How to Craft a Story – Guide to Story, Plot, and Script

Guidelines: Business Storytelling from A to Z Best practices on how to use storytelling as a marketing tool

HOW TO CRAFT A STORY Guide to Story, Plot, and Script Text Miia Kallioinen (Pellon Kehitys Oy) and Natalia Pulakka (Lapland UAS)

Illustrations and layout Markku Karjalainen and Pia Keränen (Lapland UAS)

https://tietojenkasittely.lapinamk.fi/MyStory/DigitizingaStory/storyscript.html

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How to Craft a Story – Guide to Story, Plot, and Script

Published on Jan 30, 2023

Lapin AMK

Storytelling plays a significant role in business. It helps companies to stand out from the crowd and build a long-lasting relationship with customers. This publication provides practical knowledge on how to write and structure business stories appealingly. The publication is a part of the guidelines “Business storytelling from A to Z: best practices on how to use storytelling as a marketing tool” https://tietojenkasittely.lapinamk.fi/MyStory/index.html and was produced by the project MyStory – along the Northern Lights Route (2019 – 2022). The project was financed by Interreg Nord (European Regional Development Fund) programme, Regional Council of Lapland, Tornionlaakson neuvosto, Troms og Finnmark Fylkeskommune, Innovasjon Norge and Forskningrådet.

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How to Craft a Story – Guide to Story, Plot, and Script by Lapin AMK - Issuu