Market Update
FEBRUARY 2026
KW Bay Area Estates
Santa Clara County
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San Mateo County
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San Francisco County
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Alameda County
Jump to Alameda County Report
Jump to Santa Cruz County Report
Santa Cruz County
Jump to Monterey County Report
Monterey County
What’s your home really worth in today’s market?
That's really the question you should be asking yourself.
Our market is incredibly diverse, and rapidly changing. Values vary not just by neighborhood, but by street. Your home isn't necessarily worth what your neighbors’ home is. At the end of the day, it’s the current market that sets the value of your home.
So, do you know what your home is worth in today's market?
I can help...
Contact me for a confidential, no obligation assessment of your home's value.
TopMistakesHomeownersAre Makingin2026 (AndHowToAvoidThem)
Let’s be clear: selling your house is absolutely possible right now. According to the National Association of Realtors (NAR), roughly 11k homes sell every day in this country.
And the sellers who are making their moves happen all have one thing in common: they’ve adjusted their strategy to match today’s market. They’re realizing inventory has grown. Homebuyers are more selective. And buyer expectations are higher.
The sellers who struggle are usually approaching today’s market with yesterday’s expectations. Here are the three biggest mistakes they’re making – and how to avoid them.
Smooth
Smart Strategies for a Mortgage Application
Secure Your Dream Home Today
Navigating the mortgage application process can be a breeze with a little preparation. To ensure a successful application and closing, consider these helpful tips for what to avoid.
3
4 5 6 1 2
Avoid major purchases like furniture, cars, or vacations to keep your credit profile stable. Maintain your current employment to show financial stability. Always consult your mortgage professional before making large financial moves.
Avoid paying off debts or collections without professional advice.
Use verified funds for deposits to prevent closing delays.
Don't have your credit report pulled too many times - this can hurt your credit score.
Great company! This company has been a pleasure to work with. I’ve personally used them for two of my own properties to lease out and they chose some extremely qualified and on time paying tenants who took great care of both of my properties. After a 2 year rental period I had to sell one of the properties and Mark was used as my real estate agent and the home was sold after the first weekend of showings! Phil is extremely easy to work with on the property management end. I have had 3 separate friends who were in need of places to rent and when I turned them over to Phil within days they found new residences. They even contacted me and told me when they moved into their new places they met the outgoing tenants of the units and they commented that Forbes was the best landlord they ever rented from!
-Eric M.
Santa Clara County
What's in the Santa
The market for Single Family Homes, Condo, and Townhomes units saw 760 closed sales at a median price of $1.6m. There was a total of 1,646 new listings with an average of 28 days on the market without price reduction and with an average price per square foot of $1,076.
Clara County data?
February 2026
1,646
Year-over-Year
$1,076 New Listings Average Price Per SqFt
760
$1.6M
Days-on-Market
28 $1.5B
Year-over-Year
Data includes all single family, townhome, and condominium sales in Santa Clara County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity Data from sources deemed reliable but February contain errors and are subject to revision
1,092
New Listings
506 Closed Sales
23 Average Days-on-Market
$2M
Median Sale Price
$1,216
Average Price Per SqFt
$1.2B Total Volume
Data includes all single family, townhome, and condominium sales in Santa Clara County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity. Data from sources deemed reliable but February contain errors and are subject to revision.
38 Average Days-on Market
$983K Median Sale Price
254 Closed Sales
$795 Average Price Per SqFt
$273M Total Volume
Luxury Listings for Sale
San Mateo County
What's in the San Mateo County data?
The market for Single Family Homes, Condo, and Townhomes units saw 294 closed sales at a median price of $1.6m. There was a total of 591 new listings with an average of 30 days on the market without price reduction and with an average price per square foot of $1,147.
February 2026
New Listings
591
Year-over-Year
294
Average Price Per SqFt
$1,147
$1.6M
30 $693M Average Days-on-Market Total Volume +14.0% Year-over-Year
Data includes all single family, townhome, and condominium sales in San Mateo County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity Data from sources deemed reliable but February contain errors and are subject to revision
Family Homes
422 New Listings
226 Closed Sales
24 Average Days-on-Market
$1.9M
Median Sale Price
$1,259
Average Price Per SqFt
$626M
Total Volume
Data includes all single family, townhome, and condominium sales in San Mateo County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity. Data from sources deemed reliable but February contain errors and are subject to revision.
51 Average Days-on Market
$855K Median Sale Price
68 Closed Sales
$769 Average Price Per SqFt
$66M Total Volume
Luxury Listings for Sale
San Francisco County
What's in the San Francisco County data?
The market for Single Family Homes, Condo, and Townhomes units saw 295 closed sales at a median price of $1.5m. There was a total of 475 new listings with an average of 29 days on the market without price reduction and with an average price per square foot of $1,115.
