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January 2026 Market Update - Joe Han

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KW Bay Area Estates

Santa Clara County

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San Mateo County

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San Francisco County

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Alameda County

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Jump to Santa Cruz County Report
Santa Cruz County
Jump to Monterey County Report
Monterey County

What’s your home really worth in today’s market?

That's really the question you should be asking yourself.

Our market is incredibly diverse, and rapidly changing. Values vary not just by neighborhood, but by street. Your home isn't necessarily worth what your neighbors’ home is. At the end of the day, it’s the current market that sets the value of your home.

So, do you know what your home is worth in today's market?

I can help...

Contact me for a confidential, no obligation assessment of your home's value.

HomeInsuranceCostsAreRising: WhatBuyersShouldPlanFor

Buying a home is one of the biggest purchases you’ll ever make. And homeowner’s insurance is what protects that investment. Think of it as your safety net. NerdWallet explains it:

Covers Repairs and Rebuilding Costs: If your home is damaged by fire, storms, or other covered events, it helps pay for repairs and possibly even a full rebuild, if that’s deemed necessary. Protects Your Belongings: It can also cover personal items like furniture, electronics, jewelry, and clothing if they’re stolen or damaged.

Provides Liability Coverage: And, if someone gets injured on your property, your policy can help cover medical bills or legal expenses.

But that peace of mind does come with a cost, and lately those costs have been rising.

Smooth

Smart Strategies for a Mortgage Application

Secure Your Dream Home Today

Navigating the mortgage application process can be a breeze with a little preparation. To ensure a successful application and closing, consider these helpful tips for what to avoid.

3

4 5 6 1 2

Avoid major purchases like furniture, cars, or vacations to keep your credit profile stable. Maintain your current employment to show financial stability. Always consult your mortgage professional before making large financial moves.

Avoid paying off debts or collections without professional advice.

Use verified funds for deposits to prevent closing delays.

Don't have your credit report pulled too many times - this can hurt your credit score.

Great company! This company has been a pleasure to work with. I’ve personally used them for two of my own properties to lease out and they chose some extremely qualified and on time paying tenants who took great care of both of my properties. After a 2 year rental period I had to sell one of the properties and Mark was used as my real estate agent and the home was sold after the first weekend of showings! Phil is extremely easy to work with on the property management end. I have had 3 separate friends who were in need of places to rent and when I turned them over to Phil within days they found new residences. They even contacted me and told me when they moved into their new places they met the outgoing tenants of the units and they commented that Forbes was the best landlord they ever rented from!

-Eric M.

Santa Clara County

What's

in the Santa

data?

The market for Single Family Homes, Condo, and Townhomes units saw 466 closed sales at a median price of $1.4m. There was a total of 1,477 new listings with an average of 41 days on the market without price reduction and with an average price per square foot of $1,026.

Clara County

January 2026

1,477

Year-over-Year

New Listings Average Price Per SqFt

$1,026

466

Days-on-Market

41 $843M

Year-over-Year

Year-over-Year

Data includes all single family, townhome, and condominium sales in Santa Clara County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision

875 New Listings

312 Closed Sales

30 Average Days-on-Market

$1.7M

Median Sale Price

$1,167

Average Price Per SqFt

$692M

Total Volume

Data includes all single family, townhome, and condominium sales in Santa Clara County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.

61 Average Days-on Market

$882K Median Sale Price

154 Closed Sales

$739 Average Price Per SqFt

$150M Total Volume

Luxury Listings for Sale

San Mateo County

What's in the San

data?

The market for Single Family Homes, Condo, and Townhomes units saw 206 closed sales at a median price of $1.5m. There was a total of 528 new listings with an average of 43 days on the market without price reduction and with an average price per square foot of $1,067.

Mateo County

January 2026

New Listings

528

Average Price Per SqFt

$1,067

206

43 $467M Average Days-on-Market Total Volume +7.9% Year-over-Year

Data includes all single family, townhome, and condominium sales in San Mateo County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision

Family Homes

374 New Listings

152 Closed Sales

37 Average Days-on-Market

$1.8M

Median Sale Price

$1,179

Average Price Per SqFt

$414M

Total Volume

Data includes all single family, townhome, and condominium sales in San Mateo County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.

61 Average Days-on Market

$842K Median Sale Price

54 Closed Sales

$751 Average Price Per SqFt

$53M Total Volume

Luxury Listings for Sale

San Francisco County

What's in the San Francisco County data?

The market for Single Family Homes, Condo, and Townhomes units saw 175 closed sales at a median price of $1.3m. There was a total of 460 new listings with an average of 62 days on the market without price reduction and with an average price per square foot of $1,012.

