Carolina Blitz April - May 2014
A Healthier Appetite: Using Food to Engage and Energize & Your Audience Destinations Special Events Hosted Buyer Programs, GBTA and MPI Launch TheCMM New Model for TradeProgram Shows? New Designation What Extraordinary Leaders Have In Common Media Relations: A MUST Embassy Suites Charlotte/Concord Resort & Spa | Concord, Carolina | May20-21, 18-19, 2014 DoubleTreeGolf by Hilton Columbia, SouthNorth Carolina | March 2014
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features Destinations & Special Events . . . . . . . . . . 14-15 What Extraordinary Leaders Have In Common . . . . . . . . . . . . . . . . . . . . . 16-17 Hosted Buyer Programs, The New Model for Trade Shows? . . . . . . . . . 20
in every issue Our Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 New Member Spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Five Minutes with. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Look Who We Spotted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-11 EducationLite. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 EducationPlus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-13 MPI-CC Board of Directors Meeting Highlights . . . . . . . . . . 18
Šistock.com/ Sarsmis
Coming Attractions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Carolina Blitz | April - May 2014 |
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MPI-CC 2013-2014 Board of Directors and Committees BOARD OF DIRECTORS Executive Committee President Erin Moye Washington Duke Inn & Golf Club 919-313-2160 emoye@wdigc.com President-Elect Malinda Harrell, CMP, CASE Greater Raleigh CVB 919-645-2668 mharrell@visitraleigh.com Vice President of Administration Vice President of Communication Corey Bizzell Durham CVB 919-680-8315 corey@durham-cvb.com Vice President of Education Christian Schroeder Visit Winston-Salem 336-728-4218 Christian@visitwinstonsalem.com Vice President of Finance Scott Crotty Asheville Renaissance Hotel 336-992-8717 scott.crotty@wcghotels.com Vice President of Membership Alyce Kelly, CHSP Hampton Inn Morehead City 252-240-0775 alyce.kelly@hilton.com Immediate Past President Kathy Flowe, CMP Alabama Theatre 843-272-5758 kflowe@alabama-theatre.com Directors Awards/Recognition Michelle Castro Maggiano’s Little Italy 919-572-0076 Durham.Banquet@maggianos.com Marketing/Community Outreach Alison Jenkins The Umstead Hotel & Spa 919-447-4122 Alison.Jenkins@theumstead.com Strategic Partnerships Lindsay Myers Caesars Entertainment 919-628-8836 lmyers1@caesars.com Meeting Planning Lori Hedrick, MHA, CMP, CMM Burroughs Wellcome Fund 919-991-5105 lhedrick@bwfund.org
Auctions Diane Weems NC Aggregates Association 919-782-7055 Diane@ncaggregates.org Exhibits Amy Johnson Courtyard by Marriott at Carolina Beach 910-458-2617 amy.johnson@crestlinehotels.com Membership Tarshi McCoy, TMP DoubleTree by Hilton New Bern Riverfront 252-638-0304 tarshi.mccoy@hilton.com EducationPlus Karolyn Stone, CHSP, CMP Marriott Columbia 803-744-6922 Karolyn.stone@marriottcolumbia.com EducationLite Laura Barnes, CMP Omni Hilton Head Oceanfront Resort 843-341-8010 lbarnes@omnihotels.com Publications Myron Jones Fayetteville Area CVB 800-255-8217 mjones@visitfayettevillenc.com Management Office Christine Irwin, CMP The Management Office 704-377-5648 Christine@themanagementoffice.com
COMMITTEES Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 liz@visitwinstonsalem.com Silent Auction Maureen Donovan Holiday Inn Resort Wrightsville Beach, NC 28480 www.wrightsville.holidayinnresorts.com
Trade Show Dr. Kevin Snyder Inspir-Active Solutions, Inc. 919-633-9931 kevin@kevincsnyder.com Charlotte EducationLite Barbara Dragan Westin Charlotte 704-335-2114 barbara.dragan@westin.com Columbia EducationLite Chair needed Triangle EducationLite Nicole Robinson Greater Raleigh CVB 919-834-5900 nrobinson@visitraleigh.com
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| Carolina Blitz | April - May 2014
EducationPlus Brittany O’Shaughnessy Francis Marion
Carolina Blitz
The Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published every other month. All contributions, articles, and photographs should be submitted to Director of Publications/Editor one week after the meeting. Ginny Fountain, CMP - Ginny.Fountain@ncemcs.com
Brittany.Oshaughnessy@thefrancismarion.com
EDITORIAL AND NEWSLETTER COMMITTEE
Hospitality Chair needed
Director of Publications Myron Jones • Fayetteville Area CVB
Recruitment Jeanette Keys Greenville Convention Center 252-717-4021 jkeys@greenvilleconventioncenter.com
Editor Ginny Fountain, CMP • North Carolina Association of Electric Cooperatives
Membership (Co-Chairs) Melissa Riggle New Bern-Craven County CVC 800-437-5767 mriggle@cravencountync.gov Rick Cammer The Ballantyne Hotel 704-248-4033 rcammer@theballantynehotel.com Publications Ginny Fountain, CMP NC Association of Electric Cooperatives, 919-875-3050 ginny.fountain@ncemcs.com Meeting Planning Beverly Stewart Pinehurst-Southern Pines-Aberdeen CVB 910-692-3330 x 237 bstewart@homeofgolf.com Leadership & Volunteer Development Alison Harding, CMP Global Knowledge 919-461-8698 Alison.Harding@globalknowledge.com CMP Molly Johnson, CMP Hilton Wilmington Riverside mollyj@wilmingtonhilton.com 910-343-6173 Awards Wendy Bassett, CMP HelmsBriscoe 843-243-0554 wbassett@helmsbriscoe.com Strategic Partnerships Chair needed Marketing Sandi Owen Embassy Suites Columbia sandi.owen@jqh.com 803-744-8134 Community Outreach Beverly Abraham HPN Global babraham@hpnglobal.com 919-368-7351
