TINTA COLOR MANUAL
THE HAIR Tinta Color
ABOUT HAIR TEXTURE
Hair is made up of keratin (a protein). The hair’s texture, color, shape, growth cycles and patterns are hereditary and will differ from person to person. As for the structure of the hair itself, that‘s the same for everyone. It’s just like how we all look different on the outside, but all have the same parts on the inside.
THE CUTICLE LAYER
The outermost layer of the hair shaft is made up of the cuticle layer, which consists of a layer of flat, interlocked keratin cells. The cuticle layer is made up of 4 to 8 overlapping cuticles. With grey hair, this layer is doubled in thickness.
The separate cells are connected by something called 18MEA, which acts like a sort of natural cement. This adhesive element protects the hair against external factors, but can be compromised by chemical and/or mechanical treatments. In healthy hair, the cuticles are closed, giving the hair its healthy shine, as a closed cuticle reflects more light, in turn giving the hair a glossier appearance. The Cell Membrane Complex is found between individual cuticle cells, as well as between cuticle and cortex cells. It consists of cell membranes and an adhesive material that binds the cuticle and cortical cells together in the hair fibers. The Cell Membrane Complex is made up of ceramides and other lipid molecules.
The Medulla
Generally only found in thicker hair types, the medulla is the core of the hair structure. If present, it consists of loosely connected cells, making it the most inconsistent part of the hair. If the medulla is compromised, the shine and color character of the hair will be affected.
The Cortex
The middle layer, the cortex, represents the main bulk of the hair structure (~75%), making it the most important part of the hair. It‘s made up of keratin and the hair’s natural pigment, melanin. The condition of the cortex depends on the hair’s strength, elasticity and integrity. The cortex consists of keratin fibers that are closely bound together.
The Avocado
We like to use the avocado as a metaphor: The skin is the hair shaft, the flesh is the cortex, and the pit is the medulla.
NATURAL HAIR COLOR
The hair’s natural pigment, melanin, is produced in the melanocytes, which are the matrix cells found near the hair root. Natural pigmentation is defined by genetics. White hair does not contain any natural pigments.
There are two types of natural pigments (melanin):
Eumelanin
• Violet/Brown pigments
• Large molecule = easy to lighten
Pheomelanin
• Red/Orange pigments
• Small molecule = difficult to lighten
The quantity and combination of the hair’s natural pigments define the natural hair color. Grey hair appears when the melanocytes stop producing melanin. Eventually, this will lead to the hair becoming colorless (white).
Pigment
Eumelanin
Color level Brown/Violet Round Easier to lighten
Pheomelanin
Color character Red/Orange/Yellow Irregular shape Difficult to lighten
IT’S ALL ABOUT COLOR Tinta Color
ALL ABOUT THE COLORS
White light is composed of different light frequencies, and each frequency products a different sensation of color. When dispersed, the various light colors become visible.
With all its gorgeous colors, the rainbow is a perfect example of light dispersion. When a beam of white light passes through a refracting material (a prism), different colors appear, as each color is refracted differently. The white light is then separated into its different component colors.
This means that color is a reflection of different light frequencies. Red hair only reflects red-light frequencies while the other colors are absorbed. Of the colors absorbed, you get the opposite of light - dark.
COMPOSITION OF COLOR
Sir Isaac Newton is known best for his studies of gravity and calculus, but Newton’s Color Wheel is one of the major reasons why we now understand the ins and outs of how color works.
Newton’s experiments with white light led him to the discovery of the visible spectrum. He observed the way light would separate and appear to bend as it passed through a prism. The fact pretty much every child knows the colors of the rainbow - red, orange, yellow, green, blue, indigo and violet - is thanks to Newton‘s discovery.
In the original color wheel that he created in 1704, Sir Isaac Newton included musical correlations and notes, but the experiments also led to the theory that red, yellow and blue were the primary colors from which all other colors were derived. While that was not entirely accurate, this theory was extremely influential in the development of later color wheels, including the ones used today.
When it came to the development of color systems like Pantone, Munsell and RAL, the value of Newton‘s Color Wheel cannot be emphasized enough. It gave (and still gives) designers the color tools needed to create attractive color palettes and designs through the application of the underlying science of color.
The Primary Colors
All colors consist of the three primary colors: Red Yellow Blue
The Secondary Colors
Natural hair colors are composed of three primary colors. Combining these three primary colors, three new secondary colors are created.
Red + Yellow = Orange
Blue + Red = Violet Yellow + Blue = Green
The Complementary Colors
The colors that sit directly opposite each other on the color wheel are called complementary colors. They’re used to neutralize or counteract their opposite colors.
Complementary pairs always consist of:
A primary & secondary color A warm & cool color
The complementary pairs are:
Yellow & Violet
Orange & Blue
Red & Green
The Color Wheel
The color wheel and the theory behind it form the basis for coloring all hair-coloring services, especially when it comes to deciding on the desired color character.
The colors and color characters are:
Red
Yellow = Gold
Blue = Ash Blue
Orange = Copper Violet Green
ARTIFICIAL PIGMENTS
Pigments can be divided into two types: oxidative and non-oxidative pigments. (Oxidation is caused by oxygen interacting with the pigments.)
OXIDATIVE COMBINATION NON-OXIDATIVE
Color Semi Color
Color Chameleon
So Pure Color Red and Cool Boosters
1922 by J.M. Keune Silver Savior Routine
Tinta
Cuticle Layer
Cortex
Medulla
Non-oxidative dyes
Undeveloped oxidative dyes
Developed oxidative dyes
Non-oxidative (direct) pigments
These are larger, colored pigments. They attach themselves to the scales of the cuticle layer. They’re also easier to rinse out than oxidative pigments.
Characteristics:
• Larger pigment than oxidative pigments
• Attach to the outer layer of the hair
• Limited durability
Only non-oxidative pigments are used in temporary and semi-permanent coloring products, like Color Chameleon.
Oxidative pigments
These pigments are small, undeveloped and colorless pigments that can easily penetrate the cortex. They develop into large, colored molecules that are locked inside the hair by the oxygen from the hydrogen peroxide. They are secured in the cortex and the result is a permanent color.
Characteristics:
• Small pigment before oxidation and large pigment after oxidation
• Penetrate deep into the cortex
• Long-lasting color results
Oxidative pigments are used in permanent and demi-permanent coloring products, like Tinta Color, So Pure Color and Semi Color.
Non-oxidative dyes Oxidative dyes
Combination
In permanent and demi-permanent coloring products, like Tinta Color, So Pure Color and Semi Color, the two types of pigments are sometimes mixed, depending on the desired color result.
THE COLORING PROCESS
Permanent and demi-permanent hair coloring systems feature 3 basic components: Alkalizer, Hydrogen peroxide, Dye precursor
Untreated hair
What does an alkalizer do?
Typically ammonia or MEA, the alkalizer plays a dual role in aiding the lightening of the melanin and the formation of dyes; it buffers the reaction at a basic pH level and allows dye precursors to penetrate into the hair.
What does hydrogen peroxide do?
It‘s an oxidizing agent that bleaches melanin (and some previously deposited dyes), thereby lightening the underlying color and oxidizing the dye precursors to form the final color molecule.
What do dye precursors do?
Dye precursors are oxidized by hydrogen peroxide to form the color inside the hair.
Colored & treated hair
(01)
Opening the hair cuticle
Alkalizer: Ammonia or MEA (ethanolamine) An alkalizer creates an alkaline pH level, causing the hair to swell and the cuticle to “open”, so the dye precursors can penetrate the hair.
