ONE NETWORK. GLOBAL IMPACT. The global food trade fair network. Five continents. Endless opportunities.
Notice on the Use of Artificial Intelligence Artificial intelligence–supported tools were used in part in the creation of this brochure. All visual content was created or edited using generative AI, and certain texts were linguistically revised with AI support. All content has been editorially reviewed and is the responsibility of Koelnmesse GmbH.
www.anuga.com
Anuga Worldwide Portfolio
Our Anuga Worldwide Portfolio
Europe
Anuga · ISM · ISM Ingredients · ISM Manufacturing · TUTTOFOOD Milano · Anuga Select Ibérica
Asia
THAIFEX Anuga Asia ·THAIFEX Horec Asia · Anuga Select Japan · Anuga Select India · ISM Japan · PLX Asia
Latin America
Alimentec | Anuga Select Colombia · Anuga Select Brazil
Africa
Anuga Select South Africa
MENA
ISM Middle East
Discover all events online: www.anuga.com
2
Our events at a glance
2026 29 Sep - 01 Oct 03 - 05 Nov
31 Jan - 03 Feb 31 Jan - 03 Feb 31 Jan - 03 Feb
Mumbai, India
ISM Middle East Dubai, UAE
2027
ISM Ingredients Cologne, Germany
ISM Manufacturing Cologne, Germany
ISM Cologne, Germany
16 - 18 Feb 02 - 05 Mar
ISM Japan Tokyo, Japan
Anuga Select Ibérica Madrid, Spain
THAIFEX HOREC Asia Bangkok, Thailand
06 - 08 Apr 13 - 15 Apr
Anuga Select India
13 - 15 Apr 25 - 29 May 22 - 24 Jun 08 - 09 Sep
Anuga Select Brazil São Paulo, Brazil
Anuga Select Japan Tokyo, Japan
THAIFEX Anuga Asia Bangkok, Thailand
Anuga Select South Africa Cape Town, South Africa
PLX Asia
Bangkok, Thailand
09 - 13 Oct
Anuga
08 - 11 May
TUTTOFOOD Milano
06 - 09 Jun
Alimentec | Anuga Select Colombia
Cologne, Germany
2028 Milan, Italy
Bogotá, Colombia
Discover all events online: www.anuga.com
3
Go Global
What are you looking for?
Europe
Southeast Asia
Looking for mature buyer access?
Looking for a gateway to 670m+ consumers?
India
Latin America
Looking for scale and young consumers?
Looking for a gateway to Latin America?
449m+
Residents in 2024
670m+
Consumers in 2023
1.4bn
Consumers in 2024
662m+ Consumers
€171bn
agri-food imports in 2024
US$3.5tn total merchandise
65%
under 35
1.3bn
People food production capacity
€1tn
sold output: F&B in 2022
US$32bn Food Market in 2026
US$125bn Food Market by 2030
18%
of global agriculture exports 2021-23
South Africa Looking for a gateway to Africa?
63m+
trade in 2023
Japan
Looking for premium consumers?
Consumers in 2024
123m+
Consumers in 2024
Gulf Region
Looking for import & distribution potential?
61mm+
GCC population in 2024
US$50bn Food Retail Market
US$475bn F&B market by 2030
>75%
of food consumption imported
Agricultural & Food
US$40bn Consumer-orineted
US$16n
UAE consumer-oriented ag imports in 2024
US$7.4bn Imports
Discover all events online: www.anuga.com
imports
4
09-13 October 2027 Cologne, Germany
UNITED BY TASTE
ANUGA The No. 1 for Food & Beverage Business
Where the industry comes to life – face to face, on equal footing. Anuga is not just a trade fair – it is the center of the global food and beverage industry. Nowhere else do manufacturers, retailers, restaurateurs, and decision-makers from over 190 countries come together in such a concentrated way. Any F&B brand looking to grow, enter new markets, win international buyers, or set trends simply cannot afford to miss Anuga.
