Market Update
JANUARY 2026
KWBayArea Estates
SantaClaraCounty
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SanMateoCounty
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SanFranciscoCounty
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AlamedaCounty
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SantaCruzCounty
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Jump to Monterey County Report
MontereyCounty
What’syourhome reallyworthintoday’s market?
That's really the question you should be asking yourself.
Our market is incredibly diverse, and rapidly changing. Values vary not just by neighborhood, but by street. Your home isn't necessarily worth what your neighbors’ home is. At the end of the day, it’s the current market that sets the value of your home.
So, do you know what your home is worth today's market?
Icanhelp...
Contact me for a confidential, no obligation assessment of your home's value.
HomeInsuranceCostsAreRising: WhatBuyersShouldPlanFor
Buying a home is one of the biggest purchases you’ll ever make. And homeowner’s insurance is what protects that investment. Think of it as your safety net. NerdWallet explains it:
Covers Repairs and Rebuilding Costs: If your home is damaged by fire, storms, or other covered events, it helps pay for repairs and possibly even a full rebuild, if that’s deemed necessary. Protects Your Belongings: It can also cover personal items like furniture, electronics, jewelry, and clothing if they’re stolen or damaged.
Provides Liability Coverage: And, if someone gets injured on your property, your policy can help cover medical bills or legal expenses.
But that peace of mind does come with a cost, and lately those costs have been rising.
Santa Clara County
What's in the Santa Clara County data?
The market for Single Family Homes, Condo, and Townhomes units saw 466 closed sales at a median price of $1.4m. There was a total of 1,477 new listings with an average of 41 days on the market without price reduction and with an average price per square foot of $1,026.
January 2026
1,477
Year-over-Year
Average Price Per SqFt
$1,026 New Listings
Year-over-Year
466
Year-over-Year
Median Sale Price
$1.4M Closed Sales
Year-over-Year
41
$843M Average Days-on-Market Total Volume +32.3% Year-over-Year
Year-over-Year
Data includes all single family, townhome, and condominium sales in Santa Clara County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision
Single Family Homes
875 New Listings
312 Closed Sales
30 Average Days-on-Market
$1.7M
Median Sale Price
$1,167 Average Price Per SqFt
$692M
Total Volume
Data includes all single family, townhome, and condominium sales in Santa Clara County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.
61 Average Days-on Market
$882K Median Sale Price
154 Closed Sales
$739 Average Price Per SqFt
$150M Total Volume
LuxuryListingsforSale
San Mateo County
What's in the San Mateo County data?
The market for Single Family Homes, Condo, and Townhomes units saw 206 closed sales at a median price of $1.5m. There was a total of 528 new listings with an average of 43 days on the market without price reduction and with an average price per square foot of $1,067.
January 2026
528
Year-over-Year
206
Average Price Per SqFt
$1,067 New Listings
Year-over-Year
$1.5M
43
$467M Average Days-on-Market Total Volume +7.9% Year-over-Year
Data includes all single family, townhome, and condominium sales in San Mateo County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision
Single Family Homes
374 New Listings
152
Closed Sales
37 Average Days-on-Market
$1.8M
Median Sale Price
$1,179 Average Price Per SqFt
$414M
Total Volume
Data includes all single family, townhome, and condominium sales in San Mateo County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.
61 Average Days-on Market
$842K Median Sale Price
54 Closed Sales
$751 Average Price Per SqFt
$53M Total Volume
LuxuryListingsforSale
San Francisco County
What's in the San Francisco County data?
The market for Single Family Homes, Condo, and Townhomes units saw 175 closed sales at a median price of $1.3m. There was a total of 460 new listings with an average of 62 days on the market without price reduction and with an average price per square foot of $1,012.
January 2026
460
Year-over-Year
Average Price Per SqFt
$1,012 New Listings
Year-over-Year
175
$1.3M Closed Sales Median Sale Price
Year-over-Year
Year-over-Year
62
Year-over-Year
$296M Average Days-on-Market Total Volume
Year-over-Year
Data includes all single family, townhome, and condominium sales in San Francisco County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision
Single Family Homes
181 New Listings
76
Closed Sales
30 Average Days-on-Market
$1.6M
Median Sale Price
$1,051 Average Price Per SqFt
$167M
Total Volume
Data includes all single family, townhome, and condominium sales in San Francisco County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.
