THE HOME SELLER BLUEPRINT
WHAT’S INSIDE?
Redefining Service in Real Estate
Your Goals, Our Focus
The Powerhouse Behind Your Property Goals
Our Proven Plan to Sell Your Home
Why Sellers Choose CBR Equity Partners Ready When You Are
REDEFINING SERVICE IN REAL ESTATE
Selling a home in today’s market can be stressful - Alina Mekk and her team understand that. What is the difference between merely selling your home and selling your home with optimal outcome? Details!
With our proven sales approach, effective marketing campaigns, and extensive network, every detail is meticulously managed. We leverage technology and innovation to maximize your home's exposure. We created this guide to help educate you as a seller and empower you to make the right decision when selecting the best agent to market and sell your home.
When we say we are “redefining service in real estate”, we mean it! Our clients come first We will educate you on what needs to be done to successfully sell your home There are many components to a successful real estate transaction. You can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set, and years of experience, we have the right tools to successfully sell your home If you’re serious about selling your home, w
“Satisfaction Guarantee”
If you are unhappy with our service at an we will unconditionally release you from
OUR FOCUS
We help you focus on what matters most.
WHATWE DO
We implement proactive marketing strategies.
We maximize exposure across all platforms.
We negotiate with expertise and strategy.
We manage every detail with precision.
We offer concierge-level service.
HOW IT HELPSYOU
Our proven 20-Point Marketing System attracts serious buyers fast.
You benefit from the best online and offline visibility in the market.
Our experience ensures the best deal on a timeline that fits your plans.
Our expert team double-checks deadlines and documents so you don’t have to.
You’ll have direct access to Alina and a full-time team supporting you.
THE POWERHOUSE BEHIND YOUR PROPERTY GOALS
CBR Equity Partners is a full-service concierge real estate group committed to delivering a streamlined and tailored experience for all your real estate requirements.
ValuesThat Drive EverythingWe Do
Over the decades, we have cultivated strong partnerships with our real estate affiliates, enabling us to connect you with top-tier professionals, including Licensed, Insured, and Bonded Contractors, Real Estate and Trust Attorneys, Certified Tax Accountants, Escrow and Title Officers, Independent Residential and Commercial Appraisers, as well as Conventional, Private, and Hard Money Lenders. We also have access to trusted Home and Termite Inspection companies to meet your every need.
Integrity
Always act with honesty and uphold ethical practices, putting the client's best interests first
Communication
Keep clients informed with clear, timely, and transparent updates, ensuring they feel confident and involved.
Customer-Centric Focus
Strive to exceed expectations, going the extra mile to meet clients' goals and build long-term relationships
Passion for Excellence
Commit to continuous learning and improvement, aiming to deliver exceptional results.
Dedication
Persevere through challenges with a can-do attitude, always prioritizing client satisfaction
Empathy
Understand clients' unique situations and priorities, creating a supportive and trusting relationship
Professionalism
Demonstrate reliability, expertise, and respect in every interaction, ensuring highquality service.
Adaptability
Embrace market changes and challenges with creativity and problem-solving to find the best solutions
Teamwork and Collaboration
Work effectively with colleagues, clients, and other professionals to achieve shared goals
Community Connectionion
Value relationships within the community, staying actively involved to understand the local market and contribute meaningfully
MEET THE FOUNDERS
BrandonSen, REALTOR®
DRE #01273267 (917) 224-5222
CbrEquityPartners@gmail.com
Brandon Sen, licensed at 19, specializes in buying, renovating, and selling residential properties in California, NYC, and abroad. With a finance background, he offers expert guidance, market insights, and post-sale support. A “people person,” Brandon values architecture, travel, and lifelong learning
Licensed Real Estate Broker in California 2024
University Berkeley Graduate 2003
Accredited Buyer Specialist (ABR®)
Columbia Business School 2012
Licensed Real Estate Agent in New York -1998
Licensed Real Estate Agent in California - 2000
Master Certified Negotiation Expert (MCNE)
Real Estate Negotiation Expert (RENE)
Certified Luxury Home Marketing Specialist (CLHMS)
Certified Listing Expert Agent
Alina Mekk, REALTOR®
Alina is a dedicated and dynamic agent who began her real estate career at just 20 years old. With deep Eastern European roots and fluency in three languages, she bridges cultures and communities to connect with a wide range of clients. Alina proudly serves end users, developers, sellers, investors, and buyers offering personalized strategies to meet each client’s unique goals. Based in both Silicon Valley and Los Angeles, Alina is known for her friendly approach and sharp negotiation skills, ensuring every transaction is as seamless as it is successful. Her Master’s degree in Education gives her a natural ability to guide clients through the complexities of the real estate process with clarity and confidence.
