BUSINESS / Public Relations
“A gift for beginning publicists or anyone needing media attention for their business, project or cause.”—Cathy Taylor, president, Cathy Taylor Public Relations
Public relations doesn’t have to be a game of high-priced consultants and expensive services and databases. If you want to get media attention, you don’t need to spend a dime. DIY Public Relations shows you how to effectively do it yourself. PR and marketing expert Dan Shortridge lays out a road map for your local organization, small business, or nonprofit to tell its story and spread the word. If you don’t have a communications and marketing staff, if you’ve just been told to “get us on the news,” or if you’re just getting started in your PR career, this is the book for you. DIY Public Relations will teach you how to: • • • • • •
Define, research, and reach your audience Pitch a story and stick the landing Adapt one of 14 story angles perfect for local organizations Write well and clearly using 7 simple steps Handle the toughest questions in an interview Build a crisis communications plan that will let you sleep at night
You’ll also read case studies where business owners, PR and marketing professionals, and nonprofit leaders share their insights and tips to maximize positive publicity. Plus, DIY Public Relations gives you a handy media release toolkit filled with examples and templates for writing many kinds of stories and announcements—just customize the templates to your own needs and hit send! DIY Public Relations is your complete guide for media success. $18.95
“A gem that is chock full of fundamental, essential advice on managing and leading public relations strategies.”—Jim Smith, external affairs manager, Delmarva Power