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Konjiki Hototogisu
It opened as a small shop with eight seats in a low-traffic alleyway in Shibuya ward, Tokyo, in 2006 by Chef Yamamoto. There were few customers when it opened, with sales of around five bowls of ramen a day. “It was tough to live, and I had to live by selling household goods. I was constantly thinking about how to get customers to come in, and the days were mentally tough. Ultimately, I came up with the idea of “Improving the taste, making it unique in Japan, in a way no one can imitate it.”