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London Seller’s Guide

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Selling your home is one of the most important financial decisions you can make. It can be a tough decision as it’s likely you have an emotional investment in your home and selling involves a lot of moving parts.

However, if you know what to expect you can avoid a lot of common mistakes and ensure that things go as smoothly as possible. In this guide, we will cover what to consider when selling real estate in a step-by-step process.

I N T R O D U C T I O N Raven, China & Kim

aboutUS

With more than 40 years of combined experience, our family team is dedicated to making your real estate journey as smooth and enjoyable as possible As four licensed REALTORS® Kim, China, Raven and Terry we bring a wealth of knowledge, strong relationships and a genuine commitment to helping clients feel supported from start to finish

Each member of our team plays an important role Kim, China and Terry are hands-on with clients, guiding them through showings, negotiations and every step of the buying and selling process Raven is based in Victoria and licensed in both British Columbia and Ontario, expanding our reach to the West Coast while providing client care and support behind the scenes

Real Estate Manager

Behind us is the outstanding support of Sutton Group Select Realty, led by our broker Dylan, ensuring our clients receive the highest level of service.

Over the years, we’ve had the privilege of helping more than 1,000 families find their perfect home or move on to their next chapter. Our team approach is thoughtful and sincere, focused on clear communication, trusted advice and a dedication to making the entire process as seamless and rewarding as possible.

TheTEAM

With over a decade of experience in real estate, I help clients navigate meaningful moves with clarity and confidence whether you’re buying your first home, relocating, or planning your next chapter.

Based on Vancouver Island, I focus on guiding clients across Southern BC, while supporting our Ontario business behind the scenes alongside Kim and China

When I’m not working, you’ll find me exploring the coastline, discovering new neighbourhoods, or connecting with the community through dance and creative projects.

I’m an award-winning Realtor® based in London, Ontario, dedicated to making your real estate journey as smooth and stress-free as possible Whether you’re buying or selling, I’m here to guide you through the market, help you explore your options, negotiate the best value, and achieve top results.

Over the past decade, I’ve been recognized as Sutton Group Select Realty’s top-producing agent for 12 consecutive years (2012–2023), earned multiple Platinum Achievement Awards, and received the prestigious Sutton National Award of Excellence

With my “Platinum Listing Package” and hands-on approach, I strive to offer clients a true advantage combining expert advice, clear communication, and unwavering support every step of the way

I am a Realtor with Sutton Group Select Realty Inc., Brokerage in London Ontario and serve residents in and around the city Born and raised in London, I have a deep love for and knowledge of the city and take great pride in ensuring buyers and sellers are successful in their real estate endeavours here! Be it your first home, your dream home, downsizing, or business ventures, I take all of your real estate goals personally!

Real Estate Agent
ELENA CLARKSON
ELENA CLARKSON

Step01 CHOOSING THE RIGHT AGENT

As your agent, it’s our goal to secure the full financial potential for your home and find the correct buyer. We will take the stress and paperwork out of selling your home for a seamless closing. Here are some ways we back our clients:

GOALS

We will meet with you to understand your needs and selling goals

MARKETING

We can talk you through some marketing strategies that will work for your property and establish a unique selling point for your home.

NEIGBOURHOOD KNOWLEDGE

With expert neighbourhood and property knowledge, we will professionally price your home.

CONNECTIONS

With connections in the industry, a long list of buyer agents, and dual licensure in both BC and Ontario, we can expose your property to a wider pool of qualified buyers even across provinces.

PROJECT MANAGEMENT

We will manage staging your home, create a marketing strategy, review buyers’ offers and do all the negotiating.

PAPERWORK

Let us navigate the real estate contracts and educate you along the way so you know exactly what you are signing

Step02

ESTABLISH A PRICE

We will do a market analysis using data about recently sold properties in your location.

Factors that will determine the value of your home include: location, design, amenities, economic climate, local market.

Most home buyers view a lot of properties. They quickly understand the value of a property in a particular location If your home is priced at fair market value, it will attract potential buyers quickly We will price your home correctly the first time so that it will sell quickly.

Step03 PREPARE TO LIST

Declutter, deep clean and schedule any repairs. Consider hiring a professional cleaner to save time

A clean and minimal appearance will help buyers imagine the house as their own.

Follow our checklist of tips and things to prepare in advance of getting a professional photographer in.

