As the global supply chain continues to tighten, recent cost and price pressures show no sign of easing. This applies to agricultural commodities just as much as any other sector, but with far greater repercussions for society at large. While non-supply of certain consumer products may be inconvenient for both customer and supplier, availability of basic foodstuffs has far greater implications. For long periods retailers and processors have driven pricing and profit allocation, but the current supply-demand situation has moved the pendulum in favour of the producer. Processors and retailers now need to be far more aware of, and responsive to, the current cost pressures on producers if they wish to secure supplies. Farmers now, more than ever, need to factor supply and demand issues into their price negotiations. Our latest edition of Headland News offers many examples of our customers optimising output while managing cost pressures. High capacity, timeliness of operation, and productivity with precision and