Contributing Writers Erin Moye, Washington Duke Inn & Golf Club; Tarshi McCoy, TMP, DoubleTree New Bern Riverfront; Nicole Filippo, Elon College; Christine Irwin, CMP, The Manaement Office; Alison Jenkins, The Umstead Hotel & Spa; Dr. Kevin Snyder; Andrew Schmidt, CHME, MPA, Greenville CVB; Michelle Castro, Maggiano’s Little Italy; Michael J. Lyons, AIBTM; Brittany O’Shaughnessy, Francis Marion Hotel; Jan Horton Spence Photographer Myron Jones, Fayetteville Area CVB Proofreaders Kimberly Bryan, Pinehurst Resort; Kathy Flowe, CMP, Alabama Theatre; Tracy Geiger, Graylyn; Melissa Haycock, Raleigh Marriott City Center; Lori Hedrick CMP, CMM, Burroughs Wellcome; Christine Irwin, CMP, The Management Office; Cathy Mauldin, CMP, DESA, Inc.; Melanie O’Bryan, Biltmore; Teresa Palmieri, Sheraton Imperial Publisher Vince Chelena • The Management Office 704-377-5648 • Fax 704-333-6927 staff@themanagementoffice.com Advertising Lindsay Myers • Caesars Entertainment • 919-628-8836 Design Kistin Jordan • Kistin Jordan [Graphic Designer] • 704-724-9188 MPI-CC Web Site: www.mpi-cc.org ADVERTISING RATES AND DEADLINES AD SIZE FREQUENCY MEMBER NON-MEMBER RATE RATE Quarter Page 1X $220 $290 (3 1/2”W x 4 3/4”H) 3X $200/issue $270/issue 6X $160/issue $230/issue Half Page Horizontal 1X $420 $550 (7 1/4”W x 4 3/4”H) 3X $400/issue $530/issue 6X $360/issue $490/issue Half Page Vertical 1X $420 $550 (3 1/2”W x 9 1/2”H) 3X $400/issue $530/issue 6X $360/issue $490/issue Full Page 1X $640 $840 (7 1/2”W x 9 1/2”H) 3X $620/issue $820/issue 6X $580/issue $780/issue Full Page Insert 1X $700/issue $910/issue 3X $680/issue $890/issue 6X $640/issue $850/issue (Produced and provided by advertiser) There are 6 issues of the Blitz printed yearly FEB/MAR, APR/MAY, JUNE/JULY, AUG/SEPT, OCT/NOV, DEC/JAN NOTE: Rates are published as of January 2011 and are subject to change without notice. All published rates are net non-commisionable. Any cost incurred by the BLITZ for art that is not fully press ready (e.g. reductions, halftones) will be billed to the advertiser, or art that is not press ready may be refused. DUE DATE: Due by the 15th of the month prior to publication. Camera ready art is due to the publisher within 10 days after deadline for space reservations. SEND MATERIALS TO: Christine Irwin, CMP, The Management Office, 1800 Camden Road, Suite 107, #213, Charlotte, NC 28203 Christine@TheManagementOffice.com • Fax: 704-333-6927 For more advertising information contact Lindsay Myers at lmyers1@caesars.com or 919-628-8836. Visit our website at www.mpi-cc.org for additional advertising and sponsorship opportunities!
our members Welcome New Members! Latasha Anderson Student - UNCC latasha.anderson@yahoo.com
Megan Folio Student - UNCC meganfolio521@gmail.com
Diane Patterson Student - UNCC diane@dianepatterson.us
Marlo Bergin, CMP Pine Needles Lodge & GC marlo.bergin@rossresorts.com
Frank Fraser, CMP Quaintance Weaver Restaurants and Hotels ffraser@qwrh.com
Lori Reynolds INDA lreynolds@inda.org
Kerry Bonner-Bryant KBB Planning Exec Inc kbpaw_21@msn.com Meredith Brady Student - UNCC meredithbrady39@gmail.com Shawnell Britt Student - UNCC Mzb2ya@gmail.com
Margaret S. Richmond Paragon International mrichmond@paragonmeetings.com
Kelly Heckler Great Wolf Resorts kheckler@greatwolf.com
Marcia Sheats Twin City Quarter marcia.sheats@twincityquarter.com
Jeannie Hodges Student - UNCC hodgesjeannie@yahoo.com
Deborah Slivensky Holiday Inn University Executive Park deborah.slivensky@hicharlotteup.com
Angela Irvin Student - UNCC angelairvin1212@gmail.com
Joy Crosby Student - UNCC joycrosby9@gmail.com Doug Davis Scott Brown Media Group, Inc. Doug@sbmg.com Sarah Davis Hickory Metro Convention & Visitors Bureau Sarah@hickorymetro.com Jennifer Edmunds Duke University Medical Center, Office of Corporate & Venture Development edmun006@mc.duke.edu Sarah Ferreira Charleston Harbor Resort & Marina sferreira@charlestonharborresort.com
Kathy Staley Student - UNCC
Marielle Koelbel Student George Washington University mekoelbel@comcast.net
Debora Thompson, CMP Student - UNCC Seascope@aol.com
Mark Lupfer Visit Greenville SC mlupfer@visitgreenvillesc.com Jennifer Mayfield Deutsche Bank Global Technology jhmayfield2002@gmail.com Molly Nelson Spartanburg Marriott at Renaissance Park Molly.Nelson@marriott.com
Grace VandeVisser Burlington/Alamance County Convention & Visitors Bureau grace@visitalamance.com Jerry Wargo The Beach House, a Holiday Inn Resort jerry.wargo@thebeachhousehhi.com Ebony Watermann Student - CPCC info@ebonywatermann.com
Monica Oliver Oliver & Company Events mloliver05@yahoo.com
MPI-CC Anniversaries 20 Years Kimberly Bryan Pinehurst Resort & Spa 5 Years Mitchell Crosby JMC Charleston Sheila Schmidt-Mcanally BCD Meetings and Incentives Congratulations to each of you for reaching a milestone in MPI!
