TOTAL CAREER SALES VOLUME $61 MORE PER SQUARE FOOT* 2,600+
TOTAL CAREER TRANSACTIONS AVERAGE LIST VS SALES PRICE* *Over a 15 year period
#1 TEAM IN ALAMO, DANVILLE, DIABLO & SAN RAMON
#1 TEAM IN CONTRA COSTA COUNTY
FEATURED IN
EXCEPTIONAL CUSTOMER SERVICE
EXCEEDING EXPECTATIONS
REAL TRENDS, THE WALL STREET JOURNAL, FORBES & THE SAN FRANCISCO CHRONICLE
T R A C Y F A L K S O N
Real Estate Agent | DRE #02188649
As part of the Khrista Jarvis Team in Danville, Tracy Falkson specializes in serving buyers and sellers in Alamo, Danville, Diablo, Lafayette and surrounding areas Tracy puts her marketing and luxury real estate expertise to work to find clients their ideal property, and seamlessly guides them through every step of a transaction from helping to find just the right architectural style for a first home or simplifying a complicated negotiation to expedite a sale
Originally from Cape Town, South Africa, Tracy worked as a marketing and sales consultant in the fashion and interior design industries and as a patient coordinator for plastic surgeons After a 28-year career using her eye for design and diligent attention to detail, Tracy transitioned into a career that taps into every one of her innate skills and passions: real estate
Combining her marketing and sales background with an outstanding social network has made real estate a perfect career choice for Tracy She prides herself on being able to get anxious or overwhelmed clients to their end goal (whether it's a sale or a purchase) by paying close attention to every detail, remaining professional and persistent
As an Alamo homeowner for twelve years, Tracy is a local expert on all happenings around town While her niche is luxury housing, she can also advise clients on the best restaurants, unique shopping experiences and the most scenic walking and hiking trails
When she isn’t keeping an eye on new listings, Tracy loves spending time with her husband, Ken, regularly walks her two dogs, attends Barre3 classes, hosts dinner parties and travels to visit her family near and far Tracy also loves to give back and supports numerous local and international charities including Underdog Animal Rescue, Second Harvest Food Bank, Tunnels to Towers Foundation, American Heart Association, Triple Negative Breast Cancer Foundation and Ladles of Love
TOTAL CAREER SALES VOLUME
CAREER TRANSACTIONSCLOSED 30 YEARS
$3.5 BILLION +
2600 +
#1 TEAM IN ALAMO, DANVILLE, DIABLO & SAN RAMON
FOR COLDWELL BANKER NORTHERN CALIFOR
FIRST GLOBAL LUXURY AMBASSADOR
INTERNATIONAL LUXURY ALLIANCE
REAL TRENDS, THE WALL STREET JOURNAL, FORBES & THE SAN FRANCISCO CHRONICLE
#1 IN CONTRA COSTA COUNTY
#1 TEAM IN SAN RAMON FOR MORE THAN TWO DECADES
K H R I S T A J A R V I S D I E B N E R
Khrista Jarvis Diebner is the Founder and CEO of the Khrista Jarvis Team and one of the most influential real estate leaders in Northern California. She leads the #1 team in Northern California, #8 large team nationwide at Coldwell Banker, and has cultivated the #1 all-women real estate team in the nation a distinction that speaks not only to performance, but to leadership, vision, and culture
With more than 30 years of experience and over $3 billion in closed sales volume, Khrista has built a career defined by sustained excellence at the highest level of the industry Her record-breaking results have earned national recognition from The Wall Street Journal RealTrends, Forbes, and the San Francisco Chronicle, placing her among the most accomplished advisors in luxury real estate She is also a member of the International Luxury Alliance, an invitation-only global network of top-performing agents
Khrista’s approach to real estate is defined by strategic leadership, thoughtful execution, and a deep commitment to serving clients at the highest level Known for her sophisticated market insight, global network, and innovative use of marketing and technology, she delivers exceptional outcomes with precision and discretion Her clients benefit from decisive leadership, meticulous execution, and a trusted advisory presence resulting in maximum value achieved in the shortest possible time
Born and raised in the San Ramon Valley and a graduate of Saint Mary’s College, Khrista’s connection to the community runs deep. She is a dedicated supporter of local businesses and actively involved in charitable initiatives As a mother of three, Khrista and her husband, Wade, are proud to raise their family in the San Ramon Valley and remain committed to strengthening the community they call home
KHRISTA JARVIS DIEBNER
FOUNDER | DRE #01213582
AGENT | DRE #01324341
AGENT | DRE #02010088
NICOLE JUNG
PARTNER | DRE #01753810
AGENT | DRE #02113211
AGENT | DRE #02188649
LAURA BARBARA
JENNIFER MASSE
DARLENE LIZOTTE
TRACY FALKSON
E X P E R I E N C E T H E
DI F F E R E N C E
The Khrista Jarvis Team is compromised of several divisions, giving your property expert care in all facets of the transaction.
