LATIN AMERICA BROADCAST MARKET REPORT 2022

LATIN AMERICA

BROADCAST MARKET REPORT

2022

• STATE OF TECHNOLOGIES IN LATIN AMERICA 2021-2022 • PERSPECTIVES FROM INDUSTRY AND ACADEMY • RANKING TOP 50 BROADCAST INTEGRATORS • DEVELOPMENT – BROADCAST EVOLUTION IN LATIN AMERICA • LATIN AMERICAN ECONOMIES, A GRADUAL RECOVERY • BROADCAST 2022 TECHNOLOGY TRENDS, GROWTH AND OPPORTUNITIES

© Latin Press, Inc., 2022 All rights reserved. The total or partial reproduction of this work is not permitted, nor its incorporation into a computer system, nor its transmission in any form or by any means (electronic, mechanical, photocopying, recording or others) without the prior written authorization of the copyright holders. The infringement of said rights may constitute a crime against intellectual property. Original title: Broadcast Latin American Market Report 2022 1st edition: August 2022 Research and writing: Andrea Ochoa Restrepo Editorial Direction: Duván Chaverra Layout: Juan David Fernández Montoya Graphics: Juan David Fernandez Montoya Photos Cover: Pixabay

Content index Top 50 Broadcast integrators in Latin America: how is it done?............................................................. 5 Introduction........................................................................................................................................................6 Chapter 1: State of technologies in Latin America, 2021-2022.................................................................10 Main segments served (Sectors where the end user purchases more broadcast equipment or services) in 2021....................................................................................................................................................................11 Imports by region................................................................................................................................................12 Top Broadcast brands in 2021.............................................................................................................................13 Broadcast solutions most deployed in Latin America in 2021............................................................................14

Chapter 2: Industry outlook............................................................................................................ 19 Mexico.................................................................................................................................................................20 Central America and the Caribbean ..................................................................................................................21 Andean Region....................................................................................................................................................22 Southern Cone....................................................................................................................................................25 Consultant Perspectives......................................................................................................................................29

Chapter 3: Ranking Top 50 Broadcast integrators........................................................................ 36 Mexico.................................................................................................................................................................37 Central America..................................................................................................................................................39 Andean Region....................................................................................................................................................41 Southern Cone....................................................................................................................................................42

Chapter 4: Development - Evolution of Broadcast and its relationship with other technological services in Latin America..................................................................................................................................43 Broadcasting and streaming in Latin America....................................................................................................47 Investment and expenditure in production.........................................................................................................48 Broadcast and other services impacting the market in Latin American countries..............................................49

Chapter 5: Rising freight and cargo rates, why and what are the forecasts? .........................................63 High freight rates overshadow economic recovery ...........................................................................................65

Chapter 6: Broadcast 2022 technology trends, growth and opportunitiess............................... 67 Podcasts, the format that continues to grow and strengthen user confidence..................................................68 Digitization of platforms and the incorporation of new technologies ...............................................................70 Broadcasting in 5G band....................................................................................................................................73 OTT services........................................................................................................................................................74 Augmented reality..............................................................................................................................................75

Chapter 7: Latin American economies, a gradual recovery.......................................................... 76 Volatility in financial markets...............................................................................................................................79 Impact on trade and value chains.......................................................................................................................80 Balance of financial flows to the region..............................................................................................................82 Evolution of GDP in Latin America......................................................................................................................83 Future outlook.....................................................................................................................................................84 Inflation expectations 2022.................................................................................................................................87 Country-by-country macroeconomic analysis.....................................................................................................88 Index of references ................................................................................................................................ 106