May 18-19, 2014 May Annual Meeting Concord, NC Embassy Suites Charlotte/ Concord Golf Resort & Spa Carolina Blitz | April - May 2014 |
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MPI-CC THANKS OUR ANNUAL SPONSORS! We Appreciate Your Support! Diamond Sponsor:
Gold Sponsors:
Silver Sponsors:
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| Carolina Blitz | April - May 2014
president’s message
Thank You by Erin Moye
It’s hard to believe that it has been almost a year since I began this journey as President for the MPI Carolinas Chapter. As I mentioned in my last article, the Board has worked very hard this year to take our Chapter down a new path. This is a path that will take several years to fully execute before we complete our new look. In a very short time we have accomplished many feats and have many more in the works to complete in the next 18 months. In looking full-steam ahead, it’s no wonder the year seemingly flew by. I appreciate all of the support, time, and energy that each of you dedicated to MPI-CC this past year. It makes me proud to say that I had this opportunity to stand shoulder-to-shoulder with each and every one Erin Moye, Washington Duke Inn, 2013-2014 MPI-CC President
of you. There are great things in the works, and it’s going to be fun watching them happen. Thank you again for the opportunity to serve the chapter in this capacity; it has been a wonderful year! “If opportunity doesn’t knock, build a door.” — Milton Berle “We often miss opportunity because it’s dressed in overalls and looks like work.” — Thomas Edison “Your regrets aren’t what you did, but what you didn’t do. So I take every opportunity.” — Cameron Diaz
Carolina Blitz | April - May 2014 |
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new member spotlight
New Member Spotlight: Frank Fraser by Tarshi McCoy, TMP
Frank Fraser
Welcome new member Frank
Fraser finds the biggest challenge of our industry is
Fraser with the O. Henry Hotel
recruiting people who are passionate about hospitality
and Proximity Hotel located
careers. “If you are considering the hospitality profession,
in Greensboro, NC. Fraser
the only advice I can give is looking after people must
has been with the O. Henry
come naturally; to be of service to others is key and
and Proximity Hotels for two
enjoying that aspect is critical to your success and
months and has enjoyed
the property you represent. If you love a 9-5/40-hour
every minute of it. The hotels
workweek and weekends off, public holidays, and lots of
Fraser represents are unique
free time, then this is not the right choice. This industry
to Greensboro; they embody
always looks glamorous from the outside, and sometimes
true hospitality, and are aware
it can be, but mostly it is a lot of hard work and your day is
of how they serve and impact
never done. You have to LOVE it and it must be in
the local community and their
your blood!”
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visiting guests culturally. Their mission statement, which
opens with: “Being of Genuine Service to our Guests,” is a heartfelt reality to all who work there. Greensboro was Fraser’s first home in the United States; moving to the U.S. from South Africa after college, he benefited from
Tarshi McCoy, TMP DoubleTree by Hilton New Bern – Riverfront MPI-CC Director of Membership
the international experience, broadening his mind and gaining a sense of respect for other cultures. And after 22 years, he has returned to Greensboro with his family to enjoy the “cool, small city packed with lots of things to do; with a thriving art and culture scene.” Prior to settling down in Greensboro, Fraser had the pleasure of hosting MPI’s WEC at the Mandalay Bay Hotel – Las Vegas twice during his eight years as the
CALLING ALL WRITERS
Executive Director of Catering. His current position has finally afforded him the opportunity to join MPI and he is enjoying building new relationships and the rewards of being part of a community of like-minded individuals. He also finds the formal and informal learning platforms
Do you dream of being a published author? If so, the Blitz is looking for you! While we’re not the New York
very beneficial.
Times, getting published in the Blitz is a great way to
Fraser left South Africa several years before Nelson
share your ideas with fellow MPI-CC members and
Mandela became the first democratically elected President. But, for Fraser, it is natural that Mandela is the person he would love to have met. He is amazed by the Constitution of South Africa that Mandela initiated in 1994 and saw to fruition in 1996; and by Mandela’s embodiment of fairness when faced with the choice of offering freedom to those who unjustly persecuted him instead of the easier route of retaliation.
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| Carolina Blitz | April - May 2014
earn points toward your CMP certification. The Blitz is always accepting original articles and great topic ideas. To submit your articles or ideas, please contact Ginny Fountain at Ginny.Fountain@ncemcs.com
five minutes with...
Five Minutes with Wendy Bassett, CMP 5 Minutes with…features an MPI–CC member who has been with the association for five or more years. by Nicole Filippo
As Director of Global
Outside of work, Wendy enjoys boating, taking beach trips,
Accounts for HelmsBriscoe,
and spending time with her husband, two daughters and
Wendy Bassett, CMP,
two granddaughters (and soon-to-be grandson).
researches and evaluates venues for her clients’ meetings. She is also responsible for recruiting
She also enjoys reading (she is currently reading Missing You by Harlan Coben), watching Modern Family, and listening to The Beatles, Carol King or James Taylor.
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and mentoring company associates in South Carolina. Prior to joining HelmsBriscoe nine years ago, Wendy was a corporate meeting planner
Nicole Filippo Elon University MPI-CC Publications Committee Member
with Premier Inc., based in Wendy Bassett, CMP
Charlotte, N.C.
Wendy joined MPI-CC 14 years ago after learning about the organization from her Premier coworkers. Her favorite aspects of being a member are the Chapter’s networking and educational opportunities. Wendy currently chairs the Chapter’s Awards Committee, and previously served on the membership, silent auction, trade show and scholarships committees. She is also a past director of awards and recognition, as well as a past director of strategic partnerships. “Committees are the best way to meet people and network,” she says. Her advice to new members is to get involved and join a committee. Wendy also
Find yourself in good company in Greenville, NC Meetings executives find themselves well attended to in Greenville, North Carolina. Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas: the newly-expanded facilities of the Convention Center District, and the Uptown Greenville District hub for dining, arts and recreation opportunities. Point your meetings in our direction. You won’t find better company!
advocates earning the CMP designation. She advises those pursuing their
GREENVILLE-PITT COUNTY CONVENTION & VISITORS BUREAU
www.visitgreenvillenc.com • 800-537-5564
CMP to join a study group.
Carolina Blitz | April - May 2014 |
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Randi Sullivan Named as Helping Hand Award Winner at March Meeting by Michelle Castro
The Helping Hand Award is given to the MPI-CC member who selflessly devotes her time to enhance members’ experiences. Randi Sullivan from the DoubleTree by Hilton in Columbia, SC, is a prime example of this and was named as the Helping Hand Award winner for March. Loretta Yingling, from the Greater Raleigh CVB, provided an account of Randi’s dedication to MPI-CC members with the following explanation: “I was exhibiting in a tradeshow in Columbia and I needed help from a local person to return some rental equipment; otherwise, I would have had to stay an extra night in Columbia just because the rental place was closed for the day by the time the tradeshow ended. I put out an email to the local people I knew in Columbia, and within minutes, Randi had replied that she would be happy to help. What’s awesome is that Randi wasn’t the only positive response that I received, but she was the first. It was just such an awesome feeling, knowing that I could call on my MPI friends in another city for help when I needed it--that’s what it’s all about, in my opinion! I’m sure I’m not the only person Randi has helped in this manner, and for that reason, I would like to nominate her to receive the Helping Hand Award.” Congratulations, Randi, and thank you for your commitment to MPI-CC!