January 2026

460

Year-over-Year

Average Price Per SqFt

$1,012 New Listings

175

$1.3M

62 $296M Average Days-on-Market Total Volume +1.6% Year-over-Year

Year-over-Year

Data includes all single family, townhome, and condominium sales in San Francisco County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision

Family Homes

181 New Listings

76 Closed Sales

30 Average Days-on-Market

$1.6M

Median Sale Price

$1,051

Average Price Per SqFt

$167M

Total Volume

Data includes all single family, townhome, and condominium sales in San Francisco County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.

279 New Listings

100 Closed Sales

86 Average Days-on Market

$1M Median Sale Price

$982 Average Price Per SqFt

$129M Total Volume

Luxury Listings for Sale

Alameda County

What's in the Alameda County data?

The market for Single Family Homes, Condo, and Townhomes units saw 448 closed sales at a median price of $931k. There was a total of 1,188 new listings with an average of 45 days on the market without price reduction and with an average price per square foot of $647.

January 2026

New Listings

1,188

Year-over-Year

Average Price Per SqFt

$647

Year-over-Year

448

$931K Closed Sales

25 $496M Average Days-on-Market Total Volume +12.5% Year-over-Year

Year-over-Year

Data includes all single family, townhome, and condominium sales in Alameda County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision

Family Homes

792 New Listings

327 Closed Sales

36 Average Days-on-Market

$1.1M

Median Sale Price

$686

Average Price Per SqFt

$414M

Total Volume

Data includes all single family, townhome, and condominium sales in Alameda County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.

396 New Listings

121 Closed Sales

68 Average Days-on Market

$650K Median Sale Price

$542 Average Price Per SqFt

$82.6M Total Volume

Santa Cruz County

What's in the Santa Cruz County data?

The market for Single Family Homes, Condo, and Townhomes units saw 73 closed sales at a median price of $1m. There was a total of 181 new listings with an average of 73 days on the market without price reduction and with an average price per square foot of $732.

January 2026

181

Year-over-Year

Average Price Per SqFt

$732 New Listings

Year-over-Year

73

$1M Closed Sales

Year-over-Year

73 $102M Average Days-on-Market

Year-over-Year

Data includes all single family, townhome, and condominium sales in Santa Cruz County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision

Family Homes

146 New Listings

73 Average Days-on-Market

$1.2M

Median Sale Price 56 Closed Sales $88.6M

$756 Average Price Per SqFt

Total Volume

Data includes all single family, townhome, and condominium sales in Santa Cruz County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.

71 Average Days-on Market

$799K Median Sale Price

17 Closed Sales

$656 Average Price Per SqFt

$14.1M Total Volume

Monterey County

What's in the Monterey County data?

The market for Single Family Homes, Condo, and Townhomes units saw 116 closed sales at a median price of $936k. There was a total of 214 new listings with an average of 55 days on the market without price reduction and with an average price per square foot of $735.

January 2026

214

$735 New Listings

Year-over-Year

Average Price Per SqFt

116

$936K Closed Sales

55 $163M Average Days-on-Market

Year-over-Year

Year-over-Year

Data includes all single family, townhome, and condominium sales in Monterey County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity Data from sources deemed reliable but January contain errors and are subject to revision

Family Homes

178 New Listings

54 Average Days-on-Market

$965K

Median Sale Price 97 Closed Sales $147M

$745 Average Price Per SqFt

Total Volume

Data includes all single family, townhome, and condominium sales in Monterey County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but January change with late reported activity. Data from sources deemed reliable but January contain errors and are subject to revision.

36 New Listings

19 Closed Sales

63 Average Days-on Market

$725K Median Sale Price

$680 Average Price Per SqFt

$16.3M Total Volume

Luxury Listings for Sale

Dedicated to Success

Being an independently owned and operated franchise of Keller Williams, KW Bay Area Estates has the position as the Bay Area’s foremost luxury real estate services firm with the execution of best-in-class customer service. KWBAE’s unparalleled team consists of more than 250 associates and professionals strategically located in Los Gatos and Saratoga. Under the same ownership, we have our division of KW South Bay Commercial.

With uncompromising principles, KW Bay Area Estates has established a new standard of excellence within the industry. The company’s growth has been strategic and exciting. Since its inception, the team has successfully represented more than 10,000 transactions, totalling more than $13 billion in closed sales volume.

Dedicated to upholding unparalleled standards for integrity and client care, they strive to create a culture where agents thrive while developing their own businesses to their maximum potential. KW Bay Area Estates has distributed to their associates over $2.7 million in profit share.

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