The design and home preparation manager oversees bids, schedules repairs, and chooses finishes for your property, handling all details from ordering to scheduling, saving you from coordination worries
Our in-house real estate marketing specialist handles all marketing needs to promote and sell your listing They create custom sales collateral, digital content, web and social media copy, and analyze online marketing data
Our team oversees daily operations, managing MLS listings, important deadlines, and coordinates with sales and marketing. They meticulously track paperwork, facilitate progress, and possess exceptional organizational skills, keeping you informed throughout the process
Our client care team is here to make your real estate journey effortless from start to finish We handle the details, so you don’t have to from supporting your move and helping you settle into your new home. We’ll connect you with trusted vendors for everything from home repairs and interior design to landscaping and more
4
W H A T S E T S U S A P A R T
DELIVERING THE BEST RESULTS FOR YOU
When you hire the Khrista Jarvis Team, you have hired the best Our team, ranked #1 for over a decade, outperforms competitors in Alamo, Danville and San Ramon
OUR LISTINGS SELL FOR MORE
As tenacious negotiators, our listings consistently sell for an average of $61 more per square foot than the market average over the last decade That translates to over $183K in additional proceeds on a 3,000-square-foot home
MARKET SHARE
Our decade-long dominant market share with 77% more sales volume than the nearest competitor (per MLS) in Alamo, Danville and San Ramon speak for itself
TRUSTED EXPERTS IN OUR FIELD
Experience is paramount With unparalleled market knowledge, tenacious advocacy, and unrivaled negotiation skills, our team ensures the best outcome for you
2 5 3 1 10 9 6 7 8
STRONG BRAND RECOGNITION & RESPECTED REPUTATION
With over 900 home sales and $1.7 billion in volume negotiated in 4 years, we focus on selling your home swiftly at the highest price
OUR CLIENTS MATTER MOST
Our elite team consistently exceeds expectations, delivering superior results with meticulous attention to detail
UNRIVALED HOME PREPARATION & MANAGEMENT
We’ ve staged over 1,200 homes for successful sales, expertly guiding you to the right investments that boost your bottom line Our trusted vendors manage every aspect of home prep and staging for a seamless outcome
UNMATCHED ADVERTISING & MARKETING
Listings feature premier placement in esteemed publications like Diablo and Luxury Home magazines With an in-house marketing expert and designer, our custom designs are unmatched, complemented by exceptional digital and social media campaigns.
UNPARALLELED REACH & EXPOSURE
Our expertise connects buyers and sellers, enhancing off-market sale opportunities Leveraging our exclusive network and Coldwell Banker Realty’ s powerful presence ensures optimal exposure for your home
SUPPORTING OUR COMMUNITIES
Engaged in local schools, businesses, and causes vital to our clients, we aim to make a meaningful impact in the communities we serve
THE POWER OF EXCLUSIVE ACCESS TO THE
OUR NETWORK ADVANTAGE
When you list your home with the Khrista Jarvis Team, you unlock one of the most expansive real estate networks in Northern California and beyond Your home will receive maximum exposure advertised to our exclusive database of qualified buyers and investors
30+ 100K
YEARS KJT EXCLUSIVE DATABASE
45
BROKERAGE AGENTS BROKERAGE COUNTRIES AND TERRITORIES
WE
’VE GOT BUYERS FOR YOUR HOME
Our expert team has an extensive, pre-qualified buyer pool, ready and willing to make a quick move in this current market. Working with the Khrista Jarvis Team increases the opportunity for an off-market sale because we can spread the word about your property to our large buyer network before it’ s officially listed.
Selling your home off-market with us has many benefits, including maintaining control and confidentiality, reducing the amount of traffic in your home and ultimately, facilitating a faster sale
With 50+ offices across the Bay Area alone, our vast network gives our buyers the advantage of knowing about offmarket opportunities and allows our sellers to attract more buyers
Combined with the Khrista Jarvis Team’ s extensive database and the exclusive top 1% agent database, we get maximum exposure for your property.
Through our off-market strategy, we are able to advertise our listings to an internal network prior to launching live on MLS. This increases the chance of selling your home off-market.