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Loretta Yingling, CMP, Greater Raleigh CVB, left, presents award to Randi Sullivan, DoubleTree by Hilton Columbia, SC, right
Michelle Castro Maggiano’s Little Italy® MPI-CC Director of Awards & Recognition
Know a Helping Hand? Know anyone that has lent a helping hand? Committee Chairs, please nominate one of your members that has volunteered their time and efforts this month and thank them for helping to make your goal possible. Let me know who they are and how they went above and beyond for your committee. Please send nominations to Michelle Castro at durham.banquets@maggianos.com.
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| Carolina Blitz | April - May 2014
news you can use!
ON Event Services Acquires A&V Company by Amie Tng-Planna
ON announced that it has just merged another company to its growing family of offices throughout the Southeast. ON, is a national leading provider of high-end audio visual event services equipped with the latest in event technology and with offices and warehouses strategically located to support shows and venues across the country. On March 4, 2014, ON Event Services, LLC announces announced its recent acquisition of A&V Company with offices in Greensboro, Raleigh and Charlotte, North Carolina. Since 1980, A&V has supported live event productions, as well as in-house audio visual services to hotels and convention centers. “Our goal is to continue to build our presence throughout the US,” adds ON V.P. and General Manager (Carolina offices), Chris Alford, “And joining the ON family gives us a clear way to do that, partnering with a growing organization who understands the importance of customer service, innovative technology, and delivering what we promise,” he adds, “Anyone can sell boxes. We sell experience.”
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Welcome to the first column of “News You Can Use” for the Carolina Blitz. If you have good news or updates from your place of employment, please share them with Ginny Fountain at ginny. fountain@ncemcs.com for publication in the next issue. She will make sure Amie receives it!
Amie Tng-Planna MPI-CC Publications Committee Member Carolina Blitz | April - May 2014 |
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Look Who We Spotted at the...
New Members: Left to right: Jerry Wargo, Millenium Hotels; Tammy Jeffries, Greater Raleigh CVB/ CVB; Brittany Crouch, Appalachian State University; Molly Nelson, Spartanburg Marriott at Renaissance Park; Rachel Wile, Spartanburg Marriott at Renaissance Park; Sarah Ferreira, Charleston Harbor Resort and Marina; Jamie Wilkinson, Omni Amelia Island Plantation; Colleen Briley, Visit Norfolk; Brooke Evans, USC; Dr. Tremain Cooper
...March MPI-CC EducationPlus Meeting in Charlotte! Photography by Myron Jones
educationplus
Goal-setting Doesn’t Work! by Jan Spence
This article was presented as a follow-up to Jan’s presentation at our March meeting. As we close the first quarter, many are reflecting on their goals, hopes, dreams, and resolutions that they set for themselves at the beginning of the year. There was so much enthusiasm then, but now reality has set in! It’s EASY to set goals, but harder to achieve them. There are a number of challenges with traditional goalsetting that set people up for failure: •
People feel that they have to be perfect in reaching their goal or they abandon it completely
•
They set too lofty of a goal and it is unattainable
•
They set goals that are more about someone else’s wishes than their own
•
While determination is strong at the start, small distractions cause people to stop trying at all
The definition of insanity is doing the same thing over and over again, and expecting a different result. For many of us, our approach to goal-setting is just that – INSANITY! I dare you to be different in your approach to reaching your goals with these seven steps! Discover your direction. Identify and write down your core values first. These are the things that you value
educationlite Triangle EducationLite Update Thank you to the Siena Hotel in Chapel Hill for hosting our Triangle EducationLite Luncheon on April 15. As expected, the Siena staff was very accommodating and the meal was top notch. Our speaker, Nicole Greer, PPCC, was uplifting and enthusiastic. Nicole Greer On her mission to energize, impact, and influence our group, Nicole kept everyone engaged and interested throughout. This session was meant to help
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| Carolina Blitz | April - May 2014
most in life; they are your “non-negotiables.” These are the qualities that you will be remembered for as the preacher is talking about you above your casket. Examples are family, stewardship, integrity, health, faithfulness, etc. You must first know what principles guide you and TIE YOUR GOALS TO THOSE CORE VALUES! Seize the start. Many people set a goal and then don’t know how to get started! 1.
Repeat what works. Because some goals prompt you to make drastic changes in lifestyle or habits, I encourage you to reflect on how you have been successful at reaching a similar goal in the past. Go back to the early days of your career and repeat things that you did back then to get you where you are today. Did you volunteer your time in the MPI chapter to build relationships? What exercise did you really enjoy doing when you lost that weight a few years ago? Repeat what your brain remembers as being successful.
Continued on page 19
Jan Spence Speaker, trainer and business coach www.janspence.com
attendees develop the right mental models to take us or our organizations to the next level. We learned that we must pose powerful questions in order to draw out greater knowledge from those around us. Make sure to learn more about Nicole Greer by visiting www.thevibrantcoach.com. Please don’t forget to register for our next EducationLite Luncheon on Tuesday, June 10, at the newly renovated Hilton North Raleigh/Midtown.
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Nicole Robinson Greater Raleigh CVB MPI-CC Triangle EducationLite Committee Chair
educationplus
Planners … Suppliers! “IGNITE Your ENGINES!” by Brittany Woods O’Shaughnessy
Are you planning on attending
Student Affairs and most recently served as the Dean of
the MPI Carolinas Chapter
Students for High Point University. His Masters and Doctorate
Annual Meeting next month?
degrees were both earned in Educational Leadership.