(02)
Lightening the melanin
The aim of this step is to prepare a solid base for color, helping the new color to present itself more prominently, while hydrogen peroxide bleaches the hair, making it lighter. The hydrogen peroxide reacts with the colored melanin molecules in the hair and turns them into colorless molecules. The extent to which you can bleach or lighten melanin (natural hair color) depends on the hydrogen peroxide concentration and type, and the concentration of the alkalizer used.
With a low-level hydrogen peroxide, you will be able to go 1-2 levels lighter. A higher-level hydrogen peroxide will allow you to go 3-4 levels lighter. If you need to go lighter than this, we recommend a pre-bleaching step. Simply applying hydrogen peroxide onto hair will not lighten or bleach it, as the cuticles are closed. Therefore, using an alkalizer is a must! Please keep in mind that the same concentration of MEA will not achieve the same level of lightness as the same concentration of ammonia.
Normal hair shaft - closed cuticle
Lightened hair shaft
Porous hair shaft - open cuticle
Shaft with dye precursors
(03)
Adding dye precursors
These small, undeveloped oxidative pigment molecules later react to form the final dye, soaking into the cortex through the gaps in the open cuticles.
Shaft with enlarged dye precursors
(04)
Precursor reactions to form the dye
With the help of hydrogen peroxide, the precursor molecules react with each other to form the final, large dye molecules, which are too big to cleanse out easily. Now, the color is “trapped” inside the hair. The final color is a balance of the right amount of lightening and the right amount of the type and concentration of dye precursors.
Dyed hair shaft - closed cuticle
(05)
Closing the cuticle
After dyeing, the cuticle is closed, usually with an acidic conditioner.
FACTS ABOUT PH
As you now know, pH plays a huge role in the coloring process. That’s why it’s very important to understand exactly how pH works and how it affects our hair and products.
pH is a scale used to measure the concentration of H+ (hydrogen) in the solution. Solutions with more hydrogen molecules are acidic, whereas those with less are alkaline.
THE PH LEVEL
Anything that contains water has a pH level. A healthy pH balance is of really important, not only in the products that we ingest, but also in the products we use and put on our hair or skin.
In general:
Care products are formulated at pH 3.0 – 5.0
Scalp products are formulated at pH 4.5 – 6.0
Styling products are formulated at pH 6.5 – 8.5
Chemical treatments are formulated at pH 9.5 – 13.0
For oxidative hair coloring, you will always have alkaline pH.
This is why, after an oxidative hair coloring treatment, a low-pH (acidic) care product should be used, mainly to restore the hair‘s pH balance to a healthy level.
KEUNE COLOR SYSTEM
Hydrogen Peroxide
Using a Developer is an essential step in applying a permanent color. The main active ingredient in Developer is hydrogen peroxide. Hydrogen peroxide is formed when water (H2O) picks up an extra oxygen atom (H2O + O = H2O2). The bond isn‘t particularly stable, and the oxygen will easily split off in an alkaline environment. The split-off oxygen atoms develop the color pigments.
Keune
Cream Developer is available in varying strengths.
The higher the percentage (%) of hydrogen peroxide, the higher the amount of oxygen that will be released. When oxygen is released, some of the natural pigments are fractured.
The higher the percentage (%), the greater the amount of fractured natural melanin, which results in the hair getting lighter.
The hydrogen peroxide concentration determines the level of lightening. The higher the percentage (%), the lighter the hair will be.
How to choose your Keune Cream Developer
DEVELOPER
DESCRIPTION
3% – 10 vol. On bleached or highlighted hair/when refreshing application on the lengths and ends/for darker coloring
6% – 20 vol. Same level or darker/1-2 color levels lighter
9% – 30 vol. 2-3 color levels lighter
Up to 3 color levels lighter with Tinta Color 1000 – Special Blonde Range
3-4 color levels lighter with Tinta Color 1500 – Super Ash Blonde Range
3-4 color levels lighter with Ultimate Blonde 2000
4-5 color levels lighter with Ultimate Blonde 3000 Range
12% – 40 vol. 3-4 color levels lighter
Up to 4 color levels lighter with Tinta Color 1000 – Special Blonde Range
4-5 color levels lighter with Tinta Color 1500 – Super Ash Blonde Range
Up to 5 color levels lighter with Ultimate Blonde 2000
Up to 6 color levels lighter with Ultimate Blonde 3000 Range
Color Level
(First number - before the decimal)
The first number indicates the color level. This level indicates where a natural or synthetic color sits in the hair color level system. The level system is numbered 1 through 10. Level 10 is the lightest color and Level 1 is the darkest.
Level 1 - Black
Level 3 - Dark Brown
Level 4 - Medium Brown
Level 5 - Light Brown
Level 6 - Dark Blonde
Level 7 - Medium Blonde
Level 8 - Light Blonde
Level 9 - Very Light Blonde
Level 10 - Lightest Blonde
Primary Color Character
(First number - after the decimal)
The second number indicates the primary color character, the most dominant reflect. Keune Tinta Color has the following color characters:
Pearl
Gold
Copper
Mahogany
Red
Violet
Mocha
Anti-Red (Green)
Example
10.7 Lightest Violet Blonde
8.1 Light Ash Blonde
6.5 Dark Mahogany Blonde
Secondary Color Character
(Second number after the decimal)
Some colors have a third number, which indicates the less dominant character.
Example: 7.35
7 Medium Blonde (color level)
3 Golden (primary color character)
5 Mahogany (secondary color character)
7.35 = Medium Golden Mahogany Blonde
Some colors have two of the same number, which shows that the reflection has a higher intensity.
Example: 7.44 Medium Intense Copper Blonde
Color Make Up
A natural color is composed only by natural pigments
When the colors are put together, the proportions are as follows:
A fashion shade with 1 character consists of 50% natural pigment and 50% character
A fashion shade with 2 character consists of 50% natural pigment, 30% first character, and 20% second character
An intense fashion shade consists of 25% natural pigment and 75% character
Tinta Color
SENSITIVITY & ALLERGIES
WHAT ARE ALLERGIES?
Allergies are unusual reactions to substances in our environment. An allergic reaction is a reaction of our immune system against harmless foreign substances, which are called allergens.
WHAT IS AN ALLERGEN?
“Virtually any substance can become an allergen.“
The two main unwanted reactions that can occur are:
1. Irritation Reactions (Hypersensitivity)
These are the most common unwanted reactions and should not be confused with an allergic reaction. The immune system is not involved in an irritation/hypersensitivity reaction. These reactions may cause skin redness, stinging or itching. They‘re limited to the place of contact. They disappear pretty quickly after discontinuing use of the product.
2. Allergic Reactions
Extraordinary/abnormal body responses to normally harmless substances in our environment. Unlike irritation/hypersensitivity, the immune system is involved in an allergic reaction. Possible symptoms include rashes, dizziness, fainting, shortness of breath, or swelling. Seek immediate medical attention. In rare cases, the ingredients of a hair colorant can become an allergen and cause an allergic reaction.
WHAT HAPPENS IN THE BODY DURING AN ALLERGIC REACTION?
T-Cells
T-cells are like our security team, checking that enters our body for possible danger, such as bacteria and viruses.
Allergens
When T-cell receptors detect a potentially dangerous substance, they activate the body‘s immune system and trigger an immune response to neutralize the threat. Covid-19 gave us a pretty good example of this. That said, sometimes T-cells get it wrong and mistake harmless substances for dangerous ones, triggering an unnecessary immune response. This is what happens when an allergy develops in people who were not previously allergic, such reacting to things like nuts or other food or cosmetic allergies.
