Marketing&Listing Your Property.
Get toKnowMe
Selling your home is more than a transaction? it?s a major life decision That?s why you need a real estate professional who brings strategy,experience,and results to the table.I?m Racquel Cowen and I specialize in helping homeowners like you sell with confidence,clarity,and maximum return
From pricing your home strategically to marketing it with professional photos,targeted advertising,and compelling storytelling,I make sure your property stands out in today?s competitive market My approach is data- driven,but my service is deeply personal I treat your home as if it were my own I know what buyers are looking for? and I know how to position your property to attract serious offers fast.With clear communication, strong negotiation skills,and a proven marketing plan,I?m here to make your selling experience smooth,successful,and stress- free
Your next chapter starts with a strong sale.Let?s make it happen.
WhyKW?
- The largest independent real estate franchise
- A network of over 191,000 real estate consultants with a projected growth of 300,000
- 1,100 offices in the United States and Canada (50) major markets
- Excellence in cutting- edge real estate training, real estate coaching,and real estate education
- Named ?Most Innovative Real Estate Company? by Inman News
LeveragingOur Global Connections
KW offices stretch up and down the USWest Coast.This brings an extensive network of agents and connections.Having access and connections to thousands of international brokers through the power of Keller Williams Luxury Homes International and KW Global Property Specialists,you can feel confident your home will have an unmatched level of exposure.
- Argentina
- Aruba
- Belgium
- Belize
- Bermuda
- Cambodia
- Canada
- Chile
- Colombia
- Costa Rica
- Cyprus
- Czech Republic
- Dominican Republic
- Dubai,UAE
- France
- Greece
- Peru
- Honduras
- Indonesia
- Ireland
- Israel
- Italy
- Jamaica
- Japan
- Luxembourg
- Malaysia
- Mexico
- Poland
- Portugal
- Puerto Rico
- Romania
- Serbia
- Monaco
- Morocco
- Nicaragua
- Northern Cyprus
- Panama
- Paraguay
- Philippines
- Slovenia
- Southern Africa
- Spain
- Thailand
- Trinidad and Tobago
- Turkey
- Turks and Caicos
- United Kingdom
- Uruguay
- Vietnam
- Greater Shanghai, China
GettingYourHomeSold
Our proven sales strategy
Our listings have sold at an average of 103 5%of the original price.
Selling a home for the highest possible price requires a cohesive strategy,deliberate process and a talented team
We follow a strategic plan to get your home sold for top dollar,as quickly as possible
First,we analyze both market conditions and the property to determine how best to position it in the current market.
Based on our analysis,we develop a marketing plan and execute it with the intention of generating quality offers from qualified buyers.
Prep your home,bring it to the market and show your property.
Then,we negotiate fiercely on your behalf and when both parties agree on price and terms,we proceed to the closing process.
Let?s look at each of these steps in greater detail.
PHASE 1
PHASE 2
PHASE 3
PHASE 4
PHASE 5
ANALYZE & POSITION DEVELOP A MARKETING PLAN BRING IT TO MARKET & SHOW PROPERTY NEGOTIATE CLOSE PROPERTY
Analyze&Position
For a fast,efficient & profitable sale
Market fluctuations,time of year and inventory will all have a direct impact on pricing your home For a fast,efficient and profitable sale,I will provide you with a detailed report outlining the latest market trends,a full market valuation of your home and a Comparative Market Analysis.
No matter how hot the market might be,simply placing your home on the MLS(Multiple Listing Service) is not enough I will consult with you on how to best position your home for sale and attract the right prospects to your doorstep.
Price
Should you price your home at or below market? It depends.Pricing your home in a manner that will attract multiple buyers who will compete with each other, and not you,requires experience and a thorough understanding of the market I will advise you on the most appropriate pricing strategy
Preparation
It is a psychological advantage for prospective buyers to see themselves living in your uncluttered home.For this reason, painting,deep cleaning and depersonalizing are crucial elements to a quick sale I will manage the preparation of your home in a manner that suits your comfort level Key cosmetic fixes are also important Should you refinish your cabinets,change out the sink in the guest bathroom or invest in a new front door? I will advise you on changes that yield the greatest ROI
Presentation
Staging can be crucial to obtaining the highest price and fastest sale of your home.According to a survey by the Real Estate Staging Associa- tion,homes spend 78%less time on the market after being staged I will advise you on how to stage your home or provide a professional who can do it for you We have a broad repertoire of interior designers and stagers to meet just about any budget
MarketingPlan
For maximum exposure,I use a proven Cross Media Marketing Strategy utilizing multiple online and print mediums,my extensive agent network and the advantage of Keller Williams?global presence.