You will not want to miss our next exciting EducationPlus session in Concord, North Carolina at the Embassy Suites Charlotte-Concord Golf Resort
Dr. Kevin Snyder
Through his motivational speaking career, Kevin has presented over 800 keynotes and leadership seminars for organizations and conferences in all 50 states and numerous countries. Clients span practically every industry including
& Spa on Monday, May 19, 2014.
health care, government, direct marketing, hundreds
Dr. Kevin Snyder, a MPI
companies such as Anheuser-Busch, St. Jude’s Children
Carolinas Chapter member,
Research Hospital, the American Marketing Association, the
is happy to present his
Association of Circuses and many others. Kevin was honored
renowned session focusing on
by TEDx in 2013 to present his program titled “The Ripple
the dynamics of leadership.
Effect” which was the largest TEDx event in the South. Lastly,
of associations, over 300 colleges and universities and
What is the make-up of an extraordinary leader and what
Kevin is now a finalist for the 2014 World Championship
‘drives’ their performance? What do they do different
of Public Speaking which will take place in Malaysia
to achieve extraordinary success and consistently win
late August.
front ‘pole position’ in the race of life? In this interactive keynote by inspirational speaker Dr. Kevin Snyder, we will discover best practices and incredible tangible ‘takea-way’ concepts to empower one another like never before. This motivational presentation will focus on three extraordinary leadership secrets proven to ‘ignite’ motivation, persistently ‘fuel’ through adversity, and win
IGNITE YOUR ENGINE MPI-CC! Learning Objectives: 1.
Equip planners and suppliers with the knowledge,
the checkered flag. Topics will include personal leadership
resources, and motivation to improve performance
skills development, finding your passion, customer
and attain desired results.
service best practices, dealing with change, effective communication and closing the deal! If you have ever
2.
have achieved extraordinary success and the type
wondered how and why some people and organizations
of transformational mindset that helped them
attain amazing success, then this is the perfect program to
persevere.
learn from their successes as well as failures. A guarantee is that you will leave this program feeling energized, empowered and knowledgeable about utilizing new
3.
engagement, productivity and performance.
challenge and attain the results you desire.
with a PASSION for helping individuals identify and live their PASSION to lead fulfilling lives. He is most commonly
Discover strategies to empower ourselves and others to help breakthrough challenges that could inhibit
creative solutions to address any personal and professional
Dr. Kevin Snyder is a motivational speaker and author
Learn the leadership secrets of other leaders who
4.
Develop a clearly targeted and a customized action plan to inspire and ignite positive change and peak performance.
asked to keynote annual meetings and conventions where planners seek an energetic and captivating message to engage, inspire and entertain participants. Prior to being the co-founder for the leadership bureau, Inspir-Active Solutions, Kevin held a career in University
Brittany Woods O’Shaughnessy Francis Marion Hotel, Charleston MPI-CC EducationPlus Chair
Carolina Blitz | April - May 2014 |
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©istock.com/ solid-istanbul
There are thousands of destinations across the United States that are defined by what they have within their community borders.
Destinations & Special Events by Andrew Schmidt, CHME, MPA
Some are natural attractions like the beach or mountains and anyone that has kids knows that Orlando is a destination that is defined by the world’s largest man made attraction, Disney World. A destination could be defined by having a specialized attraction because of a well-known entity, business, industry or institution that lies within the city limits. However, there are many destinations that do not have any of the above categories to work with to help position and define their areas. The result is that many of these communities are looking to create their own and some look to the creation of a specific special event to help accomplish that goal. This of course is not the only way to help brand and define a destination, but it is a legitimate option to consider.
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| Carolina Blitz | April - May 2014
By definition, a special event is any function that brings people together for a unique purpose. They are usually one-time events but can also be part of a larger series of events during a particular part of the year. Sometimes the special event will compliment what the area may already be known for and others are created solely for the purpose of creating a brand, image or destination. Whatever the purpose is for the creation of the special event, there are obvious advantages for the destination to engage in this option. The obvious advantage…and a main point that I am trying to make in this article…is that creating a special event unique to your community can help establish
The obvious advantage is that creating a special event unique to your community can help establish the community as a destination. the community as a destination. The key concept above is creating an event that is unique to your community. If you look closely at any random state festival website, you can find many of the same festival concepts in many communities across that state. This does not differentiate the destination from others and therefore is not going to accomplish the goal of establishing your community as a unique destination. There are other positive arguments for creating a special event as well--one which many elected leaders and municipal officials look for as a shot in the arm to the local economy. Creating a special event can attract visitors from outside the community and result in an influx of dollars that will benefit local businesses. Another benefit within this subcategory is first-time exposure to the area by visitors that may prompt a future return which would result in additional tourism expenditures. In addition, creating a special event can instill community pride, help form community bonds and relationships and educate the community about the benefits of the travel and tourism industry. The decision to undertake the creation of a special event for your community should not be taken lightly however. There are a number of things to consider when pondering the idea of creating an event for the community you live in. First of all, everyone must understand that the event must be planned extremely well. This does not mean that you have to have a huge attendance figure or make a huge profit the first year. These things rarely happen the first time an event is held. What it does mean is that everyone who attends the inaugural event must feel that it was fun, well run and that they would return again the next time it is held. This is also what your first year sponsors want to see as they are likely basing a decision on support for next year on what occurs the first year. Remember that a poorly planned special event for your community can have a devastating effect on the perception of the destination. There are a number of other considerations that a destination must mull over before putting on a special event for the community. •
Expenses – There are a variety of expenses to be considered including facility rental costs, general labor, security, equipment rental, production costs, entertainment and marketing the event.
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Sponsorship and community buy in – I consider these one in the same. Will the community leaders support the event both financially and politically? Without this component the special event will have a hard time succeeding. Remember that in-kind sponsorships can be just as valuable as someone writing a check.
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Target Market – Just as we do in sales, special event producers must make sure that there is an adequate target market available that have an interest in attending our event. The safe play here is to make the event a “family event” which provides a readily available pool of attendees in almost any destination. The downside is that family events are sometimes seen as a “dime a dozen” and may not provide the differentiation from the next community that leaders may be looking for. If the community has a niche, take advantage of it. In Greenville, we have a BMX Fest each year. This event has a limited number of people that would likely be interested, but because my city has many pro BMX riders that live and train here, it works for us.