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Reference index Cited sources: National Association of Industrialists (ANDI), “COLOMBIA: BALANCE 2020 AND PERSPECTIVES 2021”, 2021. Bank of the Republic of Colombia, “Monetary Policy Report”, February 11, 2022. Central Reserve Bank of El Salvador, “Salvadoran economy grew 24.5% in the second quarter of 2021”, October 1, 2021. Inter-American Development Bank, “The current situation and challenges of the telecommunications sector in Panama”, September 2021. Inter-American Development Bank, “BEHIND THE SCENES: CREATIVITY AND INVESTMENT FOR LATIN AMERICA AND THE CARIBBEAN Lessons from a conversation with key voices in the audiovisual sector”. Inter-American Development Bank, “Broadband Policies for Latin America and the Caribbean”. World Bank, “Panama: overview”, October 6, 2021. World Bank, “Bolivia: overview”, October 11, 2021. National Association of Industrialists (ANDI), “COLOMBIA: BALANCE 2020 AND PERSPECTIVES 2021”, 2021. Bank of the Republic of Colombia, “Monetary Policy Report”, February 11, 2022. Central Reserve Bank of El Salvador, “Salvadoran economy grew 24.5% in the second quarter of 2021”, October 1, 2021. Inter-American Development Bank, “The current situation and challenges of the telecommunications sector in Panama”, September 2021. Inter-American Development Bank, “BEHIND THE SCENES: CREATIVITY AND INVESTMENT FOR LATIN AMERICA AND THE CARIBBEAN Lessons from a conversation with key voices in the audiovisual sector”. Inter-American Development Bank, “Broadband Policies for Latin America and the Caribbean”. World Bank, “Panama: overview”, October 6, 2021. World Bank, “Bolivia: overview”, October 11, 2021. Economic Commission for Latin America and the Caribbean (ECLAC), “Macroeconomic Report-Peru”, 2021. Economic Commission for Latin America and the Caribbean (ECLAC), “Macroeconomic Report-Venezuela”, 2021.

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Economic Commission for Latin America and the Caribbean (ECLAC), “Macroeconomic Report- Brazil”, 2021. Economic Commission for Latin America and the Caribbean (ECLAC), “Macroeconomic Report-Uruguay”, 2021. Economic Commission for Latin America and the Caribbean (ECLAC), “International Trade Outlook for Latin America and the Caribbean”, 2021. El País, “Colombia’s GDP grew 10.6% in 2021, the largest annual increase since there are records”, February 15, 2022. El Puerto Noticias, “MTC granted 523 new radio and television authorizations during 2021”, January 15, 2022. Infobae, “OECD reduced its GDP growth forecast for Mexico to 2.3% for 2022”, February 21, 2022. Faculty of Engineering and Agricultural Sciences, Electronic Engineering and communication networks of the University of the Americas, “FEASIBILITY STUDY FOR THE IMPLEMENTATION OF IPTV WITH HD RESOLUTION (HIGH DEFINITION) IN THE “MARISCAL” SWITCHING CENTRAL OF THE NATIONAL CORPORATION OF TELECOMMUNICATIONS PUBLIC COMPANY (CNT E.P.), USING XDSL ACCESS TECHNOLOGY WITH OPTICAL NODES”. International Monetary Fund (IMF), “WORLD ECONOMIC OUTLOOK UPDATE”, January 2022. International Monetary Fund (IMF), “El Salvador’s recovery is limited by increased risks”, February 16, 2022. International Monetary Fund (IMF), “Uruguay: Final Staff Statement on the 2021 Article IV Consultation Mission to Uruguay” , October 6, 2021. Revista Semana, “IMF reduced growth outlook for the world economy for 2022”, January 25, 2022. World Trade Organization (WTO), “The recovery of world trade exceeds expectations, although with regional divergences”, October 4, 2021. World Trade Organization (WTO), “Trade can help put the UN Sustainable Development Goals on track: Director General Okonjo-Iweala”, 6 July 2021. Portfolio, “International trade will grow 10.8% this year, according to the WTO”, October 4, 2021. Presidency of Costa Rica, “BCCR ESTIMATES ECONOMIC GROWTH FOR 2021 AT 7.6% AND PROJECTS 3.9% FOR 2022 AND 4.0% FOR 2023”. Procomer, “IT SPENDING IS PROJECTED TO GROW 9% BY THE END OF 2021”, July 16, 2021. Platforms News, “Costa Rica: Fixed Internet subscribers grow and pay TV falls”, July 20, 2021. Mordor Intelligence, “BROADCASTING EQUIPMENT MARKET: GROWTH, TRENDS, IMPACT OF COVID-19 LATIN AMERICA BROADCAST MARKET REPORT 2022

