The Kérastase Tribune Newsletter (November 2013)

The

KÉRASTASE tribune

ISSUE 01 - NOV 2013

LUSCIOUS LOCKS Your scalp is the root where voluminous hair begins. It's also considered as part of your skin, which is why you should care for it the way you care for the rest of your body. This very theory served as an inspiration to Kérastase when launching its rst product in 1964, the Emulsion Riche, and many of its iconic must-haves since.

Kérastase takes this inspiration one step further with the concept of 'skinication', a notion that treats hair as a living matter and applies the L’Oréal R&D knowledge about skincare to develop unique hair formulations. Come discover exclusive ingredients and sensational scents with Kérastase’s scalp-specic solutions for sumptuous hair.

KÉRASTASE

THE JOURNEY SO FAR

Targeting the scalp, Kérastase, the leading scalp and hair expert, has achieved many milestones over the years to help you get fabulous hair.

19 64

Launch of Kérastase with Emulsion Riche for dry scalp and damaged hair.

1993

Launch of the rst Sérum de Massage Anti-Chute-ThermoStimulant, the rst 'thermoactivated' haircare.

19 66

Launch of the rst Bain Kérastase – Vitalisant, Normalisant and Anti-Dandruff care.

2000

Launch of the rst anti-hair loss, breakthrough home treatment with Aminexil.

1997

Launch of the Kérastase Sensitive Range for sensitive scalp.

2012

Launch of Initialiste; an advanced concentrate made of native plant cells.

2013

Launch of Professional 'Hair Skincare' to treat scalp with the same attention as skin.