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Volunteer base – Volunteers are the heart of special event success. Volunteers help keep costs down and are true advocates of the event. (otherwise they would not volunteer). They are also the front line of the community. I compare this to a traveler who will come in contact with a front desk representative at a hotel. When someone from out of town attends the special event, chances are that their first contact will be with a volunteer. The experience with the volunteer will be the first impression they get of the community they are in.
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Vision – A vision must be in place for not only what the destination wants the special event to be in year one, but also down the road. Many special events evolve over time. One of the latest trends for special events is to include a socially responsible component that will help the community in a completely other way. The two (charity and special event for example) can grow together, and of course, that makes a good story for the media to follow making marketing the event that much easier.
Special events may not be for every destination, but they are an option to consider to augment slow periods within your destination or just to get you on the map. If planned correctly, they can be a positive addition to the destination for an extended period of time. n
Andrew Schmidt, CHME, MPA Greenville-Pitt County CVB ECU School of Hospitality Leadership
Carolina Blitz | April - May 2014 |
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What Extraordinary Leaders have in Common! by Dr. Kevin Snyder
As the keynote speaker for our upcoming MPI-CC Annual Meeting, I wanted to provide an ‘appetizer’ for one of the most important concepts we will be discussing during the educational session on Monday, May 19. The question we will be answering is: “What is the make-up of an extraordinary leader and what ‘drives’ performance and creativity?” Steve Jobs, Founder of Apple, once shared in an interview with Microsoft Founder, Bill Gates: “People say you have to have passion for what you are doing and it’s totally true. The reason is because it can be so hard, that if you don’t love it and you’re not having fun doing it, any rational person would give up.” I’ve listened to this interview segment on YouTube easily over 100 times and every time feels like the first. Steve Jobs is simply spot on about
integrating it into your life – daily. If you can’t integrate your passion into your work, then you probably should think about why you’re doing it. Blunt, but true. Some of you might be wondering “But Kevin, how do I follow my passion when I have so much responsibility? I just don’t have time.” Or you might be thinking, “I enjoy what I do, but I don’t even know what my passion is.” Or, “I don’t have the money or support right now to follow my passion. I’m not even sure where to start!” That’s OK. Relax – we’ll tackle these questions at the annual meeting. In the meantime, know that many of the world’s most extraordinary achievements were not defined at the time they were conceived; rather, they were just an idea and more often than not, the originators did not have money, fame, influence, or even a brilliant mind. They simply had passion for an idea and persisted beyond ordinary – hence becoming extra-ordinary. For example: •
Convince the Wright brothers you do not have any money – neither did they, but they invented manpowered flight through determination and investing every dime they had from a bicycle shop. Hundreds of failures eventually led to success.
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Tell J.K. Rowling you don’t have time or money – neither did she while writing Harry Potter on welfare as a single mom.
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Persuade Walt Disney that you can’t live your dream – a dream is all he had when others thought he was crazy and lacked imagination.
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Need more examples? We’ll be discussing them at the educational session and they’ll blow your mind!
the importance of passion in all aspects of life. I have found this to be true with audiences through my professional speaking career, and as being a life-long student of understanding leadership, that the most extraordinary individuals who achieved breakthrough achievements simply loved what they did. Their passion, enthusiasm and vision were so strong, they persevered through obstacles and naysayers despite it being extremely difficult. On the contrary, the individuals who didn’t have passion and love for what they did, either quit or moved onto something else. Think about your proudest accomplishment for one moment. Ask yourself, what is one of my greatest achievements? Once you envision this achievement in your mind, think about whether it resulted from something easy
From my experience, I see people getting in their own way constantly. They creatively find more reasons why they ‘cannot’ do something as compared to why they can – or should.
that happened overnight or, rather, was it a byproduct of
You see, the source of leadership and achieving what
Remember this phrase – ‘REASONS or RESULTS!’ The best way to do something is simply to start doing it! In order for you to manifest any change in your life, you first have to know what the change looks like - 80% of achieving any goal is simply knowing what that goal is. Then, simply get
makes you happy in life is knowing your PASSION and
started. One step at a time and learn every step of the way.
hard work and sacrifice? Were/are you passionate about it? Without even knowing your answer, I’m going to bet the answer to that former question is most likely ‘YES!’
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| Carolina Blitz | April - May 2014
community outreach
Even when you get knocked down, you still make progress when you get back up!
Community Outreach Update by Allison Jenkins
For me, my worst keynote presentation was my first keynote presentation. Now speaking is my full time career – and I LOVE IT. Trust me, I am a walking testimony. You would not have wanted to see me 14 years ago on stage
Veterans Association Thank you to everyone who donated to the Veterans
speaking. It would have been painful.
Association at the March Meeting at the DoubleTree by
Question: What is the make-up of an extraordinary leader
Hilton in Columbia, SC. Great effort and a big thank you to
and what ‘drives’ performance and creativity?
the members who donated various items on their list.
Answer: PASSION. See you at the annual meeting to learn how to find it and/or maximize it for your success!
MS Walk
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April-May is always a Dr. Kevin Snyder Inspir-Active Solutions MPI-CC Tradeshow Committee Chairperson
wonderful time of the year as the Community Outreach energy focuses on the MS Walk, April 5, 2014. This year the MPI-Carolinas Chapter Team name is “No MS’ing
Book your meeting in Winston-Salem before June 30, 2014 and Wake Up To An Extra $3,000
Around.” The Committee aimed for a $5,000 goal. To date we have $2,280. You can still donate up to June 5, 2014, so lets dig deep MPI members and show our support. The MS Walk was quite a big spectacle with Food Trucks, Music … and more Music. A lot of fun and we were all singing along to “Happy” by Pharrell Williams. A great theme song. Malinda Harrell, Lynn Royal and Molly
®
Johnson were inspirational to the team while they sipped Mimosas.
• More than 4,800 hotel rooms
The Annual meeting is just around the corner,
• 100,000+ square foot downtown Convention Center
May 18-19, 2014, at the Embassy Suites in Concord, NC;
• Over 100 downtown restaurants and shops
new and innovative ways to raise money to enhance
• Named a Forbes’ Top 10 Best Downtown • Centrally located in NC
FOR DETAILS, CONTACT: Christian Schroeder Director of Convention Sales Christian@VisitWinstonSalem.com 866-728-4200 main 336-728-4218 direct VisitWinstonSalem.com
hope to see you there as we are going to embark on the Community Outreach program. Best wishes and thank you for your support.