Master Certified Negotiation Expert (MCNE)
Real Estate Negotiation Expert (RENE)
Accredited Buyer Specialist (ABR®)
Certified Listing Expert Agent
Certified Luxury Home Marketing Specialist (CLHMS)
OUR PROVEN PLAN TO SELL YOUR HOME
ANALYZE & POSITION
Set the stage for success
Market fluctuations, time of year and inventory will all have a direct impact on pricing your home. For a fast, efficient and profitable sale, we will provide you with a detailed report outlining the latest market trends, a full market valuation of your home and a Comparative Market Analysis.
PRICE
Should you price your home at or below market? It depends. Pricing your home in a manner that will attract multiple buyers who will compete with each other, and not you, requires experience and a thorough understanding of the market.
PREPARATION
It is a psychological advantage for prospective buyers to see themselves living in your uncluttered home. For this reason, painting, deep cleaning and depersonalizing are crucial elements to a quick sale. We will manage the preparation of your home in a manner that suits your comfort level. Key cosmetic fixes are also important.
PRESENTATION
Staging can be crucial to obtaining the highest price and fastest sale of your home According to a survey by the Real Estate Staging Association, homes spend 78% less time on the market after being staged We will advise you on how to stage your home or provide a professional who can do it for you
No matter how hot the market might be, simply placing your home on the MLS (Multiple Listing Service) is not enough. We will consult with you on how to best position your home for sale and attract the right prospects to your doorstep.
We will advise you on the most appropriate pricing strategy.
Should you refinish your cabinets, change out the sink in the guest bathroom or invest in a new front door? We will advise you on changes that yield the greatest ROI.
We have a broad repertoire of interior designers and stagers to meet just about any budget.
CRAFTING PREMIER LISTINGS
“79 percent of buyers say they looked online to find the home they ended up purchasing.”
- Zillow Group Consumer Housing Trends Report
HOWWE DO IT
Marketing that gets buyers talking
All properties are professionally staged and photographed
We add more photos than average listings to boost exposure on top listing sites
Listing Photography
2D Floor Plan
3D Scan of Home
Video Walkthrough with Drone Footage
Listing Website
Forwarding Domain
OUR TEAM OF MARKETING PROFESSIONALS MAKES YOUR HOME STAND OUT!
Team Approach
Pre-Marketing Home Upgrade Analysis
Home Inspection
Photography
Sign and Post
Distinctive Brochures Professionally Designed and Printed
Custom Website Specific to the Property
Pay-per-Click
Bing
Yahoo
Premier Exposure
Zillow.com
Realtor.com
Trulia.com
Homes.com
Video Tour Marketing
Just Listed Mail
Mega Open House
Top 300 Local Agent Preview E-mail
Local Brokerage Network
National And International Network
Pre-marketing E-mail Blast To Our Database
Prospecting Buyer Database
Broker Tours
Staging For Top Dollar Sale
Accurate Feedback
Social Media Paid Ads (Instagram / Facebook)
Featuring Your House in Local
Newspaper/Magazine
MARKETING HOME UPGRADE LYSIS
y property we list, we provide a free home upgrade analysis, along ific recommendations as to which upgrades will pay a significant on sale. Once we agree on a preparation plan, we immediately put of property preparation specialists to work for you to make the imple and hassle-free. And if you don't have the available funds? In es, we may even be able to defer the costs of renovation to be paid e home sells.
grades are not a requirement, only a recommendation. We ully sell properties in all conditions.
BROCHURES
Professionally designed and commercially printed, our brochure will present your home in the best possible way.
ITS OWN WEBSITE
We build your property on its own custom website. It will feature your property's high-resolution photos and all the features of your home.
You will also find video virtual tour links.
PAY-PER-CLICK
We spend thousands of dollars per month on pay-per-click advertising on many social media platforms.
This is a great way to market your home to the local market.
SHOWYOUR PROPERTY
Listing appointments provide potential buyers with the opportunity to be in your home and imagine themselves living in the space. It is one of the best ways for buyers to discover and explore your home.
We will design an open house program convenient for you that may include weekend events, broker and twilight tours, private showings, and agent-only lockbox access.
Additionally, every open house will be promoted on the MLS which syndicates to major portals such as Zillow, Trulia, and RedFin. To capture local traffic, each event will be well-marked with directional signs on key street corners.