The pre- and non-MLS information shared on Top Agent Network gives our team exclusive advantages in today’ s real estate marketplace This network gives us the ability to test-market your home and price with less hassle, without it becoming stale on the MLS It also gives us exclusive access to prequalified and highly motivated buyers.
EMAIL CAMPAIGN TOP AGENT NETWORK
With our exclusive and vast database, we provide a highly targeted approach to positioning your home in front of the right audience. Our thoughtful email marketing to top agents and clients has a 45%+ average open rate, higher than industry average
PROFESSIONALISM AT ITS HIGHEST LEVEL
The International Luxury Alliance (ILA) is an elite network of professionals focused on the highest level of client service and business integrity The alliance includes individuals from 41 key markets in the U S and abroad who create unique opportunities for their clientele to acquire some of the most sought-after real estate in the world Few have attained this esteemed status – many desire it
I N T E R N A T I O N A L L U X U R Y A L L I A N C E ALIGNED WITH POWER
Being an ILA member brings with it not only prestige but special privilege. The ILA is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages As a member, with one click, we can share listings and contact other ILA members
The International Luxury Alliance is truly a one-of-kind luxury agent networking group Offering extraordinary real estate service and unmatched connections, the InternationalLuxury Alliance is an elite network of more than 67 real estate professionals from 45 key luxury markets in the U.S. and abroad who are working with ultra-high-net worth buyers. Combined, this group closes over $9 billion annually and has an average sales price of $4.2million* .
F R O M S T A R T
T O S O L D
From start to finish, we tailor and flawlessly execute an individualized plan that incorporates market research, pricing, home prep, on-trend staging and cutting-edge marketing Every step of the way, our team is here to deliver the best results for you
PREPARE
Sellers to complete disclosure package
Pre - sale inspections
POSITION
Evaluate comparable homes
Analyze market trends
Discuss price and pricing strategy
Develop timeline
1
Home preparation consultation
Execute design and staging plan
Custom photography and video
2
6
• • Agent showings Open houses to be determined SHOW
7
3
COMING SOON
Emails sent to our exclusive database
Target marketing to top agents and buyers
Market on Khrista Jarvis Team website, MLS Coming soon and TAN
Launch social media marketing campaign
Weekly showing tracker provided Bi - weekly marketing reports UPDATE
MARKETING
Digital Advertising
Just listed and brokers tour announcement
LAUNCH
MLS and syndication to top real estate websites
Exclusive networking
4
8
Maximize industry visibility
OFFERS
Offer review
Negotiate price and terms
Acceptance
5
9
Weekly and monthly newsletters
SEO optimized property websites
Paid and organic social media on Facebook and Instagram
ESCROW PROCESS
Open excrow
Loan appraisal and inspection contingencies
Negotiate repairs, credits, etc
Seller net sheet
Signing
* BASED ON PUBLICATION DATES
Custom brochure
KJT Journal feature* Print Advertising
10
Direct-mail campaign
Postcards
Diablo and Luxury Home Magazines*
Move out cleaning CLOSE Utility turnoff
Final settlement Possible rentback
YOU AND YOUR TEAM HAVE DONE AN UNBELIEVABLE JOB THE
PROFESSIONAL TEAM I’VE EVER WORKED WITH! THE KHRISTA JARVIS TEAM IS PHENOMENAL THEY EMBODY “TEAM” IN EVERY SENSE OF THE WORD WITH A CREW THAT IS TOP NOTCH AS A RETIRED REAL ESTATE AGENT OF 25 YEARS, I WOULD RECOMMEND KHRISTA JARVIS AND HER TEAM WITHOUT RESERVATION FOR THEIR EXCEPTIONAL SERVICES IN SELLING MY PROPERTY. WE JUST RECENTLY SOLD OUR HOME WITH KHRISTA AND HER TEAM FOR THE 3RD TIME AND AS ALWAYS SHE MADE THE WHOLE EXPERIENCE SMOOTH AND SIMPLE AND GOT US TOP DOLLAR. KHRISTA JARVIS AND HER TEAM ARE BY FAR IN A CLASS OF THEIR OWN YOU AND YOUR TEAM HAVE DONE AN UNBELIEVABLE JOB. SHE IMPRESSED US WITH HER KNOWLEDGE OF THE MARKET, HER STRATEGIC APPROACH, AND HER TEAM'S ATTENTION TO DETAIL AS A RETIRED REAL ESTATE AGENT OF 25 YEARS, I WOULD RECOMMEND KHRISTA JARVIS AND HER TEAM WITHOUT THE EPITOME OF PROFESSIONALISM AND SERVICE. WE JUST RECENTLY SOLD OUR HOME WITH KHRISTA AND HER TEAM FOR THE 3RD TIME AND AS ALWAYS SHE MADE THE WHOLE EXPERIENCE SMOOTH AND SIMPLE. COMBINE THAT WITH UNMATCHED EXPERIENCE AND UNDERSTANDING OF THE ALAMO/DANVILLE MARKET, SHE IS IN A LEAGUE OF HER OWN. KHRISTA JARVIS AND HER TEAM ARE BY FAR IN A CLASS OF THEIR OWN! YOU AND SHE IS AN EXPERT NEGOTIATOR. IVE EVER WORKED WITH! FROM STAGING TO RECOMMENDING RELIABLE MOVERS, DEEP KNOWLEDGE OF THE MARKET WAS INVALUABLE IN SETTING THE RIGHT LISTING PRICE, AND HER NEGOTIATION SKILLS ENSURED WE GOT THE BEST DEAL.THEY PROVIDED SUPPORT EVERY STEP OF THE WAY. THEIR RESPONSIVENESS, TRANSPARENCY, AND ATTENTION TO DETAIL MADE EVERYTHING RUN SMOOTHLY. THEY HAVE AN EXCELLENT PROCESS THAT MADE IT EASY , , ,,