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AND FORECASTS (2022 - 2027)”. Noticias Ampm, “The good time of the Colombian audiovisual industry”, October 10, 2021. Audiovisual Panorama, “Sony reveals the future of remote and distributed production”. Señal News, “WHAT ARE THE MAIN TRENDS IN SATELLITE AND PAY TV IN LATIN AMERICA?”, February 7, 2022. Superintendence of Competition El Salvador, “Conditions of competition in open television in El Salvador”. Tavi Latam, “Pay TV concludes Q2 2021 with 805 thousand clients, increasing 4% annually”, August 31, 2021. The World New, “Asep will carry out the first simulation of the analog television blackout tomorrow”, May 5, 2022. Transparencia Venezuela, “COVID-19 SITUATION DEMANDS TO GUARANTEE INTERNET ACCESS”, May 17, 2021. Unesco, “Media development in Uruguay: diagnosis, perspectives and challenges”, 2021. Databases: International Trade Center (ITC). With information from UN Comtrade (United Nations Organizations Trade Statistics Database) and official sources:: • El Salvador: Central Reserve Bank. • Guatemala: Central Bank of Guatemala. • Paraguay: General Directorate of Customs. • Rep. Dominicana: UN Comtrade. Descartes Datamyne. With information from official sources and partner countries: • Argentina: General Directorate of Customs. • Brazil: Latin American Integration Association (Aladi). • Chile: National Customs Service. • Colombia: Directorate of National Taxes and Customs (Dian). • Costa Rica: National Customs Service. • Ecuador: National Customs Service. • Honduras: General Director of Customs Franchise Control. • Mexico: National Institute of Statistics and Geography of Mexico (Inegi). • Panama: National Customs Authority. • Peru: National Superintendency of Customs and Tax Administration (Sunat). • Uruguay: General Directorate of Customs.

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Harmonized tariff classification codes (HS-code) analyzed*: HS-Code** 8517610000 8517622000 8521100000 8521909000 8525502000 8525801000 8526100000 8527190000 8528490000 8529901000

Descripción Applies to telephone intervention systems (composed of a receiver, a transmitter and a recorder). 1. Radio harris (transmits voice and data in narrow band and broadband). 2. HF/UHF transceiver. Apparatus for recording or reproducing images and sound (videos), of magnetic tape, even with an image and sound signal receiver incorporated. Other image and sound (video) recording or reproducing apparatus, even with an image and sound signal receiver incorporated. Emitting devices, television.1. Multiplexers (used to transmit more than two messages simultaneously).2. Quad Color 4 and 8 channels.3. CCTV transmitter balun. CCTV cameras. The following are excepted from the requirement: cameras for television studios. Mobile automated speed control equipment (includes video camera). Other broadcasting receivers that can function without an external power source, including those that can receive radiotelephony or radiotelegraphy signals. Other monitors with cathode ray tubes, which do not include a television receiver. Furniture or boxes, identifiable as intended, exclusively or mainly, for the apparatus of headings 85.25 to 85.28.

* For the tables and graphs of imports by companies and equipment in Chapter 1, only the tariff classification codes of products related to Broadcast equipment were taken for transactions carried out until March 2022. Technical Sheet Survey “TOP BRANDS IN LATIN AMERICA” Data collection dates: March 18, 2022 to May 18, 2022. Data collection technique: Online survey on the Encuestadatos.com platform. Method: multiple choice questions. Subjects to which it refers: Selection of one or several brands of equipment and software, and types of solutions most used in Broadcast. Target group: Latin American Broadcast Integrators. Survey developed by Latin Press, Inc.

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