DELL POWERSTORE MARKETING GUIDE
The smart choice for all-flash storage
CONTENTS
Welcome to your dedicated marketing guide
This guide equips you with the essential insights and resources to drive storage success with PowerStore, the flagship enterprise from the industry's #1 provider of external enterprise storage.
In today's competitive landscape, your customers need technology that meets current demands and prepares them for future opportunities. PowerStore's highly competitive, future-proof foundation is built for efficiency and simplicity making it an ideal solution for customers of every size.
By leveraging the information in this guide, you can enhance your role as a trusted, strategic advisor, seize more storage opportunities, increase revenue, and drive customer outcomes with PowerStore, the smart choice for all-flash storage.
The latest PowerStore evolution
PowerStore's latest release safeguards workloads with more advanced security, packs more capacity into a smaller footprint, and simplifies file management, giving businesses the confidence to drive rapid innovation in an evolving world.
New 30TB QLC drives
File System Enhancements
Improve data density and cost-efficiency with highcapacity drives.
Simplify operations with new file management capabilities.
Protect data from the unexpected and enhance zero trust controls.
Simple
POWERSTORE + POWERPROTECT
Storage Direct Protection
Efficient
Set up in just 90 seconds within PowerStore manager UI
PowerStore's integration with PowerProtect delivers seamless, built-in data protection, ensuring efficient backup, recovery, and long-term retention while safeguarding critical workloads with minimal impact on performance.
Secure
Lower costs and maximize savings with powerful data reduction guarantees – 65:1 for PowerProtect, 5:1 for PowerStore.
Reduce risk with immutability and cyber recovery vault.
New QLC Drives
More data, LessPower
PowerStore Q models with QLC drives make enterprise storage more affordable than ever.
PowerStore Q models now support high-density 30TB QLC drives delivering greater storage density and big savings in a smaller footprint. Combined with PowerStore’s industry leading 5:1 DRR guarantee, businesses can save power, space, and capacity costs while preserving PowerStore’s trademark flexibility, ensuring maximum efficiency and minimal waste.
New replication capabilities deliver comprehensive data protection and seamless business continuity, empowering organizations to safeguard against the unexpected while strengthening Zero Trust controls.
Synchronous block Replication Over Fibre Channel
Deliver zero data loss multi-site resiliency for your customers' most critical block workloads ensuring the highest levels of data integrity, keeping essential business operations moving forward.
Asynchronous File Replication Over Fibre Channel
Secure, high-performance protection for file workloads across any distance. With granular 5-minute recovery point objectives (RPOs), this enables flexible multi-site protection, giving your customers the confidence that their data is safe and accessible whenever they need it.
File Metro Sync Replication With Auto
Failover
Ensure continuous availability with active/standby mirroring for file data. This capability utilizes the same third-site witness as Metro Volume to automate failover decisions, protecting data with zero disruption across metro distances.
File system enhancements
File 'Top Talkers' provides deep insights into file systems by identifying the most active files and users. This feature helps pinpoint performance bottlenecks, optimize resource allocation, and ensure your customer's storage environment runs efficiently.
NFS 4.2 Support introduces advanced file-sharing capabilities, including server-side copy, space reservations, and improved security features. These enhancements make file transfers faster, more reliable, and better suited for modern workloads.
Multiparty Authentication
Strengthen security and reduce risk with an extra layer of protection for high-impact actions. By requiring approval from multiple authorized users for critical tasks—such as deleting volumes or snapshots—this feature helps safeguard data against accidental or malicious threats, ensuring your customers' operations remain secure and resilient.
OPPORTUNITY
Increase your share of the $10.7B market
Market Opportunities
Take advantage of new opportunities with customers that have performance growth-oriented workloads, those with large database applications and satellite operations, and customers looking for an affordable entry point — especially in the SMB market.
Dell’s carefully considered portfolio of purpose-built solutions offer great opportunities for you to expand your business, increase margin, and build trust.
Sales
Opportunities
Enroll your customers in Lifecycle Extension with ProSupport and help them save on hardware upgrades.
Help customers maximize their flash investment by taking advantage of futureready technology that supports end-to-end NVMe flash storage. Unlock new recurring revenue streams, thanks to APEX-as-aService availability.
Upgrade Opportunities
Capitalize on cross-selling opportunities by extending your offering to include servers, optimized networking, and data protection with Storage Direct Protection. Plus, take advantage of greater margin potential through lucrative rebates.
Services
Opportunities
Use Dell’s extensive services ecosystem, along with your own offerings, to help your customers overcome obstacles and navigate their digital transformation.
• Deployment (Partner Deployment options)
• Support
• Managed / Optimize
• Professional Services
• Data Migration
• Residency
• Data Center Modernization
• Multicloud
• Recovery Services
POSITIONING
Strengthen your PowerStore Positioning
Dell PowerStore is designed to disrupt the storage market with an average starting selling price of $50k.
Power Positioning
Whether data protection, server, storage, networking or HCI, Dell commits to powering new possibilities and empowering organizations to achieving new levels of success.
The smart choice for all-flash storage
This release takes an already industry-leading platform to new heights to give your customers a fundamental, future-focused foundation that’s built to handle their data demands, today and tomorrow.
Native tools, built-in orchestrator
We’ve made moving workloads to PowerStore easier and faster than ever. Import data from any source (Dell or competitive) using native migration tools to develop a multicloud environment that works for you.
Competitive Positioning
Exceptional flexibility
Scale up in single drive increments to maximum capacity across every model and mix/match scaleout for growing performance needs.
Industry’s best data reduction guarantee
Reduce power, cooling, and infrastructure costs with industry-leading 5:1 no assessment DRR guarantee. This is included with every new PowerStore1
Dell Private Cloud
Dell Private Cloud's integration with PowerStore gives organizations the ability to deploy, manage, and scale private cloud ecosystems on top of their open, modular infrastructure. Intelligent orchestration, bringyour-own cloud OS licensing, and freedom from vendor lock-in all come together for an easy-to-use, appliance-like experience on-premises. 1 purchased after 10/01/24.
POSITIONING
Journey to storage success with four simple steps
1
Activate your customer acquisition campaign by leveraging our strategic Dell PowerStore campaign content.
2
Identify your prospect customer list and activate your engagement plan to introduce them to the all-new Dell PowerStore release.
3
Recognize install base customers and demonstrate how PowerStore can support their traditional and modern workloads.
4
Utilize the dedicated sales enablement tools and assets to help close deals –view the Dell PowerStore Success Pack for more information.
- OVERVIEW
How to drive pipeline and revenue with effective sales and marketing assets
Sales Enablement
Drive sales with resources designed to support and enhance your PowerStore conversations.
Dell Technologies has created a fresh set of sales and marketing materials to help you lead your customers and prospects through each stage of the buying journey.
Demand Generation
Grow interest in PowerStore while unlocking valuable opportunities available to you and your customers.
Awareness
Encourage engagement and attract interest around our most comprehensive all-flash solution.
Top sales tools to help you win big
Live Optics
Free online software to collect, visualize and share data about your customers’ IT environments and workloads.
Online Demos
Demo Center is a highly scalable, multicloud-based service that provides 24/7 self-service access to virtual labs, hardware labs and interactive product simulations.
Are you ready to accelerate your storage marketing success?
Dell PowerStore holds immense opportunity for you and your customers, leverage the tools and information in this guide to maximize your campaign activation efforts and win big in storage.