U N M A T C H E D 5 - S T A R
C L I E N T T E S T I M O N I A L S
Our clients truly say it best Check out our 5-star Zillow, Google, and Yelp reviews written by your neighbors and community members.
HAPPY CLIENT REVIEWS AND COUNTING
"Khrista Jarvis and her team are by far in a class of their own!"
"Khrista Jarvis and her team are terrific! From the very beginning, she impressed us with her knowledge of the market, her strategic approach, and her team's attention to detail. "
"I cannot recommend the Khrista Jarvis Team highly enough! From start to finish, they exemplified expertise, professionalism, and an unparalleled knowledge of the local real estate market "
"We just recently sold our home with Khrista and her team for the 3rd time and as always she made the whole experience smooth and simple and got us top dollar " 700+
"As a retired real estate agent of 25 years, I would recommend Khrista Jarvis and her team without reservation for their exceptional services in selling my property. "
"The most professional team I’ ve ever worked with!"
U N P A R A L L E L E D
M A R K E T I N G S T R A T E G Y
W E D R I V E M O R E E Y E S
T O Y O U R L I S T I N G
With over 30 years in the community, The Khrista Jarvis Team has built unmatched brand recognition, combining local expertise with global reach KJT is also a member of Coldwell Banker’s exclusive International Luxury Alliance (ILA); which brings an unparalleled network and resources to your property.
The Khrista Jarvis Team invests over $500,000 annually in marketing to ensure our listings get unmatched exposure. From cutting-edge digital strategies to traditional print campaigns, our comprehensive approach drives maximum visibility for your property.
Our comprehensive marketing strategy includes:
Custom Property Website: High-quality visuals and compelling content tailored to showcase your home
Global Syndication: Backed by Coldwell Banker, your listing is featured across a network that generated over 91 million site visits and 124 million property views annually
Targeted Digital Campaigns: Paid ads on Instagram, Facebook, YouTube and Google ensure your property reaches highly engaged audiences.
SEO Optimization: Ensuring top rankings in property searches to capture buyers worldwide
Wall Street Journal & Mansion Global: Your property will be positioned on both websites to reach affluent buyer prospects worldwide
Diablo & Luxury Home Magazines: Your home may be featured in these luxury publications, targeting thousands of affluent homebuyers annually
Custom Property Flyers: Professionally designed and mailed to 400 nearby homes, connecting directly with your community.
*Google Analytics, Jan 1-Dec 31, 2023
D I G I T A L M A R K E T I N G
E X P E R T I S E
We employ industry-leading digital marketing strategies to maximize visibility and generate strong results for your property. From custom property websites to global syndication, our approach ensures that your home is seen by the right buyers, locally and internationally
Google Ads & SEO: With significant investments in paid Google Ads and advanced SEO, we drive traffic directly to your property, ensuring top search engine rankings and increased visibility
Custom Property Website: Each property we represent receives a personalized website with stunning visuals, detailed property descriptions, and virtual tour options.
KJT Website Metrics:
~400,000 visits per year, showcasing exceptional exposure for our listings
~25% engagement rate, reflecting highly targeted and relevant audiences.
~100,000 new users annually , continually expanding our reach.
Global Syndication: Through Coldwell Banker, your property is featured on hundreds of international real estate platforms, reaching buyers around the world.
