BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED NOVEMBER/DECEMBER 2014
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: None Established: 1996 Issues per year: 6 www.latinpressinc.com www.inpralatina.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
Field served INPRA LATINA serves coating formulators and manufacturers, corrosion control specialists, surface protection and industrial coating contractors, paint finishing professionals as well as distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
Definition of recipient qualification Qualified recipients are owners, executives, management, chemicals engineers and staff personnel in paints, coatings and corrosion control specification, product management, engineering and technology, research and development, quality control and sales and marketing as well as other titled and non-titled personnel including company copies.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Copies
Qualified Non-Paid
Percent
Copies
Qualified
Percent
Copies
Percent
Individual___________________________ 7.000 100 7.000 100 N/A N/A Sponsored individually addressed________ - - - - - Membership benefit___________________ - - - - - Multi-copies same addressee___________ - - - - - Single copy sales_____________________ - - - - - TOTAL QUALIFIED CIRCULATION
7.000
100
7.000
100
-
-
According to point 11__________________ 1.000 - 1.000 -
-
-
TOTAL
-
-
OTHER FORMS CIRCULATION
8.000
-
8.000
-
Issue 2014
Qualified Non-Paid
Qualified Paid
Total Qualified
July/August _________________________ 7.000 N/A 7.000 September/October___________________ 7.000 N/A 7.000 November/December_________________ 7.000 N/A 7.000
1
Inpra Latina / November/December 2014
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 The variation of this edition in relation to the average of the two informed editions in item 2 is 4,75%; 333 copies TOTAL PERCENT
General Production Technical Purchasing Product Sales & Research
Manage-
QUALIFIED OF
Manage-
Manage-
Manage-
Manage-
Main-
Marketing Develop- Chemical
tenance Others
BUSINESS/INDUSTRY TOTAL ment ment ment ment ment Mgement. ment (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) 1.Coating Formulation /Manufacturing
4.138 59,11 2.516 129 372 52 82 326 426 82 31 122
2.Industrial Coatings Contractor
415 5,93 120 47 79 10 13 38 19 8 42 39
3.Paint & Powder Finishing
679 9,70 256 52 113 15 37 53 41 23 25 64
4.Industrial Supplier
1.601 22,87 639 41 128 29 39 477 67 47 11 123
5.R & D/Educational Association
167 2,39 33 9 9 2 1 6 76 5 2 24
TOTAL QUALIFIED CIRCULATION
7.000
100
3.564
278
701
108
172
900
629
165
111
372
PERCENT
100
50,91
3,97
10,01
1,54
2,46
12,86
8,99
2,36
1,59
5,31
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 QUALIFICATION SOURCE Qualification Within Qualified I. TOTAL - Personal direct request from the recipient a. Written b. Telecommunication c. Electronic
Total
1 year
2 years
3 years
Non-Paid
Paid
Qualified
Percent
2.639
1.030
2.040
5.709
-
5.709
81,56
43 149 26 - - 218 3,11 64 461 205 - - 730 10,43 2.532 420 1.809 - - 4.761 68,01
TOTAL - Request from recipient´s company: II.
-
a. Written
- - - - - -
-
-
-
-
-
-
b. Telecommunication
- - - - - -
-
c. Electronic
- - - - - -
-
TOTAL - Membership benefit: III.
-
a. Individual
- - - - - -
-
-
-
-
-
-
b. Organizational
- - - - - -
-
TOTAL - Communication from recipient or recipient´s company (other than request): IV.
-
-
-
-
-
-
-
a. Written
- - - - - -
-
b. Telecommunication
- - - - - -
-
- - - - - -
-
c. Electronic TOTAL - Sources other than above (listedy alphabetically) V.
1.077
170
44
1.291
-
1.291
18,44
rosters and directories Association
- 29 - - - -
Business directories
2 58 44 - - 104 1,49
-
field reports Independent
- - - - - -
-
Licensees - National, State or Local Government
- - - - - -
-
distributor´s and wholesaler´s lists Manufacturer´s, Other sources
21 - - - - 21 0,30 1.054 83 - - - 1.137 16,24
TOTAL - Single copy sales VI.
-
-
-
-
-
-
-
3.716 1.200 2.084 7.000 7.000 TOTAL QUALIFIED CIRCULATION -
100
PERCENT
100
53,09
2
17,14
29,77
100
-
100
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF NOVEMBER/DECEMBER 2014
Qualified MAILING ADDRESS
Individuals by name and title and/or function
Qualified
Total
Non-Paid
Paid
Qualified
Percent
6.892
N/A
6.892
98,46
Individuals by name only
26
N/A
26
0,37
Titles or functions only
82
N/A
82
1,17
Companies´names only
-
N/A
-
-
Multiple-copy same addressee copies
-
-
-
-
Single copy sales
-
-
-
-
7.000
-
7.000
100
Percent
TOTAL QUALIFIED CIRCULATION
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 country
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
NORTH AMERICA United States of America
269
- 269 3,84
2.537 Mexico
- 2.537 36,24
-
2.806
Subtotal
2.806
40,09
CARIBBEAN Lesser Antilles
- - - -
Cuba
- - - -
Puerto Rico
- - - -
Dominican Republic
Subtotal
21
- 21 0,30
21
-
21
0,30
CENTRAL AMERICA Costa Rica
47
- 47 0,67
El Salvador
15
- 15 0,21 - 42 0,60
Guatemala
42
Honduras
5
-
5 0,07
Nicaragua
5
-
5 0,07
Panama
9
-
123
Subtotal
-
9 0,13 123
1,76
SOUTH AMERICA Argentina
397
Bolivia
20
- 20 0,29
Brasil
162
- 162 2,31
231
- 231 3,30
Chile Colombia
2.297
Ecuador
142
Paraguay
9
Peru
532
- 397 5,67
- 2.297 32,81 - 142 2,03 -
9 0,13
- 532 7,60
Uruguay
34
- 34 0,49
Venezuela
226
- 226 3,23
Subtotal
TOTAL QUALIFIED CIRCULATION
4.050
-
4.050
57,86
7.000
-
7.000
100
Inpra Latina / November/December 2014
3
9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Audited Data
2010
2011
2012
2013 2014
Total audit average qualified
8.000
7.534
8.000
7.394
7.000
Qualified non-paid
8.000
7.534
8.000
7.394
7.000
Qualified paid
N/A
N/A
N/A
N/A
N/A
Post expire copies included in paid circulation
-
-
-
-
-
Average annual order price N/A N/A N/A N/A N/A
11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Copies
Not included Elsewhere Other paid circulation
-
N/A
Advertisers and agencies
-
930
Rotated or ocassional
-
70
Allocated for trade shows and conventions
-
-
All others
-
-
TOTAL
1.000
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to INPRA LATINA Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
4