A BURGER FOR
every occasion Built to Back You Helping you choose the right burger for the right role on your menu
Burgers remain the
No.1 main dish in OOH and continue to grow
+6.4% YoY growth
1
Burgers work hard.
the right burger works harder. Burgers remain one of foodservice’s most dependable menu performers. They work across quick lunches, grab-and-go missions, family meals, premium treats and loaded builds - giving operators a flexible platform that can drive sales across multiple occasions. But the real opportunity isn’t just offering a burger.
It’s choosing the right burger for the right occasion. A strong burger menu doesn’t rely on one product to do everything. It’s built on a range that works across different needs; driving trade-up, protecting margin, keeping service moving and delivering consistency day after day.
THAT’S WHERE BIG AL’S IS BUILT TO BACK YOU
HELPING YOU TURN EVERY BURGER OCCASION INTO A COMMERCIAL OPPORTUNITY.
Source 1: Lumina Intelligence EDOP 52 WE 5 July 2026.
Which occasion
are you serving? The strongest burger menus are built with purpose. They match the right product to the right customer need, service style and commercial goal. Big Al’s makes that choice simple.
Why Menu Tiering Matters
Every burger has a role to
play.
The most effective burger menus don’t rely on a single burger offering. They’re built around different occasions. Every menu needs burgers that work harder for different commercial goals - from premium dining and everyday favourites to fast service and seasonal specials.
At Big Al’s, we’ve developed a range designed to help operators choose the right burger for every occasion.
How Big Al’s Helps You
Build It
If your menu needs to...
Choose...
Because...
GOURMET RANGE RANGE GOURMET
Drive higher spend through premium dining occasions
Premium builds help justify higher price points and encourage trade-up.
CLASSIC RANGE RANGE CLASSIC
Deliver everyday consistency across core menu occasions
Trusted formats support repeat purchase, reliable quality and strong menu staples.
FLAME COOKED COOKED RANGE RANGE FLAME
Improve speed and efficiency during busy service periods
Labour-saving products help keep service moving without compromising consistency.
CHICKEN RANGE RANGE CHICKEN
Broaden appeal and capture more customer occasions
Flexible chicken formats open up more menu choice, more flavour routes and more sales opportunities.
Every occasion presents a different opportunity.
Big Al’s is built to help you make the most of them.
How Big Al’s backs Every Burger Occasion Big Al’s range is designed to support specific menu needs, from signature trade-up burgers to high-volume everyday service and broader menu choice.
Gourmet Range Built to drive trade-up.
When customers are willing to spend more, your burger needs to justify it. Premium burgers designed to help operators justify higher price points, drive trade-up and create standout menu experiences.Made using premium cuts, named breeds and flavour-led recipes, these burgers are designed for menus where quality, indulgence and differentiation matter.
BEST SUITED FOR: ✓ Premium QSR ✓ Casual dining ✓ Hotels & leisure ✓ Pubs
WHY CHOOSE GOURMET? ✓ 100% Irish Beef ✓ Premium menu appeal ✓ Frozen Advantage
76%
OF BURGER CONSUMERS
are quality-led
2
FEATURED PRODUCTS: • Big Al’s Prime Burger • Big Al’s Angus Burger • Big Al’s Smash Burger
Classic Range
Built for everyday performance. Designed to form the backbone of your burger menu, delivering consistency, familiarity and reliable performance day after day. These are the dependable menu favourites that help set the standard for quality, speed and repeat purchase.
BEST SUITED FOR: ✓ QSR ✓ Contract catering ✓ High-volume foodservice
WHY CHOOSE CLASSIC? ✓ Reliable everyday performer ✓ Consistent cook every time ✓ Great value for high-volume menus
FEATURED PRODUCTS: • Big Al’s Steakburger: 2oz | 4oz • Big Al’s American Style Burger: 2oz | 4oz • Goldstar Regular Beef Burger: 2oz | 4oz • Goldstar US Style Beef Burger: 2oz | 4oz
wider range also includes Big Al’s Deliciously Veggie Burger Looking for more choice? Our to help operators cater for broader customer preferences.