Allergic Reaction
Allergies are unusual reactions to substances in our environment. An allergic reaction is a reaction of our immune system against harmless foreign substances, which are called allergens. Allergens are very common in our natural environment: they’re in our food, our clothing can be found in everyday utensils. The human body can react to substances that are inhaled, swallowed, injected or which have come into contact with the skin. Most people never become allergic to a particular substance and can use products containing allergens without any issues. In rare cases, the ingredients of a hair colorant can become an allergen and cause an allergic reaction.
SENSITIVITY TEST
Hair coloring can cause serious allergic reactions, which is why it‘s so important that you always read the instructions before starting the treatment and follow them carefully.
Warning:
• Keune Color products are not intended for use on persons under 16 years of age
• Temporary “black henna” tattoos can increase the risk of an allergic reaction
• Wear suitable gloves
• Do not use hair coloring products to color eyelashes or eyebrows
• Avoid any contact with the eyes; if this happen accidentally, rinse immediately with plenty of water
• Ensure that color is removed by using After Color Shampoo & Balsam to ensure the color oxidation process has ceased and all color residue is removed
• Do not use coloring products if the hair has been colored with henna or metal dyes
• Remove all metal objects from the hair (such as hair clips) and do not use metal objects yourself
• Use mixed products immediately
• Do not use surplus/leftover mixtures; throw away immediately after use
• Never store mixtures in a closed container. This can cause the container to expand or even crack
• Keep coloring products out of the reach of children
How to perform a sensitivity test?
A sensitivity test must be carried out 48 hours before the application of this product:
01 Prepare the Mixture
Mix a small amount of the chosen Tinta Color with Keune Cream Developer, following the mixing instructions.
02 Apply the Mixture
1. Apply a small amount of the mixture to a clean 1-2 cm area on the forearm.
2. Leave uncovered for 45 minutes.
Rinse and Observe
1. Rinse well with lukewarm water.
04
2. Leave the test area undisturbed for 48 hours.
3. If there are any signs of rash, redness, swelling, burning, itching or any other similar symptoms, the product must not be applied and the client must seek medical advice before coloring the hair again. If these signs occur during the 45-minute application time, rinse off immediately.
Do not color hair when your client:
• Has a rash on their face or a sensitive, irritated or damaged scalp;
• Has ever had a reaction after coloring their hair;
• Has ever had a reaction to a temporary “black henna” tattoo.
What to do if your client experiences any of the following during a color treatment:
A stinging or burning sensation and/or a rash - rinse the color out immediately and stop the color treatment. This could be a sign of a serious allergic reaction. Do not color the hair again and advise your client to consult a doctor.
A fast-spreading skin rash, dizziness, fainting, shortness of breath and/or swelling of the eyes or face - rinse out the color immediately, seek emergency medical attention and contact the manufacturer.
An itchy scalp, a skin or scalp rash, swelling of the eyes or the face, blistering and/or dampness of the scalp in the days following the treatment - have the client immediately seek medical attention and contact the manufacturer.
THE CONCEPT Tinta Color
COLOR LIKE NO OTHER
This color changes just like the Semi Color Range. The color ribbon on the showbox indicates the most dominant color character of the dye.
TINTA COLOR
TINTA COLOR INTENSE FASHION SHADES
TINTA COLOR FASHION SHADES
TINTA COLOR ULTIMATE COVER
TINTA COLOR MIX COLORS
TINTA COLOR ULTIMATE BLONDE 1000 & 1500
TINTA COLOR SHADE SHIFTERS
TINTA COLOR RED INFINITY
THE COLOR THAT CARES
We continue to make our products more sustainable. Because we care about you, your clients, and our planet.
The Tinta Color complexes and technologies continue to support our sustainability goals - and the vegan formulas and improved sustainability of the packaging are only the beginning. We continue to create products that are kinder to the planet while maintaining the high level of performance you need.
Up to 71 Tons of Plastic Recycled*
* If a local recycling infrastructure is present.
100% Recycled Aluminum
Our Tinta hair coloring tubes are made of 100%* recycled aluminum, which avoids using over 82 tons** of virgin aluminum per year.
* Of which ≥95% post-consumer recycled aluminum.
** Based on 2021 sales quantities.
Improved recyclability
Our 1L developer packaging has improved recyclability that enables for up to 71 tons* plastic to be potentially sorted and recycled**.
*Based on 2021 sales quantities.
** If a local recycling infrastructure is present.
* Instrumental test. When used with new ACP vs non-conditioning shampoo.
* Instrumental test. Tinta Color with color protection complex (Solamer and LP300) vs. Tinta Color without color protection complex.
OUR CLIENTS EXPERIENCE
Based upon panel test results, clients share the following experiences with Tinta Color.
Rich colors and intense vibrancy*
Up to 100% grey coverage*
Healthy and nourished look* (Cocamide & Seasilk Proteins)
Superior shine and conditioning*
Nourishing Complex: Cocamide and Sea Silk
At the heart of Tinta Color’s base cream lies Cocamide, making it truly extraordinary. Derived from coconut oil, Cocamide not only imparts a creamy, pearlescent texture to the paint but also plays a pivotal role in enhancing the caring properties of Tinta Color. This remarkable ingredient acts as a guardian for the scalp, nourishes each strand of hair, and leaves an indelible mark with its ability to create incredible shine.
Sea Silk, our adored extract from red algae—a potent elixir rich in amino acids, designed to act as a protective hair bandage. It not only restores damaged fibers but also amplifies hydration, breathing new life into the locks.
Color Protection Complex: Solamer and LP300
We take immense pride in our one-of-a-kind UV protection in Tinta Color. Solamer, our star ingredient, adeptly absorbs both UV-A and UV-B rays, acting as a shield against sun damage and preventing color fading. But wait, there’s more! Solamer doesn’t just protect; it also enhances the vibrancy of your hair color.
LP300 which can be found in Keune Cream Developers ensures pigments bind seamlessly into the hair structure and acts as a guardian, protecting your hair during the entire color service
THE RANGE
Looking for info on Semi Color or our Lighteners? Check out the Keune Ultimate Blonde Manual and Keune Semi Color Manuals at Keune.com/na/manuals .
CREAM DEVELOPERS
One set of developers for all your permanent color needs. Optimized for use with traditional permanent color (Tinta Color) and ammonia-free permanent colors (So Pure Color).
→ Contains LP300 to offer superior stability, ensuring the H2O2 percentage remains consistent, creating optimum Tinta Color results
→ The strength and quality affects hair condition, final color level, reflection intensity and color longevity
→ Rich, creamy consistency of Keune Cream Developer provides exceptional adherence for the ultimate user experience WHY
Tinta Color Mixing Ratio 1:1 Lightened & decolorized hair Refreshing lengths & ends Same level or darker
Tinta Color
Special Blonde Mixing Ratio 1:1
Color
NATURAL SHADES
Tinta Color Natural shades help you create the perfect color for every client. These soft and natural hues keep the hair nourished and create a long-lasting, glossy color result.
CONTENT
60ml
→ Up to 100% coverage of normal to fine natural grey hair
→ Creating the perfect natural tone
→ Can be used to soften the intensity of a Fashion Shade RECOMMENDED FOR
DEVELOPERS & LEVELS OF LIFT
1 part Tinta Color + 1 part Keune Cream Developer
Example: 60ml Tinta Color + 60ml Keune Cream Developer MIXING RATIO
PROCESSING TIME
30-40 minutes
HOW TO USE
1. Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer (1:1).
