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Vol 14‐04 Monthly Newsletter for KREIA Members

President’s Letter page 1

Dodd-Frank, SAFE Act, Seller Finance, Oh My! Attorney Harry Borders page 3

How to Properly Prepare for Set Outs Sheriff John Aubrey Chief Deputy Mike Hettich

page 7

KREIA Elections attorney Hank Schildknecht Page 5

How To STOP Rental Property Scams Mike Butler Page 4

Presidents Message “Kudos” to our March experts! Thanks for sharing you secrets with the club. There was a huge response! “I didn’t know you could do that” “The expert panels are by far the best part of KREIA” and many more.

Dennis Erhard

This month we have another expert for all of us to pick his brain. Welcome back Harry Borders, another one of our super smart local legal advisors. From Borders and Borders PLC Attorneys at Law, he will make sure you understand how the Dodd Frank Act affects Real Estate Investors, changes and updates “ DO’s & Don’ts” with regards to the Safe Act and Q & A to follow. Your KREIA Board is focused like never before. The board unanimously voted to allow members to sit on committees. This gives members a chance to get involved and make a difference. Gene Hall (Social Committee Chair) is working on a couple social events for 2014. If interested, new or old, see a board member or myself. Don’t forget to sign up using the Xpress Lane! This month’s door prize promises to be ?????? “Hint Hint” Elections ! Elections! Elections! Yep there getting close. “ KREIA wants you.” This is your opportunity to help and learn what happens behind closed doors at the monthly board meeting. See any board member for more info.

Your President

Upcoming Meeting Topics

Dennis Erhard

page 7

P.S. Don’t forget to buy your ticket online and get registered for a door prize.

Happy Oaks & Derby Day! May 2nd 3rd

Quote of the Month: “Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.” Norman Vincent Peale

Copyright MMXIV Kentuckiana Real Estate Investors Association • P.O. Box 91225 • Louisville, KY• 40291 (502) 509‐2216 www.KREIA.com DISCLAIMER: KREIA does NOT pre‐qualify, evaluate, endorse, guarantee or warranty any particular deal, service, company, or person. The Kentuckiana Real Estate Investors Association recommends you perform your own due diligence & seek appropriate legal, accounting, or other professional advice before making any investment. KREIA is a Member of National Real Estate Investors Association.

Your KREIA Leaders

President Dennis Erhard

Vice President Frank Miller

Secretary Treasurer Treasurer Elect Chris McCarty Mike Grinnan CPA Fred Helm

Board of Directors

Mike Butler

Tamara West

George Foree

Duffy Ford

Eric George

Dan Jones

Jean Hall

Mark Hass

Fred Butler

Rue McFarland

Wally Kallbreier

KREIA Newsletter published monthly and serves both as a newsletter and a reminder notice of your upcoming monthly meeting. KREIA is a member only association focused on education, networking, and resources for today’s investor and to educate real estate investors from the basics to the complex. We are an excellent choice for all levels of investors. Whether you are just starting out in real estate investing, or are working on your hundredth deal, KREIA can help you learn more, earn more, and have more fun doing it. To Subscribe to the KREIA Newsletter is simple and easy. Go to KREIA.com and join the Kentuckiana Real Estate Investors Association. Group Discounts are available. To Advertise in the KREIA Newsletter To Advertise on KREIA.com To Sponsor A Monthly Meeting To Sponsor A LOTS Program Please contact News@KREIA.com

KREIA Sponsorships Diamond: Full Page Ad + Table + Pre‐ Meeting Speaker Only $995 or $99 mo. Gold: Half Page Ad + Table + Pre‐ Meeting Speaker Only $499 Silver: ¼ Page Ad Only $299

Parliamentarian Hank Schildknecht

Past President Connie Horsey

Your KREIA Leaders are involved and chair several committees to make KREIA happen every month for you and your fellow KREIA Members. Get involved with KREIA. You can help with the monthly meetings, L.O.T.S. Program, this newsletter, Saturday Workshops, Government Affairs, Social, Annual Picnic, Marketing, the new KREIA website and more PLUS You Get EXTRA KREIA Points for everything you do! Get phone and emails of all KREIA members with the new KREIA Online Member Directory. Reach out and tell them they are doing a great job! (It makes them do more for KREIA!)