From premium builds to peak-service performance,
Big Al’s is built to back your menu
where it matters most.
SCAN TO VIEW THE FULL BIG AL’S PRODUCT RANGE.
Flame Cooked Range Built to keep service moving.
Serve up authentic flame-grilled burgers without the need for fire. This range requires minimal kitchen equipment, perfect for operators serving high volumes of customers. Pre-cooked formats designed to reduce pressure, protect consistency and keep service moving at peak times.
BEST SUITED FOR: ✓ Food-to-go ✓ High-footfall locations ✓ Peak service periods
WHY CHOOSE FLAME COOKED? ✓ Authentic flame-grilled flavour ✓ 100% British & Irish Beef ✓ No special equipment needed
GRILLED ON AN
OPEN FLAME TO GIVE AN
unmatchable flavour
FLAME-GRILLED
FEATURED PRODUCTS: Big Al’s Flame Cooked Beef Burger: 2oz | 4oz | 6oz
Chicken Range
Built to broaden appeal. Flexible chicken formats that help operators capture more occasions, more tastes and more menu missions.
EATING-OUT 42% OF OCCASIONS
NOW FEATURE CHICKEN, MAKING IT THE
NUMBER ONE PROTEIN
IN OUT-OF-HOME DINING. 2
BEST SUITED FOR: ✓ QSR ✓ Food-to-go ✓ Delis ✓ Casual dining
WHY CHOOSE CHICKEN? ✓ Expands customer choice ✓ Adds menu versatility ✓ Drives incremental sales
FEATURED PRODUCTS: • Breaded Chicken Burger • Southern Fried Chicken Fillets • Oven Ready Chicken Fillets • Deli Range Chicken Fillets
Source 2: Lumina Intelligence EDOP 52 WE 12th April 2026
Build Burger Experiences
Customers Come Back For
Choosing the right burger is only the first step. Building it well is what turns a great product into a great menu performer. From the bun and toppings to preparation, presentation and service, every detail can influence perceived value, customer satisfaction and repeat purchase. Big Al’s backs operators beyond the product, with culinary guidance and menu inspiration that help turn great burgers into stronger commercial opportunities.
“
Great burgers are built from the ground up. The right burger, bun, toppings and execution all work together to create an experience customers remember - and return for.
Seamus McConaghy GROUP INNOVATION & DEVELOPMENT CHEF
1. Start with the foundation Choose The Right Bun. The bun sets the tone for the whole build. The right format can improve hold, texture and presentation - helping your burger feel more premium from the first look to the last bite.
PRO TIP
UPGRADE YOUR BUN Deli Delicious brioche bun can help increase perceived value and drive higher spend.
2. Build for flavour Make Every Layer Work Harder. Cheese, sauces, toppings and coatings give operators simple ways to differentiate, create signature builds and increase perceived value without adding unnecessary complexity.
ELEVATE YOUR CHEESEBURGER! Try: Replace ketchup with BBQ sauce, Add crispy onions with an optional smoked cheese slice to create the BBQ Stack
3. Focus on consistency Deliver It Right, Every Time. The best burger experiences are repeatable. Consistent prep, build and presentation help customers know what to expect - and give them a reason to come back. Standard builds help teams deliver speed and consistency, while simple, structured upgrades can create variety without putting extra pressure on service.
Looking for inspiration? Scan to explore burger builds, recipes and serving ideas from the Big Al’s culinary team.
Built to Back You Running a successful burger menu takes more than choosing a patty. It takes products that perform under pressure, formats that simplify service, inspiration that keeps menus relevant, and a partner who understands what operators need to deliver - day after day. That is what Big Al’s is built for. We combine foodservice expertise, menu insight, culinary support and a burger range designed around real commercial needs - helping operators build menus that drive spend, protect margin, simplify service and create reasons for customers to return.
Because better menu decisions create better menu performance.
Why operators choose
CONSISTENT PRODUCT PERFORMANCE
LABOUR-SAVING FORMATS
FROZEN CONVENIENCE
EQUIPMENT-FRIENDLY SOLUTIONS
FOODSERVICE-FIRST EXPERTISE
OVER 50 YEARS OF BURGER EXPERTISE, BUILT FOR REAL FOODSERVICE.