2. Apply the mixture onto dry hair.
AFTER CARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
FASHION SHADES
Tinta Color Natural and Fashion Color ranges offer more than 100 intermixable shades to help you create the perfect color for every client. These soft and natural, yet vibrant, hues keep the hair nourished and create a long-lasting, glossy color result.
CONTENT
60ml
→ All color levels and on-level coloring
→ Changing the color character
→ Coloring the hair darker
→ Coloring natural hair up to 4 levels lighter
→ 100% grey coverage when combined with a Natural Shade RECOMMENDED FOR
DEVELOPERS & LEVELS OF LIFT
1 part Tinta Color + 1 part Keune Cream Developer
Example: 60ml Tinta Color + 60ml Keune Cream Developer MIXING RATIO
PROCESSING TIME
30-40 minutes
HOW TO USE
1. Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer (mixing ratio 1:1).
2. Apply the mixture onto dry hair.
AFTER CARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
INTENSE FASHION SHADES
Intense Fashion Shades are designed to give an intense end result. These shades are great when looking to add more intensity to the end result.
RECOMMENDED FOR
→ Designed to give a more intense end result
→ Hair that is not over 25% grey
→ All color levels and on-level coloring
→ Available shades, 7.44, 8.66, 7.66, 5.11
DEVELOPERS & LEVELS OF LIFT
1 part Tinta Color + 1 part Keune Cream Developer
Example: 60ml Tinta Color + 60ml Keune Cream Developer MIXING RATIO
PROCESSING TIME
30-40 minutes
HOW TO USE
1. Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer (mixing ratio 1:1).
2. Apply the mixture onto dry hair.
AFTER CARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
ULTIMATE COVER 60ml
For unequaled, optimal grey coverage, Ultimate Cover is the way to go. The Ultimate Cover Range contains ceramides that help restore the cell membrane complex and extra pigments for boosted saturation and coverage. Ceramides soften stubborn hair and restore the cell membrane complex.
RECOMMENDED FOR
→ Intense coverage on: Medium to high percentage grey/white hair; normal to coarse or extremely resistant hair
DEVELOPERS & LEVELS OF LIFT
Percentage Volume Levels
6% 20 1-2
1 part Tinta Color + 1 part Keune Cream Developer
Example: 60ml Tinta Color + 60ml Keune Cream Developer MIXING RATIO
ULTIMATE COVER NATURAL
→ 100% natural pigment
→ Mix with any fashion color to achieve 100% coverage
→ Available in levels 3.00 – 9.00
→ For the most stubborn hair, Ultimate Cover Natural is the best choice
→ Contains more warmth, more pigment and more alkalinity
ULTIMATE COVER FASHION
→ Contains intense natural pigment and fashion reflections
→ Use alone to achieve up to 100% coverage (no need for additional Natural, Ultimate Cover Natural or Fashion)
→ Available in fashion shades level 4 – 9
CONTENT
PROCESSING TIME
30-40 minutes
HOW TO USE
1. Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer (1:1).
2. Apply the mixture onto dry hair.
AFTER CARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
RED INFINITY
This range features our special color technology: Red Infinity (RI). Red Infinity (RI) is an oxidative red pigment offering superior adherence to the hair’s structure. Red Infinity technology delivers intense color character and extended UV protection for boosted intensity and longevity.
RECOMMENDED FOR
→ Creating intense, long-lasting red shades
DEVELOPERS & LEVELS OF LIFT
1 part Tinta Color + 1 part Keune Cream Developer
Example: 60ml Tinta Color + 60ml Keune Cream Developer MIXING RATIO
PROCESSING TIME
30-40 minutes
RECOMMENDATION
Combine with up to half Natural Shade or Ultimate Cover Natural Shade for up to 100% coverage on white hair. To intensify the color, add Red Booster. Add a maximum of 2 Red Boosters to 1 tube (60ml).
Example: 60ml Tinta Color + 60ml Tinta Color Developer + 2 Red Boosters
CONTENT
60ml
HOW TO USE
1. Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer (mixing ratio 1:1).
2. Apply the mixture onto dry hair.
AFTER CARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
RED BOOSTER
The Keune Red Booster works to enhance red colors and will add intensity to the original red shades; creating unlimited red color depth. When mixed with Tinta Color*, Keune Red Booster results in an intense, vibrant red color with superb shine. Luminous red results can be achieved, even on dark levels!
RECOMMENDED FOR
→ To add extra intensity to red shades
→ Add 1 or 2 capsules, depending on color level and desired intensity
MIXING RATIO
1 Red Booster per 30g of Tinta Color
2
CONTENT
10 x 3ml
HOW TO USE
1. Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer (1:1).
2. Apply the mixture onto dry hair.
Red Boosters per full tube amount (60ml)
*Red Boosters are designed to be used with red Tinta Color shades
MIX COLORS
Keune Tinta Mix Color makes it possible to customize any color to match what your client wants and to unleash your own creativity.
CONTENT
60ml
RECOMMENDED FOR
→ Enhancing and accentuating reflections
→ Neutralizing & subduing reflections
→ Customizing formulas
→ Supporting coverage formulas
→ Mix Color are not suitable or recommended for use in 2000, 3000 series, or powder lighteners the tone will be decolorized in these formulas.
PROCESSING TIME
Processing time will be determined by which Tinta Color range you are adding Mix Color to – the Tinta Color, Ultimate Blonde 1000 or 1500 range.
DEVELOPERS & LEVELS OF LIFT
When adding Mix Color to your formula, there is no need to add any additional developer.
Levels of lift will be determined based on which Tinta Color range you are adding Mix Color to – the Tinta Color, Ultimate Blonde 1000 or 1500 range.
HOW TO USE
1. Use a bowl and brush to thoroughly mix Tinta Color and Tinta Mix Color. Once combined, add the Keune Cream Developer.
2. Apply the mixture onto dry hair.
AFTER CARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
Mixing Ratio
Mix Colors are added to the chosen recipe, based on the diagram opposite.
This provides a guideline for determining the minimum amount to add to your formula. The more you add, the more effect it has on the reflection result.
The maximum amount of Mix Color recommended to add to color formulas is half of the mixture, in order to ensure that the color level will still be visible in the end result.
Example: 30ml 6.4 + 1ml 0/34 + 30ml 6% (20 vol.)
Mix Colors (Based on a 30g formula)
Mix Color Use
0/10 Create fashion blue & ash reflections
0/11 Accentuate ash and neutralize copper & orange
0/33 Accentuate golden reflects
0/34 Accentuate golden & copper reflects
0/44
0/55
Accentuate copper, warm reds & neutralize ash or blue reflections
Accentuate mahogany reflections
0/56 Accentuate mahogany & red reflects, create high fashion pink reflections
0/66
0/77
0/99
Tips
Accentuate red reflects & neutralize green
Accentuate violet reflects & neutralize yellow & golden reflects
Accentuate matte & green reflects and neutralize red
To create Pearl (0/22) or Mocha (0/88), we recommend the following:
0/22 2:3 Violet (0/77) and 1:3 Red (0/66) 0/88 3:4 Mahogany (0/55) and 1:4 Gold (0/33)
For optimum results and formula consistency, mix the desired colors and added Mix Color before adding the developer.
When combining Natural or Ultimate Cover with your fashion shades to achieve grey coverage, some intensity of the reflection may be lost. Use Mix Color to support and enhance your reflection for optimum intensity.
Example 1 No. 1 - color character
The intensity of the golden reflection of 8.3 will be reduced when Natural is added to achieve coverage. Add 0/33 to support the reflection and achieve your desired result.
30ml 8 + 30ml 8.3 + 1ml 0/33 + 60ml 6% (20 vol.)