8.200+
94%
91%
145.000+
71%
97%
Exhibitors From 110 countries
Visitors From 190 countries
International Exhibitors
International Visitors
Recommendation by exhibitors
Recommendation by visitors
Key Buyer channels
52%
11%
11%
11%
Trade
Foodservice
Import / Export
Industry
Become an exhibitor at Anuga
5
06–09 June 2027 Bogotá, Colombia
ALIMENTEC | ANUGA SELECT COLOMBIA
Where Latin America’s Food Business Meets Opportunity Alimentec is where the food, beverage and HORECA industries connect with the next wave of growth across Latin America and the Caribbean. Held in Colombia—one of the region’s most dynamic and promising markets— the event brings together leading suppliers, qualified buyers and decisionmakers from across the region. Discover market trends, build valuable partnerships and put your brand in front of the people shaping the industry. With the combined expertise and networks of Corferias and Koelnmesse, Alimentec is more than a trade fair—it’s your gateway to new markets, new customers and new business opportunities.
665+
35%
US$16m
39.000+
96%
1270
Exhibitors From XX countries
Visitors From XX countries
International Exhibitors
Domestic Visitors
Projected Business at Alimentec 2026
Business Meetings during the event 2026
Key Visitor segments
12 %
13 %
12 %
11 %
Bakery & Pastry
Food Technology
Frozen & refrigerated foods
Processed foods
Become an exhibitor at Alimentec | Anuga Select Colombia
6
06–08 April 2027 São Paulo, Brazil
ANUGA SELECT BRAZIL Connecting flavours with business Innovation
Where Latin America’s Food Business Comes Together Bringing together national and international brands, leading buyers and industry experts, the event is a powerful platform to discover trends, showcase innovation and build strategic business relationships. With qualified meetings, relevant industry content and global visibility, Anuga Select Brazil turns connections into opportunities and opportunities into business. If you want to grow your presence in Latin America, connect with the right decision-makers and stay close to where the market is heading, this is where you need to be.
550+
30%
2.600+
14.000+
29%
BRL 89m
Exhibitors From 24 countries
Visitors From 74 countries
International Exhibitors
International Visitors
Business Meetings at the show in 2026
Business Opportunities at the show in 2026
Key Buyer channels
24%
22%
17%
11%
Supermarket & Retailers
Food Services
Distributors & Wholesalers
Hotels
Become an exhibitor at Anuga Select Brazil
7
16–18 Feb 2027 Madrid, Spain
ANUGA SELECT IBÉRICA Shaping the future of the food and beverage industry
Where Southern Europe's Food Industry Comes Together Born from the strategic partnership between Koelnmesse and IFEMA MADRID, Anuga Select Ibérica combines internationally recognised event brands into one powerful marketplace for the food and beverage industry. By bringing together the expertise of Meat Attraction and Bakery & Ice Cream Attraction, the event creates a unique meeting point for manufacturers, suppliers and buyers across Southern Europe. If you want to position your brand in one of Europe's most dynamic food markets, this is the event you can't afford to miss.
800+
30%
4
46.000+
30%
10
Exhibitors Expected
Visitors Expected
International exhibitors Expected
International Visitors Expected
Halls at IFEMA Madrid
Food &Beverage Product Segments
Why exhibit?
High-value buyers
Iberian Gateway
Innovations
Connections
Connect with buyers, distributors, HORECA & retail professionals.
Connect Spain & Portugal with Europe, Latam & North Africa.
Present new products and solutions to the industry.
Build relationships and identify new business opportunities.
Become an exhibitor at Anuga Select Ibérica
8
29 Sep – 01 Oct 2027 Mumbai, India
ANUGA SELECT INDIA India’s Premium International Marketplace for the F&B Industry
Anuga Select India is where India's food and beverage industry comes together to shape what's next. More than an exhibition, it is the place where products are launched, partnerships are forged, and business opportunities turn into long-term growth. If you're looking to enter, expand, or strengthen your position in one of the world's fastest-growing food markets, this is where the industry's key players meet—and where the future of food business in India takes shape.