EXTERIOIR

Paint front door

Consider a new door knocker

Keep lawn neat and trimmed

Remove old yard furniture

Weed garden and patios

Power wash drive

Clean windows

Exterior paint touch-ups

Ensure doorbell works

Clean gutters

Add plants at entrance

INTERIOR

Declutter

Move excess items to storage

Repair/fill holes in walls

Ensure all windows close and open

Ensure doors don't squeak

Repaint with neutral colours

Replace or clean carpets

Clean closets

Paint touch-upwalls, ceilings & trim

Clean or replace fixtures

Reduce pet areas in home

Ensure all lighting works

Step04 HOME STAGING

To showcase your home’s full potential, we often recommend staging This may include removing excess furniture, depersonalizing, and adjusting the layout for better flow. In some cases, a professional stager may bring in select furniture pieces, artwork, or décor to create a warm, aspirational atmosphere

Thoughtful staging helps buyers connect with the space and can significantly impact the final sale price I’ll guide you through the process or coordinate a staging consultation as needed.

Step05 PROFESSIONAL IMAGERY

Listing photos are the first thing a buyer sees when looking at your property. A buyer will decide if they are interested in viewing your home just by looking at the photos which will determine getting a sale.

We will work with one of our professional photographers to show your home in the best light. A photographer knows how to use light to their advantage, make rooms look bigger and more attractive.

The content strategy is unique to each property and we will work together to decide the best content for showcasing your home

OTHER CONTENT TO CONSIDER

Arial photography

This can be great if your property includes a lot of land or outdoor space such as terraces, balconies and swimming pools.

360 virtual tour

This can be great to give buyers a true feel of your home if they purchasing from overseas or busy investors. We also need to consider whether it will deter viewers from attending a showing.

Professional videography

This can be great to give buyers a true feel of your home Video ads also get better results in digital marketing

Step06

MARKETING YOUR HOME

Marketing your home plays an integral role in securing the full financial potential and finding the correct buyer.

EMAIL MARKETING

We will feature your home in our newsletter to active buyers

NETWORKING

With connections in the industry & a long list of buyers agents, we will expose your house to a wide buying audience before it’s even on the market

SIGNAGE

We will place a yard sign on front of your house to advertise it's for sale & showings.

ONLINE

We will market your home online and feature it on MLS and on various third party sites You will also be featured in Homes and Land Magazine & on all of our websites.

SOCIAL MEDIA

We will use a variety of social media networks to get exposure for your property including Facebook, YouTube, Instagram and any other suitable networks

PRE-SHOWING PREP

CHECKLIST

Install lockbox for the key

The lockbox holds the keys to the home and is typically found at the front guarded by a security lock that only licensed agents have access to. This allows real estate agents access to show your home on appointment.

Stow away valuables

Remove mail and personal documents

Only let scheduled appointments in

Leavr all lights on for showings. Keep it clean for showings

Remove trash before each showing

Avoid cooking strong scented food

Make sure room is a nice temperature

Vacate - Seller should not be present

Step07 OPEN HOUSES

WHY HOST A PUBLIC OPEN HOUSE?

Public open houses are a great way to introduce your property to a wide audience of potential buyers We’ll create an inviting, well-staged environment that encourages visitors to take their time exploring the space and imagining themselves living there. Someone from our open house team will be on-site to answer questions, highlight key features, and create meaningful connections with serious buyers.

AGENT OPEN HOUSES

For certain listings, an agent open house may be part of the marketing strategy. These events invite local Realtors who may have qualified buyers seeking a home like yours. When appropriate, they can be thoughtfully arranged with light refreshments or a distinctive theme to create a memorable experience and keep the property top of mind.

Step08 OFFER CONSIDERATIONS

When a buyer wants to purchase your home, they will make an offer on the property There are some factors to consider when looking at an offer

OFFER PRICE -This is the amount the buyer is willing to pay for your home. It may reflect market conditions, recent comparable sales, or how competitive the situation is.

DEPOSIT - The deposit is a good faith payment that demonstrates the buyer’s commitment to the purchase In Ontario, it’s typically between 1% and 5% of the purchase price, and is most commonly delivered upon subject removal, once the offer becomes firm The deposit is held in trust and applied toward the purchase on completion.

CONDITIONS - These are terms that must be satisfied for the deal to proceed Common conditions include financing, home inspection and status certificate review (for condos/townhomes). Fewer conditions generally indicate a stronger offer with less risk of the deal falling through

CASH OFFER - A buyer offering cash isn’t dependent on financing, which can speed up the process and reduce uncertainty. These offers are often more attractive to sellers

POSSESSION DATE - This is when legal title transfers and when the buyer takes possession of the home. We’ll work to align this date with your ideal timeline

Step10 SUBJECTS & PRE-CLOSING

HOME INSPECTION

If a home inspection is included in the offer, it usually takes place during the conditional period If issues arise, the buyer may negotiate for repairs, a price reduction, or walk away before subject removal.