Example 2 No. 2 - color characters
The intensity of both reflections in a 5.35 will be reduced when Natural is added to achieve coverage. Add 0/33 and 0/55 to support the reflections and achieve your desired result. Add more Mix Color of your Major reflection, and less Mix Color of your minor reflection.
30ml 5 + 30ml 5.35 + 2ml 0/33 + 1ml 0/55 + 60ml 6% (20 vol.)
SHADE SHIFTER - CLEAR
Tinta Color Shade Shifter Clear is a unique formula without color level or pigments, designed to shift all our Tinta shades, offering greater versatility for your professional services.
CONTENT
RECOMMENDED FOR
→ Base-breaking toning techniques without adding any additional color characters
→ Mixing with Tinta Color Metallics for more toning versatility
→ Creating pastel shades
→ Diluting existing Tinta Color shades while maintaining color character
MIXING RATIO
1 part Tinta Color + 1 part Keune Cream Developer
Example: 60ml Tinta Color + 60ml Keune Cream Developer
PROCESSING TIME
Alone or mixed: 30-40 minutes
Base-breaking treatment: 5-15 minutes
DEVELOPERS & LEVELS OF LIFT
As a stand alone treatment:
Mixed with other Tinta shades:
HOW TO USE
1. Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer (mixing ratio 1:1).
2. Apply the mixture onto dry hair.
AFTER CARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
Mixing Ratio
Diluting Shades
Use Tinta Color Clear to dilute fashion shades. This is recommended if you‘re looking to create new shades or customize your formula for the current level, reflection and condition.
Tinta Color shades on levels 7 - 9 by mixing with Tinta Color Clear (mixing ratio 1:1), resulting in one color level higher.
1 part Tinta Color Clear + 1 part Tinta Color + Keune Cream Developer (mixing ratio 1:1)
Example: 30ml Tinta Color Clear + 30ml Tinta Color + 60ml Keune Cream Developer
Tinta Color shades on levels 1 - 6 by mixing with Tinta Color Clear (mixing ratio 1:2), resulting in one color level higher.*
2 parts Tinta Color Clear + 1 part Tinta Color + Keune Cream Developer (mixing ratio 1:1)
Example: 40ml Tinta Color Clear + 20ml Tinta Color + 60ml Keune Cream Developer
Base Breaking
Express Base Break:**
1 part Tinta Color Shade Shifter + 1 part Keune Cream Developer 3% (mixing ratio 1:1)
Example: 60ml Tinta Color Clear + 60ml Keune Cream Developer 3%
Pastel Base Break:**
1 part Tinta Color Shade Shifter + 2 parts Keune Cream Developer 3% (mixing ratio 1:2)
Example: 60ml Tinta Color Clear + 120ml Keune Cream Developer 3%
Recommendations
Tinta Color Clear can be used with Mix Color to create fashion pastels.
To create Tinta Color pastels, mix Clear + Mix Color with Developer 1:1
Example: To create Rose Pink 30ml Clear + 5ml 0/66 + 30ml 3% 10 vol.
Mix Clear + Mix Color with Developer 1:2
Example: To create Soft Rose Pink 30ml Clear + 5ml 0/66 + 60ml 3% 10 vol.
Clear is not suitable or recommended for use with the 1000 series, 1500 series, 2000 and 3000 series.
SHADE SHIFTER - METALLIC
Tinta Color Shade Shifters boast a unique formula without color levels, designed to shift all our Tinta shades to more warm, cool or diluted tones as desired, offering greater versatility for your professional services. Tinta Color Shade Shifters Metallic are available in Metallic Warm and Metallic Cool.
RECOMMENDED FOR
→ Metallic Warm for refined copper with peach and rose metallic sheen
→ Metallic Cool for intense violet-blue shade with silver nuances
→ Base-breaking toning techniques while adding warm or cool color character
→ Intermixing the Metallic Cool and Warm together or with Tinta Color Clear for more shimmer
→ Mixing with Tinta Color Fashion shades for infinite coloring/toning options
→ Creating pastel shades
PROCESSING TIME
Alone or mixed: 30-40 minutes
Base-breaking treatment: 5-15 minutes
DEVELOPERS & MIXING RATIO
1:1 - Use alone or in combination with classic Tinta Color hue for a soft, longlasting effect.
1:1 - Use alone or in combination with a classic Tinta Color hue for a strong shimmering effect.
1:2 - For a maximum shimmering effect on untreated, already colored or bleached hair.
HOW TO USE
1. Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer.
2. Apply the mixture onto dry hair.
AFTER CARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
Mixing Ratio
Mixed in with other Tinta shades
Soft Shift:
1 part Tinta Color Shade Shifter + 3 parts Tinta Color + Keune Cream Developer (mixing ratio 1:1)
Example: 15ml Tinta Color Shade Shifter + 45ml Tinta Color + 60ml Keune Cream Developer
Medium Shift:
1 part Tinta Color Shade Shifter + 1 part Tinta Color + Keune Cream Developer (mixing ratio 1:1)
Example: 30ml Tinta Color Shade Shifter + 30ml Tinta Color + 60ml Keune Cream Developer
Intense Shift:
2 parts Tinta Color Shade Shifter + 1 part Tinta Color + Keune Cream Developer (mixing ratio 1:1)
Example: 40ml Tinta Color Shade Shifter + 20ml Tinta Color + 60ml Keune Cream Developer
All Shade Shifters
Stand-alone treatment:
1 part Tinta Shade Shifter + 1 part Keune Cream Developer* (mixing ratio 1:1)
Example: 60ml Tinta Color Metallic Warm + 60ml Keune Cream Developer
Express Base Break:**
1 part Tinta Color Shade Shifter + 1 part Keune Cream Developer 3% 10 vol. (mixing ratio 1:1)
Example: 60ml Tinta Color Clear + 60ml Keune Cream Developer 3% 10 vol.
Pastel Base Break:**
1 part Tinta Color Shade Shifter + 2 parts Keune Cream Developer 3% (mixing ratio 1:2)
Example: 60ml Tinta Color Clear + 120ml Keune Cream Developer 3% 10 vol.
Recommendations
The Metallics are not suitable or recommended for use with the 2000 or 3000 ranges.
Adding Metallics to Fashion shades will dilute their level, while adding to the reflection result.
Add Mix Color to your Tinta Color Metallic formula for added customization (use the basic mix color rules).
Shade Shifters should not be used in grey coverage formulas when you are looking to achieve 100% coverage.
ULTIMATE BLONDE 1000 RANGE 60ml
The Tinta Color 1000 Range is a mild high lift, free from persulfates. The Special Blonde Range contains a higher alkalinity, which ensures the best and brightest lightening of natural hair with the option to neutralize it at the same time.
CONTENT
→ Achieving 4 levels of lift on natural hair
→ Grey blending (with specialty shades within the range)
→ Can be used on or off the scalp
To avoid over-toning or undesirable results:
→ Do not use on decolorized hair
→ Shade neutralization is not recommended for white or grey hair
RECOMMENDED FOR 40-50 minutes
DEVELOPERS & LEVELS OF LIFT
1 part Tinta Color + 1 part Keune Cream Developer
Example: 60ml Tinta Color + 60ml Keune Cream Developer MIXING RATIO
PROCESSING TIME
HOW TO USE
1. Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer (mixing ratio 1:1).
2. Apply the mixture onto dry hair.
AFTER CARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
Recommendations
All Special Blonde shades are intermixable for more versatility.
Special Blonde can also be used with Mix Color to increase neutralization and personalization.
