TRAINING TIP:
Q2-Q4 MORTGAGE OFFER
Law Enforcement’s Premier Financial Services Provider
Q2-Q4 MORTGAGE OFFER
DETAILS: Members pay no underwriting fees ($650 lenders credit1) when they finance a new home loan or refinance a current home loan with LAPFCU. DATES: April 18, 2022 – December 31, 2022 COLLATERAL FOR MEMBERS:
Q2-Q4 MORTGAGE OFFER
CAMPAIGN PURPOSE: The goal is to increase the total number of mortgages closed each month by 10%. An increase in mortgage loans improves the company’s bottom line and contributes to our Scorecard results. With rates still low, this incentive gives members another reason to finance or refinance a home loan with us. By refinancing, members can lower their monthly payments or take cash out to help pay for important expenses. When financing a new home with us, waiving underwriting fees will save members a few extra dollars. TALKING POINTS: • Great rates • Fast, reliable closing • Complimentary End of Watch Debt Protection • $650 underwriting fee waived for a limited time to help you save more • Low fees • Local service • We service your loan for as long as you have it with us • Heroes Home Loan offers 100% financing for first-time buyers • Earn cash rewards2 with HomeAdvantage® when you buy or sell a home • Educational resources and workshops for buyers available through BALANCE and March homebuying webinar FREQUENTLY ASKED QUESTIONS: Q: Who might be interested in this promotion? A: Members in the market for a new home; first-time homebuyers; new law enforcement agency employees; members who are retiring, downsizing, or moving; members interested in refinancing to lower their rate/monthly payment, adjust their term, or take cash out to pay for important needs. Q: Which loans qualify for the No Underwriting Fees/$650 Credit offer? A: All loans for new home financing and current home refinancing on primary dwellings qualify. This includes a refinance of a home loan currently with LAPFCU (or an in-house refinance). Eligible loan applications must be processed from April 18, 2022 to December 31, 2022. Q: How will the member receive the $650? A: Mortgage Originations will do a lender credit at loan closing. Q: How will the member receive HomeAdvantage cash rewards? A: Cash rewards may be used to reduce 20% of agent’s commission when selling or taken as cash back when buying. Q: Can HomeAdvantage cash rewards be used to cover costs of fees or the down payment? A: Yes. On a newly purchased home, cash rewards may be used to reduce fees or go toward the down payment.
Q2-Q4 MORTGAGE OFFER
DISCLOSURES:
The no underwriting fees offer (a $650 lender credit at closing) is valid for loan application dates from April 18, 2022, through December 31, 2022. Offer applies to home purchase and refinance loans. The lender credit will be applied at time of funding. This limited time offer may be discontinued at any time without notice. All loans are subject to credit approval and applicable LAPFCU policies. Other restrictions may apply, please ask for complete details. 1
HomeAdvantage is available to you through your membership with LAPFCU. Cash Rewards are available to members who register to use HomeAdvantage and who use a real estate agent in the HomeAdvantage network to buy or sell their home. Using LAPFCU for a mortgage is not a requirement to earn Cash Rewards. Cash Rewards amounts are dependent on the commissions paid to the agent. LAPFCU may have specific rules on how your Cash Rewards will be paid out. Cash Rewards are void where prohibited by law or the lender. Please consult with your credit union to get details that may affect you. 2
CONTACT: Any questions? Contact Suzanne Walden at swalden@lapfcu.org or (818) 779-3248.
OTHER Q2 CAMPAIGNS/MEMBER COMMUNICATIONS: • S pring Lettercheck: letter with pre-approved personal loan offer – April 12 - June 11 • Loan Engine Wave 30: emails and letters with pre-approved vehicle and personal loans – April 12 - July 12 • Bill Pay: online/mobile banking prompts linked to instructional video to remind members to make a loan payment or schedule recurring payments using Bill Pay • Carvana: email, blog article, and social media posts to promote $100 offer; members must purchase the vehicle through Carvana, finance through LAPFCU and sign up for the bonus using our Carvana page linked here: lapfcu.org/auto-buying-services – April, May, June • Credit Card Rewards Program: email to Platinum cardholders about the new Total Rewards program. Email to Classic cardholders about the bonus points offer to upgrade to Platinum – April • CO-OP: postcard to promote shared branches and ATMs – April • E nd of Watch: email to promote End of Watch Debt Protection – April • L APCUSO Insurance Services: postcard to promote to promote home insurance - May • FICO® Score: online/mobile banking prompts to check your FICO Score for free if you have a loan or line of credit with us – June