Digital Marketing to Look Out for in Trends
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@ W I S T E C H . B I Z 2023
1MARKETING IN METAVERSE
The metaverse has taken digital marketing by storm Revolutionizing the way people engage in immersive virtual experiences online. Starbucks, Disney, Gucci, and Nike to countless other big brands, its impact can be felt everywhere.
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PREDICTIVE ANALYTICS
Type of artificial intelligence that uses machine learning to predict future events based on past data.
It is increasingly being used in digital marketing to understand customer behavior
Make predictions about future customer behavior.
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3 INTERACTIVE CONTENT Quizzes Games Contests Interactive videos Interactive infographics Content that allows readers or viewers to actively participate in the content. Examples :@ W I S T E C H B I Z F 3 / 9
VOICE & VISUAL SEARCH
Searches rely entirely on audio and visual cues rather than keywords. This is an approach that has been steadily gaining in popularity
62% of millennials have expressed more interest in visual search than any other new technology.
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PERSONALIZATION
The process of tailoring content and marketing strategies to suit each customer.
Like tailored landing pages and email marketing campaigns
As more people use voice and visual search to find information so personalization will get more importance.
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VIDEO CONTENT Short Videos (YouTube, Facebook, and Instagram have all embraced this trend) Live Streaming ( Recent studies have revealed that in 2021, consumers spent an incredible 548 billion hours streaming on mobile devices) An increasingly important part of many digital marketing strategies.
AUTOMATION & AI
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Allowing businesses to run without human intervention. Advertising with heightened precision and intelligence. Unveiling of Precise Patterns and Forecasts Gaining Insight into Consumer Habits
OMNICHANNEL MARKETING
Refers to a strategy that integrates different channels and marketing mediums
Such as email, social media, and content marketing. Allows marketers to communicate with customers across multiple channels and increase engagement with the brand.
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SOCIAL MEDIA STORYTELLING
An effective way to engage with your audience and build a connection with them. It enables you to showcase your brand’s values, mission, and story in an authentic way.
Focus on the “Four P’s”: People, Place, Plot, and Purpose.
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