ULTIMATE BLONDE 1500 RANGE
The Tinta 1500 Range is a highly effective high lift, free from persulfates and boosters. Increased alkalinity and an ashy reflection provide a powerful neutralizing effect on the warm undertones that are exposed during the lightening process, making this product perfect for when you’re looking for soft blonde results.
RECOMMENDED FOR
→ Blonde shades that require the natural hair to be lightened by up to 5 color levels
→ Colors that require a strong neutralizing during lightening
→ Grey blending (with specialty shades within the range)
→ Can be used on or off the scalp
To avoid over-toning or undesirable results:
→ Do not use on decolorized hair
→ Shade neutralization is not recommended for white or grey hair
DEVELOPERS & LEVELS OF LIFT
1 part Tinta Color + 2 part Keune Cream Developer
Example: 60ml Tinta Color + 120ml Keune Cream Developer MIXING RATIO
PROCESSING TIME
40-50 minutes
CONTENT
60ml
HOW TO USE
1. Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer (mixing ratio 1:2).
2. Apply the mixture onto dry hair.
AFTER CARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
Recommendations
Tinta Color 1519 is particularly well-suited to coloring very dark natural hair. The matte effect neutralizes the warm tones (red/copper) that tend to appear when this type of hair is lightened.
All Super Ash Blonde shades are intermixable for added versatility. You can also use Mix Colors in combination with the 1500 Range. Please refer to the diagram for the correct mixing ratio.
Tinta Color THE SUPPORT PRODUCTS
AFTER COLOR SHAMPOO (pH4)
This sulfate-free formula stops the oxidation process with Vitamin E and removes the residual pigment from the hair and scalp. Natural citric acid closes the cuticles after a color treatment. After Color Shampoo contains a UV protector which provides protection to the hair structure and hair color.
WHY IT’S GREAT
→ For professional use only
→ Contains LP300 which is a color stabilizer
→ Added sea silk for superb conditioning
→ Solamer UV protects the hair from damaging UV-rays
HOW TO USE
Rinse hair color thoroughly. Cleanse with Keune After Color Shampoo (pH4) and rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
CONTENT
1000ml
AFTER COLOR BALSM (pH4)
This conditioner stops the oxidation process with Vitamin E, brings hair back to it‘s natural acid balance, and leaves the hair soft, shiny, and more manageable. After Color Balsam contains a UV protector which provides protection to the hair structure and hair color.
WHY IT’S GREAT
→ For professional use only
→ Contains LP300 which is a color stabilizer
→ Added sea silk for superb conditioning
→ Solamer UV protects the hair from damaging UV-rays
HOW TO USE
Rinse hair color thoroughly. Cleanse with Keune After Color Shampoo (pH4) and rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
CONTENT
1000ml
CLEANSE MIST
Elevate every technical treatment with our professional metal-removing mist. It effectively neutralizes metals deep inside the hair fiber, ensuring a true-to-tone color outcome and less hair breakage. It’s your secret to crafting the perfect canvas, exclusively designed for professionals.
WHY IT’S GREAT
→ Removes up to 86%* of metal build-up in just one application
→ True-to-tone color results and prevents hair breakage
→ Applicable with all Keune Color and Blonde products, as well as other professional color brands
→ Vegan and cruelty-free
→ Easy to use; spray into the hair before applying technical treatment
RECOMMENDED FOR
→ Application before color or lightening treatment
→ Preventing copper from clustering inside the hair fiber
→ Preventing breakage and color shifting
HOW TO USE
1. Spray the Cleanse Mist on dry hair, focusing on the lengths and ends. Apply around 4-5 sprays per quarter section.
2. Don’t use on irritated skin or towards the eyes.
3. Let it air-dry for 3-5 minutes. This is your moment to mix your color or lightener.
4. Continue with the technical treatment as usual.
5. After your technical treatment continue with the regular aftercare. Get ready for the Revive Balm.
CONTENT
500ml
INGREDIENTS
Aqua (Water), Alcohol Denat., Oxalic Acid, Potassium Hydroxide, Arginine, PEG-40 Hydrogenated Castor Oil, Amodimethicone, C11-15 Alketh-7, Laureth-9, Glycerin, Trideceth-12, Phenoxyethanol.
*
REVIVE BALM
Elevate your client’s aftercare experience with our ultra-strengthening leave-in balm. It restores hair damage and gives superior color longevity without weighing down the hair.
CONTENT
150ml 50ml
WHY IT’S GREAT
→ Restores damaged hair up to 73%*
→ Preserves 95% of color after 5 weeks**
→ Continues to restore even after the hair is dry
→ Protects up to 230°C /446 °F
→ 90% natural ingredients
→ Vegan and cruelty-free
RECOMMENDED FOR
→ Color-treated, bleached, or damaged hair
HOW TO USE
IN-SALON:
1. Once the technical process is completed, cleanse with the After Color Shampoo. Towel dry the hair and do not use the After Color Balsam.
2. Apply 2-3 pumps of the Revive Balm and comb through. Follow up with your favorite style products.
AT HOME:
1. Cleanse with the desired Keune Shampoo. Towel dry the hair and do not use a Keune mask or conditioner.
2. Apply 2-3 pumps of the Revive Balm and comb through. Combine with your favorite style products. Use for the first 4-6 washes after technical treatment and then as needed.
INGREDIENTS
Aqua (Water), C13-15 Alkane, Cetearyl Alcohol, Polyquaternium-37, Propylene Glycol Dicaprylate/ Dicaprate, Dipropylene Glycol, Cetrimonium Chloride, Glucose, PEG-40 Hydrogenated Castor Oil, Polyquaternium-113, Sodium Benzoate, Polysilicone-29, Hydroxypropylgluconamide, Parfum (Fragrance), PPG-1 Trideceth-6, Hydroxypropylammonium Gluconate, Lactic Acid, Phenoxyethanol, Caprylyl Glycol, Mannitol, Phosphatidylcholine, Tartaric Acid, Benzyl Alcohol, Glycerin, Panthenol, Sodium Metabisulfite, Potassium Sorbate, Cetyl Alcohol, Polyglyceryl-10 Laurate, Ceramide NP, Citric Acid, Xanthan Gum, Sodium Chloride, Benzyl Salicylate, Farnesol, Limonene.
COLOR THICKENER
Personalize your color treatments with Keune Color Thickener. Gain control on the consistency of the hair color mixture, for endless creative freedom! Easily adjust color mixture consistency, without impacting processing time or color end results.
WHY IT’S GREAT
→ Perfect for when a thicker color consistency is desired
→ Applicable with all Keune Color ranges (including lightening powders) except Color Chameleon
→ No additional developer is needed
CONTENT
75ml
RECOMMENDED FOR HOW TO USE
→ Ideal for freehand techniques or for color corrections when precision matters.
Add approximately 1 drop to 10ml of color formula mixture. Mix thoroughly. Allow 30 seconds for formula to thicken. Add more drops when a thicker consistency is desired.
Example:
40ml of Cream Blonde + 60ml 6% 20 vol. Keune Cream Developer + 10 drops Color Thickener
BOND FUSION
Bond Fusion is a bond-boosting system protects, nourishes and strengthens color-treated hair, enhancing the result of any Keune chemical service. The unique protein fusion system bonds, builds, and boosts the inner hair structure offering up to 5 times more long-lasting conditioning effect *
CONTENT
HOW TO USE
→ Up to 5 times more long-lasting conditioning* → Up to twice as combable**
WHY IT’S GREAT RECOMMENDED FOR
→ Color-treated, bleached, or damaged hair
1. Mix 1ml/g Bond Fusion Phase 1 per 20ml/g color or lifting powder*** (including developer). Apply mixture, and process as usual.