Your home will be featured on Keller Williams Listing System,or KWLS This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites.
As the largest real estate franchise in the world,Keller Williams offers ?My Listings,My Leads,?wherein every single Internet inquiry on your property comes directly to me, allowing immediate follow- up with potential buyers We distinguish ourselves from other agents with the breadth and depth of services we provide and our goal is to make selling your home painless,profitable and predictable
Weproudlyofferour sellerswiththefollowing àlacarteservices:
- Individual property website that is both mobile and desktop friendly
- Cross- platform social media exposure on both Keller Williams sites and my personal sites
- Professional photography,video and 3D walk through
- A detailed floor plan included on the site and print marketing
- Print marketing - beautifully crafted postcards,brochures and property statements to showcase your home
Staging&Professional Photography
It has been studied and shown that both the length of time on the market and sales price are positively impacted by a beautifully staged and photographed home These are powerful tools not to be overlooked or underestimated
Selling a home is part science,part art.Beyond analytics and market conditions,there is the human element to consider Every buyer is trying to imagine themselves living in the home they are viewing
Through the magic of staging and photography,you can ignite the flame of desire in a potential client to want to own and live in the space you are selling,and now call home
Print Marketing
With our in house graphic designer you can feel at ease knowing that there is a dedicated professional to make your home look the very best.
Should you price your home at or below market? It depends Pricing your home in a manner that will attract multiple buyers who will compete with each other,and not you,requires experience and a thorough understanding of the market I will advise you on the most appropriate pricing strategy
Sent to the surrounding community with the understanding that many buyers can come directly from contacts living right in the neighborhood
As part of the marketing campaign,your home will be featured in newspapers,all across different social media platforms,our website and some of the most popular sites such as Zillow and Trulia
OnlineAdvertising &Social Media
We believe each and every home needs its own individual marketing plan to achieve the maximum exposure.
ShowYour Property
Listing appointments provide a potential buyer with the opportunity to be in your home and imagine themselves living in the space.It is one of the best ways for buyers to discover and explore your home.
We will design an open house program convenient for you that may include weekend events,broker and twilight tours,private showings and agent- only lockbox access.
Additionally,every open house will be promoted on the MLSwhich syndicates to major portals such as Zillow,Trulia and RedFin
To capture local traffic,each event will be well marked with directional signs on key street corners.
Negotiate&Close
Negotiate
Should you accept,counter,or reject the offer? Negotiating the terms for the sale on what may be your biggest asset requires a professional team that has your best interests in mind.Do you need a short or long escrow? Will you need to rent the property back? Are you buying another home on contingency or moving out of state? As an experienced negotiator,I ensure that your best interests are represented and that you get the best terms and price for the sale of your home
Close
Congratulations! You?ve accepted an offer and now the countdown begins The closing of your home is urgent and time sensitive.It requires organization,experience and expertise As your agent and project manager,I will help you navigate the seller?s disclosures,and make sure your interests are sufficiently protected and the net proceeds are accurately deposited into your bank account.
Negotiate&Close
Who pays what?
TheSellerCustomarilyPays: TheBuyerCustomarilyPays:
- Transfer Taxes
- Broker Commissions
- Any judgments or tax liens
- Any unpaid homeowner's dues - Delinquent property taxes
TransferTax
- Escrow fee from the title company
- Loan Fees required by your lender
- Title insurance premium
- Fire and hazard insurance premium
Transfer tax is a transaction fee imposed on the transfer of land real property from one person (or entity) to another.The transfer tax rate is variable,depending on the purchase price ORthe fair market value,as shown in the chart
MyFull Service Philosophy
I believe that selling or buying a home should be a seamless,full- service experience.That?s why I don? t just handle one part of the process? I guide you through every step with the resources,knowledge,and dedication you deserve.Whether it?s preparing your home for market,navigating negotiations,connecting you with trusted mortgage professionals,or ensuring a smooth closing with title and escrow,I make sure you?re supported from beginning to end
With a deep understanding of the real estate market, backed by research and insights,I pride myself on being your go- to source for reliable information and clear guidance.
My philosophy is built on trust,honesty,and integrity? always putting your needs first I am fully committed to pursuing your goals with determination and excellence,so together we can achieve the results you?re looking for.
ReadyWhenYouAre
I put this booklet together to help you understand the scope of my services
You have many options when choosing an agent to represent you in one of the most important transactions of your life.It is important that you select an agent with whom you are comfortable discussing potentially sensitive issues,and someone you trust will represent your interests above their own.I would be honored to represent you in the sale of your home
You will have my full support,enthusiasm,and passion to deliver the exceptional results you expect and deserve