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Harry Borders, B&B Attorneys

What’s a Poor Investor To Do? Do’s & Don’ts On Seller Financing Attorney Harry Borders There has been a recent rash of super hyped up fear regarding the so-called “new” laws involving seller financing in the Dodd-Frank. From webinars, newsletters and more, the authors are trying to pour gas on a fire that was pretty much under control. Back in 2010 when the S.A.F.E. Act was passed very quietly and made a huge mess in the real estate industry involving financing, my firm was forced to dig in and became an integral part of unraveling and trying to put common sense into this new federal law that basically made it a federal crime to do any kind of seller financing. Keep in mind, when seller financing was outlawed, it affected my family’s law firm in a very big way. Your KREIA Founder and Past President Rue McFarland and myself traveled many times to Frankfort to meet with legislatures who were in the dark about the S.A.F.E. Act. It wasn’t long before our federal government passed the M.O.D.E.L. Act which is linked to the S.A.F.E. Act and for the most part, the federal government issued a deadline for individual states to “tweak” their laws on this subject. KREIA has invited me in the past to speak on all of this above and there is a very simple formula on what you can and can not do involving seller financing in the state of Kentucky. With the “Breaking News” attitude of this recent Dodo-Frank scare was already in place in 2010. This is no surprise to those who stayed current and up to date. At KREIA’s April Meeting, You will get the nuts and bolts, the KISS method of what buyers and sellers can and can not do with seller financing.

Harry Borders 5:30pm Early Meeting

How To Properly Prepare For Evictions & Set Outs Sheriff John Aubrey Chief Deputy Mike Hettich

HOW TO STOP

By Mike Butler

RENTAL PROPERTY SCAMS! Here is what usually happens in this rental property scam.

Odds are, if you are in the residential rental property world, you have heard or know an investor STEP 1: After finding your target property, they who has been scammed by one of the internet dirt- download your all of your photos and details about this property from the online source they viewed. bags. Think about this for a moment. The scammer has This is nothing new. Remember the online scam where the victim is sent an email from who knows everything you have entered on the internet for the public to view. PLUS, most of the time they can where, reporting they have won or inherited a use Google Maps to drive down the street, see billion dollars? But in order to claim it, the victim what is on the corner (Walgreen’s, McD’s, etc) and must pay for the processing fees and government the scammer can describe your rental and the stamps, etc. neighborhood in great detail. You and I both say “there’s no way anyone with any sense would fall for this.” But Guess What? It STEP 2: The scammer enters ALL of the information on your rental by “Stealing and is still happening every day with normal folks. These scammers would NOT be doing this if it did Pasting” into a CraigsList.com Ad or any other website allowing investors to enter rental properties not work. for free. The scammer lists the rent for your home at Here is how I know it is still happening and the $899 which is a bargain for your rental home. scammers are still getting money from victims. My banker told me just a few weeks ago, he gets one STEP 3: The Scammer’s ad will always have some or two customers a week who want to wire money kind of B.S. story about them being an “Out of Town Owner.” Some times they request a deposit to these scammers. Unbelievable. The scams up front and they will give them the key to see the continue. home after receiving their money. They also inform Even as a retired Louisville Police detective, I the interested potential tenant that they have hired a have been scammed on several of my rentals. Let local company to help get it rented and you might me share with you how it works. see their sign in the yard. Scammer tells them he is not satisfied with their service and he just decided The scammer surfs the internet for houses for to rent it himself or herself. rent. They find an unlimited supply of homes for rent on various websites from VistaKY.com, STEP 4: Unfortunately, many times the applicants TenantFinderService.com, RentalHouses.com, actually send money to the scammers and wait for Zillow.com and many more. the key to the house. After receiving no response, these folks then call the number on the yard sign They find your rental house to target. The address is 123 Main St., Louisville, Ky 40207. It’s a and complain to the real owner (YOU) they want 3 bedroom, 2 bath home with finished basement and their money back. Don’t laugh, this is true. 2 car attached garage. The rent for this home is --- continued on page 5 $1200. Copyright MMXIV Kentuckiana Real Estate Investors Association • P.O. Box 91225 • Louisville, KY• 40291 (502) 509‐2216 www.KREIA.com DISCLAIMER: KREIA does NOT pre‐qualify, evaluate, endorse, guarantee or warranty any particular deal, service, company, or person. The Kentuckiana Real Estate Investors Association recommends you perform your own due diligence & seek appropriate legal, accounting, or other professional advice before making any investment. KREIA is a Member of National Real Estate Investors Association.