Social Media Advertising: Engaging campaigns on Instagram, Facebook, and LinkedIn amplify visibility and build momentum for your listing
Virtual Tours & Video Marketing: Cutting-edge video content and virtual tours ensure prospective buyers can view your property 24/7, no matter where they are.
YouTube: Professionally shot property videos on KJT's channel maximize exposure, leveraging the power of YouTube's vast audience to showcase your listing and attract potential buyers worldwide
S
O C I A L M E D I A
The Khrista Jarvis Team leverages one of the most visible social media presences in the Bay Area to strategically position your home in front of qualified buyers. By combining organic storytelling with targeted paid advertising, we generate early awareness, sustained interest, and increased buyer engagement helping drive stronger activity throughout the listing lifecycle.
83,000+ 6,800+ 470K+ 25K+ ORGANIC PAID
AVERAGE ACCOUNTS VIEWS PER MONTH INSTAGRAM FOLLOWERS
Positions your home strategically, not just visually
Creates emotional connection through elevated photography and video
Reaches qualified buyers across the East Bay and key feeder markets
Builds awareness and momentum before buyers actively tour
Strengthens brand trust and local credibility
Sustains long-term visibility throughout the listing lifecycle
AVERAGE AD VIEWS PER MONTH
AVERAGE AD CLICKS PER MONTH
Accelerates early momentum and creates urgency at launch
Attracts stronger, more competitive buyer demand
Expands pricing power by introducing motivated buyers sooner
Reaches high-intent and passive buyers beyond active search behavior
Drives intentional engagement and increased private showings
Amplifies open house traffic and weekend activity
G L O B A L E X P O S U R E
The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world
877M+
IMPRESSIONS ACROSS ALL MEDIA
112M+ 1.2M+ 88.9M+
TOTAL VIDEO VIEWS
FOLLOWERS ON CB ® SOCIAL MEDIA CHANNELS
ENGAGEMENTS
Direct mail marketing is still one of the most effective ways to reach buyers in our area. With an elevated design, our marketing pieces stand out to over 30K + homeowners.
J T J O U R N A L
Our unique quarterly publication includes our current and upcoming listings, market updates, recipes, gorgeous local homes for sale, current events and much more! This custom magazine is distributed to over 15,000 homes in the area
B U Y E R & S E L L E R
C L O S I N G C O S T S
Buyer and seller expenses in a typical real estate transaction .
B U Y E R
Title insurance premium for owner ’ s policy
Title insurance premium for lender ’ s policy
Escrow fee
Document preparation ( if applicable )
Buyer notary fees
Recording changes for all documents in buyer ’ s name
Tax proration (from date of acquisition)
All new loan charges ( except those required by lender for seller to pay )
Interest on new loan from date of funding to 30 days prior to first payment date
Assumption/change of records fees for takeover of existing loan
Beneficiary statement fee for assumption of existing loan ( if any )
Inspection fees ( roofing , property inspection , etc according to contract )
Homeowners insurance premium for first year
S E L L E R
Real estate commission
County/city transfer/conveyance tax ( or according to contract )
HOA documents
Homeowner ’ s transfer and documentation fee
Seller notary fees
Document preparation fee for deed
Payoff of all loans in seller ’ s name
Interest accrued to lender being paid off
Statement fees , re - conveyance fees and any prepayment penalties
Geological report
Inspection fees ( roofing , property inspection , etc according to contract )
Home warranty ( or according to contract )
Any judgments , tax liens , etc , against the seller
Property tax proration ( for any taxes unpaid at time of transfer of title )
Any unpaid homeowner dues
Recording charges to clear all document of record against seller
Any bonds or assessments ( or according to contract )
Any and all delinquent taxes
Any negotiated repairs
M A R K E T L E A D E R S H I P B Y
T H E N U M B E R S
When it comes to results , scale and experience make a measurable difference
141 total transactions 2025 #1 TEAM $287M + total 2025 sales volume in Contra Costa County since 2020
2025 SALES VOLUME COMPARISON ALAMO, DANVILLE, DIABLO & SAN RAMON
The Khrista Jarvis Team is female-owned and comprised of highly motivated and successful real estate professionals who understand that buying or selling a home is not just a transaction; it’s a significant life event we are honored to be a part of. Our years of experience have given us unmatched market knowledge and key negotiating skills to ensure top dollar. We have also cultivated an exclusive network that allows us to match buyers and sellers, and provide a smooth, seamless process with a proactive approach that keeps our clients confident and well-informed Our core philosophy is a commitment to extraordinary service, creative ideation, critical thinking and collaboration