2. Rinse well and shampoo hair with After Color Shampoo.
3. If proceeding with toner, apply and process. Rinse thoroughly and towel dry the hair.
4. Apply Bond Fusion Phase 2 from scalp to ends. Leave in for at least 5 minutes. Rinse well.
5. Use Bond Fusion Phase 3 once every 5 washes to protect the hair.
Or, use as stand-alone treatment: Mix 4ml/g Bond Fusion Phase 1 with 8ml/g Bond Fusion Phase 2. Apply on clean and towel-dry hair, process for 10 minutes and rinse thoroughly.
Total amount mixture: Color/lifting product + Developer
Amount of Phase 1 – Bond Builder to add in the mixture
20ml/g 1ml/g
30ml/g 1.5ml/g
40ml/g 2ml/g 50ml/g 2.5ml/g
3ml/g
5.5ml/g
6ml/g
THE TREATMENTS Tinta Color
APPLICATION
Apply to dry hair. Cleanse and dry the hair before coloring if necessary.
Application techniques
Same color / Going darker
1: 10 minutes on lengths and ends
2: 30-40 minutes on the roots
Going lighter / Ultimate Blonde
Total processing time: 40 minutes
Option 1
1: 10 minutes root application
2: Semi Color, Dual Color technique – 20 minutes
Option 2:
1: Root application
2: Tinta Color + 3% (10vol) 1: 2 – 30 minutes
1: 15 minutes on lengths and ends
2: 35 minutes on the roots
Total processing time: up to 40-50 minutes
Total processing time: 30 minutes
1: 40-50 minutes on the roots
2: If needed, use Semi Color toner or glaze on lengths & ends
Total processing time: 40-50 minutes
With damp fingertips, emulsify the color and massage into the scalp and the hair. Rinse thoroughly. Cleanse the hair using Keune After Color Shampoo (pH4) and rinse. Condition the hair using Keune After Color Balsam (pH4) and rinse.
THE DUAL COLORING TREATMENT
When regrowth has come through and the ends are in need of a refresh, we recommend The Dual Coloring Treatment. This color technique delivers strong and long-lasting results while also being gentle on the hair. Use Tinta Color to touch up roots or to lighten natural hair at the roots. Use Semi Color for midlengths and ends to keep the hair in optimal condition when refreshing a light color or mid-lengths, or ends that have faded two levels.
DEVELOPERS
→ Formula A (roots): Keune Cream Developer 3%, 6%, 9%, 12%
→ Formula B (mid-lengths and ends): Semi Color Activator
PROCESSING TIME
Roots: 30 minutes
Lengths and ends: 20 minutes
MIXING RATIO
Formula A: 1 part Tinta Color + 1 part Keune Cream Developer (mixing ratio 1:1)
Example: 60ml Tinta Color + 60ml Keune Cream developer
Formula B: 2 parts Semi Color + 1 part Semi Color Clear + Semi Color Activator (mixing ratio 1:2)
Example: 40ml Semi Color + 20ml Semi Color Clear + 120ml Semi Color Activator
01
Apply Formula A
1. Apply formula A to the regrowth area, onto dry hair.
2. Process for 10 minutes.
02 Apply Formula B
1. Apply formula B to the mid-lengths and ends, onto dry hair.
2. Process for 20 minutes.
AFTERCARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
RECOMMENDATION
Add Semi Color Clear to the formula for ends, as applying Semi Color onto dry hair can result in a darker color result.
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TONING
When toning the hair, you should always use the mildest formula possible. The Toning Treatment with Semi Color Ultimate Blonde Toners is the mildest option we offer.
That said, if you need a more intensive service or if the chosen color isn‘t available within the Semi Color range, then Tinta Color is perfectly suitable as a color-refreshing product. With the largest range of shade options, and mixed with 3% (10 vol) Developer, the formula is mild on hair but still adds stunning color and shine. Plus, the formula can be adjusted to what the client wants.
→ Changing the character of lightened hair
→ Gentle color changes
→ Stubborn hair
RECOMMENDED FOR DEVELOPERS
3% 10 vol Keune Cream Developer
PROCESSING TIME MIXING RATIO
30-40 minutes
Option 1: 1:1 mixing ratio, in cases when the hair has faded up to 2 levels
1 part Tinta Color + 1 part Keune Cream Developer 3% (mixing ratio 1:1)
Example: 60ml Tinta Color + 60ml Keune Cream Developer 3%
Option 2: 1:2 mixing ratio, when only a color character refresh is needed
1 part Tinta Color + 2 parts Keune Cream Developer 3%(mixing ratio 1:2)
Example: 30ml Tinta Color + 60ml Keune Cream Developer 3%
01 Mix Formula
AFTERCARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
RECOMMENDATION
You‘ll achieve the most intense results by applying onto dry hair.
If just a touch of color is needed, damp hair can also be an option.
Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer.
02 Apply Formula
Apply the mixture onto dry hair.
BASE BREAKING
Base breaking is a treatment that helps lighten the hair in between highlight or balayage treatments, or can even be used on the same day. It blends the natural hair with previously lightened areas, while also softening the regrowth for long-lasting results.
When you’re looking for an express base-breaking treatment, our Tinta Color Shade Shifters work wonders with depositing tones in just 15 minutes. You’ll be able to lighten the hair by up to 1 level, while at the same time neutralizing unwanted warmth or coolness (when using Metallic Warm or Cool) on both pre-lightened areas and the natural hair. This will help soften the light and dark areas of the hair for a more natural look that still looks and feels bright and glossy. Of course, as with all our products, the base-breaking treatment is super gentle on the hair.
RECOMMENDED FOR
Choose from 3 different shades:
→ Clear, for a base break without adding any reflects
→ Metallic Cool, for a soft, cool reflect on both natural and pre-lightened hair
→ Metallic Warm, for a warmer to peach reflect on natural and pre-lightened hair
DEVELOPERS
3% 10 vol Keune Cream Developer
PROCESSING TIME
Express base break: 5-15 minutes
Determine exposure time visually, based on when the desired intensity is reached
Pastel base break: up to 15 minutes
MIXING RATIO
Express base break: Ideal for natural hair and for slightly lightening natural hair. Use the Shade Shifters in combination with 3% Keune Cream Developer (1:1). Apply the color to towel-dried hair.
1 part Tinta Color Shade Shifter + 1 part Keune Cream Developer (mixing ratio 1:1)
Example: 60ml Tinta Color Clear + 60ml Keune Cream Developer
Pastel base break: Perfect for giving hair a soft-tone effect after bleaching. Use the Shade Shifters or mix them with the standard Tinta Color shades and 3% Keune Cream Developer (1:2). Use on towel-dried hair.
1 part Tinta Color Shade Shifter + 2 parts Keune Cream Developer (mixing ratio 1:2)
Example: 60ml Tinta Color Clear + 120ml Keune Cream Developer
AFTERCARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
RECOMMENDATION
Apply the mixture onto damp hair, making sure it‘s neither too wet or too dry.
Apply quickly to ensure an even result.
EXPERT TIP
For increased revenue through add-on services, recommend an express Base Breaker service in between highlights, applied only to the parting and hairline.
01 Mix Formula
Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer.
02 Apply Formula
Apply the mixture onto damp hair.
GREY COVERAGE
Grey Hair
Grey coverage and equalization both play an important role in color treatments. Hair that’s partly grey is a mixture of pigmented (colored) and non-pigmented (white) hair.
Grey coverage
The possibility of evenly coloring non-pigmented (white) hair.