You are totally blind-sided when you get this call. You are furious, ticked off, and want to find out exactly what is going on with your rental. Your jaw drops and you want to do something, take action now to stop it now. What Can You Really Do? Think about it. Can you call the police? OK, what will the police do after hearing your story. First of all, you are NOT the victim. Your potential applicants are the victim. Who is going to pay for this? Who will get locked up and go to jail? Good Luck! So what is a poor investor to do? Here is your Best Tool To Prevent Your Leads from Being Scammed It is pretty simple and easy. Your simple solution is shown below. Get some bright neon yellow paper and print. Place 2 or 3 inside of the front windows of your vacant rental and I promise, this will definitely get the attention of your prospective applicants. KREIA Members! Get Your FREE fill-in-the-blanks Poster at http://askmikebutler.com/internetscam To Your Continued $uccess, Mike Butler

The Perfect Real Estate Craigslist Ad 63,216,431 people used Craigslist in the month of September. Based on this information, do you think there may be a slight possibility that you could generate additional leads and sales using Craigslist real estate marketing strategies for your business? Although the answer to this question should be a resounding "yes", there is certainly a right and wrong way to use this platform. Unfortunately, with our years of experience working with agents, investors and brokers around the country, we have found that many professionals are not initially implementing this technique correctly. Here's the major issue we have found. Since Craigslist closely resembles a form of traditional classifieds based advertising, a majority of users choose to utilize this real estate marketing tactic by simply running basic ads with no or a very poor call to action. We cannot expect visitors to contact us directly. Instead, online marketing strategies require us to be proactive instead. A Craigslist Case Study For instance, if you were to spend 15 minutes scanning over local postings on Craigslist, you would typically find a lot of listings that rattle off a bunch of features and benefits of a particular home, with perhaps a link to a website or property search tool. However, the problem with this approach is that 95% of the population is doing the same exact thing! Unless that prospect is ready to buy or sell on the spot, your ad could quickly be glimpsed over with no action being taken. The difference with using Craigslist real estate marketing strategies is that you must focus on lead capture instead of simply advertising your goods and services to a huge marketplace. True, this is a super simple concept to grasp, yet too many real estate professionals are still following outdated methodologies to build their lists. Consequently, this calls for a complete mindset shift in order to fully take advantage of all that Craigslist has to offer. Introducing the Craigslist Ad Sandwich I decided to cover this exact topic in a recent video --- Continued On Page 7

