be 100% Black, no color combination.
LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
ABOUT PDF Send only High Resolution PDFs.
REPRINT SERVICES
Use the adobe Distiller application to generate th PDF from the native file. The Distiller must have this minimun settings:
We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs. Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.
Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object. No downsample on any image. Embed all fonts (Be sure to include 100% of each font used).
GENERAL RATE POLICY Terms of Payment 30 day maximum, $ US dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Max Jaramillo President Manuela Jaramillo Vice president Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
LATIN PRESS, INC USA +1 [305] 285 31 33 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 92 15 ARGENTINA: +54 [11] 5917 5403
USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330 COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 88 64 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710