T H E O F F I C I A L K E S S L E R C R E AT I V E N E W S L E T T E R
Holi day Marketi ng: Strategi es for Success
@kesslercreative
OCTOBE R 2023
VOLUM E 16
3
Holiday Marketing: Strategies for Success
4 6 7
Giving Back to Non-Profits Personalization in Direct Mail Campaigns
Direct Mail Facts
i n th is issue AN INSIDE SCOOP
by Dina Kessler
Welcome to another edition to Hot off the Press! In this issue, we will review different marketing strategies to help businesses thrive this holiday season. We will also explore the significance of personalization and offer insights into the
A M essage from Th e Presi de nt PAGE 2
various ways businesses can give back to their communities. Don’t miss out on our employee spotlight! We truly hope you find inspiration within the next few pages for your next marketing campaign. As always, we are incredibly grateful for your partnership. From all of us at Kessler Creative, thank you for being a valued client. Enjoy!
HOT OFF TH E PRESS
Holi day Marketi ng: Strategi es for Success
The holiday season is not only a time for celebration and joy but also a prime opportunity for businesses to boost their sales and connect with their target audience. Companies should plan their campaigns well in advance and focus on the holidays and seasonal trends.
I m portance of Holi day Marketi ng Holiday marketing plays a crucial role in the success of businesses, especially during the festive season. Here are a few tips to prepare for the upcoming holiday season: - Start Early and Plan Ahead - Tailor Campaigns to individual seasons - Utilize Omnichannel Marketing (social media, direct mail, emails, etc.)
How to Market Yourse lf Th is Season
BLACK FRIDAY Exclusive Deals and Limited-Time Offers This gives your brand a chance to market both offline and online to draw in more purchases Black Friday is the perfect opportunity for businesses to capitalize on the holiday shopping season. It is also a great way to showcase your latest products and services and build relationships with customers. Here are a few ideas to stand out from the crowd: • Create exclusive bundles or limited-time offers that are hard to resist.
THANKSGIVING Giving Back and Gratitude
• Use storytelling to create a sense of urgency and excitement around your sales
Think beyond traditional promotions and discounts. Consider running gratitude-themed social media contests, creating Thanksgiving-inspired content, and partnering with local charities to give back to the community. These innovative approaches will leave a lasting impression on your audience.
• Send out email blasts to remind customers of your specials and include information about your loyalty programs
HALLOWEEN User-Generated Content and Contests Halloween is all about creating unique experiences for customers. Encourage user-generated content by running a contest where participants can share their Halloween-themed creations or experiences related to your brand. This content will not only generate a buzz around your brand but will show real customers enjoying your product or service.
Americans spend roughly
10on Halloween BILLI N per Year
$
making it a great opportunity to increase your online visibility
• Implement direct mail campaigns to target your audience with tailored offers
63% Prefer to make 49% purchases in-store
Start their shopping process online
(source: Infobip)
Strategic and well-executed holiday marketing can make a substantial impact on a business’s success during the festive season. By understanding the importance of holiday marketing and implementing effective strategies, professionals can create engaging campaigns that drive results. Let’s make this holiday season one to remember with successful and impactful marketing campaigns!
(source: Driveresearch)
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Givi ng back to Non profits This is the time of year when we focus on giving and showing thanks, not just to our loved ones but also to the communities that support our businesses. In addition to giving back to your local community, doing so serves as a beacon for all your good fortune and your desire to share it with others. h e re are som e Ways to Give Back Th is Season
Set Up a Food Drive
Hosting a food drive is a great way to give back to those in need during the holidays. Be sure to collect non-perishables such as canned foods and soups with long shelf lives. Also find and contact a local food bank, such as Feeding America, before you conduct your drive. Doing so ensures you collect the type of food the bank will accept. Encourage neighbors and friends to help and spread the joy together!
Start a Toy Drive
Toy drives are an easy and effective method of giving back to children in need throughout your community. Search local toy drives such as Toys for Tots where you can drop off the donations you collect and inquire about the deadlines and requirements before beginning your toy drive. It’s a good idea to promote that you’re doing a toy drive on social media and email blasts so that any customers or friends who stop by can leave toys in addition to your staff or family members.