10 Most Dangerous Suburbs In America After analyzing crime data for 120 suburbs across the nation, Movoto determined these are the most dangerous suburbs in America. 10) Independence, Mo. This Kansas City, Mo., suburb of 117,433 people had the lowest rank for murder among those on this list, with four homicides per 100,000 people in 2012. 9) Jacksonville Beach, Fla. Jacksonville Beach was the least dangerous of the three most dangerous Florida suburbs on this list, ranking sixth overall in terms of murders per 100,000 residents in 2012. Jacksonville Beach ranked 15th for property crime, at 4,666 per 100,000 residents, and 10th for total crime with 5,564 per 100,000. The odds of being a victim of crime there during 2012 stood at 1 in 18. 8) Tempe, Ariz. Another Phoenix suburb, Tempe and its 166,061 residents fared a bit worse than their counterparts in Glendale when it came to murder and violent crime. 7) Glendale, Ariz. This Phoenix suburb of 232,997 residents fared worst when it came to property crime, placing fifth with 6,410 per 100,000 residents in 2012. Total crime in Glendale stood at 6,901 per 100,000. 6) Clarksville, Ind. This suburb of Louisville, Kentucky, had the third‐worst property crime of any place Movoto looked at, with 7,240 per 100,000 in a suburb of just 22,057 residents. 5) Miami Gardens, Fla. The 111,177 residents of this Miami suburb faced a murder rate of 22 per 100,000, which placed the city in third for that measure. The city ranked 15th for total crime and 20th for property crime. 4) Midwest City, Okla. The Oklahoma City suburb of 55,768 did worse in terms of total crime, where it placed ninth with 5,876 per 100,000. The odds of being a victim of a crime were 1 in 17. 3) Miami Beach, Fla. The big problem in Miami Beach is really property crime, with the suburb ranking second in that criterion with 9,914 per 100,000 residents. 2) East Point, Ga. This Atlanta suburb is home to 35,155 people who, in 2012, faced a 1 in 8 chance of being the victim of a crime. East Point ranked first overall in terms of total crime and property crimes, at 12,061 and 10,863 per 100,000, respectively. East Point scored second overall for murder, with a murder rate of 34 per 100,000 residents in 2012. And the most dangerous suburb in America is... 1) Camden, N.J. Camden led in both murder and violent crime rankings, both of which it placed first in. There were 86 murders per 100,000 residents in this city of 77,665. courtesy of HousingWire

Have A SAFE and Fun‐tastic Derby! Copyright MMXIV Kentuckiana Real Estate Investors Association•PO17592 • Louisville, KY• (502) 509‐2216 www.KREIA.com DISCLAIMER: KREIA does NOT pre‐qualify, evaluate, endorse, guarantee or warranty any particular deal, service, company, or person. The Kentuckiana Real Estate Investors Association recommends you perform your own due diligence & seek appropriate legal, accounting, or other professional advice before making any investment. KREIA is a Member of National Real Estate Investors Association.

Welcome New Members! Chris Pinto Bryan Pierce Stephen Meyer Laura Kampschaefer Susan Davis Kimberly Ballard Michael Watkins Michael Jones --- continued from page 5 training video that I published. I am going to keep the text portion of this part short and sweet. Here is a basic Craigslist real estate marketing outline that you can refer to get the real nuts and bolts of everything that is involved with this process: Gripping Headline: What makes your listing or offer unique? Focus on features, benefits, and pain points that will grasp your audience’s attention. This has to be compelling to get people to first click on your ad. Image/Banner Ad: Once a person opens your ad, the very first thing that should draw their attention is an image or banner ad with a very strong call to action. The offer should be something that will speak to your audience and cause them to click over to your opt in page. Property Info With Link: This portion of the Craigslist real estate marketing ad should be very short and to the point. The property information can be followed by an HTML link that directs to a property specific landing page with lead capture for future follow up. Final Call to Action: You can finish off your sandwich with an image or text link call to action. Create a twist on your top offer leading to the same landing page, or perhaps target buyers on your first image ad and sellers for the bottom portion.

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KREIA Upcoming Meetings! Mark You Calendar Now! April ‐ Dodd‐Frank SAFE Act May – SWAT Rehab w Saturday Seminar June – SHARK TANK July – (penciled) John Schaub w Saturday Seminar August – Landlording Sept. – Program Committee Working Oct. – Wholesaling w Saturday Seminar Nov – No Meeting Happy Turkey Day! Dec ‐ Holiday Meeting