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Alison Jenkins The Umstead Hotel & Spa MPI-CC Director of Marketing & Community Outreach
Carolina Blitz | April - May 2014 |
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board meeting highlights
Board of Directors Meeting Minutes March 20, 2014 | Columbia, SC by Christine Irwin, CMP
Attendees: Laura Barnes, CMP, Christian Schroeder, Vince Chelena, Christine Irwin, CMP, Malinda Harrell, CMP, CASE, Erin Moye, Kathy Flowe, CMP, Myron Jones, Karolyn Stone, CMP, CHSP, Corey Bizzell, Alison Jenkins, Diane Weems Attendees via Conference Call: Alyce Kelly, CHSP Excused Absences: Scott Crotty, Amy Johnson, Tarshi McCoy, TMP, Michelle Castro, Lindsay Myers Guest: Lori Hedrick, MHA, CMP, CMM Board Vacancy: Erin Moye reported that Louise Paul, CMP, CMM, VP of Administration, and John Sneed, CHSP, Director of Meeting Planning, both had to resign from the Board of Directors effectively immediately. The VP of Administration position will not be filled because The Management Office will step in to fulfill those duties. The Director of Meeting Planning will need to be filled for the remainder of the year. Erin Moye asked for a motion to fill the Director of Meeting Planning vacancy.
Motion: Christian Schroeder made a motion for Lori Hedrick, MHA, CMP, CMM to fill the remaining term for the Director of Meeting Planning position. Second: Malinda Harrell, CMP, CASE Vote: Approved Minutes: Kathy Flowe, CMP presented the minutes from the January 23, 2014 Board Meeting, the January 31, 2014 Executive Committee Call and the February 19, 2014 board vote via e-mail, the February 20, 2014 Executive Committee Call minutes and asked for a motion to approve.
Motion: Karolyn Stone, CMP, CHSP made a motion to approve the minutes from the January 23, 2014 Board Meeting, the January 31, 2014 Executive Committee Call, the February 19, 2014 board vote via e-mail and the February 20, 2014 Executive Committee Call. Second: Christian Schroder Discussion: In the E-mail vote on February 19th, “EducationLite events” should be changed to just “events”.
Vote: With the change, the motion carries. Approved.
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| Carolina Blitz | April - May 2014
Financials: Vince Chelena presented the February P&L, balance sheet and aging report and asked for a motion to approve.
Motion: Malinda Harrell, CMP, CASE made a motion to approve the February P&L and balance sheet as submitted. Second: Corey Bizzell Vote: Approved Chapter Office: Christine Irwin, CMP reviewed the agenda for the March meeting. Consent Agenda: Erin Moye asked for a motion to approve the consent agenda.
Motion: Karolyn Stone, CMP, CHSP made a motion to approve the consent agenda. Second: Alison Jenkins Vote: Approved Timeline Document: Malinda Harrell, CMP, CASE requested that all timeline transition documents be completed and returned to her as soon as possible. Scholarship Update: Erin Moye announced that we did not receive any Nancy B Holder Scholarship applications this year so therefore we will not be giving out any scholarships in the 2014-2015 fiscal year. Helping Hand Award: Erin Moye presented the March Helping Hand Award nominees and called for a vote. Randi Sullivan received the most votes and will be awarded the March Helping Hand Award during the Chapter Announcements Friday morning. Bylaws and Policies Review: Christine Irwin, CMP presented the recommended changes to the policies.
Motion: Diane Weems made a motion to accept the suggested policy revisions as presented with the addition that you must be a current volunteer of MPI-CC to receive an Award. Second: Laura Barnes, CMP Vote: Approved International Satisfaction Survey: Erin Moye reported that we had 106 people take satisfaction survey, which was 25.2% of our membership.
Meeting Attendance / Location: Vince Chelena reviewed meeting location and attendance research from Christian Savelli. Christian Schroeder announced that the next steps for the Meeting Planning Committee are to send out an RFP for one and two-day meetings and present locations and dates to vote on at the May board meeting. Rebranding: The communications team will begin looking at ways to rebrand the chapter. It was asked that everyone send their ideas to Corey Bizzell, VP of Communications. Meeting Registration Rates:
Motion: Malinda Harrell, CMP, CASE made a motion to create individual event spouse / non-industry guest rates at $70 for the Silent Auction only and $80 for the Awards Banquet only. Second: Kathy Flowe, CMP Vote: Approved
Motion: Laura Barnes, CMP made a motion to increase every registration rate, at every level for every meeting type $10 effective immediately. Second: Karolyn Stone, CMP, CHSP Vote: Approved Next Board Meeting: The next board meeting will be on Sunday, May 18 at the Embassy Suites Concord at 1pm. The board meeting will be from 1-3pm and the transition meeting will be from 3-5pm with the normal meeting schedule continuing after that. The board retreat will be held Tuesday, May 20 – Wednesday, May 21st. Meeting adjourned.
n
Christine Irwin, CMP The Management Office
Goal-setting Doesn’t Work! Continued from page 12
2.
3.
Set targeted A, B or C goals. Give your brain options. Imagine drawing a “bull’s eye.” The center of the target may be the ultimate goal, like losing thirty pounds while the other circles of the target are small, baby steps that move you in the right direction. The second circle might be exercising four days per week and the outer circle is simply taking the stairs at work. Your brain is trained to see the smaller steps as being just as meaningful and successful as the ultimate goal. This keeps you motivated and you make forward progress over time. Establish a time budget. People forget that reaching most goals requires time in their life that they have not carved out before. You have to take something out of your life and “off your plate” in order to create time to devote to reaching your goal. In order to be more involved in your MPI chapter, what other role is it time for you to give up in order to create a balanced time budget?
Embrace the experience. As initial enthusiasm wanes, it is important to have a plan in place to stay on track through the experience. 1.
Adjust along the way. Don’t be afraid to adjust or alter your goal after you’ve begun to something that is more realistic and sustainable for you. If working out two days a week is what is reasonable instead of three, then just change the goal! Quit beating yourself up about what you are not doing! Forgive yourself when you slip up and get back up on the horse and ride!
2.