279 New Listings
100 Closed Sales
86 Average Days-on Market
$1M Median Sale Price
$982 Average Price Per SqFt
$129M Total Volume
LuxuryListingsforSale
Alameda County
What's in the Alameda County data?
The market for Single Family Homes, Condo, and Townhomes units saw 448 closed sales at a median price of $931k. There was a total of 1,188 new listings with an average of 45 days on the market without price reduction and with an average price per square foot of $647.
January 2026
1,188
Year-over-Year
Average Price Per SqFt
$647 New Listings
Year-over-Year
448
Year-over-Year
Median Sale Price
$931K Closed Sales
Year-over-Year
25
$496M Average Days-on-Market Total Volume +12.5% Year-over-Year
Year-over-Year
Data includes all single family, townhome, and condominium sales in Alameda County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision
Single Family Homes
792 New Listings
327 Closed Sales
36 Average Days-on-Market
$1.1M
Median Sale Price
$686 Average Price Per SqFt
$414M
Total Volume
Data includes all single family, townhome, and condominium sales in Alameda County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.
396 New Listings
121 Closed Sales
68 Average Days-on Market
$650K Median Sale Price
$542 Average Price Per SqFt
$82.6M Total Volume
LuxuryListingsforSale
Santa Cruz County
What's in the Santa Cruz County data?
The market for Single Family Homes, Condo, and Townhomes units saw 73 closed sales at a median price of $1m. There was a total of 181 new listings with an average of 73 days on the market without price reduction and with an average price per square foot of $732.
January 2026
181
$732 New Listings
Average Price Per SqFt -12.6% Year-over-Year -11.9% Year-over-Year
73
Year-over-Year
Median Sale Price
$1M Closed Sales
Year-over-Year
Average Days-on-Market
73
Year-over-Year
Total Volume
$102M
Year-over-Year
Data includes all single family, townhome, and condominium sales in Santa Cruz County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision
Single Family Homes
146 New Listings
56 Closed Sales
73 Average Days-on-Market
$1.2M
Median Sale Price
$756 Average Price Per SqFt
$88.6M
Total Volume
Data includes all single family, townhome, and condominium sales in Santa Cruz County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.
35 New Listings
17 Closed Sales
71 Average Days-on Market
$799K Median Sale Price
$656 Average Price Per SqFt
$14.1M Total Volume
Monterey County
What's in the Monterey County data?
The market for Single Family Homes, Condo, and Townhomes units saw 116 closed sales at a median price of $936k. There was a total of 214 new listings with an average of 55 days on the market without price reduction and with an average price per square foot of $735.
January 2026
214
$735 New Listings
116
Year-over-Year +2.8% Year-over-Year
Average Price Per SqFt
Median Sale Price
$936K Closed Sales
Year-over-Year
Year-over-Year
55
$163M Average Days-on-Market Total Volume +12.2% Year-over-Year
Year-over-Year
Data includes all single family, townhome, and condominium sales in Monterey County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision
Single Family Homes
178 New Listings
97 Closed Sales
54 Average Days-on-Market
$965K
Median Sale Price
$745 Average Price Per SqFt
$147M
Total Volume
Data includes all single family, townhome, and condominium sales in Monterey County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.
36 New Listings
19 Closed Sales
63 Average Days-on Market
$725K Median Sale Price
$680 Average Price Per SqFt
$16.3M Total Volume
LuxuryListingsforSale
DedicatedtoSuccess
Being an independently owned and operated franchise of Keller Williams, KW Bay Area Estates has the position as the Bay Area’s foremost luxury real estate services firm with the execution of best-in-class customer service. KWBAE’s unparalleled team consists of more than 250 associates and professionals strategically located in Los Gatos and Saratoga. Under the same ownership, we have our division of KW South Bay Commercial.
With uncompromising principles, KW Bay Area Estates has established a new standard of excellence within the industry. The company’s growth has been strategic and exciting. Since its inception, the team has successfully represented more than 10,000 transactions, totalling more than $13 billion in closed sales volume.
Dedicated to upholding unparalleled standards for integrity and client care, they strive to create a culture where agents thrive while developing their own businesses to their maximum potential. KW Bay Area Estates has distributed to their associates over $2.7 million in profit share.