380+
30%
45
21.600+
98%
13.500+
Exhibitors From 19 countries
Visitors From 20 countries
International Exhibitors
Domestic Visitors
Countries represented
Squaremetres Exhibition Space
Key Visitor Segments
16%
15%
13%
11%
Food Service
Fine Food
Bread & Bakery
Dairy
Become an exhibitor at Anuga Select India
9
13–15 April 2027 Tokyo, Japan
ANUGA SELECT JAPAN Where trade and trends arise
Gateway to Japan's Premium Food Market Japan is one of the world's most sophisticated food markets. It’s where quality, innovation, and sustainability define purchasing decisions. Anuga Select Japan connects international suppliers with the country's leading buyers and industry professionals, creating the ideal platform to launch products, build strategic partnerships, and unlock new business opportunities. From Fine Foods and Meat to Drinks and Frozen Foods, this is where brands gain visibility and business takes shape.
950+
90%
85%
57.000+
97%
5
Exhibitors From 12 countries
Visitors From 74 countries
International Exhibitors
Domestic Visitors
Exhibitors rate visitor quality Great or Excellent
Trade fairs in 1 venue
Key Buyer Channels
37%
24%
16%
Importers & Distributors
Retailers & Wholesalers
Hotels & Restaurants
Become an exhibitor at Anuga Select Japan
11% Manufacturers
10
22-24 June 2027 Cape Town, South Africa
ANUGA SELECT SOUTH AFRICA
Africa’s key food & beverage sourcing event connecting global trends and local innovation. As Africa's leading international B2B marketplace for the food and beverage industry, the event connects exhibitors with key buyers and decision-makers from retail, wholesale, hospitality, food service and distribution. Set in Cape Town—one of the continent's most important trade hubs—it is the ideal platform to launch products, forge strategic partnerships and accelerate business across Africa's rapidly expanding food market.
400+
$ 346bn
~9.5%
17.000+
$567bn
230
Exhibitors Expected
Visitors Expected
F&B Market Size Africa, 2024
Market Forecast Africa F&B by 2032
CAGR expected Until 2030
Buyers in Attendance expected
Why exhibit?
High-value buyers
New Markets
New Products
Partnerships
Connect with distributors, retailers & other professionals
Use South Africa as gateway into wider African region
Present new products to an engaged B2B audience
Create longterm business opportunities
Become an exhibitor at Anuga Select South Africa
11
08–09 Sep 2027 Bangkok, Thailand
PLX ASIA
Asia’s focused platform for Private Label, OEM and retail sourcing. Private label is now a core driver of retail growth. PLX Asia brings retailers, manufacturers, and brand owners together to plan, build, and scale private label businesses, with Asia as the hub for regional and cross-border trade. You will find a complete view of Private Label possibilities including Food & Non-Food manufacturers, OEMs and Packaging Manufacturers.
Private Label powered here.
250
Exhibitors expected
5.000 Visitors expected
$465 bn*
Global Private Label
71%
market
Consumer Adoption
+11%
4.2%
Grocery E-commerce growth
Current Market penetration
Why exhibit?
Hosted buyer formats Structured meetings with retailers, brand owners and sourcing professionals.
Become an exhibitor at PLX Asia
Retail Sourcing
Innovation
Knowledge
Connect with retailers, brand owners and sourcing professionals.
PLX Innovation Awards
Closed-door workshops & seminars
12
25–29 May 2027 Bangkok, Thailand
THAIFEX ANUGA ASIA Powering Asia’s F&B Business
Where Asia's Food & Beverage Industry Meets As one of the region's most influential F&B trade shows, it connects global brands with the buyers, decision-makers and industry leaders who are driving Asia's rapidly evolving food market. Jointly organised by DITP, the Thai Chamber of Commerce and Koelnmesse, the event brings the entire industry under one roof across 9 specialised trade shows, 11 trend topics, special showcases and an extensive programme of industry events. From discovering the next big trends to launching products and building powerful business connections, THAIFEX – Anuga Asia is where opportunities move fast, and where the industry's key players come to find them.