NEGOTIATE & CLOSE
NEGOTIATE
Should you accept, counter, or reject the offer? Negotiating the terms for the sale of what may be your biggest asset requires a professional team that has your best interests in mind Do you need a short or long escrow? Will you need to rent the property back? Are you buying another home on a contingency or moving out of state? As an experienced negotiator, we ensure that your best interests are represented and that you get the best terms and price for the sale of your home.
CLOSE
Congratulations! You’ve accepted an offer, and now the countdown begins The closing of your home is urgent and time-sensitive. It requires organization, experience, and expertise. As your agents and project managers, we will help you navigate the seller’s disclosures, and make sure your interests are sufficiently protected and the net proceeds are accurately deposited into your bank account.
NEGOTIATE & CLOSE
Who pays what?
THE SELLER CUSTOMARILY PAYS THE BUYER CUSTOMARILY PAYS
Transfer Taxes
Broker Commissions
Any judgments or tax liens
Any unpaid homeowner's dues
Delinquent property taxes
Escrow fee from the title company
Loan Fees required by your lender
Title insurance premium
Fire and hazard insurance premium
TRANSFER TAX
TRANSFER TAX
Transfer tax is a transaction fee imposed on the transfer of land real property from one person (or entity) to another.
The transfer tax rate is variable, depending on the purchase price OR the fair market value, as shown in the chart.
More than $100 but less than or equal to $250,000
More than $250,000 but less than $1,000,000
$1,000,000 or more but less than $5,000,000
$5,000,000 or more but less than $10,000,000
$10,000,000 or more
$2 50 for each $500 or portion thereof
$3 40 for each $500 or portion thereof
$3 75 for each $500 or portion thereof $10 00 for each $500 or portion thereof $12 50 for each $500 or portion thereof
Source: https://www sfassessor org/recorder-information/recording-document/transfer-tax
2025 CALIFORNIA CUSTOMARY PRACTICES GUIDE
Popular
Counties
WHY SELLERS CHOOSE CBR EQUITY PARTNERS
DELIVERING RESULTS
Our recent sales
1520 Roberta Drive, San Mateo
6 Beds | 4 Baths | 3,000 SqFt
Sale Price: $2,650,000
13359 Chandler Boulevard, Sherman Oaks
5 Beds | 5 Baths | 5,855 SqFt
Sale Price: $2,625,000
650 W Spain Street, Sonoma
5 Beds | 3 Baths | 2,500 SqFt
Sale Price: $2,400,000
227 Richardson Drive, Mill Valley
4 Beds | 3.5 Baths | 3,413 SqFt
Sale Price: $2,260,000
227 Arguello Boulevard, San Francisco
3 Beds | 2 Baths | 2,019 SqFt
Sale Price: $1,968,000
1602 Stearns Drive, Los Angeles
3 Beds | 1 Bath | 1,620 SqFt
Sale Price: $1,755,000
995 Crespi Drive, Pacifica
4 Beds | 2.5 Baths | 2,040 SqFt
Sale Price: $1,750,000
188 Crestview Circle, Daly City
5 Beds | 4 Baths | 2,426 SqFt
Sale Price: $1,650,000
2647 Garfield Street, San Mateo
3 Beds | 2 Baths | 1,160 SqFt
Sale Price: $1,630,000
4 Fremont Way, Woodside
3 Beds | 2 Baths | 1,870 SqFt
Sale Price: $1,450,000
DELIVERING RESULTS
Our recent sales
4 Fremont Way, Woodside
3 Beds | 2 Baths | 1,870 SqFt
Sale Price: $1,450,000
1217 Redmond Avenue, San Jose
4 Beds | 2 Baths | 1,792 SqFt
Sale Price: $1,503,000
3985 Meier Street, Los Angeles
1 Bed | 1 Bath | 368 SqFt
Sale Price: $1,500,000
3981 Meier Street, Los Angeles
2 Beds | 1 Bath | 1,083 SqFt
Sale Price: $1,500,000
1504 Roberta Drive, San Mateo
3 Beds | 2 Baths | 1,220 SqFt
Sale Price: $1,360,000
135 Holladay Avenue, San Francisco
3 Beds | 2 Baths | 2,337 SqFt
Sale Price: $1,355,000
701 Baltic Circle Unit #717, Redwood City
3 Beds | 3 Baths | 1,567 SqFt
Sale Price: $1,335,000
56 Macedonia Street, San Francisco
3 Beds | 2 Baths | 1,879 SqFt
Sale Price: $1,285,000
1028 Foster Square Lane #402, Foster City
2 Beds | 2 Baths | 1,144 SqFt
Sale Price: $1,258,000
212 Dundee Drive, South San Francisco
3 Beds | 1 Bath | 1,100 SqFt
Sale Price: $1,050,000
DELIVERING RESULTS
Our recent sales
69 Danton Street, San Francisco
2 Beds | 1 Bath | 1,075 SqFt
Sale Price: $1,025,000
860 3rd Avenue, San Bruno
2 Beds | 2 Baths | 1,220 SqFt
Sale Price: $970,000
4455 Utah Drive, El Sobrante
3 Beds | 2 Baths | 1,200 SqFt
Sale Price: $630,000
3087 Tonopah Circle, Pleasanton
3 Beds | 2 Baths | 1,220 SqFt
Sale Price: $545,000
HOWWEWORK
HOWWEWORK
Straight from our clients
Working with Alina was a pleasure! They made the process
enjoyable and stress-free,
as this was our first time building a house. I continue to see and hear from the team who is checking in on how we're doing, despite having been in the house for almost a year. A fantastic group to work with.
