AMBASSADOR PROGRAM
LOYALTY TO THE HAIR PROFESSIONAL
Our Loyalty Begins With You
My grandparents, Jan and Cornelia, would be so proud to see the progress of the company they started a century ago. The products they began inventing with a shared dream and sheer determination are now available in more than 90 countries around the world. So much has changed in the last 100 years and so little has stayed the same. Around the globe and in your neighborhood, Keune Haircosmetics remains family owned since 1922 with a promise to empower hair professionals.
George Keune, Jr. CEO/Founder Keune Haircosmetics North America
George Keune, Jr.
Eelco Keune & George Keune, Sr.
Cornelia & Jan Keune
AN INVITATION TO SOMETHING MORE
For over a century, we have been dedicated to the hair professional, empowering salons and stylists in more than 90 countries around the world.
The Keune Ambassador Program extends that legacy through exclusive partnerships with salons that share our commitment to the industry and the core values that define our brand.
WHY BECOME AN AMBASSADOR SALON?
Because true partnership means more than one.
As an Ambassador Salon, you become part of a network of partner salons committed to elevating your business and advancing the profession we have proudly supported for more than 100 years.
Through exclusive merchandising, education, business-building support, and Keune Ambassador-only experiences shared with fellow Keune Ambassador Salons.
More than a concept salon program – it is our future, now.
What began in the Netherlands in 2015 has evolved into a movement. Today, the Keune Global Ambassador Program is proudly represented in more than 3,000 salons around the world..
Each market is uniquely tailored to the salons and stylists it serves, celebrating their individuality while uniting us as one family.
OUR CORE VALUES
THE NORTH AMERICAN DEBUT
We were proud to introduce the Keune Ambassador Program to North America in the summer of 2025, welcoming our first two Keune Ambassador Salons.
In partnership with our distributor, Premier Beauty, these pioneering salons helped establish the foundation for what the Keune Ambassador Program represents in North America – independently owned, individually unique, and united by a vision for a shared future.
Together, they laid the foundation for the Keune Ambassador Program we have in North America today.
A SHARED VISION
The Keune Ambassador Program is built to evolve.
From early access to new product launches and in-salon content collaborations to custom-crafted education and business-building opportunities, every Keune Ambassador Salon helps shape what comes next.
Together, we continue to empower future generations of hair professionals.
Blush Salon & Spa
Crystal Lake, Illinois
For over 17 years, Blush Salon & Spa has built its reputation on great hair, strong relationships, and a commitment to growth. After bringing Keune into the salon nine years ago, becoming a Keune Ambassador Salon felt like a natural next step. The partnership has provided ongoing education, business guidance, and a trusted support system that has helped both the salon and its team continue to evolve. From leadership coaching to opportunities for stylists, the experience has opened doors and created new possibilities for the future.
Scan or click to watch Blush Salon & Spa’s Keune Story.
Owners: Christina & Cindy
Team at Blush Salon & Spa
The Color Bar
Dublin, Ohio
Since opening in 2020, The Color Bar has grown from one location to two while keeping the closeknit, family atmosphere that inspired it from the start. Looking for a partner that could help take the business to the next level, they joined the Keune Ambassador Program and haven’t looked back. From education and business classes to marketing support and ongoing communication, the partnership has helped strengthen the team, fuel growth, and create an even better experience for both stylists and guests.
Scan or click to watch The Color Bar’s Keune Story.
Owners: Andrea & Ceara
Team at The Color Bar
YOUR PATH TO SUCCESS
Success is built through the right support, the right tools and the right partnership. The Keune Ambassador Program is designed to provide all three, built around your business.
EDUCATION
Elevate Your Craft
Keune Ambassador Salons receive advance education designed to inspire creativity and advanced their craft. This includes a custom-tailored education plan, generous education allowance, exclusive academy pricing, and Keune Online Academy access.
BUSINESS
Strengthen Your Business
Keune Ambassador Salons receive strategic business support designed to drive growth. Through a close partnership with our independent distributors and access to 124Go salon business consulting, salons receive tailored guidance, coaching and resources to strengthen their business.
MARKETING
Brand Your Salon
Keune Ambassador Salons enjoy exclusive Ambassador-only branding opportunities and early access to new product launches. Tailored digital support will strengthen the salon’s on-line presence and help grow business.
Ambassador
receive in-salon branding, exclusive signage, displays, and accessories.
Keune
Salons
Outdoor Wall Signage Plaque
Sidewalk Sign
Facade Sign
Backlit Sign
PROGRAM BENEFITS
YEAR 1
KEUNE REWARDS LOCK
22% Keune Rewards
Locked-in Level 6 earnings within the Keune Rewards Program
MERCHANDISING
$5,000 Allowance
In-salon branding, exclusive signage, displays, and accessories
LAUNCH INCENTIVES
$10,000 Allowance
Launch events, incentives, sampling, and brand transition support
EDUCATION
$4,000 Allowance
Customized in-salon education and strategic business support
PROGRAM BENEFITS YEAR 2-4
KEUNE REWARDS LOCK
22% Keune Rewards
Locked-in Level 6 earnings within the Keune Rewards Program
MERCHANDISING
$1,000 Allowance
Annual allowance towards merchandising updates
ANNUAL INCENTIVES
$2,500 Allowance
Support to help transition the salon, introduce products, and create client trial
EDUCATION
$4,500 Annually
Level 6 Education Allowance PLUS additional 50%