APPRAISAL

If the buyer is securing a mortgage, the lender will order an independent appraisal to confirm the property’s value. If the appraisal comes in low, it could lead to renegotiation or additional financing requirements

NEGOTIATIONS

Depending on what the inspection or appraisal reveals, the buyer may ask for repairs or a price adjustment. We’ll guide you through these conversations to ensure your best interests are protected

FINAL WALK-THROUGH

Many buyers will request a walkthrough before completion to ensure the property’s condition matches what was agreed. If included in the contract, this typically happens 24–48 hours before possession

Step11 CLOSING

Closing marks the official transfer of ownership from seller to buyer. A lawyer or notary manages the legal and financial aspects of the transaction, often with the support of a conveyancer behind the scenes.

WHAT HAPPENS

Before the completion date, you’ll meet with your lawyer or notary to sign the necessary paperwork, including the transfer of title, statement of adjustments, and Direction to Pay Once documents are signed and funds are transferred, the transaction is registered with the Land Title Office and the sale is complete.

TYPICAL SELLER COSTS

Mortgage payout and discharge fees

Real estate commission

Legal or notary fees

Property tax or utility adjustments

Condo fee adjustments (if applicable)

GST (if applicable)

WHAT TO PREPARE

Two pieces of government-issued ID

Keys, remotes, and any access fobs

Signed paperwork from your lawyer

Any final receipts or documents agreed upon with the buyer

YOU HAVE OFFICIALLY SOLD YOUR HOME

MovingChecklist

PREP

KEEP CLOSING DOCUMENTS

CANCEL INSURANCE

BOOK TIME OFF WORK

BOOK CHILDCARE FOR MOVE

BOOK MOVING TRUCK

DONATE UNWANTED ITEMS

MAKE INVENTORY OF YOUR ITEMS

TRANSFER PRESCRIPTION RECORDS

REGISTER AT NEW SCHOOLS

TAKE CUTTINGS FROM PLANTS

MEASURE FURNITURE

DEFROST FREEZER

NOTIFY OF MOVING

POST OFFICE

EMPLOYER & PAYROLL

TELEPHONE, INTERNET

CRA & GOVERNMENT SERVICES

BANK & CREDIT UNION

HYDRO (IF APPLICABLE)

DOCTOR

DENTIST

LAWYER

SUBSCRIPTIONS

HEALTH & DENTAL INSURANCE

LIFE INSURANCE

HOME & CAR INSURANCE

SERVICE ONTARIO

'OPEN FIRST' BOX

CLEANING SUPPLIES

LIGHTBULBS

TOOLS (KNIFE, SCISSORS)

LIGHTBULBS

CHILDRENS TOYS

COFFEE, TEA, SNACKS

REMOTE CONTROL

PACK OVERNIGHT BAG

PYJAMAS & CLEAN CLOTHES

TOOTHBRUSH & TOILETRIES

TOILETPAPER

MEDICATION

PET FOOD & LEAD

TOWELS

IMPORTANT DOCUMENTS

CASH & VALUABLES

MOVING DAY

LEAVE MAILBOX KEYS

LEAVE GARAGE KEYS

LEAVE HOUSE KEYS

PUT PETS SOMEWHERE SECURE

PROTECT PHONES AND CARPETS

MAKE SURE BOXES ARE LABELLED

FINAL CLEAN & REMOVE TRASH

LEAVE OWNER MANUAL & RECEIPTS

NOTES

WE ARE ALWAYS HERE, EVEN AFTER THE ‘SOLD’ SIGN COMES DOWN.

Testimonials

“ I have had the most amazing experiences with Kim Mullan as my real estate agent for over the past two decades. She is attentive, knowledgable, savvy and hardworking. Kim listens to the client and conducts herself with an integrity that I appreciate beyond words I highly recommend her if you are considering buying or selling!”

- S.P.

“We really enjoyed our experience with China over the last four to five months With our search for a new home, she was very accommodating with time for viewings Writing late night offers, answering questions. Not only from us but from Max’s parents as well. She definitely went above and beyond in helping us our perfect home!”

- MAX & ANNELIES

“Thank you China, I appreciate your great work on the sale of my condo”

- ROSALIE

“Trustworthy Extremely competent, professional, dedicated. Excellent followthrough on all real estate issues both expected and unexpected Highly recommend.

- Ingrid Beebalm

Kim sold our house in such a tough market and made what would have been a stressful process, actually a lot of fun She is professional and genuine, and her guidance and expertise kept us calm and excited. If you're looking to sell your house, we highly recommend Kim and her team They are simply the best.

- A O

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