www.gerenciadeviajes.com Specialized media for travel management in Latin America
Promote yourself in Latin America's leading travel management specialized media.
GERENCIA DE VIAJES has managed to establish itself as the most trustworthy source of information in the Latin American market of professional travel management. Your marketing plan cannot afford to miss a captive audience of over 11,000 subscribers made up of:
Our highly segmentated audience ensures an effective reach for your message.
91%
keep the magazine as reference material.
Travel agencies. Corporate travel agents. Event planners. General managers. Purchasing managers. Sales and marketing managers. Product development managers. Our readers are:
83%
have the authority to recommend, specify or purchase products and/or services.
75%
have at one time or another used the publication to contact a supplier.
Travel agencies. Corporate travel agents. Events/Conventions planners and managers. Corporate travel plans distributors and wholesalers. Travel operators and consortia. Hotels, airlines and cruise managers. Tourism information associations. Destination management companies.
Julio C. Titos Corporate Account Manager
“GDV HAS A COMPREHENSIVE APPROACH. THERE ARE NO PEOPLE IN THE INDUSTRY TO TALK ABOUT BUSINESS JUST AS IT IS�.
“IN MY OPINION, IT IS THE BEST MAGAZINE FOR THE TOURISM INDUSTRY IN LATIN AMERICA. ITS FEATURE STORIES AND COVERAGE ARE MOST INTERESTING, OP-EDS ARE ACCURATE AND QUALITY IS SUPERB”: Luis Guillermo Víquez S. Director / Visite México .NET
Total qualified circulation of 11,235 subscribers * Gerencia de Viajes is produced 6 times a year.
35,2% Mexico
20,9% Colombia
17,7%
Brazil, Argentina, Bolivia y Chile
14,7%
Venezuela, Ecuador, Peru, Paraguay, Uruguay
11,2% * Total qualified circulation up to December 2009.
Central America and the Caribbean
Print magazines, websites, podcasts, video & trade shows converge in GDV’s advertising proposals, multiplying the effectiveness of your message. “GERENCIA DE VIAJES HAS PROVIDED US THE OPPORTUNITY TO EXPAND ALAMO RENT A CAR'S BRAND TO COUNTRIES WHERE WE HAD A SMALL PRESENCE. ALSO IT HAS HELPED US TO REACH THE TRAVEL AGENCIES SEGMENT IN LATIN AMERICA”: Enrique Tome Director of Sales Latin America, Caribbean & Mexico Alamo Rent A Car
Industry TARGET segments 50,2%
Leisure travel agency
14,7%
Corporate travel agency
7,9%
Corporate travel manager
6,2%
Meetings / Corporate events planner
3,8%
Travel wholesaler
3,5%
Hotel
3,3%
Other
2,9%
Tourism service / product
2,3%
Incentives house
2%
Agencia receptiva
1,5%
Airline
1,1%
Institute / Research / Trade association
Source: IVC - Institute of Circulation Verification (december 2009)
Most recommended cities & products Products & services
Cities
82%
Air transportation
60%
South Florida
78%
Leisure hospitality
58%
Cancun / Riviera Maya
71%
Corporate hospitality
58%
Madrid
71%
Travel insurance
56%
Buenos Aires
68%
Ground transportation
51%
Florida
66%
Car rental
49%
Cartagena
66%
All-inclusive resorts
49%
Orlando [USA]
64%
Theme parks
48%
Nueva York
60%
Cruising lines
44%
Panama
58%
Summer resorts
42%
Cuba
52%
Conference / Convention centers
41%
Dominican Republic
68 percent of our readers visit our advertisers’ websites looking for information about their products.
Preferred destinations and most common travel categories Travel category 48%
Leisure trips
39%
Business trips
13%
Meetings / Incentives
National / International 55%
International
45%
National
Reach 38,065 total readership * As per number of readers per single copy issue of Gerencia de Viajes. 3 readers 5 readers or more 2 readers 4 readers 1 reader
29% 26% 20% 16% 10%
* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2009 Gerencia de Viajes annual report.
www.gerenciadeviajes.com The leading Spanish language website on the travel management industry.
GDV “GERENCIA DE VIAJES' PAN-REGIONAL PROMOTION ALLOWS US TO KEEP OUR BRAND'S PRESENCE. IN A TIME OF INNOVATION AND CONSTANT SPECIAL OFFERS, COMMUNICATION WITH TRAVEL AGENTS IS CRITICAL, SINCE THEY ARE THE ONES RESPONSIBLE FOR CLOSING SALES”: Eli Marie Rodríguez Director Travel Industry Sales Trump International Beach Resort
52% of Gerencia de Viajes´ subscribers devote between 30 y 60 minutes to reading their contents. 96% of respondents qualify those contents positively: Newsletters
Info-podcasts
Editorial content
23% Excellent
20% Excellent
35% Excellent
39% Very good
36% Very good
48% Very good
34% Good
38% Good
16% Good
3%
5%
0%
Poor
Poor
Source for all data: 2009 Gerencia de Viajes annual report.
Poor
With GDV, advertisers keep a continual interaction with their customers and suppliers through our diverse display opportunities.
www.viajescorpamericas.com Corporate Travel & Meetings Conference. April 5 - 6, 2011 Viajescorp Américas targets: Incentive and business travel planners Event, Conventions and Conference planners Travel management companies Suppliers to the sector: Technology suppliers, tourism bureaus, hotels, airlines, travel agencies, car rentals, Travel Assistance Card.