- Nadya K.
Working with Alina to buy our first home in San Francisco was a fantastic experience. She patiently visited many listings with us until we found the perfect home and walked us through every step of the buying process
Her experience and professionalism
was evident in every aspect of the saleshe even negotiated a counteroffer for us with several seller concessions. Throughout the closing process and even after the sale was finalized Alina was available to answer questions and provide guidance Alina was not just our real estate agent but also a trusted advisor and advocate She went out of her way to make our home buying experience perfect I highly recommend Alina to anyone looking for their dream home in the Bay Area.
- Irina M.
My friend from Bay Area recommended me Alina as a trusted and reliable agent.
When I moved from LA she became a great advisor for me and my family. She helped us get our first condo in our preferred location with a top rated school for my son. I will highly recommend her. She is on schedule and always available to her clients, very clear that her real estate career is her priority.
- Elena D.
Working with Alina to purchase our condo in Redwood Shores was an absolute pleasure, and we couldn’t be more grateful for her
expertise and dedication
throughout the entire process. From the moment we expressed interest in the property, Alina went above and beyond to ensure that every step of the journey was smooth and stress-free. We cannot recommend her enough for someone who is looking for a trustworthy and knowledgeable real estate agent
- Irena K.
My partner and I had an incredible experience working with Alina on the finding and purchasing of our new home in Redwood City. She provided excellent guidance, shared good knowledge of the area,
found properties that really suited us and what we were looking for, was patient, insightful and supportive through the negotiation and closing processes.
I expect to work with Alina in the future and highly recommend her.
- Dan J
It was a pleasure working with Alina. We bought our first house in the Bay Area half a year ago. We couldn’t be more happier with her service and expertise. She was there for us so the process was quick and stressless.
We highly recommend her as a very reliable agent, knowledgeable and trustworthy
- Oleksandra Y
I recently worked with Alina Mekk to list my investment property, and I couldn't be more satisfied with the experience. Alina took the time to explain the entire process and kept of the way. Her
r updates on buyer on and he listing process I highly recommend o sell or buy their est
HOWWEWORK
Straight from our clients
“He’s more than just a real estate agent”
Brandon helped me buy my first house back in 2008, and I couldn’t have asked for a better experience. It was the perfect starter home where we welcomed our first child, and to this day, we cherish the wonderful memories we created at 212 Dundee.
At the time, we didn’t have enough money for the full down payment, but Brandon went above and beyond by connecting us with a mortgage broker who secured a first-time homebuyer loan with just 5% down!
Since then, Brandon has helped my family buy and sell three other homes. He’s more than just a real estate agent he truly looks out for your best interests and becomes a lifelong friend If you’re looking for someone who genuinely cares and goes the extra mile, Brandon is the person to call!
- Carlos C.
“Brandon has an incredible knowledge of the market...”
I can’t thank my agent Brandon Sen and his team enough for helping me sell my home in the Hollywood Hills! From start to finish, the process was seamless and stress-free, all thanks to their expertise & professionalism. Brandon has an incredible knowledge of the market and developed a brilliant strategy to showcase my property in the best possible light. Their marketing efforts, including beautiful photography and staging recommendations, truly made a difference.
What stood out most was their dedication and constant communication. They kept me updated every step of the way and answered all my questions promptly, making me feel confident and informed throughout the process.
Thanks to Brandon, my home sold quickly and at a fantastic price. If you’re looking for a hardworking, knowledgeable, and personable agent, I highly recommend CBR group and Brandon the founder They’re simply the best!
