BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED MAY/JUNE 2013
Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134
Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar
Official publication of: None Established: 1997 Issues per year: 6 www.latinpressinc.com www.acrlatinoamerica.com
IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.
FIELD SERVED AC/R LATINOAMERICA serves mechanical /systems engineers, consulting/specifying engineers, contractors, and commercial/industrial end-users engaged in the design, new construction, installation, service and purchase of HVAC/R mechanical systems for residential, commercial and industrial buildings; as well as HVAC/R equipment and parts manufacturers, distributors and representatives.
The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.
DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are owners, executives, management, technical engineers and staff personnel in administration, production, engineering and technology, research and development, quality control and sales and marketing and other titled and non-titled personnel including company copies.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified
QUALIFIED CIRCULATION
Qualified Non-Paid
Qualified
Copies
Percent
Copies
Percent
Copies
Percent
Individual___________________________
10.484
100
10.484
100
N/A
N/A
Sponsored Individually Addressed_ ______
-
-
-
-
-
-
Membership Benefit___________________
-
-
-
-
-
-
Multi-copies Same Addressee___________
-
-
-
-
-
-
Single Copy Sales____________________
-
-
-
-
-
-
10.484
100
10.484
100
-
-
According to point 11__________________
1.868
-
1.868
-
-
-
TOTAL
12.352
-
12.352
-
-
-
TOTAL QUALIFIED CIRCULATION OTHER FORMS CIRCULATION
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD Qualified Non-Paid
Qualified Paid
Total Qualified
January/February_ ___________________
10.484
N/A
10.484
March/April_ ________________________
10.484
N/A
10.484
May/June___________________________
10.484
N/A
10.484
1
AC/R Latinoamerica / May/June 2013
Issue 2013
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2013 The variation of this edition in relation to the average of the two informed editions in item 2 TOTAL
PERCENT
QUALIFIED OF TOTAL
General
General
Technical
Purchising
Product
Sales &
Financial
Research
Technical Maintenance
Manage-
Manage-
Marketing
Manage-
Develop-
Installation
ment
ment
ment
ment
ment
(B)
(C)
(D)
(E)
(G)
(H)
Manage- Engineering Management
BUSINESS/INDUSTRY
(A)
(F)
Manage-
Others
ment (J)
(K)
(O)
A1.HVAC/R Firm of System Mechanical Engineers
3.683
35,13
837
372
168
95
21
47
64
17
258
116
34
2.022
19,29
-
1
1
-
-
-
-
-
-
-
-
509
4,86
2.793
462
215
21
67
171
6
44
146
194
79
1.296
12,36
850
40
71
27
50
184
3
8
29
13
21
150
1,43
57
25
13
-
-
8
-
3
4
19
5
423
4,03
213
22
27
10
18
24
3
6
15
71
14 2
A2.HVAC/R Contractor System´s Installation A3.HVAC/R Mechanical Contractors B1.HAVC/R Equipment Distributors of Wholesalers E1.End User-Building Negotiations/ Real State E2.End User-Distributor Trade/ Retail Trade E3.End User-Finance Company (Banking)
7
0,07
1
234
-
-
-
-
1
1
-
2
21
0,20
2
6
4
-
-
-
-
2
1
4
2
294
2,80
55
20
24
8
1
32
-
6
23
108
17
E6.End User-Public Service
45
0,43
9
3
8
-
-
1
-
3
9
12
-
E7.End User-Transport Company
28
0,27
11
1
1
-
-
2
-
-
1
4
8
M.HVAC/R Systems OEM Manuf.
