The Annual Survey of Mobility as a Service is now in its third
year. This relative longevity gives us a viewpoint from which
we can observe the progress in the sector.
Firstly, after three years we can definitely say that concept
is here to stay. An increasing number of companies and
organisations place themselves as providers within the
sector. There is a steady stream of reports and events
discussing and promoting the broad concept of digitally
optimised mobility platforms which provide alternatives to
car ownership, largely through multi-modal transport apps.
Secondly, whilst cities (in Europe and Asia) are launching citywide
mobility as a service offerings blending public and shared
transport, the momentum for similar mobility as a service
solutions in the UK seems to have stalled. No schemes like
Berlin’s Jelbi are currently mooted for this country.
Thirdly, the different models of mobility as a service are no
longer theoretical. The reality on the ground is that there are
diverse models already developi