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HOT OFF TH E PRESS
Donate to Local Non profits
No matter where you are, the chances of a well-respected nonprofit being close by are higher than you might think. Work to identify a nonprofit that supports a cause near and dear to you or your organization to add more meaning to your efforts. Many local nonprofits have online platforms that make donating quick and easy.
Volunte e r i n your com m un ity
Get out and identify opportunities to volunteer in your community during the holidays. Whether picking up shifts at a homeless shelter, planting trees, building a house, picking up trash, or volunteering at a charity event, putting yourself and your organization out there shows your willingness to contribute to your community. Volunteering is one of the fastest ways to leave a positive impact on your community as there are countless avenues and options out there.
Supporting local nonprofits is a powerful way to give back to your community. By donating your time, money, or resources, you can play a significant role in improving the lives of those in need. Remember, small actions can lead to big changes!
OCTOBE R 2023
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Pe rsonalization i n Di rect mai l cam paigns Have you ever received a personalized piece of mail that had your name included in the content? Did you spend more time with it because it didn’t quite feel like “junk mail”? In this digital age where people receive countless messages in their inboxes, personalization becomes a powerful tool for creating meaningful connections. Incorporating personalization can significantly enhance the effectiveness of a direct mail campaign in a few ways: of people who receive direct mail can recall a brand immediately after seeing it
less cognitive effort to process than email.
Direct mail requires
Source: Smallbizgenius
1. Enhances Brand Recognition and Engagement: When a recipient sees their name or personalized content in a mail piece, it will feel less like a generic advertisement. This can lead to increased brand recognition and recall. 2. Boosts Response Rates: When the content of the mail is tailored to the recipient's preferences, interests, or past interactions with your brand, they are more likely to respond positively. This can lead to higher response rates and, ultimately, more conversions. 3. Builds Relationships: When customers feel that you understand their needs and preferences, they are more likely to trust your brand and become loyal customers.
ns Yard Sig e & Signag
Custom ize d Pri nt Mate rials: Which content should you look for when it comes to printed materials? Direct Mail (healthcare reminders, real estate mailings, etc.) Thank-you Cards or Postcards Catalogs or Brochures Yard signs or Signage Event Invitations Custom Boxes
! s k n a Th
Personalization is not limited to one category; you can customize anything from small postcards and mailers to large signs. It is essential to have a balance with personalization. Overly intrusive or irrelevant messaging can have the opposite effect, leading to irritation or distrust. Here are a few tips to ensure an effective campaign.
Maxi m izi ng Marketi ng I m pact Maintain Message Relevance: Send offers, product recommendations, or messages that are directly relevant to the recipient's needs or previous behavior. Utilize Segmentation: Divide your mailing list into distinct segments based on demographics, behaviors, interests, or other relevant criteria. Consider A/B Testing: Conduct split testing on different elements, such as subject lines, offers, or images. This helps you fine-tune your messaging for better results over time. No matter the size of your business, you can utilize personalization to make meaningful connections with your audience. From big corporations to small startups, this kind of strategy can help build brand recognition and loyalty. PAGE 6
HOT OFF TH E PRESS
Di rect Mai l Facts:
69%
of people feel that mail is more personal than the internet
62%
of consumers who responded to direct mail made a purchase
(Source: USPS)
(Source: Nerd Wallet)
Direct mail influences the buying decisions for
92%
of millennials
(source: Post Grid)
59% OCTOBE R 2023
of US respondents say they enjoy learning about a brand through mail (Source: Epsilon)
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12276 San Jose Blvd, Ste 111 | Jacksonville, FL 32223
TEam M e m be r Spotlight Eric Michael joined the team here at Kessler Creative in December of 2022. Eric is our Sign Shop Operator; he oversees a portion of our client installations. He possesses a high level of expertise in various installations, including wall and door wraps, as well as signage. Eric is focused on delivering exceptional results and exceeding client expectations. Here are a few of the installs he has done: • ASAP Dental Care
Eric Michael, Install Extraordinare
• Jacksonville Icemen • Salty Soiree
Kessler Creative is a full-service direct marketing agency that has been trusted by businesses across the US since 2007. During that time, we’ve helped hundreds of businesses both large and small meet and succeed their goals through effective direct marketing. @KesslerCreative
Hot OFF TH E PRESS Published by Kessler Creative 12276 San Jose Blvd. #115 Jacksonville, FL 32223 904.240.3929 kesslercreative.com