How we back your menu MENU DEVELOPMENT SUPPORT
Helping you choose the right burger for the right role.
RECIPE AND BUILD INSPIRATION
Practical ideas to support premiumisation, differentiation and repeat purchase.
CATEGORY AND COMMERCIAL GUIDANCE
Support to help identify opportunities across spend, margin, efficiency and range growth.
MARKETING ACTIVATION SUPPORT
Tools and thinking to help bring your burger offer to life.
Whether you want to drive spend, protect margin, speed up service, broaden choice or deliver greater consistency,
BIG AL’S HAS THE PRODUCTS, EXPERTISE AND SUPPORT
to Help your Menu Perform.
Built to Back You Helping you build burger menus that perfform.
NEW
CODE
DESCRIPTION
UNITS
NET WEIGHT
RANGE
958702
Big Al's Prime Burger
40 units x 150g
6kg
GOURMET
958707
Big Al's Black Angus Beef Burger
40 units x 198g
7.9kg
GOURMET
958821
Big Al's Smash Beef Burger
84 units x 85g
7.14kg
GOURMET
902174
Big Al's Steakburger 2oz
96 units x 57g
5.44kg
CLASSIC
902164
Big Al's Steakburger 4oz
48 units x 114g
5.44kg
CLASSIC
902022
Big Al's American Style Burger 2oz
96 units x 57g
5.44kg
CLASSIC
902012
Big Al's American Style Burger 4oz
48 units x 114g
5.44kg
CLASSIC
902014
Big Al's American Style Burger 4oz
120 units x 114g
13.62kg
CLASSIC
902222
Goldstar Regular Beef Burger 2oz
96 units x 57g
5.44kg
CLASSIC
902212
Goldstar Regular Beef Burger 4oz
48 units x 114g
5.44kg
CLASSIC
902122
Goldstar US Style Beef Burger 2oz
96 units x 57g
5.44kg
CLASSIC
902112
Goldstar US Style Beef Burger 4oz
48 units x 114g
5.44kg
CLASSIC
902027
Big Al’s Flame Cooked Beef Burger 2oz
2 x 40 units x 57g
4.56kg
FLAME COOKED
901342
Big Al’s Flame Cooked Beef Burger 4oz
2 x 24 units x 90g
4.32kg
FLAME COOKED
901352
Big Al’s Flame Cooked Beef Burger 6oz
2 x 16 units x 135g
4.32kg
FLAME COOKED
958325
Big Al’s Southern Fried Chicken Fillets
20 units x 140g
2.6kg
CHICKEN
958314
Big Al’s Fast Fry Breaded Chicken Fillets
20 units x 140g
2.6kg
CHICKEN
958312
Big Al’s Fast Fry Battered Chicken Fillets
20 units x 140g
2.6kg
CHICKEN
958324
Big Al’s Breaded Chicken Burger
60 units x 100g
5.7kg
CHICKEN
958354
Big Al’s Oven-ready Breaded Chicken Fillets
20 units x 155g
2.9kg
CHICKEN
958322
Big Al's Battered Chicken Burger
60 units x 100g
5.7kg
CHICKEN
961006
Big Al’s Deli Range Southern Fried Chicken Fillets
35 units x 150g
5.25kg
CHICKEN
961007
Big Al’s Deli Range Hot ‘N Spicy Chicken Fillets
35 units x 150g
5.25kg
CHICKEN
961005
Big Al’s Deli Range Breaded Chicken Fillets
35 units x 150g
5.25kg
CHICKEN
959055
Big Al’s Deliciously Veggie Burger
30 units x 95g
2.85kg
VEGETARIAN
959040
Deli Delicious Brioche Bun
40 units x 90g
3.4kg
BREAD
RANGE AVAILABILITY MAY VARY BY MARKET. PLEASE CONTACT YOUR LOCAL BIG AL’S REPRESENTATIVE FOR PRODUCT AVAILABILITY IN IRELAND, UK AND EU MARKETS.
INTERESTED IN OUR PRODUCTS?
CONTACT US NOW
www.KepakFoodservice.com