-
Anthony S.
“Their communication was outstanding...”
I can’t say enough good things about Brandon Sen and his incredible team! They recently helped me sell my home, and the entire process was quick, smooth, and absolutely stress-free.
From the very beginning, Brandon and his team showed exceptional professionalism and expertise They provided a clear strategy to market my property effectively, and their attention to detail was evident in every aspect, from stunning photos to top-notch staging recommendations. What truly impressed me was their efficiency. Brandon and his team worked tirelessly to ensure my home sold in record time and at an excellent price
Their communication was outstanding they kept me informed at every step and were always available to answer any questions.
If you’re looking for an agent who truly knows the market and is committed to delivering outstanding results, I highly recommend Brandon Sen and his team. They made selling my home a breeze, and I couldn’t be happier with the outcome!
- Jack R.
“He was always available to answer my questions...”
Working with Brandon Sen and his incredible team to sell my home has been an absolute pleasure! From the moment we started, Brandon’s professionalism, attention to detail, and dedication were evident.
The entire process was seamless and stress-free What I loved most was how accessible Brandon was he was always available to answer my questions, provide updates, and guide me through every step of the sale Thanks to Brandon’s expertise and his team’s hard work, the sale was quick and smooth, exceeding my expectations. I couldn’t have asked for a better experience! He lives on the west side of LA like myself and was always available to accommodate showings, inspections, marketing, staging, etc.
No one knows the area like he does. If you’re looking for a realtor who’s professional, reliable, and truly cares about your needs, Brandon Sen and his team are the way to go
- Andrew M
YOUR HOME SELLING PARTNERS
From pre-listing to a successful close
Alina is your dedicated REALTOR® with a passion for helping clients achieve their real estate goals She began her career at the age of 20 and brings a unique perspective shaped by her Eastern European heritage and fluency in three languages allowing her to connect with clients from a variety of cultural backgrounds.
Passionate about real estate, Alina sees it as a stable and rewarding investment. She is known for her hardworking, friendly, and optimistic approach, as well as her strong negotiation skills Alina is by your side every step of the way, offering expert guidance to help you navigate the buying or selling process with confidence. She handles the behind-the-scenes details to ensure a smooth and stress-free experience
Outside of real estate, Alina enjoys spending time with her family and actively participates in community events and charitable activities
With a Master’s Degree in Education, she takes pride in educating and empowering her clients, helping them confidently navigate the complexities of the real estate market.
Brandon Sen practically grew up in real estate. In high school he worked overseeing his father’s properties, and was an officially licensed real estate professional at 19. He purchased his first property at 21 during his sophomore year at a University. Since then, Brandon has bought, renovated, and sold many properties. He invests predominantly in residential real estate and owns properties in California/New York City as well as overseas
Now he brings his well-rounded skill set to CBR Equity Partners, with deep and personal knowledge of all sides of the transaction. Whether a buyer or a seller, a client has Brandon’s complete attention as he confidently guides the process, beginning, of course, with an in-depth conversation to determine the client’s needs. The next step is education; Brandon is committed to ensuring a client understands every pertinent aspect of the market -- from contextualizing listings, assessing and analyzing competing properties, and to maintaining realistic expectations. Clients rely on him to walk them through negotiations, keep them abreast of changes in the always-evolving market, and to provide referrals for property inspectors, attorneys, title companies, and lenders. All of which he does happily, relishing the opportunity to connect with new and long-term clients alike It’s no surprise that clients and colleagues describe him as a “people person ” Growing up in both California and New York City, Brandon holds degrees in Corporate Finance and International Banking He lives, works, and plays in the Los Angeles/Orange County area as well as the San Francisco Bay Area Brandon prides himself on his “after care.” Long after a seller has sold a home or a buyer has settled into a new house, he’s always available for a client “Even once the dust has settled after a transaction you can always count on me to answer any questions or concerns you may have.”
In his (rare) spare time, he loves to read, constantly educate himself and travel - 66 countries and counting He is very international and cosmopolitan in his mindset yet there is nothing he enjoys more than spending time with his family and close friends and giving a helping hand to those in need of his help or advice.
READY WHEN YOU ARE
We put this booklet together to help you understand the scope of our services.
You have many options when choosing an agent to represent you in one of the most important transactions of your life. It is important that you select an agent with whom you are comfortable discussing potentially sensitive issues, and someone you trust will represent your interests above their own. We would be honored to represent you in the sale of your home.
You will have the full support, enthusiasm, and passion of our team to deliver the exceptional results you expect and deserve.