Celebrate and be thankful. So many of us, particularly in sales or event planning, short-circuit ourselves because we never take time to celebrate our small successes. Plan event; execute event; plan another event; execute another event… Be intentional about treating yourself after that first pound is lost or you made that first cold call in years. The more we reward ourselves for the small things, the more our brain is trained to seek more of that reward.
3.
Share your vision with others. It is so important that we have support surrounding us as we strive to reach our goals. When you share your vision with others, they will hold you accountable and lovingly encourage you. All sorts of help come your way that might not have otherwise arrived if you had not shared what you were trying to accomplish. And you have more people to celebrate with when you succeed!
My husband and I have the core value of financial stewardship – being good managers of the resources that are entrusted to us. Several years ago we set the goal to become debt free because of this core value. We bought a business with the intention of building it quickly and selling it for a profit. When all of the stress, long hours and sacrifices that come with running a small business would seem to wear us down, we remembered our core value and we persevered. We sold our business in four years and are now debt free! So start today, by determining what it is that you want in life, tie that to your core values and begin the steps toward a better future! n Carolina Blitz | April - May 2014 |
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Hosted Buyer Programs The new model for trade shows?
“In the past, exhibitors who did not prepare properly, and as a result didn’t get the anticipated business leads, would blame the show,” she says. “But the hosted buyer model guarantees that each exhibitor will have appointments and thus justify their investment.” Small companies that exhibit can also benefit because it allows them to attend the show and get solid leads where they might not otherwise in the past due to budget constraints. Participants are required to fulfill eight appointments per day over the two days of the trade show, which still allows five free hours each day to walk the show floor. The planners also take advantage of CEU (Continuing Education Units) accredited education sessions fueled by MPI, PCMA and others, and also enjoy a number of daytime and evening networking opportunities. All in all, the
by Michael J. Lyons
entire experience for the buyer meets all of their needs— business, education and networking.
The notion of “hosted buyer” is steadily building buzz in the U.S.
Here’s a short list of advantages to a Hosted Buyer program:
SELLERS
Imported from Europe, a hosted buyer program in a nutshell, is a business vehicle that brings qualified meeting buyers and sellers together with a high likelihood to book real business with each other through pre-arranged faceto-face meetings at the show.
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Buyers prequalified
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Schedule arranged through matching software
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Alternative to traditional trade shows where buyers are approached as they walk by
“Hosted,” simply means that the show organizer picks up the cost of travel and hotel expenses if the buyer is qualified and has been accepted into the program. Though the “hosted buyer” concept has been around overseas for many years, its introduction into the U.S. meetings market didn’t start until 2011, when AIBTM was launched in Baltimore. AIBTM’s Hosted Buyer format quickly established itself as a popular alternative to the traditional trade show model, and has since been adopted
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Knowing which meetings are scheduled ahead of time helps to prepare
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Education and networking opportunities
BUYERS •
One stop shop: exposure to multiple destinations/ venues in short period of time
by other meeting groups. •
Minimal commitment with little or no cost
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No registration cost
market.”
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Customized schedule arranged through software
“Now, more than ever, ROI in time and money is
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Education and networking opportunities
Sallie Coventry, Portfolio Director, Meetings and Events for Reed Travel Exhibitions, describes hosted buyer programs as “a significant part of the evolution of the meetings
paramount,” Coventry says. “The hosted buyer program provides highly efficient face time for business to happen.” Meeting Professionals International has also successfully
For more information about the AIBTM Conference in Orlando June 10-12, and their Hosted Buyer program, visit: www.aibtm.com.
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conducted hosted buyer programs during WEC (World Education Conference). Like AIBTM, they use matching software that automatically pairs up suppliers and planners based on their specific mutual needs and requirements.
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| Carolina Blitz | April - May 2014
Michael J. Lyons Exhibition Director – AIBTM
coming attractions
The Umstead Hotel and Spa Cary, North Carolina by Alison Jenkins
We look forward to welcoming MPI-CC for the bi-monthly chapter meeting on July 17, 2014. The Umstead Hotel and Spa boasts stunning interiors punctuated with privately curated fine art, 150 spacious guest rooms and suites, world-class cuisine, a stimulating spa, gracious staff, and a serene woodland setting. Privately owned and impeccably maintained, The Umstead has earned both the AAA Five Diamond award and Forbes Five Star rating. We are excited to showcase the recent renovations from 2013 with you. From newly designed guest rooms and public areas, to a topto-bottom transformation of The Umstead Spa that elevates every aspect of the spa experience. All enhancements integrate seamlessly with The Umstead’s art collection and surrounding landscape and we are certain they will delight! We hope you are able to join us in July for the MPI-CC bi-monthly chapter meeting!
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Alison Jenkins Director of Sales The Umstead Hotel & Spa
Carolina Blitz | April - May 2014 |
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monthly meeting planner
May 18-19, 2014 May Annual Meeting Register Now Concord, NC Embassy Suites Charlotte/ Concord Golf Resort & Spa
September 18-19, 2014 September Chapter Meeting & Tradeshow Register Now Durham, NC DoubleTree by Hilton
July 17, 2014 July Chapter Meeting Register Now Cary, NC Umstead Hotel & Spa
November 20-21, 2014 November Chapter Meeting Register Now Southern Pines, NC Pine Needles Lodge & Golf Club and Mid Pines
August 2-5, 2014 World Education Congress Register Now Minneapolis, MN
Reminder: Deadline for submissions for the next Carolina Blitz is May 28, 2014. Please submit any articles or photographs to be considered for publication to Editor-In-Chief Ginny Fountain at Ginny.Fountain@ncemcs.com
Carolina Blitz Word Search by Kistin Jordan, Graphic Designer
Print this page and find the hidden words associated with this issue of the Carolina Blitz.
L B E U T S S N O I T A N I T S E D
Goal Setting
A E C F Y Q P B J I E Q X A E WH E
Wendy Bassett
I C A R Y R A K MU D S F Y C I O T
Frank Fraser
H G D D J X C G F L M T G Z H D T I
Destinations
N V P L E K N O H P R S J M B K E N OWZ M A R E Y U B D E T S O H L G U V G O A L S E T T I N G E O L N I P Q Y UWA R I L Q G K N P A E J D
Hosted Buyer Leaders Umstead Hotel Spa
F R A N K F R A S E R S B O H D F C
Cary
T V Z M R X T T E S S A B Y D N E W
Ignite