Patricia Rasore Director Latin America Phocuswright
“THE CONFERENCE PROGRAM WAS MOST INTERESTING, THE AUDIENCE PARTICIPATION WAS OUTSTANDING, AND THE EVENT WAS A GREAT OPPORTUNITY TO MEET AGAIN COLLEAGUES AND FOR NETWORKING”.
www.induleads.com The lead generation engine. Induleads will help you find customers. Thousands of buyers visit every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.
Issue:
Feb / March 2011 [Vol. 19 Nº 1]
April / May 2011 [Vol. 19 Nº 2]
June / July 2011 [Vol. 19 Nº 3]
August / Sep 2011 [Vol. 19 Nº 4]
Oct / Nov 2011 [Vol. 19 Nº 5]
Dec / Jan 2012 [Vol. 19 Nº 6]
Close:
January 21, 2011
April 1, 2011
May 27, 2011
July 8, 2011
August 26, 2011
October 21, 2011
Agencias de viaje & Mayoristas
Alternative tourism (Eco-tourism, adventure, medical)
Overview of the luxury tourism
Health & SPA tourism: Leaders of the Latin market
Shopping tourism: Latin visitors
Cruises
Honeymoons: The new options
Destino
East coast
West coast
Central USA
Florida
The Caribbean
South America
Viajes corporativos I (Events & Incentives)
How to save resources in your incentive programs
New technology trends: A/V
Events management: Case study
An overview of events organization
Convention & conference centers
A review to Corporate Travel Policies
Viajes corporativos II (gestores viajes corporativos)
Hotel & lodging programs
Corporate Travel Management software
Airlines programs
Expense management
Assistance cards
Rental car programs
Profesional del mes
Colombia
Merconorte
Mercosur
Central American and the Caribbean
Mexico
Brazil
CTM of the month
Colombia
Merconorte
Mercosur
Central American and the Caribbean
Mexico
Brazil
Pow Wow San Francisco, California
La Cumbre Las Vegas, Nevada
ABAV Rio de Janeiro, Brazil
FITUR Madrid, Spain
Tianguis Mexico DF, Mexico
NBTA USA Denver, Colorado
FIT Buenos Aires, Argentina
Supplier Spotlight
Marketing features Events
Anato Bogotá, Colombia Viajescorp: Medellín, Colombia NBTA Brazil Sao Paulo, Brazil NBTA Mexico Mexico DF, Mexico ITB: Berlin, Germany
12 MONTHS US$ 29.166
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2 MONTHS US$ 3.232
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1 ISSUE
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12 MONTHS US$ 13.122
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THIRD PAGE
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6 MONTHS US$ 6.906
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THIRD PAGE
2 MONTHS US$ 2.424 1 ISSUE
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6 MONTHS US$ 6.141
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Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]
EXTRA SERVICES BACK COVER
COVER
VALUE +30%
Newsletter Advertising
[ 2x / month ] + [ 468 x 60 px banner ]
Podcast Advertising
[ 6x / year ] + [ Voice Lead-in ] + [ 468 x 60 ]
Webinar Sponsorship
[ Voice Lead-in ] + [ 468 x 60 ]
ONLY WEB
INSIDE FRONT COVER
LAST PAGE
PAGE 3
VALUE +20%
INSIDE BACK COVER
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12 MONTHS
6 MONTHS
2 MONTHS
US$ 7.200
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US$ 1.600
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US$ 600
per request
per request
per request
MARKETING OPPORTUNITIES SPECIALTY ADVERTISING OPPORTUNITIES
12 MONTHS
60.000 IMPRESSIONS
6 MONTHS
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2 MONTHS
15.000 IMPRESSIONS
ADDITIONAL NOTES: 15 seconds animation includes multiple loops. No retainer fee. Web only prices are net.
GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement. LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.
REPRINT SERVICES We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we'll customize a reprint to meet your needs. Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support tool and as handouts.
ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. Supported Applications: QuarkXpress, Photoshop, Illustrator, Freehand, CorelDraw. Do not layout advertisements on display-only applications as Word, PowerPoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF or EPS (1200 dpi for logos/text reccomended). Do not use any compression as LZW, GIF or JPG on your graphics. Color: only CMYK mode. Graphics and Fonts: Include all linked graphics and Fonts (printer and screen) on a separate folder. Do not send RGB images. All black text must be 100% black, no color combination. ABOUT PDF Send only High Resolution PDFs. Use the Adobe Distiller application to generate the PDF from the native file. The Distiller must have this minimum settings: Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object. No downsample on any image. Embed all fonts (Be sure to include 100% of each font used). GENERAL RATE POLICY Terms of Payment: 30 day maximum, $ US dollars. No cancellations accepted after closing for space reservations. Advertising materials due in Miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
LATIN PRESS, INC. USA: +1 [305] 285 31 33
Max Jaramillo, President Manuela Jaramillo, Vice President
MEXICO: +52 [55] 5018 11 65
Sebastián Fernández, Sales Director
COLOMBIA: +57 [1] 381 92 15
Julián Arcila, Editor-in-chief
ARGENTINA: +54 [11] 5917 5403
Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
USA 2455 SW 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 MEXICO Circuito Museos Poniente No. 29, Dpto. 101 Col. Bellavista Satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 5018 1165
COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 248 14 05 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710