Video is one of the ways to tell a company’s story in a more compelling and attractive way. It helps companies to build a better connection with customers. Video production is a complicated process and requires a lot of effort and a wide range of skills.
This publication describes the process of video production and provides practical tips and tools.
The publication is a part of the guidelines “Business storytelling from A to Z: best practices on how to use storytelling as a marketing tool” https://tietojenkasittely.lapinamk.fi/MyStory/index.html and was produced by the project MyStory – along the Northern Lights Route (2019 – 2022).
The project was financed by Interreg Nord (European Regional Development Fund) programme, Regional Council of Lapland, Tornionlaakson neuvosto, Troms og Finnmark Fylkeskommune, Innovasjon Norge and Forskningrådet.