Equalization
The possibility of creating the same color on pigmented (colored) hair and non-pigmented (white) hair.
Characteristics of grey hair:
Pigmented hair
Grey hair
• Grey / white hair lacks natural pigments
• Due to the thicker cuticle layer, less pigments penetrate the cortex. This makes grey hair harder to cover.
When using Tinta Color, the natural pigments are lightened when mixed it with Keune Cream Developer. The color pigments penetrate both the white and the lightened, pigmented hair. This creates an even and smooth color all over. That’s why it’s important to carefully choose the right percentage of Keune Cream Developer.
GREY COVERAGE
Tips for up to 100% grey:
• Use a color product with sufficient grey coverage
• The amount of Natural you add matters, so make sure to use the correct color formula
• Developer strength and mixing ratio are equally important, calculate them correctly
• Use a generous amount of color product
• Apply the formula correctly, as per the instructions
• The standard processing time is 30 minutes, but for coarse and/or resistant hair this time can be extended to 40 minutes.
• Do not use heat treatments to shorten the processing time – this will not help the durability of the color.
Tinta Color Natural Shades and Ultimate Cover Natural Shades will help you achieve up to 100% grey coverage without any additives.
Due to its composition, Tinta Color Fashion Shades can’t cover 100% grey hair. To achieve 100% grey coverage with your Fashion Shades, it needs to be mixed with natural color. For high percentage (%) white/grey hair, or coarse, resistant hair, mix your Fashion Shade with Ultimate Cover Natural to achieve 100% grey coverage.
Follow the guidelines below to achieve grey coverage with Fashion Shades.
Up to 30% grey hair
Formula:
45ml Fashion Shade
15ml Natural Shade
Up to 60% grey hair
Formula: 40ml Fashion Shade 20ml Natural Shade OR Ultimate Cover Natural Shade
Up to 100% grey hair
Formula: 30ml Fashion Shade 30ml Natural Shade OR Ultimate Cover Natural Shade
OR
60ml Ultimate Cover Fashion Shade
60ml Keune Cream Developer 6% (20 vol.)
60ml Keune Cream Developer 6% (20 vol.)
60ml Keune Cream Developer 6% (20 vol.)
(+ add Mix Color, see chapter 10.3.5)
If these applications are not sufficient, then we advise using the Shifting Technique or pre-pigmentation. Please refer to the following treatments for the correct application.
EXTREME GREY COVERAGE
Shifting Technique
For optimal grey coverage of stubborn grey hair that doesn’t respond to the Ultimate Cover Series, you can use the Shifting Technique. Use this formula with half Natural/Ultimate Cover Natural + half Fashion OR with Ultimate Cover Fashion shades for optimal results.
With this technique, you‘ll use less Keune Cream Developer and use a higher percentage instead. This increases the alkalinity of the formula and the amount of pigment. The higher level of alkalinity makes it easier for the hair cuticles to open up, and in turn facilitates better penetration of the color pigments into the hair. The Developer is reduced by 1/3 of the amount. This means that there is 1.5x the amount of color to developer.
DEVELOPERS
9% 30 vol Keune Cream Developer
PROCESSING TIME
30-40 minutes
MIXING RATIO
60ml Tinta Color + 40ml Keune Cream Developer
For stubborn hair:
Example 1: 30ml 7 + 30ml 7.35 + 40ml 9% (30 vol.)
For extremely stubborn hair: Example 2: 30ml 8.00 UC + 30ml 8.81 + 40ml 9% (30 vol.)
Example 3: 60ml 6.13UC + 40ml 9% (30 vol.)
AFTERCARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
RECOMMENDATION
This specialty formula is only suitable for use with 9% Developer. Other developer strengths (6% or 12%) are not recommended and will not achieve the desired coverage result.
01 Mix Formula
Use a bowl and brush to thoroughly mix Tinta Color with Keune Cream Developer.
02 Apply Formula
Apply the mixture onto dry hair.
GREY COVERAGE
Pre-Pigmentation
Sometimes it can be hard to achieve an even result on stubborn, resistant grey hair, particularly when it only occurs in certain parts of the hair, like at the temples or the crown.
RECOMMENDED FOR
→ Hair that’s completely white in places.
→ Hair that’s hard to color in places.
DEVELOPERS
First, the color is applied, unmixed (no developer).
For the second step, to ensure good coverage, a new mixture using a 6% Keune Cream Developer or an extremely resistant formula using 9% Keune Cream Developer is created.
PROCESSING TIME
30-40 minutes
MIXING RATIO
Recipe 1: Choose a Natural or Fashion Shade that’s 1 or 2 color levels lighter than the desired end color, unmixed.
Recipe 2: 60ml Tinta Color + 60ml 6% Keune Cream Developer OR 40ml 9% Keune Cream Developer
AFTERCARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
RECOMMENDATION
Only apply the color onto tough spots. Do not apply the pre-pigmentation onto the whole head.
Never use a Tinta Ultimate Cover color for pre-pigmentation.
01 Choose Shade
Choose a Natural or Fashion Shade that’s 1 or 2 color levels lighter than the desired end color.
Apply Color
02
1. Apply the shade (no Developer) onto the relevant parts of the hair. Do not rinse.
2. Apply the desired Tinta Color formula onto the whole head.
FROM LIGHT TO DARK
Decolorized and strongly faded hair lacks warm pigments. When coloring this hair a darker shade, you will get an unwanted matte color effect on the lengths and the ends. To prevent this, the hair should be pre-pigmented (or filled) with warm pigments.
If you’re coloring the hair more than 2 color levels darker, you‘ll have to pre-pigment first, otherwise:
•The color will be matte;
•The result will be too light;
•The result will be uneven;
•The color will fade fast;
•You‘ll risk a grey or green tinge
Note: If your client is dealing with porous, dry, or damaged hair, we recommend treating the hair prior to coloring for a more predictable end result.
Before During After
FROM LIGHT TO DARK
Pre-Pigmentation
RECOMMENDED FOR
→ When the hair color faded more than 2 color levels compared to the desired hair color
→ When the client wants a color that’s more than 2 color levels darker than the current color
→ When the hair continues to fade quickly even after refreshing
→ The hair lacks the warm pigments needed to support the desired result
PROCESSING TIME
30-40 minutes
MIXING RATIO
Tinta Mix Colors are very suitable for pre-pigmentation of lightened ends.
Color Level Underlying Pigment Mix Color Options Mixing Ratio
10, 9, 8 Yellow 0/33 8ml into 60ml water
8,7 Yellow/ Orange 0/34 8ml into 60ml water
7,6 Orange 0/44 8ml into 60ml water
5 Orange/ Red 0/44 and/ or 0/66 8ml into 60ml water
4,3,2,1 Red 0/66 8ml into 60ml water
AFTERCARE
Rinse thoroughly. Cleanse with Keune After Color Shampoo (pH4) then rinse well. Condition with After Color Balsam (pH4) and leave for 1-3 minutes. Rinse thoroughly.
RECOMMENDATION
→ Wear gloves during the treatment
→ Measure and dilute following the instructions provided
→ Use a suitable amount to saturate the hair, avoiding excess and oversaturation
→ Always apply on dry hair
→ Apply pre-pigmentation at the basin
→ Only use Tinta Color mixed with 3% (10 vol.) Keune Cream Developer after Pre-Pigmentation is applied
01 Apply Mixture
Apply the mixture of Tinta Color Mix Color and water onto dry hair – use a sponge or a coloring brush. Do not rinse. Blow-dry the hair (optional).
02 Apply Formula
Apply desired Tinta Color formula with 10 vol. Keune Cream Developer..