3.500+
61%
97%
94.000+
22%
95%
Exhibitors From 56 countries
Visitors From 148 countries
International Exhibitors
International Visitors
Exhibitor Satisfaction
Visitor Satisfaction
Key Buyer channels
28%
24%
22%
14%
Manufacturers /Processors
Distributors & Wholesalers
Café, Restaurant & Catering
Retailers & Departmental Stores
Become an exhibitor at Thaifex Anuga Asia
13
02–05 May 2027 Bangkok, Thailand
THAIFEX HOREC ASIA Southeast Asia’s Leading Hospitality & Foodservice Trade Show
Where Asia’s HORECA Future Takes Shape Hospitality is changing fast. THAIFEX – HOREC Asia is where the industry keeps up. Born from the success of THAIFEX – Anuga Asia, the event brings together the people, products and technologies shaping the future of hotels, restaurants, cafés and catering across Southeast Asia. From smarter solutions and emerging trends to new suppliers and business opportunities, it connects HORECA professionals with what’s next. As guest expectations evolve, technology advances and businesses face new operational challenges, staying ahead means knowing what’s coming next.
664+
59%
US$ 118m+
21.000+
11%
448
Exhibitors From 35 countries
Visitors From 70 countries
International Exhibitors
International Visitors
total trade value estimated
Hosted Buyers from 29 countries
Key Buyer channels
37%
24%
14%
13%
Hospitality
Retailers
Importers / Wholesalers / Distributors
Manufacturers
Become an exhibitor at Thaifex Horec Asia
14
08–11 May 2028 Milan, Italy
TUTTOFOOD Milano The B2B trade fair for the entire agri-food sector
Italy: A Global Food & Beverage Powerhouse Italy is one of Europe’s leading food and beverage markets, with a globally recognised food culture and strong international trade. Its diverse food landscape spans traditional specialties, modern food concepts and a highly developed retail and foodservice sector, making Italy a key market for international food businesses. At the heart of this market, TUTTOFOOD Milano brings together the Italian and international food community.
4.500+
30%
4.000+
123.000+
21%
250
Exhibitors From 70 countries
Visitors From 154 countries
International Exhibitors
International Visitors
Key Buyer channels
Top Buyers From 110 countries
Official Events across 4 days
53%
25%
15%
12%
Importers & Wholesalers
Food Retail
Deli stores
Food Service
Become an exhibitor at Tuttofood
15
31 Jan – 03 Feb 2027 Cologne, Germany
Germany: Where the World of Sweets & Snacks Meets
ISM Ingredients From Source to Sensations
ISM Ingredients brings together ingredient suppliers, manufacturers and product developers across the entire sweets and snacks value chain. As the dedicated sourcing and networking platform for ingredients, the event connects companies specialising in raw materials, flavours, functional ingredients, fats & oils and formulation solutions with decision-makers from manufacturing, retail and foodservice. For exhibitors looking to expand across Europe and beyond, ISM Ingredients offers direct access to one of the industry’s most innovation-driven markets.
110+
87%
90%
32.500+
71%
400+
Exhibitors From 31 countries
Visitors From 140 countries
International Total Exhibitors
International Visitors
Satisfaction among exhibitors
Journalists & Creators in 2026
Key Exhibitor segments
Base Ingredients
Become an exhibitor at ISM
Fats & Oils
Aromas & Flavourings
Stabilisers, additives & functional ingredients
16
31 Jan – 03 Feb 2027 Cologne, Germany
Germany: Where the World of Snacks & Sweets Meets
ISM Manufacturing From Processing to Perfomance
Germany is one of Europe’s key markets for sweets and snacks, with around €11.3 billion in domestic sales in 2024 and strong demand for international products. Its sophisticated retail landscape and established confectionery industry make Germany an attractive market for brands looking to expand across Europe. At the heart of this market, ISM Cologne brings together the global sweets and snacks community. ISM connects manufacturers, retailers and suppliers from across the value chain, creating a platform for new products, trends and business opportunities.