937
8,94
526
43
35
13
24
204
5
21
15
13
38
N.R&D/Educational /Associations
142
1,35
38
8
11
2
3
4
-
49
4
5
18
O.Other
927
8,84
238
30
51
13
7
71
2
11
51
79
141
10.484
100
5.630
1.267
629
189
191
748
84
171
556
640
379
53,70
12,09
6,00
1,80
1,82
7,13
0,80
1,63
5,30
6,10
3,62
E4.End User-Government (Admin) E5.End User-Ind./Manufacturing
TOTAL QUALIFIED CIRCULATION PERCENT
100
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2013 QUALIFICATION SOURCE Qualification Within I. TOTAL - Personal direct request from the recipient:
1 year
2 years
3 years
Qualified Non-Paid
Total Paid
Qualified
Percent
5.094
1.297
873
7.264
-
7.264
69,29
a. Written
376
6
4
-
-
386
3,68
b. Telecommunication
826
21
32
-
-
879
8,38
3.892
1.270
837
-
-
5.999
57,22
c. Electronic II. TOTAL - Request from recipient´s company:
1
-
-
1
-
1
0,01
a. Written
1
-
-
-
-
1
0,01
b. Telecommunication
-
-
-
-
-
-
-
c. Electronic
-
-
-
-
-
-
-
III. TOTAL - Membership benefit:
-
-
-
-
-
-
-
a. Individual
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
a. Written
-
-
-
-
-
-
-
b. Telecommunication
-
-
-
-
-
-
-
c. Electronic
-
-
-
-
-
-
-
3.202
12
5
3.219
-
3.219
30,70
b. Organizacional IV. TOTAL - Communication from recipient or recipient´s company (other than request):
V. TOTAL – Sources other than above (listedy alphabetically) Association rosters and directories
123
-
-
135
1,29
26
-
2
-
-
28
0,27
Independent field reports
-
-
-
-
-
-
-
Licensees - National, State or Local Government
-
-
-
-
-
-
-
2.819
-
3
-
-
2.822
26,92
Business directories
Manufacturer´s, distributor´s and wholesaler´s lists Other sources VI. TOTAL - Single Copy Sales
12
234
-
-
-
-
234
2,23
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
8.297
1.309
878
10.484
-
10.484
100
PERCENT
79,14
12,49
8,37
100
-
100
100
2
3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE: MAY/JUNE 2013
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
10.182
N/A
10.182
97,12
108
N/A
108
1,03
Titles or functions only
97
N/A
97
0,93
Companies´names only
67
N/A
67
0,64
Multiple-Copy Same Addressee copies
30
N/A
30
0,29
-
-
-
-
10.484
-
10.484
100
Percent
MAILING ADDRESS Individuals by name and title and/or function Individuals by name only
Single Copy Sales TOTAL QUALIFIED CIRCULATION
Percent
4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF MAY/JUNE 2013 COUNTRY
Qualified
Qualified
Total
Non-Paid
Paid
Qualified
NORTH AMERICA United States of America Mexico
Subtotal
336
-
336
3,20
3.438
-
3.438
32,79
3.774
-
3.774
36,00 -
CARIBBEAN Lesser Antilles
-
-
-
Cuba
-
-
-
-
234
-
234
2,23
48
-
48
0,46
282
-
282
2,69
Puerto Rico Dominican Republic
Subtotal
CENTRAL AMERICA Costa Rica
66
-
66
0,63
El Salvador
30
-
30
0,29
Guatemala
40
-
40
0,38
Honduras
25
-
25
0,24
Nicaragua
32
-
32
0,31
Panama
57
-
57
0,54
250
-
250
2,38 3,73
Subtotal
SOUTH AMERICA Argentina
391
-
391
Bolivia
20
-
20
0,19
Brasil
186
-
186
1,77
Chile
318
-
318
3,03
Colombia
4164
-
4.164
39,72
Ecuador
201
-
201
1,92
Paraguay
23
-
23
0,22
466
-
466
4,44
Peru Uruguay Venezuela
Subtotal
TOTAL QUALIFIED CIRCULATION
31
-
31
0,30
378
-
378
3,61
6.178
-
6.178
58,93
10.484
-
10.484
100
AC/R Latinoamerica / May/June 2013
3
9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS
Audited Data
2009
2010
2011
2012
2013
Total Audit Average Qualified
10.396
11.444
10.732
11.166
10.484
Qualified Non-Paid
10.396
11.444
10.732
11.166
10.484
N/A
N/A
N/A
N/A
N/A
-
-
-
-
-
N/A
N/A
N/A
N/A
N/A
Qualified Paid Post Expire Copies included in Paid Circulation Average Annual Order Price
11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED
Copies
Not included Elsewhere Other Paid Circulation
-
N/A
Advertisers and Agencies
-
218
Rotated or Ocassional
-
-
Allocated for trade Shows and Conventions
-
-
600
600
Editing
-
-
AHR Expo
Semester
300
-
RefriAmericas
600
-
Expo Acaire
150
1.050
-
-
TOTAL
1.868
All Others
CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to AC/R LATINOAMERICA Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.
Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)
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