Josh Schoenly

GET INVOLVED! Your President has selected this year’s nominations and elections committee, and we would like to inform you of KREIA’s election procedure, which is as follows. KREIA is run by a Board of Directors consisting of five officers, twelve at‐large Board members, the immediate past president, and the parliamentarian. The five officer positions—President, Vice President, Secretary, Treasurer and Treasurer‐Elect—are filled each year for one‐year terms. The twelve at‐large Board members are elected for two‐year terms, with six new members being elected each year. There are no term limits and all incumbents may run for re‐election if they so desire. (As a two‐term president, Connie Horsey has chosen not to seek re‐election.) Nominations will be taken from the floor at the April and May meetings for the five officer and six at‐large Board positions. As in previous years, nominations will be closed after the May meeting. The election will be held at the June regular meeting, and those elected will take office in July. If you would like to nominate someone to run, or would like to run yourself, please contact a me or be prepared to make a nomination from the floor at the April or May meeting. Only serious applicants need apply. The Board sponsors many activities on an ongoing basis, and it is the diligent effort of all the Board members that brings these activities to life. The Board runs primarily through the committee system. Most Board members serve on more than one committee, and many chair a committee. It is simply not possible for someone to serve on the Board without being an active member. If you have any questions about the governing process of KREIA please feel free to give me a call. Hank Schildknecht Chairman of the Election Committee (502) 893‐4494 hankatty@gmail.com Copyright MMXIV Kentuckiana Real Estate Investors Association • P.O. Box 91225 • Louisville, KY• 40291 (502) 509‐2216 www.KREIA.com DISCLAIMER: KREIA does NOT pre‐qualify, evaluate, endorse, guarantee or warranty any particular deal, service, company, or person. The Kentuckiana Real Estate Investors Association recommends you perform your own due diligence & seek appropriate legal, accounting, or other professional advice before making any investment. KREIA is a Member of National Real Estate Investors Association.

Government Affairs Update Louisville Metro Council Councilman James Peden has introduced an ordinance that will require smoke detectors on every dwelling floor of a residential home or unit. Currently, the law states that smoke detectors are required outside of a sleeping area like a hallway and outside the kitchen area. Additionally this ordinance allows fire or code personnel, after obtaining permission from the resident/home owner, to put up one smoke detector if the property is found not in compliance. Also, this ordinance allows for the fire official to get compensated for this smoke detector at a capped price. The proposed changes does not allow a fire official to make spot checks without resident consent, and does not require a smoke detector in every sleeping quarter. Additionally, this ordinance was tabled in the Public Safety Committee on Wednesday March 6thth at 3:30 PM for the County Attorney to make changes in accordance with other sections of the law an to place a cap on the amount of compensation a fire official may get for a smoke detector. The next meeting of the Public Safety Committee will be Wednesday April 16nd at 3:30 PM at City Hall, third floor. Rue McFarland, Government Affairs Committee Chair

KREIA Member Discount 50% OFF! Only $39 Smokes ALL Competition! – Chart on website UNLIMITED STORAGE & UNLIMITED BANDWIDTH! Set It & Forget It Auto‐Backups Unlimited Computers, External Hard Drives Automatically Syncs All Your Data in “Real Time”

KREIA’s Brand New

MENTOR PROGRAM 10 Online Mentoring Sessions! Enroll Anytime – Access 24‐7 1. Why Real Estate? Rue McFarland 2. Online Local Government Resources – Tamara West

3. 4. 5. 6. 7. 8. 9. 10.

Closings 101 – Harry Borders How to Buy – Dan Jones Wholesaling – Duffy Ford Energy Efficiency – Eric George S.W.A.T. Rehabs – Pete Youngs Landlording – Mike Butler Landlord Tenant Law – Hank Schildknecht Tax Concerns – Mike Grinnan CPA

Members Non‐members $595 Enroll Now! http://kreia.com/mentor

Rick Wardlow, Joe Gribbins, Allee Harmon, Bill Dollinger, Frank Miller Call 502‐489‐5515

http://wardlowauc.com Copyright MMXIII Kentuckiana Real Estate Investors Association • P.O. Box 91225 • Louisville, KY• 40291 (502) 509‐2216 www.KREIA.com DISCLAIMER: KREIA does NOT pre‐qualify, evaluate, endorse, guarantee or warranty any particular deal, service, company, or person. The Kentuckiana Real Estate Investors Association recommends you perform your own due diligence & seek appropriate legal, accounting, or other professional advice before making any investment. KREIA is a Member of National Real Estate Investors Association.

PO Box 91225 Louisville, KY 40291 Return Service Requested

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KREIA’s Monthly Meeting! Thursday 5:30 EARLY MEETING

April 24th

“HOW TO PROPERLY PREPARE FOR SET OUTS”

Sheriff John Aubrey and Chief Deputy Mike Hettich

MAIN MEETING K.I.S.S. METHOD ON SELLER FINANCING FOR INVESTORS ATTORNEY HARRY BORDERS