February 2026
475
Year-over-Year
Average Price Per SqFt
$1,115 New Listings
295
$1.5M Closed Sales
29 $589M Average Days-on-Market Total Volume -21.6% Year-over-Year
Year-over-Year
Data includes all single family, townhome, and condominium sales in San Francisco County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity Data from sources deemed reliable but February contain errors and are subject to revision
Family Homes
193 New Listings
143 Closed Sales
20 Average Days-on-Market
$1.9M
Median Sale Price
$1,149
Average Price Per SqFt
$369M
Total Volume
Data includes all single family, townhome, and condominium sales in San Francisco County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity. Data from sources deemed reliable but February contain errors and are subject to revision.
282 New Listings
152 Closed Sales
37 Average Days-on Market
$1.2M Median Sale Price
$1,082 Average Price Per SqFt
$219M Total Volume
Luxury Listings for Sale
Alameda County
What's in the Alameda County data?
The market for Single Family Homes, Condo, and Townhomes units saw 606 closed sales at a median price of $1m. There was a total of 1,249 new listings with an average of 30 days on the market without price reduction and with an average price per square foot of $707.
February 2026
New Listings
1,249
Year-over-Year
Average Price Per SqFt
$707
Year-over-Year
606
$1M Closed Sales
Volume +7.1% Year-over-Year
30 $760M Average Days-on-Market
Year-over-Year
Data includes all single family, townhome, and condominium sales in Alameda County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity Data from sources deemed reliable but February contain errors and are subject to revision
Family Homes
869
New Listings
450 Closed Sales
26 Average Days-on-Market
$1.3M
Median Sale Price
$749
Average Price Per SqFt
$644M
Total Volume
Data includes all single family, townhome, and condominium sales in Alameda County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity. Data from sources deemed reliable but February contain errors and are subject to revision.
380 New Listings
156 Closed Sales
40 Average Days-on Market
$675K Median Sale Price
$583 Average Price Per SqFt
$116M Total Volume
Santa Cruz County
What's in the Santa Cruz County data?
The market for Single Family Homes, Condo, and Townhomes units saw 107 closed sales at a median price of $1.1m. There was a total of 200 new listings with an average of 63 days on the market without price reduction and with an average price per square foot of $838.
February 2026
200
$838 New Listings
107
Year-over-Year +1.7% Year-over-Year
Year-over-Year
Average Price Per SqFt
$1.1M
63 $165M Average Days-on-Market
Year-over-Year
Data includes all single family, townhome, and condominium sales in Santa Cruz County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity Data from sources deemed reliable but February contain errors and are subject to revision
Family Homes
157 New Listings
57 Average Days-on-Market
$859 Average Price Per SqFt $1.2M
Median Sale Price
86 Closed Sales $145M
Total Volume
Data includes all single family, townhome, and condominium sales in Santa Cruz County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity. Data from sources deemed reliable but February contain errors and are subject to revision.
43 New Listings
21 Closed Sales
86 Average Days-on Market
$805K Median Sale Price
$752 Average Price Per SqFt
$19.8M Total Volume
Monterey County
What's in the Monterey County data?
The market for Single Family Homes, Condo, and Townhomes units saw 142 closed sales at a median price of $842k. There was a total of 246 new listings with an average of 56 days on the market without price reduction and with an average price per square foot of $717.
February 2026
246
$717 New Listings
Average Price Per SqFt +19.4% Year-over-Year +0.8% Year-over-Year
142
$842K Closed Sales
Year-over-Year
Year-over-Year
56 $211M
Average Days-on-Market Total Volume +19.2% Year-over-Year +19.7% Year-over-Year
Data includes all single family, townhome, and condominium sales in Monterey County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity Data from sources deemed reliable but February contain errors and are subject to revision
Family Homes
205 New Listings
118 Closed Sales
56 Average Days-on-Market
$872K
Median Sale Price
$724
Average Price Per SqFt
$191M
Total Volume
Data includes all single family, townhome, and condominium sales in Monterey County sourced from MLS Listings. The most recent quarter’s data is based on available numbers, but February change with late reported activity. Data from sources deemed reliable but February contain errors and are subject to revision.
41 New Listings
24 Closed Sales
57 Average Days-on Market $678 Average Price Per SqFt
$640K Median Sale Price
$19.8M Total Volume
Luxury Listings for Sale
Dedicated to Success
Being an independently owned and operated franchise of Keller Williams, KW Bay Area Estates has the position as the Bay Area’s foremost luxury real estate services firm with the execution of best-in-class customer service. KWBAE’s unparalleled team consists of more than 250 associates and professionals strategically located in Los Gatos and Saratoga. Under the same ownership, we have our division of KW South Bay Commercial.
With uncompromising principles, KW Bay Area Estates has established a new standard of excellence within the industry. The company’s growth has been strategic and exciting. Since its inception, the team has successfully represented more than 10,000 transactions, totalling more than $13 billion in closed sales volume.
Dedicated to upholding unparalleled standards for integrity and client care, they strive to create a culture where agents thrive while developing their own businesses to their maximum potential. KW Bay Area Estates has distributed to their associates over $2.7 million in profit share.