110+
87%
90%
32.500+
71%
400+
Exhibitors From 31 countries
Visitors From 140 countries
International Total Exhibitors
International Visitors
Satisfaction among exhibitors
Journalists & Creators in 2026
Key Buyer channels
24%
21%
Retail Trade
Wholesale & foreign trade
Become an exhibitor at ISM
17%
8%
Import
Foodservice, Catering, Hospitality
17
31 Jan – 03 Feb 2027 Cologne, Germany
Germany: Where the World of Snacks & Sweets Meets
ISM Snacks & Sweets From Trends to Taste
Germany is one of Europe’s key markets for sweets and snacks, with around €11.3 billion in domestic sales in 2024 and strong demand for international products. Its sophisticated retail landscape and established confectionery industry make Germany an attractive market for brands looking to expand across Europe. At the heart of this market, ISM Cologne brings together the global sweets and snacks community. ISM connects manufacturers, retailers and suppliers from across the value chain, creating a platform for new products, trends and business opportunities.
1.500+
87%
95%
32.500+
71%
400+
Exhibitors From 71 countries
Visitors From 140 countries
International Exhibitors
international Visitors
Recommendation among participants
Journalists & Creators in 2026
Key Buyer channels
24%
21%
Retail Trade
Wholesale & foreign trade
Become an exhibitor at ISM
17%
8%
Import
Foodservice, Catering, Hospitality
18
13 – 15 April 2027 Tokyo, Japan
ISM JAPAN The heart of East Asia
Where the sweets & snacks industry connects with East Asia’s most quality-driven market. ISM Japan is the dedicated platform for the international sweets and snacks industry in one of the world’s most sophisticated consumer markets. Bringing together manufacturers, retailers, importers and distributors from across Japan and East Asia, the event creates direct access to premium buyers, new market opportunities and the latest confectionery and snack trends. For brands looking to grow in Asia, ISM Japan is the place to be.
950+
90%
85%
57.000+
97%
5
Exhibitors From 17 countries
Visitors From 57 countries
International Exhibitors
domestic Visitors
Exhibitors rate visitor quality Great or Excellent
Trade fairs in 1 venue
Top 4 Visitor segments
37%
24%
16%
Importers & Distributors
Retailers & Wholesalers
Hotels & Restaurants
Become an exhibitor at ISM Japan
11% Manufacturers
19
03 – 05 Nov 2026 Dubai, Middle East
ISM MIDDLE EAST The heart of Sweets & Snacks in the Middle East
The sweets & snacks gateway to the Middle East ISM Middle East is the region’s dedicated platform for sweets, snacks and confectionery business. Located in Dubai, the event connects international suppliers with importers, distributors, wholesalers, retailers and regional trade partners. It is especially relevant for sweets & snacks brands, confectionery associations, national pavilions and export promotion programmes targeting MENA markets.
720+
95%
90%
25.000+
42%
4/5
Exhibitors From 66 countries
Visitors From 133 countries
International Exhibitors
International Visitors
Satisfaction among exhibitors
Visitor Recommendation
Key Buyer Channels
28%
22%
20%
10%
Import/Export/ Wholesalers
Distributors/ Resellers
Retailers
Manufacturers
Become an exhibitor at ISM Middle East
20
READY TO GO GLOBAL? Contact our team to discuss the right format for your participation!
Your contact Nils-Holger Glomme Global Brand Manager n.glomme@koelnmesse.de
Anuga Worldwide Portfolio www.anuga.com/worldwide